Data & Analytics
Ways Experian is using big data and analytics to improve our world
In the midst of COVID-19, we’ve seen the digital transformation accelerate at a rapid pace—and it’s likely to continue in the months and years ahead. According to McKinsey & Company’s COVID-19 Consumer Pulse survey, most business types have seen more than 10 percent growth in their online customer base during the pandemic and many consumers plan to continue shopping online when store locations reopen. While the shift to digital began well before COVID-19, what does the sudden spike mean for marketers? In short, it means digital campaigns have become mission critical—and subsequently, data has become more important than ever. People are more than just their interactions with your brand. They consume information and engage other brands from multiple devices and channels, resulting in hundreds of digital touchpoints. You need to use data to connect these touchpoints to better understand your audiences’ needs, inform your messaging, optimize digital campaigns, and most importantly, build and establish a human connection. Businesses have troves and troves of data, but oftentimes struggle to generate insights. You need to find the right partner to help manage the data and unlock its potential. To help, Forrester recently released its Now Tech: Consumer Data Marketing Services, Q3 2020 report that provides an overview of 22 consumer data marketing providers that can help you leverage your first-party data and create a more comprehensive view of customers and prospects—Experian is proud to be included in the list. Finding the right partner is important; you have to remember data is a privilege and you need a partner that can help you provide value to your customers—otherwise, trust can quickly erode. And without trust, data and your marketing campaigns become obsolete. Identify what matters most to you. Do you need to enrich your current database? Build look-a-like audiences? Do you need to connect digital and offline identities? Do you need to activate your data? With a strong foundation in data and identity resolution, Experian is committed to helping you learn more about your customers and help them navigate their unique circumstances. Experian\'s ConsumerViewSM database includes attributes on more than 300 million consumers and 126 million households, including demographic data, purchasing behavior, and lifestyle information. In addition, our MarketingConnectSM platform eliminates the need for disparate solutions and enables marketers to access and manage offline and online customer identity attributes, such as MAIDs and IPs. Now, more than ever, consumers want to be heard. You need a data-driven strategy to meet that expectation. The right partner can help you expand what you already know about your customers and allow you to communicate with them effectively and address their most pressing needs. Learn more about how Experian can help you maximize the potential of your data.
While consumers throughout the U.S. continue to manage the impacts of COVID-19, aside from health and wellbeing, one of the most salient concerns has been around the health of consumers’ finances. With many falling under some form of stay-at-home order since the onset of the pandemic, local economies have been jolted and some consumers may be feeling the financial impacts. As part of Experian’s commitment to improve the financial health of Americans and educate on debt and credit, we focused our research efforts to analyze internal and external data to show how consumer finances have changed in recent months. Through our initial review, we found that certain measures of consumer finances, on average, had improved since the onset of the pandemic. Whether due to the unprecedented government stimulus, or changes in spending, consumers saw a reduction in average debt and increased average credit scores. Though the data is rapidly changing and the true financial implications of the pandemic may be partially obscured by governmental stimulus efforts, we wanted to take a snapshot and highlight how consumers are faring in the moment. By providing these insights, we can use data for good, helping organizations, experts, and others apply learnings that may positively guide efforts in the future for the benefit of all. Our Main Findings from January 2020 to May 2020: The average VantageScore has increased by 5 points Total average consumer debt total declined by 1% Average consumer credit card balances have decreased by 14% The average credit utilization ratio has dropped 5 percentage points These findings offer an important snapshot of consumers five-months into the COVID-19 pandemic stay-at-home orders. Though initially positive, we want to keep an eye on these trends as they could change over time as government policies and stimulus efforts are amended to adjust to future conditions. To continue providing relevant insights on prevailing trends in consumer finances, we will work to maintain updated research content as the data become available. You can find links to our most recent research below, and check back at Experian.com/research for updated articles over the coming weeks. Our Most Recent Research Articles: COVID-19 Impact: Changes to Consumer Debt and Credit COVID-19: Consumers Reduce Overall Debt During Pandemic COVID-19: Credit Utilization Drops as Consumers Cut Spending
We are delighted to have completed the acquisition of a 60% stake in Arvato Financial Solutions Risk Management Division (AFS RM), expanding our presence in Germany, Austria, and Switzerland (DACH) and bringing Germany’s second largest credit bureau into Experian. It is an incredibly exciting moment for us both and marks a significant step forward in Experian EMEA’s growth ambitions. Together, we form a powerful new partnership in Europe’s economic powerhouse. With AFS RM’s local expertise and sector knowledge of industries like e-commerce, telecoms and insurance, and our global experience and innovation in data, analytics, software, and technology platforms, we will redefine what’s possible for our customers. AFS RM brings market presence with high-quality risk, fraud and identity management products and solutions tailored for key industries. We bring scale, expertise, and innovative products like Experian One and Ascend Analytics on Demand. Together, we will offer the best new technologies into these markets, delivering broad coverage and innovation that enables existing and new customers to make better, faster decisions, ultimately delivering greater access to finance for people across the region. Our new partnership will be branded Experian, which is just one of the ways we’re welcoming AFS RM to the Experian family. I’m delighted it will be led by Kai Kalchthaler as CEO, Experian DACH, who will ensure we help businesses find and fulfill their potential, so they can go further with us. Watch how we’re redefining possible, today, tomorrow, together here.
