Innovation

The United Nations identifies removing poverty as one of its 17 Sustainable Development Goals. There’s a reason it’s number one on their list: Access to affordable financial services opens the door to opportunities for people to transform their lives – from homes and healthcare to education and entrepreneurship.. At Experian, our focus is on increasing access to financial services, improving financial literacy and building consumer confidence; we help people take control of their financial health. We are using the power of data innovation to transform lives and help businesses grow, improving financial health for people around the world. We created a dedicated Social Innovation Programme to fund, build and recognize products that will have a positive impact on the financial health of consumers. Between 2013 and April 2021 we have invested over US$8m across 29 product ideas. Eighteen of those products have launched, reaching 61 million people, many of whom are from financially vulnerable backgrounds. In June, we opened applications for our latest round of annual Social Innovation funding and asked teams to come up with new innovative products that positively impact the financial health of our consumers and use data for good. Of these, seven projects were shortlisted and presented to our Social Innovation Committee, which I am privileged enough to chair. It was a tough decision, but we chose three truly diverse projects to receive this year’s Social Innovation funding and we are really excited about what they could achieve. These projects will give millions of people in India access to a more positive loan decision, allow citizens in the UK to manage their vulnerability data across multiple organisations, and help farmers in Brazil to access the credit they need to keep their businesses going. Between them, these three projects alone have the potential to reach over 85 million people in the next five years, which is a truly exciting prospect. We are proud to celebrate our culture of purpose-led innovation. Our social innovation products have reached 61 million people since 2013 and we aim to reach 100 million by 2025. Read more about how we are helping to create a better tomorrow.    

It’s hard to believe that Christmas is just around the corner. Many of us will be starting to think about (or if you’re very organised, have already finished) their Christmas shopping. Black Friday sales will kick-off this week’s online bonanza, as bargain hunters pursue the best deals online. However, while we are all busy getting into the spirit of things, it has never been more vital that we do what we can to protect ourselves from identity fraud. As the popularity of the Black Friday sales season has grown, we’ve also seen a marked increase in the volume of fraudulent activity, as criminals use stolen or illegally obtained personal details to apply for credit in someone else’s name. According to our latest analysis of National Hunter Fraud Prevention Service data, the fraud rate for credit card applications has increased by 43% in the last three months to 69 confirmed fraudulent applications per 10,000 applications. It’s expected the rate will rise even more in December, as criminals look to take advantage. It’s naturally worrying if you are a victim of ID fraud. The fraudster will likely have tried to obtain credit in your name – perhaps on multiple occasions – and you’ll be concerned about how and from where they got hold of your information in the first place. Fortunately, there’s a host of things you can do to protect yourself. Checking your credit report on a regular basis is one of the best ways to spot if fraudsters have used your personal information to attempt to access credit, and our dedicated teams can help guide you through the steps if the worst happens and your identity has been stolen. New services and solutions are also helping companies identify and prevent more fraud. In part, the rise in rates can be attributed to better detection, helping fraud teams focus their energy on fraudulent applications, rather than genuine ones. So, while you’re browsing for gifts this festive season, make sure you are mindful of those looking to spoil your Christmas spirit. Help is available and you can read more on how to guard yourself against identity fraud on our website.

