Innovation

Innovation isn't just about creating the next big thing. It can solve problems, improve lives, and help businesses stay ahead in a rapidly changing world. So, what drives innovation? It starts with a culture of collaboration and entrepreneurship that inspires creativity. Our North America headquarters are in the center of Orange County, a community that fosters an environment where ideas flourish and partnerships thrive. For years, we’ve worked with Octane, a local non-profit organization focused on driving innovation and growth by connecting people, resources and capital to build a better future. Experian is committed to disrupting the status quo and supporting an environment where creativity can be unleashed. Armed with the power of data and the latest technologies, such as generative AI, we believe we can help better financial outcomes for the consumers and businesses we serve. I recently gave a keynote at Octane’s annual Tech Innovation Forum during OC Innovation Week, exploring how businesses can unleash creativity through the use of generative AI and highlighting five tenets companies can consider for the responsible use of generative AI, including: Engage with purpose: It’s important that companies identify their purpose in using the technology and how it can positively impact their business, employees and customers. They should start with creating a plan, including deciding who will be using AI, what jobs need to be done, what guidelines need to be set and a review process. Elevate creativity and drive automation: Businesses should harness AI to automate processes that are mundane or labor-intensive to enable employees to focus more of their time and energy on creativity. Excite, educate, and train employees: To ensure all employees understand the potential of generative AI, businesses should prioritize education and training for all employees from the start. This includes finding evangelists of the new technology within the company to stay up-to-date on the latest news and get teams excited about the possibilities. Ensure ethical, compliant and responsible use: In addition to employee trainings, it’s important to set up a group of leaders, such as a risk council, that can handle ongoing opportunities and risks and codify guidelines on the ethical usage of AI. Embrace change and be agile: With any new technology, companies need to be agile and ready to adapt to whatever changes may come. It’s important to foster a culture of learning to constantly evolve the generative AI landscape for the company and its clients. Innovation can fuel economic growth, drive progress, and shape the future. We’re dedicated to fostering a culture of innovation and collaboration that creates opportunities for generations to come. Photo by © Octane/Michael Baker

In a panel discussion at a Bloomberg-hosted panel titled "AI and Data Analytics: The Path to Unleashing Hidden Insights," Diksha Gera, a Senior Analyst at Bloomberg Intelligence, moderated a session that included key insights from Shri Santhanam, Executive Vice President and General Manager of Software, Platforms, and AI at Experian. Santhanam shared his thoughts on the transformative influence of generative AI (GenAI) within the financial sector, underlining its potential to revolutionize traditional practices. Enhancing Core Processes Santhanam illustrated how GenAI is altering the landscape of financial institutions. By automating intricate tasks, improving customer interactions, and expediting product development, this technology is pivotal. It transforms time-intensive tasks into more efficient processes, significantly enhancing productivity. This shift allows employees to focus on more strategic, higher-value work, thereby boosting the overall efficiency of financial institutions. Managing Risks and Ensuring Compliance With the adoption of GenAI comes a host of inherent risks—privacy concerns, data integrity issues, and challenges in regulatory compliance. Santhanam underscored the critical need to balance these innovative strides with stringent security measures that protect customer data and comply with existing regulations. The commitment to aligning practices with regulatory standards and ethical guidelines is paramount as the financial sector continues to integrate AI into its core operations. Governance and Collaboration Effective governance is essential for the successful deployment of GenAI in finance. Santhanam advocated for a collaborative approach that includes risk management, legal, and technical teams. The development of robust governance frameworks supports ethical and compliant AI applications, which are crucial for fostering responsible innovation within the industry. The Future of GenAI Looking forward, Santhanam pointed to several trends that are shaping the future of  GenAI in the financial sector. These include pressures to reduce costs, increased demand for personalization, and the necessity for user-friendly interfaces. GenAI is set to play a key role in delivering personalized, efficient, and accessible financial services that respond to the evolving needs of customers. These insightful discussions, spearheaded by industry leaders like Bloomberg and moderated by experts such as Diksha Gera, emphasize Experian's leading role in navigating the potential and challenges of AI in financial services. The journey towards a more innovative and inclusive financial ecosystem is well underway, driven by the transformative capabilities of GenAI.

