World

The benefits of financial education are clear — higher economic growth, lower poverty rates and greater consumer confidence. This is why we put education as a top priority.

  I’m a Senior Product Strategy Manager in Experian’s Consumer Services department. I help banks connect people to the loans and credit cards they need, but my role is always changing because the world around us is changing. My team and I noticed how a whole generation is now thinking differently from other generations about the way they work and live. Rather than joining a large corporation, they make a living through a variety of platforms, like Uber, Airbnb and others — stringing together multiple jobs to make their income on their own timetable. The challenge for these people comes when they go to a bank to take out a loan, apply for a credit card or try to finance a car. The banks have difficultly gauging their risk or creditworthiness because they don’t have a traditional income source or because their credit footprint is difficult to trace. Banks refer to those types of individuals as “credit invisibles.” That’s where my team and I come in. We brainstorm ideas and create concepts for Experian to implement that will enable us to aggregate data from alternative sources — like utility bills or phone bills — to give banks a more accurate, robust view of each individual. Additionally, we create useful tools that help people manage their multiple income streams to ensure they’re able to meet their financial obligations each month. As the wealth of data in the world continues to grow, I see myself as an innovator who turns data into utility that works for people. I am constantly dreaming up new ways to connect banks with people who need a loan to feed their family, send their kids to college or buy a car for work. I want to help people take the guesswork out of taking each of life’s biggest steps. I want to empower them — through their data — to realize their dreams. Read more #ExperianStories from our colleagues around the world.  

At Experian, we unlock the power of data to create opportunities for consumers, businesses and society. Every day, we help millions of people navigate key life moments, helping them to protect, manage and make the most of their data

  I’m a Regional Sales Strategy Director for Experian in France. While Experian provides grants for entrepreneurs, we are always looking for ways to support new businesses beyond financial support. I had discovered an avenue for employees to volunteer as coaches to train budding entrepreneurs, so I brought the opportunity to Experian’s attention. Eight colleagues and I ended up bringing together entrepreneurs from the Ainée Business Incubator and a charity supporting young entrepreneurs from low-income areas in Paris for a day-long workshop in our Experian Paris office. The workshop was focused on helping entrepreneurs build elevator pitches, digital marketing plans and data protection strategies. I was running the elevator pitch session when I met an entrepreneur named Jocelyne. She wanted to set up a business importing Jamaican fruit and vegetables to the top restaurants in Paris. During the session, I coached Jocelyne and her peers through the basics of an elevator pitch, giving them opportunities to practice together in pairs before presenting to the group. Jocelyne had never given a pitch before, but she did an amazing job. She decided to pretend she was pitching Alain Ducasse – one of the big three Michelin star chefs in Paris. She talked as though he was in the room, which brought her pitch to life. She made her business sound so tasty, I was hungry myself by the end. Jocelyne had been quiet at the start of the workshop, but after giving that pitch, you could see this fresh sense of confidence in her as a new light came into her eyes. By helping one entrepreneur in Paris nail her business pitch, I got to help inspire a small amount of confidence to help Jocelyne turn her business dream into a reality. It was amazing and touching to see that kind of transformation. Read more #ExperianStories from our colleagues around the world.  

Alternative data opens up doors to financial access for consumers - and Experian has been at the forefront of collecting, using and advocating for the use of alternative data for many years. This topic was explored and analyzed by the Consumer Financial Protection Bureau (CFPB) in a hearing today in Charleston, West Virginia.

During the National Football League’s biggest weekend, it’s often the commercials that take center stage. It’s every advertiser’s dream. The world as your audience. But how do advertisers capitalize on the opportunity and connect with viewers?

  I’m the Head of Utilities in Experian’s Energy and Water Sector. I handle a very specialized form of fraud called “energy theft,” where an individual or business steals electricity by tapping a line or bypassing the energy meter. Back in 2010, the process for handling this type of fraud was broken. Few companies bothered investigating instances of theft; they just accepted the pervasive issue as a cost of sale. This fraudulent activity was costing energy consumers approximately £30 per year, while putting countless homes and offices at risk, since faulty wiring for gas and electricity often leads to house fires or even explosions. Energy regulators decided the time had come for energy providers to crack down on the practice. My team and I at Experian were invited to a consultation to discuss how to use data and innovative techniques to end energy theft. The model we suggested was adopted as the preferred approach, and in the last year the project has been implemented across the entire industry in the UK. Our model combines data from the big energy companies with Experian’s own database to identify which residential or business properties may be stealing energy from the network. We can determine this by comparing energy consumption trends with information on how many people actually occupy the property. With both data sets, we can determine the amount of energy we believe the property should be consuming. If the energy consumption is lower than it should be on a particular piece of property, we look at fraud and credit data sets to see if the case qualifies as a genuine instance of low consumption (such as an older woman living alone), or if someone is perpetrating theft. We send that information back to the supplier so they can prioritize it for investigation. Through this program, I’ve helped protect countless homes and saved consumers from having to pay for energy they’re not using. I love that what I do not only gives me the opportunity to be creative in how I use data, but also helps protect businesses and everyday people. Read more #ExperianStories from our colleagues around the world.    

