Margins and Paddings Update

Who doesn’t love a new car? That new car smell, the excitement of seeing less than 8 miles on the odometer, or the invigorating rush you feel when driving your new baby off the lot. There is nothing like it!

The Fourth of July is a special day to celebrate our independence and to show off American pride with parades, fireworks and barbecues spent with friends and family. In the spirit of this season, Experian Automotive recently conducted some research that looked at the vehicles on U.S. roads to see how many were manufactured in America or that were “Born in the USA.” According to our latest research, there are roughly 260 million light-duty vehicles on the road, with nearly 60 percent of them having been assembled domestically. The rest were built in Canada, Japan, Mexico, Germany, South Korea and others countries. From a manufacturer standpoint, it is not surprising that Ford, General Motors and Fiat Chrysler Automobiles had the highest percentage of U.S.-made vehicles currently on the road at 81.2 percent, 70.1 percent and 63.1 percent, respectively. However, Honda (61.9 percent) and Nissan (54.7 percent) also made the top five. In fact, many of the top import manufacturers hover around the 50 percent mark, including Mitsubishi (49.9 percent), Toyota (48.2 percent) and Subaru (47 percent) assembling vehicles in the USA. When looking at vehicle brands, the findings show that, overall, Jeep is the most American with 96.7 percent of its vehicles assembled in the USA. Rounding out the top five were Oldsmobile, Saturn, Ford and Cadillac, with 93.3 percent, 92.4 percent, 83.1 percent and 80.6 percent, respectively. In addition, nearly 93 percent of Ford F150s, the most popular model on the road, were built domestically. The remainder of the top five vehicle models assembled domestically are Honda Accord (88.3 percent), Toyota Camry (86.9 percent), Nissan Altima (100 percent) and Ford Explorer (100 percent). The analysis also looked at domestically assembled models that were most often financed with a loan rather than with a lease or paid for with cash. At the top of the list, the Ford F-150 was the most popular vehicle that was financed with a loan with 69.9 percent, followed by Nissan Altima, Toyota Camry, Honda Accord and Ford Explorer. For more information about this analysis or Experian Automotive insights, visit https://www.experian.com/automotive.

Experian’s Decision Analytics business was cited in Forrester’s 2016 “Vendor Landscape: Mobile Fraud Management Solutions” report.