Over the past 18 months, we’ve monitored insights related to consumer and business economic outlooks, financial well-being, online behavior and more. One of the most significant insights was the accelerated shift toward e-commerce and digital financial services. In fact, there has been a 25% increase in digital transaction across the globe since the start of the pandemic including shopping, banking, and transacting online. Our latest 2021 Global Insights Report found that the increase in online activity held steady, even with the return of physical shopping and banking. The study also found that consumers are spending again. Nearly 10% of consumers are spending more and putting less away in retirement or emergency savings than from one year ago. However, even though customers are spending more, loyalty to online businesses is declining. We found that 61% of consumers say they are staying with the same online service provider they used prior to COVID-19. This a decrease of 8% from one year ago. The continued increase in online activity, coupled with heightened consumer expectations, dwindling customer loyalty, and increased competition, could lead to potential revenue loss or gain. Businesses must find solutions to improve digital engagement and customer acquisition. Fortunately, improving digital engagement and customer acquisition are companies’ top priorities as they maneuver the pandemic-accelerated boost in digital transactions. They are leveraging advanced technologies like digital credit risk decisioning, passive authentication, and artificial intelligence to improve the digital customer experience and grow their business. According to Experian’s report, 90 percent of companies are investing in business automation, 76 percent are improving or rebuilding their analytics models and 65% intend to increase fraud budgets. Adoption of AI has risen from 69% to 74% and machine learning from 68% to 73% in one year. We also found that 50% of companies are exploring the use of expanded data sources. To develop the study, Experian surveyed 3,000 consumers and 900 businesses across 10 countries around the world including Australia, Brazil, Germany, India, Italy, Japan, Singapore, Spain, United Kingdom and United States. This report is part of a longitudinal study and published series that started in June 2020 through October 2021 exploring the major shifts in consumer behavior and business strategy throughout COVID. Access all global research reports here. To learn about more findings, download the  Global Insights Report and visit the Global Insights blog.

Over the last 19 months the pandemic has disproportionately impacted underserved and low-income communities and exacerbated the health and economic situations of millions of consumers, making it even harder to recover from financial hardships. We’ve made it our mission to change this, and we’re doing so by unlocking the power of data to facilitate access to fair and affordable credit and create new opportunities for people and businesses. We use our products, services, and time to make a real difference to the financial lives of people in many ways. This is at the heart of what we do as a company, and it’s one of the many reasons why it’s such a great honor to be named by Fortune to its global ranking of the top 50 companies making measurable progress addressing social problems. Experian Boost is one example of our commitment to improving financial inclusion, providing users access to credit as a result of improved credit scores. Two years ago, we created this first-of-its-kind service designed to help consumers instantly improve their credit score by giving them credit for on-time utility, telecom, and streaming service payments. Experian Boost in the USA and UK, combined with Serasa’s Score Turbo in Brazil, are empowering consumers to take more control of their financial well-being and promoting financial inclusion. United for Financial Health is another new financial recovery program we created to help consumers who don’t typically have access to credit. Through this initiative we teamed up with 11 NGOs to reach 35 million people in less than a year, smashing our first-year target of 15 million. The partnerships this year have focused on three primary consumer markets – the USA, the UK and Ireland and Brazil. That said, we recognize there is more work to be done. In our 2021 Sustainable Business Report, we made several commitments, including to reach 100 million people through our United for Financial Health campaign by 2024. We remain focused on using our business to make real, sustainable change. Being named on Fortune’s 2021 'Change the World' list is also a testament to our truly inclusive culture at Experian, where everyone’s hard work and commitment is proving to deliver a positive impact to society. Through our investments in data and advanced analytics, we will continue to help lenders identify consumers who are excluded from the credit ecosystem, but who can fulfill their financial obligations and pay responsibly. We want to empower consumers to take control of their financial lives, and we will continue to take strides to do so, ensuring we do the right thing for those we serve.

With data technology and innovation as the backbone of our company and with our commitment to celebrating diversity, we are proud to share an incredible recognition: AnitaB.org has named Experian North America a Top Company for Women Technologists. Organizations on this list are committed to building workplaces where women technologists can thrive, and this honor is considered an industry benchmark for progress toward equity. Our culture of inclusion internally at Experian fuels our innovations to achieve financial inclusion externally. Being named a Leader by AnitaB.org for the second time affirms we’re moving in the right direction. September has been a big month for us: we also earned a place in Fortune’s Best Workplaces for Women and PEOPLE’s 100 Companies That Care 2021 lists for the first time. My colleague and fellow leader for our Women in Experian employee resource group Karen Tatten shares my sentiments: “It’s fantastic to see our efforts to hire, promote and retain top female talent recognized in the marketplace. It’s a tremendous honor and reminder to all women in Experian of why we chose Experian for our career journey.” At Experian North America, men and women are promoted equally. More than half of our new hires and close to half of all employees identify as women. Former Chief Executive Officer Craig Boundy was recently recognized as a Best CEO for Women by Comparably, an acknowledgement especially meaningful because the award relied solely on the input of employees. Even with these accolades, we strive for better. This year, we are committed to a specific goal for the company globally to help close the gender gap. By 2024, Experian pledges to increase the proportion of women in our executive committee and direct reports to 30%, our senior leaders to 40%, our mid-level leaders to 42%, and our total global workforce to 47%. We look forward to sharing our progress.

