Data & Analytics
Ways Experian is using big data and analytics to improve our world
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As consumer demand for the digital channel continues to increase at an exceptional rate it has created an opportunity for businesses to serve the growing ranks of connected consumers. The most important thing is for businesses to ensure they are putting the consumer at the heart of the relationship. Experian has been studying insights related to consumer behavior and business strategy throughout the Covid-19 pandemic. For the third wave of our Global Insights Report we surveyed 3,000 consumers and 900 businesses across the globe in January. We observed not only consumer demand for the digital channel increasing but that fact that these trends are persisting. We believe that what started as necessity has turned into a preference. According to the report, 38% of consumers expect to increase their online activity in the next 12 months. Furthering our belief that the preference for digital transactions persists, 60% of consumers are using a universal mobile wallet to make digital payments. We also found that the two top activities among consumers online are personal banking (58%) and ordering groceries and takeout food (56%). The report also shows that security remains at the top of consumers’ minds when they are transacting online. 55%of consumers say security is the most important factor in their digital experience – this is highest in the UK (65%), followed by Japan (64%). All in all, the new research confirms that this shift to online activity, which continues to increase with no indications of slowing down, is a contributing factor to consumers’ growing appetite for digital. In this regard, we found that businesses have taken notice and are investing more resources around the digital experience. In fact, 9 in 10 businesses have a strategy in place related to the digital customer journey. 47% of businesses have put this strategy into place since Covid-19. In addition, more than a third of businesses are increasing staff or support for digital operations and experience. Fraud is the biggest challenge among businesses. However, 55% of businesses plan to increase fraud management budgets. As we move towards a post-pandemic era, and more consumers start to prefer banking and shopping online, a digital channel strategy simply isn’t enough. There needs to be a re-imagined customer journey that connects identity, preferences, products, and service. And data and technology have the power to help transform your customer relationships.
We are excited to announce the annual launch of our Global data management research! This year, we surveyed 700 business leaders across the U.S., U.K., and Brazil to get their perspective on usage of data throughout the pandemic. There’s no question that data initiatives have been on the to-do list for over a decade now, but as the pandemic came storming in, businesses quickly realized that data management never made it to the top of the list. In other words, most businesses were not prepared for the rapid transformation they needed to sustain during the global health crisis because their data, simply, was not ready. There are three major takeaways from this year’s study: An acceleration of digital transformation has made businesses reliant on high-quality data. We find that business priorities have remained the same over the last few years: Customer experience and data security. However, these initiatives are more important than ever before, especially when it comes to digital transformation. Seventy-two percent say an acceleration to digital transformation has made their business more reliant on data and data insights. Why? With dramatic changes in customer buying behaviour during the pandemic, and most employees still working remotely, digital engagement and operations have become key to sustaining business growth during economic crisis. Our research finds that seventy-five percent of respondents say they have seen a dramatic change in their customer’s buying behavior during the pandemic. With stores closed, overwhelmed distribution and shipping warehouses, and unpredictable supply chains (bread flour, anyone?) …businesses need to leverage online platforms, like their website and social media, to stay engaged with customers. Nowadays, it’s not unusual for a brand’s customer experience to be solely digital. Furthermore, with increased online activity and non-essential employees working from home, there’s a chance consumer or operational data could be at higher risk of unwanted actions or unauthorized users. This is where data security plays an important role in keeping records, and the business, safe. From the efficiency of the customer experience online to the data that helps us analyze markets and attitudes changing at a dizzying pace…the right data has become indispensable. The need for a data-driven digital operation and customer experience has made companies realize how mature their data functions are, or where there is opportunity for improvement. Data was not ready to sustain the impact of the pandemic. For many years, we have looked at the maturity level of data quality in the market. Our hope was that this maturity level had increased to handle the new demands and desire for insight. Unfortunately for many, levels of quality data continued to fall short. Fifty-five percent of business leaders say they lack trust in their data assets, hindering their ability to be fully data driven. The level of inaccurate data has remained high over the past five years of this study. Organizations believe about a third of their customer and prospect data is inaccurate in some way. Additionally, only fifty percent believe their CRM/ERP data is clean and can be fully leveraged. Poor data quality creates several roadblocks within organizations, regardless of their maturity. While data can be inaccurate for a wide variety of reasons, such as human error or natural data decay, the impact is the same. Ninety-five percent of businesses have seen impacts related to poor data quality. This could mean that poor quality data damages the reliability of analytics (36%), negatively affects customer experience (32%), and negatively impacts reputation and customer trust (32%). These challenges are difficult to overcome in any economy, especially one facing a pandemic. Another challenging area is the inability to be agile with data. While eighty-four percent of respondents experienced greater demand for data insights, sixty-two percent admit a lack of agility in data processes hurt their response to changing business needs. Ensuring high-quality data and agility within data practices is vital to improve customer experience, streamline operations, and accelerate digital transformation. By investing in data management now, businesses can sustain success despite any future market changes that are out of their control. Investing in data now will help businesses weather the next crisis. Over the next six months, sixty-three percent of organizations see data management initiatives becoming more urgent—and the reason is resilience. Nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Businesses are investing in several key areas of data management like improving data quality, refining data governance, moving data to the cloud, and automating data processes. With over three quarters of our respondents saying, “investing in data management initiatives today will help businesses better weather the next crisis,” organizations across industries are hopping onto the data train. This means that businesses need the right: People Processes Technology It’s important for companies to invest in the right areas of data today to recognize return on investment more quickly, build data resilience, and secure their future. During the pandemic, businesses continue to struggle with a lack of technology, data quality, and skills. Data validation software verifies data at the point of capture and can automate the data cleansing process, ensuring data pipelines are accurate and contain valuable insights. This will enable team members to analyze and manage valid data and streamline their time to focus on growth-building strategies. The right people, processes, and tools will not only help a business respond to the challenges they face in today’s environment, but also ensure a stable foundation. Now, more than ever before, have we seen the true power of data. With reliable insights, businesses have the strength to confidently pivot strategies as market shifts arise, sustain the impact of the global health crisis, and prepare for what’s ahead. Read the full report to learn how what you can do today to leverage data to respond to the current global health crisis and prepare for tomorrow. Download the research.
