For those of you attending the Money 20/20 show in Las Vegas next week, billed as the largest global event focused on payments and financial services innovation, the topic of millennials will be top of mind. Why? Because the millenials are 75 million strong, even surpassing the Baby Boomers, and the financial services industry knows that future success depends on learning what matters to millennials and building products and services around those desires. This is true for both consumer lending and small business lending for budding entrepreneurs.
On Oct. 26 at 11:10, Michele Raneri, Experian’s VP of analytics and authority on millennial credit trends will present “What’s Trending in Lending”. The nutshell version of this presentation is that millenials use credit very differently than any other population segment, even if you compare different population segments (Generation X for example) when they were the same age as millennials now. In addition, Michele will discuss the present and future look of small business owners in this population segment. A SlideShare of the presentation will be posted here next week so you all can see the details.
Aside from the credit habits of millenials, what else have we learned? Millenials have different expectations for financial services providers. This includes the authenticity of brands, the expectation for financial education, technology of course, and importantly, brands that connect to a larger purpose. Financial services organizations that develop and innovate based on the millennial wish list can capture the hearts of this population and build long lasting loyalty.
If you just can’t get enough on this topic, a webinar, hosted by Michele Raneri, titled “Millennial Credit: The Insights You’ve Been Missing” is on Nov. 10.