At Experian, we are continually innovating and using technology to modernize the financial services industry and satisfy the real-time data demands of consumers and businesses. Therefore, we are thrilled to rank #11 on the 2021 IDC FinTech Ranking. This is an impressive jump from #45 last year. Experian has a rich history of helping financial institutions with a wide range of challenges, including opening-up credit to underserved communities, adapting to changing consumer expectations and behaviors, addressing the growing threat from fraud, and becoming a more agile technology provider in an ever-changing market. We help thousands of businesses lend responsibly, provide services quickly and seamlessly and protect against fraud, and have continued to do so even during the testing times of the last year and a half. The robust data assets of Experian, combined with best-in-class modeling, decisioning and technology are powering new and innovative solutions. Experian continues to heavily invest in new technology and infrastructure to deliver the freshest insights, at the right time, to make the right decision. Our technology helps transform the way businesses operate and consumers thrive today. We believe every consumer deserves access to fair and affordable credit and are committed to helping our clients better serve and provide greater financial opportunities for everyone. The 18th annual fintech ranking represents the leading hardware, software, and service providers to the financial services industry from around the world. Vendors are ranked based on 2020 calendar year revenues and the percentage of revenues exclusively attributed to financial institutions, including banks, capital markets firms and insurers. View the list in its entirety here. The ranking also refers to Experian as a “Rising Star."

The way we identify ourselves is ever-changing. The growth of the digital world has played a huge role in this. Identity used to be based on basic information: phone numbers, driver’s license information, information in a telephone book, etc. Now, as our world is moving more towards online preferences due to the COVID-19 pandemic, and people are identified by cookies, website preferences, usernames, and other identifying factors on their devices. As identity races towards a more digital perspective, we must be wary of how we can use this information to provide better customer experiences and how it can easily be stolen and taken advantage of. Experian held a special series as part of our DataTalk podcast that focused on the importance of identity and how Experian is utilizing identity throughout of different businesses. The series also looked at how Experian is constantly innovating to ensure our technology and data are being used to create the greatest benefits for our clients and their customers.  Every week, Experian’s Director of Social Media Mike Delgado and Experian’s Social Media Specialist Destiny White are joined by data science leaders around the world for the #DataTalk podcast. Why authentication is important The challenge companies are facing is how to digitally identify individuals while maintaining a positive customer experience. They need to rely on new technologies including data, biometric, identity graphs and AI. Eric Haller, Experian’s EVP & GM of Identity, Fraud & DataLabs, speaks on these technologies as a guest on an episode of DataTalk. Businesses need to be able to separate real consumers from the bad guys and authenticate that they are who they say they are. Technology allows business to add secure measures that proves someone’s identity without causing too much friction. For instance, looking at information such as timing and mouse movement in an IP address will help quickly differentiate between a bot and a human. These methods are extremely important in protecting users in their e-commerce journey, something many individuals are utilizing more than ever since the COVID-19 pandemic. Being able to authenticate who someone is helps detect suspicious activity and differentiate between a fraud and a genuine identity, eventually protecting consumers from stolen information and the destroying of credit as well as the ability to take out loans. Using a layered approach to verify identities                                                                             Kathleen Peters, Experian’s Chief Innovation Officer of Decision Analytics in North America, discusses in her episode of DataTalk how Experian helps protect consumers and businesses from fraud. She explains that identity is dynamic and the information that makes us who we are is always changing. In the past, people were identified by PII (Personally Identifiable Information). Now, we rely on information such as usernames and passwords, cookies, websites visited, and online preferences to create one’s identity. Due to this shift, Peters highlights the importance for businesses to build trust with customers. Because fraudsters have more access to credentials, businesses need to put the right advanced analytics and technology in place to validate and protect identities. Fraudsters are motivated and organized, therefore businesses need to use technology to stay one step ahead. The best thing businesses can do is to implement a layered approach so that they can have the right tools for the right time and apply the right level of authentication. Since our digital-first world is here to stay, businesses must ensure that they have the right tools in place to be agile in how they continually adapt and interact with consumers who are open to more practical means of security. How identity plays a role in healthcare  Once trust is established and technologies that assist in authentication are utilized, many industries could benefit such as the healthcare industry. This industry has been under attack during the COVID-19 pandemic and it is important more than ever to avoid making identification mistakes. Karly Rowe, SVP of Patient Access, Identity, and Care Management Product at Experian Health, explains as a guest on DataTalk that data and technologies from Experian have been used to identify patients more accurate than ever, schedule appointments easily and even assist in contact tracing of COVID-19. This is done by using powerful data to fill in information on patients in order to authenticate them as well as find and contact them regarding any exposure to this virus. What marketers and advertisers can do with data and identity On top of contributing to the healthcare industry, Experian has also been using data and technology in the marketing industry. Data, analytics, tools and software are being provided to marketers and advertisers to deliver relevant messages to customers across their most preferred digital channels. Genevieve Julliard, President of Experian Marketing Services, explains in her DataTalk episode how identity is becoming more important than ever with the elimination of third-party cookies. Experian is embracing diversification of new identifiers across the information ecosystem to combine offline and online identity and data assets. With this approach, Experian is able to assist marketers by providing them with a clearer view of their customers across the buying journey and seamlessly deliver relevant content across all digital devices. No matter where the digital world takes us and what it means for identity, Experian is always embracing technology in order to keep up with the needs of its consumers. We use data and the most advanced technologies to confirm individuals, which makes us a leader in identity verification.