Recent technological advancements are ushering in a new era of innovation for businesses and consumers but can also help perpetuate fraud. Today we released our annual Future of Fraud Forecast, highlighting five fraud threats that businesses and consumers should be wary of this year, which include: Generative AI accelerates DIY fraud: The explosive popularity of generative AI has brought many benefits, but it’s also made fraud more accessible. Experian predicts fraudsters will use generative AI to accelerate “do-it-yourself” fraud with a wide range of deepfake content, such as emails, voice and video as well as code creation to set up scam websites and perpetuate online attacks. Fraudsters may also use generative AI to socially engineer “proof of life” schemes. Using stolen identities, fraudsters will leverage generative AI to create fake identities on social media. They can then interact online with these new profiles that look like a real consumer. This could dramatically increase the number of fraud attacks. To safeguard customers, companies will likely have to utilize multilayered fraud prevention solutions that “fight AI with AI.” Branches are cool again: Although there’s been a substantial migration to digital lending experiences, many consumers are heading in-person to bank branches to open new accounts or get financial advice. Consumers are doing this as they want to feel safer and think they’re avoiding online security risks by being in-person. When it comes to verifying identities at the branch, there can be human error or oversight that can happen in-person. According to an Experian report, 85% of consumers report physical biometrics as the most trusted and secure authentication method they’ve recently encountered, but the measure is only currently used by 32% of businesses to detect and protect against fraud. Experian forecasts that lenders will introduce more digital identity verification steps, such as physical biometrics, at branches for in-person account openings to protect legitimate customers and mitigate losses. Retailers hit with empty returns: With a rise in online shopping, fraudsters have found creative ways to scam some retailers and small businesses. The customer says they’re returning their purchased item but when the business receives the box, it’s empty. The customer then says they returned the product and it must have gotten lost in the mail. Experian predicts that more criminals will use this method to keep merchandise in 2024, leaving businesses with lost goods and revenue. Synthetic identity fraud will surge: During the pandemic, many fraudsters created synthetic identities but then quickly found easier methods to steal funds through various aid programs. Though they may have been dormant, these synthetic identities now have a few years of history. Experian predicts this will make it easier to elude detection — leading to fraudsters using those dormant accounts to “bust out” and steal funds over the next year. Businesses will need to collaborate more closely than ever with their fraud-prevention partners to review their current portfolios for synthetic identity accounts. Fraudsters expand into cause-related and investment deception: From fake GoFundMe campaigns, social media giveaways, investment opportunities and text fraud, fraudsters are employing new methods that strike an emotional response from consumers with cause-related asks or too-good-to-be-real offers to gain access to consumers’ vital, personal information. Experian predicts that these deceptive cause-related methods will surge in 2024 and beyond. To avoid becoming victims, consumers will have to be extremely cautious and confirm these opportunities, charities or texts are from the intended party before interacting with them. To mitigate fraud in 2024, businesses need to work with a trusted partner to implement a multilayered approach to identity verification and fraud prevention. Experian offers a full suite of automated tools that harness data and analytics to detect and prevent fraud. Learn more about Experian’s fraud prevention offerings here and register for our webinar for a deeper dive into these five fraud predictions and other emerging fraud trends.

In the chronicles of business evolution, one often recalls Amazon's humble beginnings as an online book seller before transforming into the e-commerce giant we know today.   Reminiscent of that journey, Experian has undergone its own transformation. It has long since ceased to be simply a “credit bureau” and has instead embraced a story that is far more dynamic and which defies this caricature. The Real Experian: When people associate Experian with being a credit bureau, our response is a resounding, “Yes, but that is only a part of our story." It is the beginning chapter—as data evolved to ‘Big Data’, we layered in technology to understand that data, catapulting our company into a different realm. Today, Experian is a global force with a presence in over 30 countries, boasting a team of 22,000 professionals dedicated to harnessing the power of data and analytics for the betterment of businesses, societies, and consumers worldwide. Embracing Data and Analytics: At the core of our story lies a commitment to embrace data and analytics in a way that only Experian can. We collaborate across our operations to deploy advanced technologies, artificial intelligence, and to tap into rich data. The result? A powerful impact on businesses, societies, and consumers alike. Only Experian can: We are proud to share our story of how we power opportunities in a way that only Experian can. Experian leaders worldwide provide a glimpse into what sets Experian apart in the modern landscape of advanced technologies and powerful analytics. You can read the 5-minute story here. Continual Evolution: Experian's evolution from the world's leading credit bureau to a global data and analytics powerhouse is an ongoing journey. Our vision propels us forward, driving us to continually redefine our role in an ever-changing landscape. As Experian continues to evolve, our commitment to making a powerful difference remains unwavering. Our story is one of transformation, innovation, and a relentless pursuit of excellence. Join us on this journey, as we redefine what it means to be a global leader in data and analytics.