There hasn’t been many world events that have occurred during my 25+ year career that have had such an impact on cybersecurity as the pandemic. As I reflect on the approximate one year mark since we first heard about COVID-19, it’s truly been one for the record books. This is not relative to numbers such as the amount of data breaches that have been caused by the pandemic, but more so because of the long term ramifications. The pandemic opened up many new cyber scams and threat vectors as well as more vulnerable targets due to rapid and – at times – rushed changes organizations had to undertake in order to respond. A good cyber review of 2020 can be found here. Now we are at a tipping point with societal and operational changes companies and cybersecurity professionals will need to grapple with for a long time. I addressed how some of these will affect 2021 in my annual Data Breach Industry Forecast. As we forge ahead, there are two key areas I see as major security concerns with long-term impact: Remote working is here to stay There is no turning back in how, and more importantly, where we do business. What that means is a larger workforce working from home, which spurs a number of concerns and vulnerabilities from a security standpoint. Businesses now have a much broader threat landscape to protect. Not only that, but families need to tighten their security hygiene as well for their personal devices since criminals know we are spending more time at home using these tools. I predict that operationally there will be new strategies to protect systems and a rethinking of best practices in addition to a flurry of new protection software and other technologies to better protect this at-home frontier. Companies will also need to create new trainings for its employees and find better defenses for social networking attacks like spear phishing. Healthcare will never be the same That line is an understatement. Unfortunately, cybercriminals will not take pity and leave the embattled industry alone. Medical information is very lucrative and thieves will continue to take advantage of healthcare organizations’ focus on the pandemic. But they must address security, especially with advancements here to stay such as telehealth. In fact, I envision that operationally we’ll see more third party data breaches as more providers engage outside suppliers for their digital offerings. Also, with increased digital visits there could be more patients visiting smaller clinics or diagnostic testing centers for further evaluations or tests, which opens up more roads where patients’ information is flowing back and forth. Organizations will need to shore up third party security protocols and expectations to try to prevent this type of data breach. We are only at the beginning of this journey to overcome unexpected challenges and manage new ways of conducting business. For more commentary and updates on the cyber-demic, follow my LinkedIn monthly digest.
Digital identity solutions are a crucial component to enhancing the customer experience in digital transactions. Driven by verified data, digital identity as a concept benefits both businesses and consumers. Innovative and effective solutions can prevent costly fraudulent activity and enhance compliance measures for businesses and ensure a more convenient and protected experience for consumers. Consumer preference for digital transactions has grown exponentially and will continue to do so leading to higher customer expectations for a seamless and secure experience. Experian is deeply committed to developing leading solutions and has earned high rankings in industry experience, strength of product and seamless solutions in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 Report. Juniper Research, one of the leading global analyst firms in the mobile and digital technology sector, evaluated vendors active in the digital identity space based on factors such as size, financial performance, global reach, product range, number of clients and strength of partnerships. Juniper provides the most comprehensive and progressive analysis of the digital commerce market in its market-leading Commerce & Fintech research. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment, in which Experian continues to be a market leader and remains committed to the crucial nature of identity as a concept for businesses. Experian’s proprietary solutions and digital identity services are available through Experian’s CrossCore partner ecosystem, which combines advanced analytics, rich data assets, identity insights and fraud prevention capabilities. Businesses using the Experian CrossCore partner ecosystem can connect any new or existing tools and systems in one place to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs.
