Identity & Fraud
Ways Experian is helping reduce fraud and protect consumers
As consumer demand for the digital channel continues to increase at an exceptional rate it has created an opportunity for businesses to serve the growing ranks of connected consumers. The most important thing is for businesses to ensure they are putting the consumer at the heart of the relationship. Experian has been studying insights related to consumer behavior and business strategy throughout the Covid-19 pandemic. For the third wave of our Global Insights Report we surveyed 3,000 consumers and 900 businesses across the globe in January. We observed not only consumer demand for the digital channel increasing but that fact that these trends are persisting. We believe that what started as necessity has turned into a preference. According to the report, 38% of consumers expect to increase their online activity in the next 12 months. Furthering our belief that the preference for digital transactions persists, 60% of consumers are using a universal mobile wallet to make digital payments. We also found that the two top activities among consumers online are personal banking (58%) and ordering groceries and takeout food (56%). The report also shows that security remains at the top of consumers’ minds when they are transacting online. 55%of consumers say security is the most important factor in their digital experience – this is highest in the UK (65%), followed by Japan (64%). All in all, the new research confirms that this shift to online activity, which continues to increase with no indications of slowing down, is a contributing factor to consumers’ growing appetite for digital. In this regard, we found that businesses have taken notice and are investing more resources around the digital experience. In fact, 9 in 10 businesses have a strategy in place related to the digital customer journey. 47% of businesses have put this strategy into place since Covid-19. In addition, more than a third of businesses are increasing staff or support for digital operations and experience. Fraud is the biggest challenge among businesses. However, 55% of businesses plan to increase fraud management budgets. As we move towards a post-pandemic era, and more consumers start to prefer banking and shopping online, a digital channel strategy simply isn’t enough. There needs to be a re-imagined customer journey that connects identity, preferences, products, and service. And data and technology have the power to help transform your customer relationships.
How we shop, how we bank and how we access healthcare — it’s all racing to digital and being mostly consumed at home. It’s the evolution of the “anytime, anywhere, anyone, anything” promise that the Internet made available to us in the 1990s. However, in order to deliver on that promise, we need to be able to reduce the chances of fraud by identifying people no matter where they are or what device they are using. The rise of digital has made being able to identify an individual even more critical. According to a recent Global Insights Report from Experian, there has been a 20 percent increase overall in consumer online transaction activities and 60 percent of consumers have higher expectations of their digital experience than before Covid-19. The challenge companies are currently facing is how to digitally identify individuals while maintaining a positive consumer experience. They need to rely on new technologies including data, biometrics, identity graphs and AI. When it works right, our experiences are more convenient, safer and it creates time for us to focus on other aspects of our lives. At Experian, we are committed to leading the race to digital identity. We use our more than 40 years of experience with success in matching, managing, and protecting identities and personal data combined with today’s most advanced technologies, including AI and machine learning to confirm the identity of an individual. Specifically, Experian is an identity leader in the following areas that impact our society on a daily basis: Fraud Prevention Being able to spot the good guys from the fraudsters is strictly dependent on establishing identity. At the most basic level, we need to be able to verify an individual as a real person and authenticate that they are who they say are. Businesses also need to ensure that the extra secure measures added in order to prove someone’s identity don’t cause too much friction. Today’s consumers are looking for both a convenient and safe experience. In fact, according to our 2020 Global Identity & Fraud Report, 74 percent of consumers said security was their top priority in their online experience, with convenience following closely behind. Most recently, Experian has focused on allowing businesses to reduce both fraud and friction as the world migrates towards a touchless society. Connecting with Consumers Identity is the