Innovation
Insights from our Leaders
As I reflect on the impact COVID-19 has had on my work and family life, I’m reminded of the things I once took for granted. My day-to-day routine has evolved into one of working from home, helping to take care of my toddler, and at times, doing so while on conference calls, sorting out the next grocery delivery, and writing this blog. While it’s a challenge, I’ve come to appreciate and value many of the things I’ve once taken for granted. But I also understand, I’m not the only person experiencing change. Across the globe, lives have been upended. The impact of the COVID-19 outbreak has been far-reaching and felt by hundreds of millions of people; whether due to family members that have fallen ill, job loss, shortened working hours or their children out of school. COVID-19 is an existential challenge that no one industry or entity can single-handedly address; we all need to play our part. Some companies, such as Fanatics, Ford, General Motors and Tesla, have shifted production efforts to focus on manufacturing medical resources, including personal protective equipment and ventilators. Others are donating free meals and resources to help consumers across the globe manage during this unprecedented time. Much like these organizations, Experian is committed to helping consumers and businesses navigate our current environment. We’ve expanded our financial education programming with the goal of helping consumers maintain good credit and protect their financial health. We’ve also offered small businesses free access to their Experian business credit report to help them better gauge their financial options and understand what capital is available to them. But as the world continues to combat the pandemic, we, like others, must look for new and additional ways to help. As essential organizations extend outreach efforts for those impacted by the outbreak, we believe data and technology can help them identify the groups that are most at-risk. With finite resources and limited bandwidth, it’s important for these organizations to communicate with at-risk populations and provide essential products and services as quickly as possible. With this urgency in mind, Experian developed At-Risk audience segments, which it is making available free of charge to essential organizations, such as government agencies, healthcare providers and non-governmental organizations, to help combat the fallout of the COVID-19 outbreak. The segments are built in a privacy-compliant manner and provide insights to help essential organizations reach those most in need. Organizations can use the information to determine where to allocate emergency funds, as well as redirect healthcare resources. Because the situation associated with the pandemic is changing seemingly every day and is impacting individuals in different ways and times, we also instituted a daily survey of the general population to gain insights around shifting consumer sentiment as a result of COVID-19. The insights from the survey will help organizations understand consumer sentiment during this difficult time and begin the process to identify at-risk populations. As of April 8, 2020, the survey found that: 73 percent of Baby Boomers are concerned about visiting the doctor and/or would hold off seeking care. 60 percent of Americans are concerned about filling prescriptions and/or accessing healthcare resources. 64 percent of Americans are concerned about their ability to access food and other essentials. COVID-19 has impacted consumers and businesses across the globe. As we all adapt to the new environment, we need to work together and collaborate to find ways to combat the fallout. Experian will not be stopping here, and we are committed to developing new ways to use our resources, data, technology, and creativity to help be part of the solution.