Early in my career, I gained a lot of knowledge about credit. But when I moved to the United States from Brazil, establishing credit was a challenge. I worked part-time in a credit card company call center during college. I come from a humble family, and through helping customers, I learned the ins and outs about credit and money management. But all the solid credit history I built up in my home country didn’t transfer to the U.S. When I immigrated, I had to pay upfront for everything from utilities to a cellphone and it made me feel at a disadvantage. Thanks to Experian Boost®i, our feature that allows you to build credit without debt, and responsible management of debt, my FICO® Scoreii quickly rose to reflect my true creditworthiness. But I’ll never forget how it felt to be invisible when it came to the credit system. Being seen is the first step to equitable access to financial tools. Now that Experian conveniently offers Experian credit reports in Spanish onlineiii, consumers who prefer to access information in Spanish will be able to directly comprehend their credit profile so they can feel empowered. Understanding your credit report is a critical component for your ability to make informed decisions about your finances. As the executive sponsor of our Juntos Employee Resource Group (ERG) and someone who was new to credit in the U.S., I know first-hand that being seen is the first step in a journey towards financial wellness. To help you be informed, Experian also has a Spanish-language credit e-book and articles at the Ask Experian blog. Learn more about my financial health journey and my colleague's through #ExperianStories. i Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. ii Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more. iii Only Experian credit reports are available in Spanish. All other services associated with an Experian membership are available in English only. English fluency is required for full access to Experian’s products. 

Generative A.I. is rapidly transforming every industry as we know it and introduces a whole new world of opportunity and risk. At Experian, we already have many years of experience in machine learning, neural network embedding and artificial intelligence. Because of this, we’re established as a trusted leader in the space and are uniquely positioned to champion the ethical, responsible and compliant use of generative A.I.  We manage the risk while advancing the opportunity.  This was one of the key themes emerging from a recent panel discussion for Bloomberg’s Intelligent Automation Event in London that I participated in with Thomas Duecke, COO, Digital at BT Group, Marc Palmer, CTO at T-Systems and Amy Thomson, Bloomberg’s EMEA Technology Team Leader. At Experian, we support the responsible use of generative A.I. to accelerate new product offerings, drive operational productivity, increase financial inclusion, and foster an adaptive approach to using the technology. I’m personally very passionate about this as my team is dedicated to creating innovative solutions that enable clients to better automate processes across a variety of use cases including fraud prevention, lending and process optimization. We’re always looking for new data-driven solutions that can create meaningful change for consumers around the world. That’s why our teams are focused on advancements through generative A.I. and identifying use cases across many aspects of our internal operations as well as within our customer-facing portfolio of products and services. We’re encouraged by the opportunities generative A.I. can facilitate when it comes to productivity. It can allow us to automate processes that are mundane or labor-intensive and enable employees to focus more of their time and energy on creative decision making, problem solving, and more effective collaboration. We’ll continue to leverage our expertise and knowledge in broader intelligence fields to uncover the opportunities this next chapter will provide for our business, clients and consumers. Bloomberg Intelligent Automation