Small businesses are the backbone of our nation’s economy, generating 44% of the nation’s overall revenue. When they take a hit, we all feel it. But as good neighbors – and frequent patrons – we can find a path toward keeping these small businesses on their feet and reopening their doors as soon as possible. At Experian, our obligation is to fight for small businesses that have been impacted by COVID-19. Main Street America reported in April that “COVID-19 has had a devastating impact on small businesses’ revenue…Approximately 35.7 million Americans employed by small businesses are at risk of unemployment as result of the COVID-19 crisis.” That is why we moved quickly to support the signing of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act), providing relief to Americans through expanded unemployment coverage and by distributing grants and loans to small businesses. Acknowledging the unprecedented financial difficulties many are facing, lenders have established relief options for customers unable to make scheduled payments. In an effort to safeguard consumers against potential delinquency and protect credit, the CARES Act calls for creditors to adjust reporting systems for those taking advantage of these relief options. Simply put, your small business’s credit score shouldn’t be your biggest concern these days, and the CARES Act works to ensure that. We know there’s more work to be done to help small businesses navigate these challenging times. We’ve outlined the following steps to keep your business’s credit on track during the pandemic, taking advantage of resources and services we recently launched: Call Your Lender: If a customer or small business is unable to pay a bill, the most critical action they can take is to call their lender and inquire about available assistance programs. If consumers are able to get an accommodation, they can stop a missed payment from negatively impacting their credit. Business Resources Website: Experian has launched a website to help businesses prepare to manage increased attacks, push toward digital banking and understand regulatory changes as businesses find their footing in this evolving financial services landscape. Credit Report Access for All: Experian is offering all consumers access to a free credit report, FICO score and credit monitoring through our CreditWorks product, which also provides access to Experian Boost, a financial tool that has helped more than 2 million consumers increase their credit score to date. This is in addition to the free weekly credit score we are offering in coordination with our peers through annualcrediteport.com. COVID-19 U.S. Business Risk Index: Experian has launched a new service to help lenders and government organizations understand how to make lending options available to the business segments that need it most. This, in turn, directly helps small businesses gain access to capital they need. The public tool includes a risk simulator broken down by state to keep business owners updated on how COVID-19 is affecting specific industries in a particular region. As a nation, we have learned many lessons from the 2008 financial crisis. One vital lesson that sticks with us at Experian is that we’re better at tackling challenges as a collective financial industry, with transparency and a lending hand. At Experian, we’re committed to helping small businesses land back on their feet, and we’ll be there when the backbone of our economy needs additional support down the road.
To combat a growing threat that’s expected to drive $48 billion in annual online payment fraud losses by 20231, Experian® has announced the launch of Sure Profile™. Experian is the first company with an offering to combat synthetic identity fraud that is integrated into the credit profile with market-leading assurance. We are proud to be the first in our industry to actually put “skin-in-the-game” by sharing in fraud losses with our clients if the losses occur on assured profiles. Experian’s new offering validates consumer identities, detects profiles that have an increased risk for synthetic identity fraud and helps cover losses resulting from synthetic identity fraud for assured profiles. Leveraging the capabilities of the Experian Ascend Identity Platform™, Sure Profile utilizes Experian’s industry-leading data assets and data quality to drive advanced analytics that set a higher level of protection for lenders. Powered by newly developed machine learning and AI models, Sure Profile offers lenders a streamlined approach to define and detect synthetic identities early in the originations process. Experian’s Sure Profile differentiates between real people and potentially risky applicants, so lenders can confidently increase application approvals with less risk. We expect to authenticate most credit applications through Sure Profile. In the cases where the identity can’t be assured, the company will deliver additional fraud risk indicators, so that lenders can take the right next steps to verify the potential borrower’s identity and prevent fraud. To date, detecting synthetic identities has been a significant challenge for lenders because there’s not an industry standard or a single definition that can be used to establish the legitimacy of an identity. In addition, understanding the financial impact of synthetics has been difficult for lenders as losses tied to synthetic identity fraud are typically categorized as defaults or “bad debt.” With Sure Profile, we are reinforcing our position as a leader by creating a standard set of criteria to define a synthetic identity. Experian has always been a leader in combatting fraud, and with Sure Profile, we’re proud to deliver an industry-first fraud offering integrated into the credit profile that mitigates lender losses while protecting millions of consumers’ identities. Our investments in innovation, AI and machine learning and our data quality are enabling us to lead the way in identity protection and help protect consumers and lenders alike.