Recently, I had the privilege to serve on a panel during a joint workshop held by the Consumer Financial Protection Agency (CFPB) and the Federal Trade Commission (FTC) to examine the accuracy of credit reports and how to best serve consumers. During the workshop and in following written comments, I shared Experian’s commitment to advance accuracy in consumer credit information and our perspective on how the current regulatory environment supports our efforts to achieve continual improvements. At the workshop, we heard concerns about how inaccuracies in credit reports can impact consumers and businesses in terms of denial of credit or higher-priced credit. For Experian, these are real concerns. Our role as a credit reporting agency is to help facilitate fair and affordable credit to consumers and small businesses, and that’s why data accuracy is mission-critical and central to our corporate values. Since the workshop was held in Washington, DC, it’s no surprise that many stakeholders turned to the topic of reforming the existing regulatory system. Some stakeholders focused on making systemic changes in law and regulation, such as by setting very strict matching standards when credit bureaus receive and issue credit reports. But experience shows us that the current legal and regulatory standards are, indeed, appropriate and we don’t need a sledgehammer to hit a nail. Such actions would have unintended negative consequences and are unnecessary when all stakeholders share the goal of ensuring access to credit. In fact, the central theme I reinforced at the workshop was that the CFPB’s existing supervisory and examination authority, combined with market demand, industry investment and consumer expectations are the most effective ways to continually improve accuracy of credit reports. Let me explain how my over 30 years of experience with Experian leads me to this conclusion. Consumer reporting agencies, like Experian, are regulated by the Federal Fair Credit Reporting Act (FCRA). The FCRA requires that consumer reporting agencies “follow reasonable procedures to assure maximum possible accuracy” when assembling credit reports. Notably, this standard does not set an accuracy rate but appropriately recognizes the complexity brought about by a system with thousands of stakeholders (lenders, users of credit reports, and credit reporting companies reporting billions of pieces of information on hundreds of millions of consumers). It’s been more than eight years since we last saw comprehensive studies to determine the accuracy of credit reports. The two most cited are reports from the Policy and Economic Research Council (“PERC”) and FTC. One of the key findings in both studies was the percentage of consumers that were impacted by material errors in their credit report. In other words, errors that resulted in credit score changes that impacted the interest rate a consumer would pay on a loan. Both studies found that a small percentage of credit reports, 0.5% in the PERC Study and 2.2% in the FTC report, had material errors. While the percentages do represent many consumers (a minimum of 2.5 million to 4.4 million consumers) they also highlight the important need for continuous improvement so that material and consequential errors are the focus of innovation in data integrity. We don’t need to throw the baby out with the bathwater, we need to hone in on targeted and discrete changes. That’s my job at Experian, and I’m passionate about it. In addition to the “maximum possible accuracy” standard, market incentives provide another powerful mechanism to ensure improved data accuracy. Users of credit reports – ranging from banks to employers to government agencies – rely on accurate data to make critical decisions every day about loans, employment access, government benefits, and other important matters. Lenders need accurate data to perform sound risk assessments and provide terms tailored to the borrower’s appropriate risk level. As a result, credit reporting agencies compete to have the most reliable and accurate data. The same is true of lenders reporting data on their customers, as they have incentives to maintain good consumer relationships. Further, if inaccurate data is reported by a lender or maintained by a credit reporting agency, we all spend more time responding to consumer disputes instead of investing in new products and services to help consumers. It’s easy to see why inaccurate data just isn’t good for business! Since the FTC and PERC accuracy studies were completed, the regulatory environment for credit reporting has drastically changed. In 2012, the CFPB began to supervise and examine the credit reporting industry. This regulatory authority allows the CFPB to see the entire credit ecosystem that is composed of not only credit bureaus, but also lenders, other users of credit reports, and entities that furnish data to credit bureaus. CFPB’s comprehensive and continuous examination procedures include directly reviewing the policies, procedures, and practices of major credit reporting agencies. These steps include reviewing how data furnishers are screened, steps taken to minimize the likelihood of incorrect information on a report, measures to prevent duplicative information, and any programs designed to assess the accuracy of consumer information. These actions allow the CFPB to understand the metrics of accuracy and how it improves over time, and to apply the FCRA on a dynamic basis that can meet any challenges unforeseen when the law was originally passed. The CFPB’s supervisory authority thus serves as a powerful tool to holistically address data accuracy. In a 2017 supervisory report, the CFPB stated that “Credit reporting agencies have made significant advances to promote greater accuracy, the oversight of furnishers, and enhancements to the dispute resolution function.” It’s also important that there are ongoing discussions among the credit bureaus about how to move accuracy forward. To that end, joint efforts by the credit reporting agencies pursuant to an agreement with a group of state attorneys general, resulted in a joint working group to look at what can be done collectively to agree on improvements to accuracy. Recent changes include the delayed reporting of medical debt to allow time for insurance to process payments, and the removal of judgment and tax lien information, which did not meet new, elevated standards. The joint working group continues to explore new ways of increasing the accuracy of credit data. A broad, flexible, yet demanding legal structure, combined with strong market incentives and a robust and effective supervisory program, all work together to foster an environment to best serve consumers. As the consumer’s bureau, Experian is committed to playing a leading role in furthering a strong and accurate credit reporting system.