foundation of the marketing ecosystem. It enables marketers to deliver relevant messages to customers across their most preferred digital channels. But with consumers jumping from device-to-device throughout the day, hundreds of digital touchpoints are created, and connecting these together to build a digital identity can prove challenging. Add to that, the deprecation of third-party cookies, disparate data sources and walled gardens, digital identity can feel like an uphill battle. Experian is committed to helping marketers address the digital identity challenge, connecting offline and digital identifiers into one single customer view. This will help marketers gain a clearer view of their customers across the buying journey and seamlessly deliver relevant content across all digital devices. Healthcare More than half of all deaths that are attributed to medical errors are due to identification mistakes. Despite some giant technological advances in recent years in patient management, achieving accurate and complete patient records remains a major challenge for the U.S. healthcare industry. It’s estimated that around 70 percent of patient data held in electronic health records is incomplete or inaccurate, and up to half of all patient records may not be linked correctly. Unreliable patient data presents some huge problems for health systems, from flawed diagnoses and treatment errors to unreliable analytics and billing mistakes. As patient portals become the new “digital front door” to access care services and manage things like scheduling and payments, and telehealth gains traction as a preferred care modality, fraudulent activity in healthcare will accelerate to an all-time high. Experian helps with healthcare’s largest challenges, including duplicate medical records, mistaken patient identities, pharmaceutical abuse and associated rising costs for patients and providers. We are committed to the industry-wide adoption of Universal Patient Identifiers on the part of providers, pharmacies, payers and other stakeholders in order to improve patient safety and improve industry standards. Combating Synthetic Identities Synthetic identity fraud, where criminals combine real and fake information to create fake identities, is the fastest growing financial crime in the United States. A critical step for lenders to protect their portfolios and manage risk is confirming whether a consumer who is applying for credit is real or not. The earlier in the process this is done, the better. Experian’s fraud prevention solutions, such as Sure Profile, help lenders differentiate between real people and potentially risky applicants, so lenders can confidently increase application approvals with less risk. Businesses are faced with more competition than ever before and consumer behavior is shifting at an unprecedent pace. Being able to identify an individual whether online or offline is critical in today’s environment. Businesses that don’t embrace technology in order to keep up with the changing needs of consumers will be left behind in the race to digital identity.
Digital identity solutions are a crucial component to enhancing the customer experience in digital transactions. Driven by verified data, digital identity as a concept benefits both businesses and consumers. Innovative and effective solutions can prevent costly fraudulent activity and enhance compliance measures for businesses and ensure a more convenient and protected experience for consumers. Consumer preference for digital transactions has grown exponentially and will continue to do so leading to higher customer expectations for a seamless and secure experience. Experian is deeply committed to developing leading solutions and has earned high rankings in industry experience, strength of product and seamless solutions in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 Report. Juniper Research, one of the leading global analyst firms in the mobile and digital technology sector, evaluated vendors active in the digital identity space based on factors such as size, financial performance, global reach, product range, number of clients and strength of partnerships. Juniper provides the most comprehensive and progressive analysis of the digital commerce market in its market-leading Commerce & Fintech research. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment, in which Experian continues to be a market leader and remains committed to the crucial nature of identity as a concept for businesses. Experian’s proprietary solutions and digital identity services are available through Experian’s CrossCore partner ecosystem, which combines advanced analytics, rich data assets, identity insights and fraud prevention capabilities. Businesses using the Experian CrossCore partner ecosystem can connect any new or existing tools and systems in one place to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs.