I’m the Product Manager of Brazil’s Limpa Nome Online Recovery Portal, which was developed to help people manage and clear their debts. In Brazil, if you have debts, you are said to have a “nome sujo.” Literally translated, this means a “dirty name” — and that means good financial standing and access to credit are nearly impossible. My colleague and I met a Brazilian named Fabio who had a “nome sujo.” We sat down with him one afternoon to learn more about his situation. He told us he had built up debt with a national bank over six months. The debt was so unmanageable, he said, he was almost to the point where he could no longer pay it back. Fabio also told us how he spent at least four hours commuting to and from work each day, which limited his time outside of work. The thought of spending the limited time he had at a bank or collection agency trying to convince them to negotiate with the lender on his behalf seemed impossible. Understandingly, Fabio was enduring many sleepless nights. He tried searching on Google for help and came across Limpa Nome from Serasa Experian. He enrolled on our website, where he could view the debt he owed to the lender as well as proposals to make a settlement of dispute with the bank. Because Fabio had made a settlement proposal through Experian’s Limpa Nome website, the bank made an exception for him, allowing him to pay R$70 instead of R$1,000 each month until his debt was paid off. Within 10 minutes, Fabio’s problems were solved and his name was once again a “limpa nome” — a clear name. Our tool helped remove his financial burden and enabled him to have good credit to now be able to buy a house or a car. Using Experian’s Limpa Nome Online Recovery Portal, my team and I are using data to help give people like Fabio the tools to re-establish a good financial standing so they can pursue their dreams. Read more #ExperianStories from our colleagues around the world.

Most people who tune into the Super Bowl fall into one of three buckets – Those who watch for the love of the game Those who want to check out the halftime show entertainment And those of us, typically advertising and pop-culture geeks like myself, who tune in just for the commercials. But let’s not kid ourselves, you don’t have to be in advertising to love the commercials. After all, whether these ads make us laugh, cry or tweet, they often  have a way of weaving themselves into the Monday morning water cooler talk and even our cultural fabric. As a marketer myself who is responsible for maximizing an advertising budget, I watch these $5 million dollar, 30-second spots and have a tendency to ask myself: How effective are Super Bowl campaign ads? Given that the automotive industry is a staple within the Super Bowl advertising universe, we recently leveraged our Social Media Analysis to dig a bit deeper into a handful of auto brands (Audi, Buick, Hyundai, Jeep and Toyota), all of whom had a social media component to their Super Bowl 50 campaigns. We wanted to answer the question, “Did these TV ads actually drive social media following and engagement?” Our latest findings showed all five of these brands gained more “high influencer” and active followers on their social media channels within the month after the “Big Game.” On average, the percentage of influential followers (consumers with more than 1,000 followers) increased 14.8 percent during the month after the Super Bowl, while the average number of posts for each follower increased by 35.4 percent. Successful brand marketers create campaigns that work harmoniously together across different channels to reach their intended audience. These automotive brands were able to deliver messages across television that extended into social media channels ultimately driving the benefit of the “word-of-mouth” effect. Our data and analytics capabilities help marketers identify and connectd with audiences who will spread their messages to fans and potential customers. The result: these Super Bowl advertisers saw higher engagement and increased brand awareness. The automotive Super Bowl commerical enthusiast is … Developing a cross-channel campaign is only half the battle. Marketers still need to understand who is engaging with their brand after they’ve clicked the ‘Follow’ button. Our anlaysis revealed  consumers who interacted with these automotive campaigns were 1.3 times more likely to be male, and nearly 60 percent fell between the ages of 26 and 50. Moreover, 13.3 percent had children between the ages of 16 and 18. Not surprisingly, these consumers were more likely to follow particular brand categories than the general population. 60 times more likely to follow Auto Brands 04 times more likely to follow Auto Service Providers 56 times more likely to follow Consumer Electronics Stores This tech-saavy, car enthusiast audience was also more likely to follow these types of social media handles than the average user. 10 times more likely to follow Sports Organizations 64 times more likely to follow Sports Media Companies 52 times more likely to follow Magazine Brands  Other findings that popped in our recent analysis included: Consumers who engaged with these automotive brands on social media the month after the Super Bowl were 1.56 times more likely to reside in Michigan. More than 37 percent of these consumers had an average income between $50,000 and $99,999. The social media handles for the television shows these consumers were more likely to follow, included Top Gear, 60 Minutes and Baseball Tonight. Perhaps these programs would be great places for the auto brands to continue the conversation with current fans and potential customers. Marketers plan for the future Just as each consumer is unique, so is the trail of social media data they leave behind. Social media provides many consumers the venue to freely express their opinions and preferences. We help marketers tap into this data, and gain a remarkable view into who their customers are, the things they care about and how they behave. It’s that level of insight that enables marketers to optimize their content, plan better targeted campaigns in the future, and reach customers in a meaningful way. Much like any marketing effort, the current blue print to a successful Super Bowl campaign has been set. Create and deliver highly personalized messaging that resonates with consumers across a number of channels and encourages them to take an action, whether it’s purchase a product or share on social media. And finally, measure the results. It’s a lot easier to make that multi-million dollar advertising investment when you know the ROI is there. The brand marketers who follow the “game plan” can position themselves for their own Super Bowl win. To view the full press release, visit https://www.experianplc.com/media/news/2017/super-bowl-social-media/.