Every day at Experian, we are investing in new technologies, talented employees and innovation to help all of our clients maximize every opportunity we have to offer. We are honored the work performed under Eric Haller in our DataLabs received the San Diego Top Tech Awards of 2021. The awards honor technology executives who truly stand out by innovating. In 2010, Experian DataLabs was established to develop and drive creation of innovative products generated from breakthrough experimentation leveraging artificial intelligence, machine learning, advanced analytics and data assets from a variety of sources across Experian’s businesses in 37 countries. Eric originally pitched the idea of DataLabs and received funding for 8 people to begin the first lab in San Diego. Since then, Experian DataLabs has expanded its labs to London, Sao Paulo and Singapore. New products developed in the labs cover mobile, payments, consumer & commercial credit, fraud, targeted marketing & healthcare. During the last year and a half, Eric and his team continue to develop offerings and create new technologies to support the community. In May 2020, in conjunction with the company’s healthcare business, Experian DataLabs developed a free interactive heat map of geographic populations at-risk of being most susceptible to developing severe cases of COVID-19. The Experian COVID-19 Outlook and Response Evaluator (CORE) tool is guiding healthcare organizations and government agencies with planning for the “new normal” and COVID-19 recovery. In addition, Experian DataLabs develop other important initiatives such as the Covid Radar in Brazil to help people, small businesses and governments. Produced in collaboration with 50 organizations, including the United Nations, Amazon, SAP and the University of Sao Paulo, COVID Radar helps the coalition track where supplies are needed most. The coalition delivered tools, equipment, PPE and other supplies to Brazil’s most vulnerable zones. The second part of the initiative focused on aggregating and analyzing the data to create forecasting models that allowed researchers to track various key indicators that has helped dictate what officials should do with lockdowns and provide data around ICU beds and assess what the demand is. As part of Experian’s culture of innovation, Eric inspires his team to innovate due to his inclusive nature, openness, and willingness to listen to new ideas. The AI and revolutionary technology that Experian DataLabs is utilizing is enabling the company to continuously fuel new projects in its pipeline and turn ideas like the COVID Radar and the CORE heat map into a reality faster than ever before.