There’s no question the COVID-19 pandemic is contributing to a unique 2020 holiday season, but there are consistent truths that remain when it comes to the holidays and personal finance. While the season is known for being merry and bright, sadly, financial challenges and stress are equally common for many this time of year. According to our latest holiday spending survey, 60% of consumers feel stressed about their finances during the holiday season and half feel the extra expense of the holidays makes them hard to enjoy. More than half (52%) say COVID-19 has caused credit or financial barriers which are preventing them from doing their shopping the way they had planned. At the same time, 62% agree holiday shopping puts a strain on their finances. In an effort to alleviate some of the financial stress some may be facing, I wanted to share three ways you can protect your financial health this holiday season and prepare for a financially healthy new year: Start with a budget and a plan. It’s easy to lose track of spending and take on unexpected debt during the holidays, which is why creating a budget is an important first step to protect your financial health. Experian research shows the average American plans to spend $775 on holiday gifts this season, but your holiday budget will depend on your unique financial situation. Outline how much you can realistically afford to spend and try to factor in expenses that are sometimes overlooked, which can be a challenge. In fact, our research found four out of five consumers often run into unexpected expenses they hadn’t planned for, including buying unexpected gifts (25%), gift wrapping supplies (25%) and mailing costs for sending gifts (21%). Once you’ve outlined your budget, creating a plan for who you need to shop for and where you’re going to shop can be a helpful next step. Our survey showed 62% of consumers plan to shop more online this year due to COVID-19. If you’re planning to do more shopping from the comfort of your home this year too, tracking online sales and promotions can help you save money, and factoring in shipping costs can help keep your holiday budget on track. Setting a budget and sticking to it, and having a shopping plan to avoid impulse buying will help keep you from falling victim to the pressure of overspending around the holidays. Use credit as a financial tool. Over half of shoppers say they will use credit cards and not cash when holiday shopping. This is an 8% increase from 2019. While using credit wisely is important all year, this is especially true around the holidays. The key is strategic use of credit – whether using a card that provides low interest, rewards points, or cash back – to improve the shopping experience and stretch your dollars. Over a quarter of people say they plan to open a new credit card for the holiday season, which is a 5% increase year-over-year. The top reasons for wanting to open a new card include seeking a promotional no annual percentage rate (APR) credit card, wanting to get a retail store discount, and maximizing spending by getting a card with cashback rewards. If you’re considering applying for a new credit card, improving your credit score can help you take advantage of the best credit offers this holiday season. Experian Boost allows you to get credit for paying your telecommunications, cell phone, utility bills, and streaming services payments on time. More than 4.9 million consumers have connected to the service since March of 2019 and about 61% of those who use Experian Boost see their scores improve. When you’re ready to explore credit card options, Experian’s free Credit Match program can help you find personalized credit card offers based on your unique credit history. Remember, credit is a financial tool, debt is a financial problem. Debt you can’t repay will certainly bring down one’s holiday spirit. If you don’t have a plan for paying off your credit card, using credit may not be a good idea. Protect your identity. The holidays may be the riskiest time of the year when it comes to identity theft and credit fraud. Identity thieves of all sorts are aware that consumers spend significantly more during the holiday season. While many of us are hunting or scrolling for the perfect gifts for friends and family, fraudsters are hard at work too. The number of consumers surveyed who have been identity theft victims during past holiday shopping seasons jumped to 24% from 12% in 2019. The holidays are always a ripe time for cybercriminals with the increased online traffic and this is especially true against the backdrop of COVID-19. To protect yourself from identity theft while shopping online, avoid using public WiFi networks, create strong passwords for your online accounts, and only shop on secure websites you are familiar with. If you are shopping at a store, be sure to cover your credit card information when you enter it, or your personal information if you are applying at the point of sale. Shoulder surfers can use their phones to take a quick photo or video to steal your identity. Also avoid leaving your purse or wallet, or any documents in your car. Identity thieves stalk parking lots looking for opportunity that is just a broken window away. Credit cards offer more protection for both online and in-person purchases than your debit card or cash, so consider using credit for your purchases. If fraud occurs, the money is not gone from your checking account and you can file a claim with your card issuer. Pay the balance in full right away to avoid interest charges. Checking your credit report often can help you spot fraudulent activity. You can get a free credit report from all three bureaus at AnnualCreditReport.com through April 2021. Identity theft monitoring is an easy way to monitor your financial accounts and credit report to identify possible fraud such as a credit card account opened in your name. While the holidays may look a little different this year when it comes to protecting your financial health the same rules still apply. For more information about how to protect your credit history in 2020 and beyond, visit www.askexperian.com or join our weekly CreditChat every Wednesday on Twitter at noon PST/3 p.m. EST.