As I sit here on the day of the launch of the most comprehensive small business stimulus program in our nation’s history in response to the COVID-19 pandemic, my mind turns to the small business owners. Starting today, business owners can start applying for loans that are forgivable under the Small Business Administration’s $350 billion Paycheck Protection Program as long as those businesses maintain payroll to most of their staff and use the funds for eligible expenses. You’ve heard that small businesses are the heartbeat of the U.S. economy, the statistics back that up - small business represents a 47% of all employees and generate 43.5% of the Gross Domestic Product (GDP). More than their contributions to our economy, small business owners and their employees are the pillars of our communities, providing products, services, entertainment, and more. After the last few weeks, I think we can all appreciate the role small business plays in each of our lives. We, at Experian, take our purpose very seriously - creating a better tomorrow by creating opportunities for businesses to succeed. One thing we can count on in America is that small business owners rise to a challenge, it’s in the foundation of this great nation. Small business owners have the passion, fortitude, and downright grit to take them through the most challenging times – this time will be no exception. But I also know that now and then a little help is needed, and right now we need to help small business owners who are dealing with the immediate implications of the COVID-19 pandemic. Beginning today, an unprecedented level of government support will be made available through the Small Business Administration and other government bodies. At Experian, we applaud the signing of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) as it’s a great step toward economic recovery. The CARES Act provides grants and loans to small businesses with an unprecedented loan forgiveness program. We also feel an obligation to do our part to ensure that small businesses, who are dealing with the immediate implications of this economic crisis, have additional resources at their disposal to make informed decisions at this critical time. That’s why I’m proud to share that we have made available to every small business in the United States free access to their Experian Business Credit report until May 1st. Small business owners can get their reports at www.freecompanycredit.com. We also feel a deep obligation to our clients, the lenders, trade creditors, utilities, insurance underwriters, and more as they strive to support small businesses during this time. To further help small businesses gain access to capital they need, Experian also launched its free COVID-19 U.S. Business Risk Index to assist lenders and government organizations in understanding how to make lending options available to the business segments that need it the most. This new risk index can help business risk professionals better understand the impact that the pandemic may have on commercial operations based on several key factors. We also hope that our data and advanced analytics enable our clients to offer fair and responsible lending to small businesses that need it most during this time. I’ll close by urging the small business community to please take advantage of accessing your free Experian business credit report while continuing to show the grit and innovative spirit that has helped make America the most robust economy in the world. I’ll leave you with one of my favorite quotes, from Arianna Huffington, “Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” Sincerely, Hiq Lee
Whether due to job loss, shortened working hours, or the need to take off time from work to care for ill family members, the current COVID-19 outbreak will undoubtedly cause financial hardship for millions of Americans. Understandably, the current situation is causing some consumers to fear losing something they’ve worked incredibly hard for – their home. For many, a home is the largest purchase they’ll ever make. We spend many years of our lives working to purchase a home and then many years after working to fill it with memories. We understand how important it is for you to protect your home. Thankfully, we’re seeing mortgage lenders, federal associations and the financial industry working together in truly unprecedented ways to help consumers cope with new financial challenges brought on by COVID-19. Last week, the Department of Housing and Urban Development, Fannie Mae and Freddie Mac -- two of the largest mortgage services in the county -- announced they are suspending foreclosures and evictions for at least 60 days. You can read more about this announcement here. This was followed by New York, an area hit particularly hard by COVID-19, urging mortgage servicers to refrain from reporting late payments for 90 days. The order outlines ways lenders can provide support to consumers who are unable to make timely mortgage payments, including forbearing mortgage payments for 90 days from their due dates. As part of this, late payments would not be reported to credit reporting agencies like Experian for 90 days and consumers would not have to pay late or online payment fees. The order also postpones foreclosures and evictions for 90 days and requires lenders to proactively outreach to consumers, through text, email or other means to ensure they’re aware of the assistance that’s being offered. Los Angeles, Miami and other cities across the U.S. are now also halting evictions. This news was shared in conjunction with Bank of America announcing