As I reflect on the impact COVID-19 has had on my work and family life, I’m reminded of the things I once took for granted. My day-to-day routine has evolved into one of working from home, helping to take care of my toddler, and at times, doing so while on conference calls, sorting out the next grocery delivery, and writing this blog. While it’s a challenge, I’ve come to appreciate and value many of the things I’ve once taken for granted. But I also understand, I’m not the only person experiencing change. Across the globe, lives have been upended. The impact of the COVID-19 outbreak has been far-reaching and felt by hundreds of millions of people; whether due to family members that have fallen ill, job loss, shortened working hours or their children out of school. COVID-19 is an existential challenge that no one industry or entity can single-handedly address; we all need to play our part. Some companies, such as Fanatics, Ford, General Motors and Tesla, have shifted production efforts to focus on manufacturing medical resources, including personal protective equipment and ventilators. Others are donating free meals and resources to help consumers across the globe manage during this unprecedented time. Much like these organizations, Experian is committed to helping consumers and businesses navigate our current environment. We’ve expanded our financial education programming with the goal of helping consumers maintain good credit and protect their financial health. We’ve also offered small businesses free access to their Experian business credit report to help them better gauge their financial options and understand what capital is available to them. But as the world continues to combat the pandemic, we, like others, must look for new and additional ways to help. As essential organizations extend outreach efforts for those impacted by the outbreak, we believe data and technology can help them identify the groups that are most at-risk. With finite resources and limited bandwidth, it’s important for these organizations to communicate with at-risk populations and provide essential products and services as quickly as possible. With this urgency in mind, Experian developed At-Risk audience segments, which it is making available free of charge to essential organizations, such as government agencies, healthcare providers and non-governmental organizations, to help combat the fallout of the COVID-19 outbreak. The segments are built in a privacy-compliant manner and provide insights to help essential organizations reach those most in need. Organizations can use the information to determine where to allocate emergency funds, as well as redirect healthcare resources. Because the situation associated with the pandemic is changing seemingly every day and is impacting individuals in different ways and times, we also instituted a daily survey of the general population to gain insights around shifting consumer sentiment as a result of COVID-19. The insights from the survey will help organizations understand consumer sentiment during this difficult time and begin the process to identify at-risk populations. As of April 8, 2020, the survey found that: 73 percent of Baby Boomers are concerned about visiting the doctor and/or would hold off seeking care. 60 percent of Americans are concerned about filling prescriptions and/or accessing healthcare resources. 64 percent of Americans are concerned about their ability to access food and other essentials. COVID-19 has impacted consumers and businesses across the globe. As we all adapt to the new environment, we need to work together and collaborate to find ways to combat the fallout. Experian will not be stopping here, and we are committed to developing new ways to use our resources, data, technology, and creativity to help be part of the solution.