Nearly 50 million consumers have a nonexistent or limited credit history. That is a major problem in need of a world-changing idea. Experian, in its ongoing efforts to promote financial equity and inclusion, introduced a new offering last year that directly addresses this problem: Experian Go™. This free program empowers “credit invisibles” to establish their financial identity within minutes. And it has already helped tens of thousands of consumers who are new to credit establish an Experian credit report, a critical first step to things like buying a car or renting an apartment. Now Experian Go has been recognized with the prestigious Fast Company 2023 World Changing Ideas Award for the company’s use of innovative technology to promote financial inclusion. Fast Company’s World Changing Ideas Award celebrates the most impactful and innovative ideas that have the “potential to drive true change.” The award seeks to elevate finished products and brave concepts that make the world better, with the goal of honoring ingenuity and fostering innovation. Experian Go addresses a crucial need by providing individuals with no credit history with the tools necessary to participate in the financial system and better manage their credit. Experian Go’s award follows last year’s recognition of Experian Boost®, a first-of-its-kind feature designed to help consumers improve their credit profile and thrive financially, in Fast Company’s 2022 World Changing Ideas Awards. Millions of people have connected to Experian Boost to improve their FICO® Score by reporting their on-time utility, telecom/phone, rent and video streaming service payments. By giving consumers control over their credit, they can make real, substantial progress in their financial health journey by getting “credit” for paying bills on time. The innovative solution tackles inequity and exclusion from the credit economy, enabling consumers to add positive payment history directly into their Experian credit file and potentially boost their FICO® Score instantly. At Experian, we believe that technology has the power to do many things, and changing the world is one of them. Experian Go is part of our mission to help provide financial inclusion for all, and we look forward to creating more innovative products that focus on helping people.

Experian research shows more than a quarter of Black and Hispanic consumers are invisible to the credit market, compared to 16% of Asian and White consumers. This is a significant gap that all of us can improve. At our North American headquarters, a group of young scholars took the lead on finding solutions. Four teams representing Historically Black Colleges and Universities (HBCUs) visited our campus and shared their creativity and personal stories with us in the finale of the inaugural #IYKYK Hackathon. The Hackathon was the culmination of a six-month Center for Financial Advancement® Credit Academy, created in partnership with HomeFree-USA. Through live sessions with Experian credit education experts and self-paced content, more than 250 scholars from 14 HBCUs learned about credit, financial tools, and how to build generational wealth through steps like homeownership. The teams from Alabama State University, Fisk University, Morgan State University and Shaw University made it to the finals and presented their ideas for the next best credit education program for their peers. Left to right, top to bottom: Fisk University, Morgan State University, Shaw University and Alabama State University In addition to their presentations, what was also impressive was the inclusivity in participation. Just at the finals alone, these student leaders represented six countries, eight different languages, the LGBTQ+ community, different faiths, and more. The “Credit Stingers” from Alabama State University took home the prize, a $40,000 scholarship for their idea of a gamified app called “Credit Rush.” In order to overcome obstacles, students watch a video or take a quiz about credit in order to advance to higher levels. Other features of “Credit Rush” include the “Hive,” a library of credit education materials, chat, daily calendar functions and more. The “Credit Stingers” from Alabama State University took home the prize, a $40,000 scholarship for their idea of a gamified app called “Credit Rush.” Many of the student leaders are already putting what they’ve learned into practice. They shared how they’ve been able to rent their own apartments for the first time, help their recently immigrated family members establish their credit identities, and make decisions that will help them eventually buy a home. They showed immense passion. They are committed to being knowledge ambassadors, sharing information about credit with their classmates, families and friends, making their communities the true winners of this program.

Our people play a vital role in innovating new ways to better serve our customers, developing new technologies that advance inclusion and financial growth for consumers while helping other team members along the way. Our purpose-driven culture is clearly changing the game. Recognized by Fortune as one of America’s Most Innovative Companies, we’re pioneering innovations to help consumers navigate the complicated road to financial freedom. First, there’s Experian Boost™, our innovative product that allows people to improve credit scores by adding payment records to their profiles of previously untracked expenses such as utilities, mobile phone payments and streaming services. And now we’ve created a way to get rent payment histories into credit reports as well. We also changed the game with our new Experian Go™ product that enables those with no credit history to create a credit report. This program opens the front door to the financial ecosystem for millions of consumers by helping them establish their financial identity and move from credit invisible to scoreable. These products are just a few examples of how our company culture embraces change and enables us to innovate. We focus on problems that need to be solved and put the energy and resources behind developing solutions that solve them. And the industry recognition continues, which represents a validation of the culture of innovation we’ve built, with feedback coming from our employees, customers, and other industry experts.  Other wins include: The 2023 BIG Innovation Awards that recognized the company for delivering innovative products, such as Experian Go™, that help consumers thrive financially Experian Boost™ was selected for Fast Company’s 2022 World Changing Ideas Awards.  We were named a Great Place to Work’s Best Workplaces for Parents in 2022 and Top 30 Employer for Working Families in 2022. These are merely steps in our journey. Stay tuned for what’s next.