There are times in most of our lives where we can't get access to the financial system in a way that we want. Be it for a mortgage, a car, or a business loan. We've all experienced the frustration when you feel you're on the outside of the system and you can’t do the things you want for yourself or your family. At Experian, it's our job to change that. We want to make sure everybody is included and has access to fair and affordable financial products. Financial inclusion is fundamental to our business.  With our focus on increasing access to financial services, improving financial literacy and confidence, and helping people manage their financial lives; we help power people and businesses to create their future. In fact, the United Nations includes access to financial services, such as credit and microfinance, among its Sustainable Development Goals. Access to affordable credit opens the door to opportunities for people to transform their lives – from homes and healthcare to education and entrepreneurship. This has never been more important than it is today. Creating a Campaign to Drive Financial Health Worldwide As the pandemic took hold in 2020, we stepped in with data and analytics to support governments, health services and national emergency response efforts through major initiatives such as COVID Radar in Brazil and Experian CORE (COVID Outlook & Response Evaluator). These are just two examples of how we can use our data and expertise to make the biggest difference to society. It soon became clear that the impact — not just on physical health, but on financial health — would be far-reaching for people around the world. We looked at how we could use our expertise and resources to help vulnerable communities through the crisis and focused on financial education as the best way to strengthen their resilience and support their road to recovery. We launched our United for Financial Health programme.  We rapidly established 11 NGO partnerships across our biggest consumer markets to deliver targeted financial education for some of the communities hit hardest by COVID-19.  By the end of the year, we had reached nearly 35 million people, more than double our original goal of 15 million, and we’re not stopping there. We aim to reach 100 million people by 2024. Part of our efforts include our member relationships around the world.  This year, we surpassed the milestone of 100 million direct relationships with consumers globally and delivered further innovations to support people through our business, with the launch of products like Experian Boost in the UK and Serasa Score Turbo in Brazil.  This, of course, is on top of our ground-breaking Experian Boost launch in the United States in 2019. Our goal is to have a direct relationship with as many people as possible; to truly become the Consumers’ Credit Bureau and power financial opportunities for all. Driving Innovation with Social Purpose Our culture of innovation helps us harness opportunities to drive business growth. We are continually investing in product innovation and new sources of data to address emerging market opportunities that can make a real difference to global communities. In 2020, around 1,000 “innovators” from across Experian joined our annual Future of Information Conference, which was held virtually because of the pandemic, to encourage them to think differently in their work. Topics included fairness in artificial intelligence, transforming agribusiness and enhancing the consumer healthcare experience. Teams at our DataLabs in Brazil, Singapore, the UK and the USA tap into our culture of innovation to continually create new solutions to global challenges. The result of all this is that our Social Innovation products have now reached 61 million people since 2013.  We aim to reach 100 million by 2025. As John Hope Bryant, CEO of one of our NGO partners Operation HOPE, says, “Experian’s commitment to unlocking the power of data to create opportunity means more people will be set up not just to survive, but to thrive in the months and years to come.” In this year’s Sustainable Business Report our commitments come through stronger than ever. We are raising our ambition and aiming to reach 100 million people through our social innovation products by 2025. Our goal is to reach 100 million people through our United for Financial Health campaign by 2024. We have also pledged to protect our planet by becoming carbon neutral in our own operations by 2030. We know we’ve got more work to do and we remain focused on using our business to make real and sustainable change.  With social innovation running so deeply through the core of our culture, and our commitment to improving global financial health front and centre of our thinking, we will continue to push to find new solutions to help people, serve communities and protect the environment, helping to create a better future for all. All of this is very personal to me.  I passionately believe we can and should drive to make a difference in society.  I serve as executive sponsor of our ESG programs and this isn’t just another corporate program, it’s at the heart of what we do as a company to power financial opportunities. My personal pledge is to continue to keep you updated, as we progress our agenda to sustainable environmental and societal change. Read the full SBR report here.