Recently, I had the privilege to serve on a panel during a joint workshop held by the Consumer Financial Protection Agency (CFPB) and the Federal Trade Commission (FTC) to examine the accuracy of credit reports and how to best serve consumers. During the workshop and in following written comments, I shared Experian’s commitment to advance accuracy in consumer credit information and our perspective on how the current regulatory environment supports our efforts to achieve continual improvements. At the workshop, we heard concerns about how inaccuracies in credit reports can impact consumers and businesses in terms of denial of credit or higher-priced credit. For Experian, these are real concerns. Our role as a credit reporting agency is to help facilitate fair and affordable credit to consumers and small businesses, and that’s why data accuracy is mission-critical and central to our corporate values. Since the workshop was held in Washington, DC, it’s no surprise that many stakeholders turned to the topic of reforming the existing regulatory system. Some stakeholders focused on making systemic changes in law and regulation, such as by setting very strict matching standards when credit bureaus receive and issue credit reports. But experience shows us that the current legal and regulatory standards are, indeed, appropriate and we don’t need a sledgehammer to hit a nail. Such actions would have unintended negative consequences and are unnecessary when all stakeholders share the goal of ensuring access to credit. In fact, the central theme I reinforced at the workshop was that the CFPB’s existing supervisory and examination authority, combined with market demand, industry investment and consumer expectations are the most effective ways to continually improve accuracy of credit reports. Let me explain how my over 30 years of experience with Experian leads me to this conclusion. Consumer reporting agencies, like Experian, are regulated by the Federal Fair Credit Reporting Act (FCRA). The FCRA requires that consumer reporting agencies “follow reasonable procedures to assure maximum possible accuracy” when assembling credit reports. Notably, this standard does not set an accuracy rate but appropriately recognizes the complexity brought about by a system with thousands of stakeholders (lenders, users of credit reports, and credit reporting companies reporting billions of pieces of information on hundreds of millions of consumers). It’s been more than eight years since we last saw comprehensive studies to determine the accuracy of credit reports. The two most cited are reports from the Policy and Economic Research Council (“PERC”) and FTC. One of the key findings in both studies was the percentage of consumers that were impacted by material errors in their credit report. In other words, errors that resulted in credit score changes that impacted the interest rate a consumer would pay on a loan. Both studies found that a small percentage of credit reports, 0.5% in the PERC Study and 2.2% in the FTC report, had material errors. While the percentages do represent many consumers (a minimum of 2.5 million to 4.4 million consumers) they also highlight the important need for continuous improvement so that material and consequential errors are the focus of innovation in data integrity. We don’t need to throw the baby out with the bathwater, we need to hone in on targeted and discrete changes. That’s my job at Experian, and I’m passionate about it. In addition to the “maximum possible accuracy” standard, market incentives provide another powerful mechanism to ensure improved data accuracy. Users of credit reports – ranging from banks to employers to government agencies – rely on accurate data to make critical decisions every day about loans, employment access, government benefits, and other important matters. Lenders need accurate data to perform sound risk assessments and provide terms tailored to the borrower’s appropriate risk level. As a result, credit reporting agencies compete to have the most reliable and accurate data. The same is true of lenders reporting data on their customers, as they have incentives to maintain good consumer relationships. Further, if inaccurate data is reported by a lender or maintained by a credit reporting agency, we all spend more time responding to consumer disputes instead of investing in new products and services to help consumers. It’s easy to see why inaccurate data just isn’t good for business! Since the FTC and PERC accuracy studies were completed, the regulatory environment for credit reporting has drastically changed. In 2012, the CFPB began to supervise and examine the credit reporting industry. This regulatory authority allows the CFPB to see the entire credit ecosystem that is composed of not only credit bureaus, but also lenders, other users of credit reports, and entities that furnish data to credit bureaus. CFPB’s comprehensive and continuous examination procedures include directly reviewing the policies, procedures, and practices of major credit reporting agencies. These steps include reviewing how data furnishers are screened, steps taken to minimize the likelihood of incorrect information on a report, measures to prevent duplicative information, and any programs designed to assess the accuracy of consumer information. These actions allow the CFPB to understand the metrics of accuracy and how it improves over time, and to apply the FCRA on a dynamic basis that can meet any challenges unforeseen when the law was originally passed. The CFPB’s supervisory authority thus serves as a powerful tool to holistically address data accuracy. In a 2017 supervisory report, the CFPB stated that “Credit reporting agencies have made significant advances to promote greater accuracy, the oversight of furnishers, and enhancements to the dispute resolution function.” It’s also important that there are ongoing discussions among the credit bureaus about how to move accuracy forward. To that end, joint efforts by the credit reporting agencies pursuant to an agreement with a group of state attorneys general, resulted in a joint working group to look at what can be done collectively to agree on improvements to accuracy. Recent changes include the delayed reporting of medical debt to allow time for insurance to process payments, and the removal of judgment and tax lien information, which did not meet new, elevated standards. The joint working group continues to explore new ways of increasing the accuracy of credit data. A broad, flexible, yet demanding legal structure, combined with strong market incentives and a robust and effective supervisory program, all work together to foster an environment to best serve consumers. As the consumer’s bureau, Experian is committed to playing a leading role in furthering a strong and accurate credit reporting system.