Tens of millions of workers in the U.S. found themselves unemployed earlier this year, as the COVID-19 pandemic caused job loss rates not seen since the Great Depression. While average Americans were reaching out to their state agencies seeking assistance, fraudsters saw unprecedented opportunity. It may be difficult to imagine why someone would take advantage of a system striving to help those in need, but cybercriminals often thrive in times of crisis. At Experian, we took notice as we began to hear from states about a significant uptick in fraudsters wrongfully claiming benefits. When it comes to innovation, we strive to be agile and nimble so we can adapt to the changing needs of consumers and businesses. As a result of COVID-19, one of those emerging needs is to join the fight against unemployment insurance fraud. That’s why Experian has partnered with the Unemployment Insurance (UI) Integrity Center to help mitigate unemployment insurance fraud. Together, we will provide state agencies with a centralized platform to verify identities that are applying for unemployment insurance. The new partnership will combine Experian’s Precise ID® solution, which integrates identity analytics with advanced fraud risk models to distinguish various types of fraud, with the UI Center’s Identity Verification (IDV) capability. In short, when state agencies submit claims, the IDV solution will return ID theft scoring and associated cause codes, enabling them to assess whether a claim may be fraudulent. This can be easily implemented by any state UI agency through the Center’s Integrity Data Hub. While mitigating fraud is top of mind, security is a top priority as well. The platform was designed and built using the latest National Institute of Standards and Technology IT security standards to ensure the security of sensitive data. With the number of unemployment claims remaining high, it’s clear that state agencies must maximize their time and resources. Fortunately, the solution powered by Experian’s Precise ID will be available to state agencies at no cost through UI Integrity Center, operated by the National Association of State Workforce Agencies (NASWA) in partnership with and funded by the U.S. Department of Labor. This is one of many steps we’re taking at Experian to combat fraud, and we will continue to innovate and adapt on the road to recovery ahead of us. As we move forward together, Experian is committed to leveraging innovation and technology to protect consumers and help businesses meet the challenges of 2020 and beyond.
If you’re anything like me, you’re likely spending much more time online these days. From online shopping to grocery and food delivery and thumbing through our social media feeds – the COVID-19 pandemic has many of us spending more time in our homes and “plugged in” than ever before. The COVID-19 pandemic has also contributed to an increase in fraud activity. According to the FTC from January to early October 2020, consumers have reported losing a total of more than $156 million to COVID-19-related fraud. At Experian, we are committed to protecting consumer financial health during the pandemic and beyond. Educating consumers about how to protect their personal information online is key to supporting this effort. As we prepare to enter the holiday season in our virtual world and in honor of National Cybersecurity Awareness Month, I’d like to share a few ways you can protect your financial health online: Shop Safely Online As I mentioned, the amount of shopping you do online has likely increased significantly since the start of the COVID-19 pandemic. This is a trend that’s expected to continue. In fact, according to a recent report from Experian, as many as half of consumers globally expect their spending online to increase in the next 12 months. Practicing safe online shopping habits is always important. This is especially true now. While you may not be spending as much time in airports or your local coffee shops, it is a good practice to avoiding using your financial information to make purchases online if you are on a public WiFi network. Without a password protected network, you have a higher risk of fraudsters gaining access to your banking information which could significantly damage your financial health. Using a virtual private network or a VPN can be an added layer of protection when you are entering your financial information online. Using a credit card to make your online purchases is also a useful way to protect yourself against losses tied to fraudulent charges. According to the federal Fair Credit Billing Act if your credit card — the physical card — is stolen and used to make fraudulent purchases, your issuer can hold you responsible for up to $50 in fraudulent charges. However, if you report the card stolen before any fraudulent charges are made, you have no liability. If your card number is stolen but you’re still in possession of the card, you’re not responsible for any fraudulent charges. Avoid Falling for Phishing Emails Phishing is an attempt to obtain sensitive information for criminal and fraudulent purposes through email. Against the backdrop of the pandemic, there have been increased reports of phishing attempts around COVID-19 testing, vaccines, treatments and cures. Keep in mind that generally if something sounds too good to be true, it likely is. To prevent damage to your identity or your financial health avoid opening any suspected phishing emails and never click on included links. While phishing emails are getting more sophisticated, there are a few clues that can help you identify one in your inbox. If you receive a suspicious