additional support to borrowers, including the option to defer, or essentially pause, mortgage payments during the current outbreak. Many of the largest mortgage lenders in the country are offering the same support to consumers. Please note, the Department of Housing and Urban Development, Fannie Mae and Freddie Mac acted fast, and these are the guidelines as of the time when this article was written. As things are still early, our Experian mortgage team will stay abreast with potential new developments and update this information if or as things will change. These are unprecedented times and we are starting to see lenders and consumers engage in equally unprecedented ways as we work to overcome the new reality we’re all facing. At the same time, we are seeing interesting trends unfold in terms of mortgage lending activity. According to the Mortgage Bankers Association, as of March 25, 2020, these include: Refinancing existing mortgages, which has been booming with interest rates at historically low levels, declined almost 35% compared to the previous week, but is still twice as high as it was the previous year. Not surprisingly, the states with the biggest declines are the states hardest hit by the COVID-19 outbreak (i.e. New York, Washington, and California) In addition, with the economy under pressure, there was a nearly 30% decline in weekly new mortgage applications. If you or someone you know is a homeowner, I hope you found this information useful. Remember, if you are concerned you may miss a mortgage payment, the first and best move you can make, to protect your home and your financial health, is to contact your mortgage lender as soon as possible. Lenders do not want you to miss a payment any more than you do. They can discuss options for navigating these unusual circumstances. Keep in mind, these programs are available to you if you are facing financial hardship due to the COVID-19 crisis, for example, if you lost your job or had to be hospitalized. Of course, we’re all hoping not to be in either of these categories. If you haven’t been financially impacted by the current COVID-19 crisis, you are expected to continue to make your mortgage payments (and meet all your other financial obligations). You should feel good about being able to do that as it will make you part of the important group of individuals who can keep contributing to sustaining the American economy.
To quote The Rime of the Ancient Mariner, ‘water, water everywhere, / nor any drop to drink.’ I think the same can be true of data. While organizations have more data than ever before, very few are able to capitalize on this resource and actually leverage it for insight. There is no question on the value of data. It is viewed as a key competitive advantage, and in some instances, a strategic financial asset. However, translating data into meaningful insight is a completely different task to storing and managing it from a regulatory perspective. We see many companies investing in all sorts of data initiatives, like analytics, machine learning automation, data governance, customer insight, etc. Yet, most companies still report they are not sufficiently data driven. Each year we conduct a global study of data usage and data management practices. This year, we surveyed over 1,000 practitioners on how they want to leverage data. The research dug into some of the obstacles they face and why so few are able to leverage data for insight. We found three key areas emerge. First, there is a large degree of distrust in information. The average professional looking at data does not understand how that data got there, when it is useful, and what state it is in. While data can lead to increased agility and better decision making, a significant level of distrust often causes leaders to fall back on making decisions by gut instinct rather than by informed data insight. In fact, we have consistently seen over the past several years that people believe almost a third of their data is inaccurate. Second, we are seeing a rising level of data debt. Data debt is a lot like technical debt. You have a set of data assets that aren’t necessarily fit for purpose or have a high degree of inaccuracy. Unless you take the time to fix that information and govern it properly, you are always going to have a suboptimal data operation. In turn, poor quality means many companies are not fully seeing the ROI or expected benefit from some of the investments they are making. Finally, there is a data skills shortage. This doesn’t just mean data professionals, like data analysts, chief data officers (CDOs), and data scientists. There is also a general lack of understanding around data within the broader business. We see a growing number of companies talking about enabling wider usage of data across the business and wanting to do more with data insight, but very few people across organizations are truly data literate. Our survey results indicated a tide changing where now most companies report that data literacy needs to be a core competency of employees over the next five years. To generate the level of insight needed to fully leverage data as a valuable asset, organizations have to start to tackle issues around inaccuracy, trust, and certainly data skills. Without fixing these components, organizations will continue to be surrounded by all of this useful data that doesn’t actually provide them with what they need. To learn more about these challenges and our new study, please download the report at https://www.edq.com/resources/data-management-whitepapers/2020-Global-data-management-research/.