Here’s what we expect in 2021: Putting a Face to Frankenstein IDs: Synthetic identity fraud – when a fraudster uses a combination of real and fake information to create an entirely new identity – is currently the fastest growing type of financial crime. The progressive uptick in synthetic identity fraud is likely due to multiple factors, including data breaches, dark web data access and the competitive lending landscape. As methods for fraud detection continue to mature, Experian expects fraudsters to use fake faces for biometric verification. These “Frankenstein faces” will use AI to combine facial characteristics from different people to form a new identity, creating a challenge for businesses relying on facial recognition technology as a significant part of their fraud prevention strategy. “Too Good to Be True” COVID Solutions: With the distribution of vaccines underway and wider availability of rapid COVID-19 testing, Experian expects that fraudsters will continue to find opportunities to capitalize on anxious and vulnerable consumers and businesses. Everyone needs to be vigilant against fraudsters using the promise of at-home test kits, vaccines and treatments as means for sophisticated phishing attacks, telemarketing fraud and social engineering schemes. Stimulus Fraud Activity, Round Two: For Americans suddenly out of work or struggling with the financial fallout from the pandemic, 2020’s government-issued stimulus funds were a welcome relief, but also an easy target for fraudsters to commit scams. Experian predicts fraudsters will take advantage of additional stimulus funding by using stolen data from consumers to intercept stimulus or unemployment payments. Say ‘Hello’ to Constant Automated Attacks: Once the stimulus fraud attacks run their course, Experian predicts hackers will increasingly turn to automated methods, including script creation (using fraudulent information to automate account creation) and credential stuffing (using stolen data from a breach to take over a user’s other accounts) to make cyberattacks and account takeovers easier and more scalable than ever before. With billions of records exposed in the U.S. due to data breaches annually, this type of fraud will prosper in 2021 and beyond until the industry moves away from its reliance on usernames and passwords. Survival of the Fittest for Small Businesses: As a result of COVID-19, businesses were left with no choice but to quickly shift to digital to meet the needs of consumers, and some were more prepared than others. In 2020, consumers may have been willing to give businesses time to adjust to the new normal, but in 2021 their expectations will be higher. Experian predicts businesses with lackluster fraud prevention tools and insufficient online security technology will suffer large financial losses in 2021 and beyond. While fraudsters will iterate on new and old methods of attack in 2021, Experian is always innovating to help businesses stay one step ahead. As a leader in fraud prevention, Experian offers a full suite of automated fraud prevention and detection tools that harness data and analytics to make businesses more secure. To learn more, check out Experian’s fraud prevention solutions and download the Future of Fraud Forecast.
As our world becomes increasingly data-driven, the demand for automation will continue to grow. At Experian, we believe that harnessing the power of data can create opportunities for businesses to succeed and society to thrive. We’re proud to have a culture dedicated to continuous innovation and it’s one of the reasons we were selected as the winner of Cloudera’s 2020 Data Impact Awards in the Data for Enterprise AI Category. The award honors organizations that have built and deployed systems for enterprise-scale machine learning and have harnessed AI to automate, secure, and standardize decision making. Cloudera’s annual Data Impact Awards recognizes organizations whose data projects deliver significant benefits to their business and the broader community. Experian was granted the award for the work our Business Information Services’ Data Enrichment Team did to build and launch six different data maintenance applications, which allowed us to more quickly identify data inconsistencies through automation and machine learning. An example of this is Experian’s Velcro application, which is powered by machine learning. In real-time, it can help prevent and resolve duplicate records while also improving the customer experience. This is just one example of how Experian is investing in data-driven solutions to create a better tomorrow on the road to recovery ahead of us. As we head into the new year, we will continue to innovate using the most cutting-edge technologies to make an impact in the business communities we serve. The winners, which each represent innovation and leadership in their respective industry, were selected by a panel of distinguished thought-leaders and expert industry analysts. To learn more about this award win, visit https://blog.cloudera.com/2020-data-impact-award-winner-spotlight-experian/. You can view the full list of 2020 Data Impact Award winners here.
While there is no question the pandemic continues to create a challenging financial situation for millions of consumers, this is not the case for everyone. Because Americans are finding themselves in unique financial situations, there is not a one size fits all solution for maintaining access to the credit economy. As 2020 comes to a close and U.S. consumers and businesses grapple with another surge in COVID-19 cases, it is critical for the credit services industry to continually recognize and assess the impact the pandemic is having on consumer’s financial health. At Experian, our role is to help lenders understand consumer’s unique circumstances, so they know who they are talking to and what risk an applicant represents at any given time. We use the power of data, including traditional credit data, alternative data and consumer permissioned data, to accomplish this objective. I was recently invited to speak with Cheddar’s Nora Ali to share my views on the Road to Recovery from the pandemic, how we can maintain access to the credit economy and ways consumers can protect their credit standing and financial health during this time. You can watch the full interview here. I believe data is key to maintaining access to the credit economy and protecting consumer financial health, especially in environments like the one we currently find ourselves in.