looking email, look at the sender name or email address. Phishing emails tend to have suspicious email addresses that are often different than the name of the sender (it could be anything from a slight misspelling of the senders name to an email address that is completely different). It’s also common for phishing emails to use urgent language and include unusual attachments or links. While reputable organizations may sometimes ask for personal information over email, pay close attention to the details of the email before sharing any of your information. It may be a better idea to call the requesting organization and find out if there is a more secure way to do whatever it is they may be requesting. Always think twice before clicking any links. When in doubt, type the organization’s name into an internet search and visit the site directly. Protect Your Passwords This is a basic point, but one that is commonly overlooked. Using complex passwords can be your first line of defense against potential cyber threats. I know it can be challenging but avoid using the same password for multiple online accounts. When you’re creating unique passwords, it’s best to include a minimum of eight characters with a variety of letters, numbers and symbols. Keeping track of your passwords for your online bank accounts, email, social media, shopping apps and online medical portals can be a lot to manage. A password manager subscription can be a convenient and secure way to manage your passwords. They are affordable and more secure than writing down all your passwords or using the same password for multiple accounts. Avoid Over Sharing on Social Media Oversharing on social can lead to unwanted implications. For example, fraudsters and criminals can learn a lot about you from the data included in the photos you share online, including where you are and when you are there. Avoid photos of items that can be used to determine more information about you such as your license plate or the front of your home. Keep in mind, that while it may be tempting to share photos of your family vacations on your social networks, this may also tell unwanted visitors that you are not home. Use tools to Combat Fraudsters Checking your credit report regularly can help you stay informed about potentially fraudulent activity. In an effort to encourage consumers to monitor and understand the information in their credit reports, Experian joined forces with the other U.S. credit reporting agencies, to offer free weekly credit reports to all Americans through April 2021 via www.annualcredreport.com. Credit monitoring services can help you spot potential fraud early. Experian offers free and paid services that provide daily credit monitoring alerts for things like new inquiries and accounts opened in your name, changes to your personal information and suspicious activity detected on your Experian credit report. You can find more National Cybersecurity Awareness Month resources to protect yourself online here.
In May 2020, Experian launched Sure Profile and became the first company with an offering to fight synthetic identity fraud that’s integrated into the credit profile with market-leading assurance. In fact, we are so confident in our solution that we’ll share in loan losses on assured profiles if we get it wrong, a first for the industry. Recently, International Data Corporation (IDC) highlighted Sure Profile in the report, IDC, Synthetic Identity Fraud Update: Effects of COVID-19 and a Potential Cure from Experian (doc #US46690220, July 2020) stating “IDC Financial Insights believes that Experian\'s Sure Profile has the potential to have market disrupting effects in the battle against SIF (synthetic identity fraud).” According to McKinsey, synthetic identity fraud is the fastest growing financial crime in the United States, accounting for 10% to 15% of lender losses each year. Synthetic identity fraud occurs when fraudsters combine real and fake information to create “Frankenstein IDs” which are then used to obtain credit or to add these identities as authorized users to existing credit accounts. Then, financial institutions report the identities to credit reporting agencies. A new record with the false information is created and subsequently, the synthetic identity can be used to generate other fake accounts. It is a significant problem that Juniper Research expects will lead to $48 billion in annual online payment fraud losses by 2023. IDC recommends that financial institutions consider Sure Profile when researching how to fight synthetic identity fraud. For institutions that use an analytical platform to detect synthetic identities, IDC suggests examining Sure Profile to see how it can supplement their models, or even replace them. \"Synthetic identity fraud is a massive problem for banks, and I believe that the effects of COVID-19 will exacerbate the problem. However, at the same time, Experian launched a new offering that I believe will be a game changer for how banks attack the synthetic identity problem.\" — Steven D\'Alfonso, research director, IDC Financial Insights Sure Profile validates identities, detects profiles that have an increased risk for synthetic identity fraud and helps cover resulting losses for assured profiles. Leveraging the capabilities of the Experian Ascend Identity Platform™, it uses data to drive advanced analytics, including newly developed machine learning models that predict the likelihood of synthetic identity behavior. Sure Profile provides lenders a simple approach to define and detect synthetic identities early in the originations process. To learn more, check out Experian\'s Sure Profile.