Explore Experian’s insights for customer identity and its interrelationship with security, convenience, and personalization, from consumers and businesses Businesses often talk about creating the ultimate digital experience for customers but far less about the interrelationship between security, convenience, and personalization. This results in siloed security measures at major decision points across the customer journey. And, it’s a disconnect that’s perpetuated through equally siloed CRM systems that strive to identify customer preferences but fail to do so in a consistent and appealing way. The impact on consumers is that they are dragged through a maze of security and risk protocols while at the same time being targeted or re-targeted products and services that are not always relevant. We challenged senior executives at 650 companies to think about whether they can accurately identify their customers and meet their customers’ needs for a relevant experience to not only help them create a more trusted relationship with a consumer but also to reduce fraud losses. We also surveyed over 6,500 consumers who had a lot to say about what constitutes best-in-class digital customer experience. Perception versus reality Our study found that 95% of businesses worldwide believe they are accurately identifying their customers yet 55% of consumers don’t feel recognized. In our survey last year, 84% of businesses said that if they could better identify their customers, then they could easily spot fraud. However, 57% of business reported having significantly higher fraud losses this year versus last year. How can this be true if businesses are in fact as strong as they believe they are at recognizing their customers and thus, presumably by extension, fraudsters? This then begs the question: how are businesses defining “recognition” and is it really working? Are they recognizing a customer to a person or are they able to categorize a customer into prescriptive buckets such as broad demographic delineations? Expectations for customer engagement Our study also found that 74% of consumers say security is still the most important factor when deciding to engage with a business online. This has been a consistent finding over the past two years. In fact, consumers are even willing to give more personal information for greater security and easier access to their accounts later, once they are comfortable. Despite this, over half of businesses are prioritizing personalization over security when making improvements to their customer experience. Consumers acknowledged experiencing and appreciating the changes businesses are making to their digital experience however security remained to be their most important criteria for engaging or continuing to engage with a business. What now? Desires for ultimate experience and concerns for security are still shaping the digital relationship between consumers and businesses where identity is at the heart of every customer decision and interaction. We believe businesses will need to invest further in data, infrastructure, and advanced analytics in order to get to a point of truly recognizing a consumer digitally as opposed to categorizing for broad brush pseudo personalization purposes. Only then will businesses start to make a dent in fulfilling the high consumer expectations for recognition as well as in mitigating rising fraud. Download our report (15 min read) and find out more about: Challenges standing in the way of businesses trying to identify their customers What different businesses and countries are doing to improve identity authentication The new type of customer journey that executives believe will improve the digital experience
Through Experian’s technology and cutting-edge innovations, we’re helping consumers build their credit histories and access affordable, mainstream financial products. We are truly improving consumer’s financial lives in a meaningful way. But, with all the exciting innovations in technology, sometimes, it’s easy to forget the impact we can create in our everyday interactions with people. Let me give you an example. I recently traveled to Nashville, TN for a conference. Since I didn’t know my way around the area, I hired a driver to pick me up and take me to my hotel. As I was heading to the airport exit, I saw a woman holding a sign that read “Experian.” I introduced myself and we both got into the car and headed for the hotel. As we were driving, she asked, “So, do you really work at Experian?” “Here we go…” I thought as I responded, “Yes, I do.” She went on to tell me she was a Desert Storm veteran who faced some real financial hardships that tanked her credit score when she returned home from war. She saw a commercial for Experian Boost, our new tool that allows people to get credit for paying their telecom and utility bills on time. After trying the free tool, her score went up 11 points. This boost got her thinking about other ways she could improve her credit score. I spent the rest of our drive sharing some credit education including the importance improving her debt to income ratio, lowering utilization rates and making on time