As I sit here on the day of the launch of the most comprehensive small business stimulus program in our nation’s history in response to the COVID-19 pandemic, my mind turns to the small business owners. Starting today, business owners can start applying for loans that are forgivable under the Small Business Administration’s $350 billion Paycheck Protection Program as long as those businesses maintain payroll to most of their staff and use the funds for eligible expenses. You’ve heard that small businesses are the heartbeat of the U.S. economy, the statistics back that up - small business represents a 47% of all employees and generate 43.5% of the Gross Domestic Product (GDP). More than their contributions to our economy, small business owners and their employees are the pillars of our communities, providing products, services, entertainment, and more. After the last few weeks, I think we can all appreciate the role small business plays in each of our lives. We, at Experian, take our purpose very seriously - creating a better tomorrow by creating opportunities for businesses to succeed. One thing we can count on in America is that small business owners rise to a challenge, it’s in the foundation of this great nation. Small business owners have the passion, fortitude, and downright grit to take them through the most challenging times – this time will be no exception. But I also know that now and then a little help is needed, and right now we need to help small business owners who are dealing with the immediate implications of the COVID-19 pandemic. Beginning today, an unprecedented level of government support will be made available through the Small Business Administration and other government bodies. At Experian, we applaud the signing of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) as it’s a great step toward economic recovery. The CARES Act provides grants and loans to small businesses with an unprecedented loan forgiveness program. We also feel an obligation to do our part to ensure that small businesses, who are dealing with the immediate implications of this economic crisis, have additional resources at their disposal to make informed decisions at this critical time. That’s why I’m proud to share that we have made available to every small business in the United States free access to their Experian Business Credit report until May 1st. Small business owners can get their reports at www.freecompanycredit.com. We also feel a deep obligation to our clients, the lenders, trade creditors, utilities, insurance underwriters, and more as they strive to support small businesses during this time. To further help small businesses gain access to capital they need, Experian also launched its free COVID-19 U.S. Business Risk Index to assist lenders and government organizations in understanding how to make lending options available to the business segments that need it the most. This new risk index can help business risk professionals better understand the impact that the pandemic may have on commercial operations based on several key factors. We also hope that our data and advanced analytics enable our clients to offer fair and responsible lending to small businesses that need it most during this time. I’ll close by urging the small business community to please take advantage of accessing your free Experian business credit report while continuing to show the grit and innovative spirit that has helped make America the most robust economy in the world. I’ll leave you with one of my favorite quotes, from Arianna Huffington, “Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” Sincerely, Hiq Lee
To quote The Rime of the Ancient Mariner, ‘water, water everywhere, / nor any drop to drink.’ I think the same can be true of data. While organizations have more data than ever before, very few are able to capitalize on this resource and actually leverage it for insight. There is no question on the value of data. It is viewed as a key competitive advantage, and in some instances, a strategic financial asset. However, translating data into meaningful insight is a completely different task to storing and managing it from a regulatory perspective. We see many companies investing in all sorts of data initiatives, like analytics, machine learning automation, data governance, customer insight, etc. Yet, most companies still report they are not sufficiently data driven. Each year we conduct a global study of data usage and data management practices. This year, we surveyed over 1,000 practitioners on how they want to leverage data. The research dug into some of the obstacles they face and why so few are able to leverage data for insight. We found three key areas emerge. First, there is a large degree of distrust in information. The average professional looking at data does not understand how that data got there, when it is useful, and what state it is in. While data can lead to increased agility and better decision making, a significant level of distrust often causes leaders to fall back on making decisions by gut instinct rather than by informed data insight. In fact, we have consistently seen over the past several years that people believe almost a third of their data is inaccurate. Second, we are seeing a rising level of data debt. Data debt is a lot like technical debt. You have a set of data assets that aren’t necessarily fit for purpose or have a high degree of inaccuracy. Unless you take the time to fix that information and govern it properly, you are always going to have a suboptimal data operation. In turn, poor quality means many companies are not fully seeing the ROI or expected benefit from some of the investments they are making. Finally, there is a data skills shortage. This doesn’t just mean data professionals, like data analysts, chief data officers (CDOs), and data scientists. There is also a general lack of understanding around data within the broader business. We see a growing number of companies talking about enabling wider usage of data across the business and wanting to do more with data insight, but very few people across organizations are truly data literate. Our survey results indicated a tide changing where now most companies report that data literacy needs to be a core competency of employees over the next five years. To generate the level of insight needed to fully leverage data as a valuable asset, organizations have to start to tackle issues around inaccuracy, trust, and certainly data skills. Without fixing these components, organizations will continue to be surrounded by all of this useful data that doesn’t actually provide them with what they need. To learn more about these challenges and our new study, please download the report at https://www.edq.com/resources/data-management-whitepapers/2020-Global-data-management-research/.