Experian is a proud member of the Better Identity Coalition, which is committed to working alongside policymakers to improve digital security, identity verification, privacy and convenience for everyone. Together, we’re seeking innovative ways to empower Americans to take control of their identities and conduct online business securely. On September 11, 2020, a bipartisan group of House members led by Congressman Bill Foster, introduced the “Improving Digital Identity Act of 2020” to modernize and digitize our essential government identity infrastructure. Through the Better Identity Coalition, Experian supports this bill and the steps it’s taking to help improve digital identity, security and privacy for Americans. As a result of the impact of the COVID-19 pandemic, consumers and businesses have quickly adapted to doing nearly everything digitally, but most government-issued identity credentials, such as drivers’ licenses and passports, were not created to be verified online. The “Improving Digital Identity Act” creates a comprehensive approach across federal, state and local government to address critical shortcomings in identity tools that today make it easy for fraudsters to prey on Americans. The bill creates a framework of standards that new identity solutions should follow to ensure privacy. The bill also allows for federal grants to be given to states to jumpstart modernization of the systems that provide driver’s licenses or other types of credentials to enable digital identity verification, in accordance with the NIST framework. It’s important that the bill gets passed to bring the United States up to speed on digital identity and help fix government-issued identity problems. In addition to supporting bills like the “Improving Digital Identity Act of 2020,” Experian is working hard to develop new innovations to make digital commerce safer for consumers and businesses. Our most recent innovation, Sure Profile makes us the first company with an offering to fight synthetic identity fraud that’s integrated into the credit profile with market-leading assurance. In fact, we are so confident in our solution that we’ll share in loan losses on assured profiles if we get it wrong. Experian is also proud to be the only credit bureau in the initial rollout of the Social Security Administration’s new electronic Consent Based Social Security Verification service. Our inclusion ensures our clients have the tools to more easily detect online fraud while also better recognizing legitimate consumers.
Juniper Research released their Online Payment Fraud 2020-2024 report in May highlighting key trends in digital fraud, it’s implications on businesses and consumers as well as a competitive analysis for advanced solutions available to secure digital payments. Experian is proud to have contributed to the research and its CrossCore solution considered on their Fraud Detection & Prevention Leaderboard. Key takeaways: We’re in the middle of a payment revolution with mobile payments on the rise. Nearly half the world will be using digital wallets by 2024, with transaction values to increase by almost 60% to over $9 trillion in 2024. Omnichannel expectations are creating new challenges for online payments as new technologies for creating convenience are being exploited by cybercriminals, but it’s preventable. Juniper Research forecasts a $25.5 billion eCommerce transaction fraud loss in 2019, a 17% increase in 2018. By 2024, this will double to almost $50.5 billion. The Fraud Detection & Prevention Leaderboard is an assessment based on a combination of quantitative and qualitative measures but not considered a ranking or exhaustive list of solutions on the market. Experian’s flagship solution, CrossCore, just released its latest advanced features and offers unique functionality that lives up to its layered approach for mitigating fraud and authenticating customers. CrossCore is an integrated digital identity and fraud risk platform that combines rich data assets from Experian with identity insights and capabilities from its curated partner ecosystem. Through sophisticated orchestration, it applies advanced analytics to give businesses confidence in every transaction. CrossCore combines risk-based authentication, identity proofing, and fraud detection into a single cloud platform to make real-time risk decisions throughout the customer lifecycle. The platform is designed to help clients differentiate between their good and bad customers, without disrupting good customers, or increasing customer friction in their attempts to stop fraud. Key profile features: Our partner network, some of which we don’t publicly disclose, cover a variety of categories including, behavioural biometrics (Biocatch), traditional biometrics (Daon), document verification (Mitek, Acuant, Onfido), call centre risk assessments (TrustID, NextCaller), email verification (Emailage), Alternative Data (Ekata, Global Data Consortium, HelloSoda, Pipl), Mobile Phone Verification (Boku/Danal) and Chargeback Management (Chargebacks911). Customers include banks, eCommerce merchants and retail companies, telecommunications providers, travel providers, health providers, insurance companies, and public sector organizations. Advanced Decisioning: CrossCore is designed to leverage the complete raw output in our partner network to perform advanced analytics via Experian’s native machine learning infrastructure. This approach includes a hybrid of Unsupervised models (to generate features), Supervised generic or custom models per use case, and a business rules infrastructure. This provides high levels of accuracy to the client, leading to significantly reduced friction and operational costs. Find out how Experian’s capabilities compare and hear from our experts on how to balance security with convenient customer experiences.