payments. As we pulled up to my hotel and I got out of the car, she asked if she could give me a hug. “Of course,” I said. I was touched and slightly surprised, to see how much of an effect I had on her. Only, I didn’t realize then just how much of an impact our conversation would truly make on her life. I recently had a chance to reconnect with Renee Preston. She told me about the dramatic changes she’s made since we met that are creating a lasting impact on her financial health. At the time Renee picked me up, she was $56,000 in debt and her credit score was 605. Just a few months after meeting her, Renee put some of the credit education tips I shared with her into practice. Since then, she’s lowered her debt by $36,000 and her credit score has improved by more than 60 points. While Renee knows she still has work to do, she is inspired to continue to improve her financial wellbeing. “I’ve been driving for more than 26 years. I’ve met all kinds of celebrities like Pink and Justin Timberlake. The fact that Alex took the time to talk to a little person like me, it really meant a lot. Since we met, I’ve taken a lot of steps to improve my credit and finances including getting a job with a much higher salary. I truly feel I owe all of these changes to Alex.” Renee Preston, Nashville, TN As a company, we are committed to helping people improve their financial lives. When we talk about being the consumer’s bureau, this is exactly what we mean. I’m so thankful I had the opportunity to meet Renee. I’m inspired to continue to find new ways to improve people’s financial health, both personally and as a leading member of Experian’s team.
Technology revolutionizes the way businesses operate, but implementing change within a company is often challenging and company-wide support is vital to successfully undergoing a transformation. At Experian, we’re using technology and innovation to modernize an industry, and satisfy the real-time data demands of consumers and businesses. The success of this transformation is one of the reasons why we’re proud that our Global CIO, Barry Libenson, has been named the CIO of the Year. The 2019 Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies, trends, and breakthroughs are transforming the industry. Winners were chosen by the editors of CIO Dive based on thorough and independent research, reporting, and analysis. Other award winners include Google Cloud and VMware. In 2015, Experian began the daunting task of moving from a traditional computing architecture to the cloud. Specifically, we put in motion a cloud strategy centered on flexibility and the ability to operate in any cloud. Such transformations often start by centralizing data and implementing new processes that minimize overhead and speed time to market, like cloud and mobile computing. This is a monumental job with our massive digital infrastructure and significant global reach, but it enables us to provide customers with real-time access to data. To do this we pioneered the use of Hadoop to store massive quantities of data for consumer credit scoring. Today, we maintain Ascend, a platform of 250 million redacted consumer records that enables our clients do real time queries on consumer credit data rather than batch processing. This has worked to digitally transform Experian from a traditional credit bureau to a technology and software provider. For us to further evolve we began working on APIs for internal use rather than going straight to customer-facing features. Today, we use APIs to help our clients and consumers access and make use of key data insights. For example, Experian Boost, which has helped millions of people raise their credit scores, is a result of information being accessed through API calls. As a result of our digital transformation, our API hub is processing more than 100 million transactions a month and Ascend is now one of our most successful cloud computing architectures. This all represents business opportunities that wouldn’t have been possible with a traditional digital infrastructure. Success for the technology team at Experian is found in the financial performance of the company. \"What I tell my team is the biggest sign of us being successful is praise,\" said Libenson. \"When the businesses at Experian tell us we\'re helping them or we\'re doing the right things, that\'s the best measurement I can think of, in terms of success.\" As one of the world’s most innovative companies, Experian’s business continues to evolve to deliver faster, better services for our clients and consumers. \"The people and organizations that win the Dive Awards are trailblazers and leaders in their markets,\" said Davide Savenije, editor-in-chief of CIO Dive’s publisher Industry Dive. \"Their achievements in 2019 are shaping the future of where the latest strategies and trends are going.\" While industry accolades like CIO of the Year are important, the truth is that any transformation isn\'t an endpoint, but a journey. To succeed, we are in it for the long haul to use technology to help deliver results for our clients. Read the full article on CIODive to learn more about Experian’s digital transformation.
In today\'s fast-paced markets, businesses of all sizes strive for an edge over competition, especially when it comes to wining over consumers\' hearts and minds. Many find that competitive advantage in the way they apply artificial intelligence to improve their customer decision-making for high business performance. Data strategies for high-performance decisioning In today\'s fast-paced markets, businesses of all sizes strive for an edge over competition, especially when it comes to wining over consumers\' hearts and minds. Many find that competitive advantage in the way they apply artificial intelligence to improve their customer decision-making for high business performance.In fact, recent research we commissioned from Forrester Consulting shows that this. The ability to make meaningful decisions that match your customer\'s context at a given point in time requires a solid understanding of their needs and goals. Having access to relevant data is essential to consistently deliver experiences that matter. Timing and availability of data is equally important to improving your customer-level decision-making; to make those sought-after better, contextual decisions, you need to have the pertinent data available at the right place and time to meet that given consumer\'s moment of need. For example, in an operational environment, this may translate into accessing the right type, amount and quality of data in real time, so you are able to respond how and when your customer expects. The role of responsible usage of data in building, fuelling, and maintaining your AI-driven business The energy needs of athletes exceed those of the average person. Similarly, in the AI world, data (nutrient) needs for high-performance require consistent markers over a long period of time. Data scientists looking after credit and fraud risk would use the same variables or \'nutrients\' that have been traditionally used for conventional scorecard developments to fuel machine learning methods to build predictive models. These are \'proteins\' such as application data, any behavioural data your business has on existing customers, credit bureau data, segmentation data, available public information or transaction data. Some trended economic data can be used as input for developing credit risk methods and governance to fit leading financial reporting standards and frameworks (think of IFRS 9 or Basel, for example). Similarly, to assess affordability, you will need to feed your algorithms with disposable income over your customers\' lifetime plus data about how they use it. Financial data about customers\' savings, and investments allows for more accurate risk management while property related info derived from rental data is useful for extending personalised credit offers. Meanwhile, more and more businesses are using speech and text data obtained through voice recognition to improve the collection process. In fact, recent research we commissioned from Forrester Consulting shows that this \'race for the customer\' comes down to who knows them best. The ability to make meaningful decisions that match your customer\'s context at a given point in time requires a solid understanding of their needs and goals. Having access to relevant data is essential to consistently deliver experiences that matter. Timing and availability of data is equally important to improving your customer-level decision-making; to make those sought-after better, contextual decisions, you need to have the pertinent data available at the right place and time to meet that given consumer\'s moment of need. For example, in an operational environment, this may translate into accessing the right type, amount and quality of data in real time, so you are able to respond how and when your customer expects. The role of responsible usage of data in building, fuelling, and maintaining your AI-driven business The energy needs of athletes exceed those of the average person. Similarly, in the AI world, data (nutrient) needs for high-performance require consistent markers over a long period of time. Data scientists looking after credit and fraud risk would use the same variables or \'nutrients\' that have been traditionally used for conventional scorecard developments to fuel machine learning methods to build predictive models. These are \'proteins\' such as application data, any behavioural data your business has on existing customers, credit bureau data, segmentation data, available public information or transaction data. Some trended economic data can be used as input for developing credit risk methods and governance to fit leading financial reporting standards and frameworks (think of IFRS 9 or Basel, for example). Similarly, to assess affordability, you will need to feed your algorithms with disposable income over your customers\' lifetime plus data about how they use it. Financial data about customers\' savings, and investments allows for more accurate risk management while property related info derived from rental data is useful for extending personalised credit offers. Meanwhile, more and more businesses are using speech and text data obtained through voice recognition to improve the collection process.