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Experian Marketing Services today announced the acquisition of Conversen. Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels. To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant data-driven conversations. The acquisition of this industry-leading campaign management technology further strengthens Experian Marketing Services’ integrated marketing suite and provides even more flexibility, efficiency and precision to clients’ engagement strategies. “As the complexity and demand for more data-driven marketing grows, it’s paramount that Experian Marketing Services stays ahead of these shifts and continues to offer an intuitive, flexible product set that enables clients to engage in consistent, meaningful dialogues with their customers across all relevant channels,” said Matt Seeley, president, Experian Marketing Services. “The acquisition of Conversen aligns with our commitment to invest aggressively in cross-channel marketing and complements our powerful suite of customer-centric marketing services that better connect our clients with their customers. We fully expect this acquisition to have a tremendous and immediate, positive impact on our clients’ programs.” Philip Chischportich of Conversen added, “Our mutual high regard for — and focus on — our clients, along with Experian Marketing Services’ global scale, deep roots in direct-to-consumer marketing and diverse industry experience, made this a win-win for both organizations and our clients. Experian Marketing Services has a proven track record of developing and acquiring innovative technologies, leveraging emerging channel preferences and maximizing return on investment for its high-performing marketing clients. This strategic business approach matches our growth plans, and we’re thrilled about becoming part of their team.”

Experian®, the leading global information services company, today announced that during National Small Business Week, May 20–26, it will offer BusinessIQ Express at half off its annual subscription price for the first year of service. BusinessIQ Express is a new online tool that enables small businesses to improve their cash flow by providing them with resources to better evaluate and monitor business relationships and collect on outstanding debt. “Maintaining cash flow and ensuring prompt payments are challenges that all businesses face,” said Adam Fingersh, senior vice president of Experian’s Business Information Services. “Large businesses usually have enough built-up capital to weather the ebbs and flows of untimely payments, but for a small business, delinquent payments can mean the difference between being open tomorrow and having to shut their doors forever.” BusinessIQ Express offers three key ways to help members manage their business relationships quickly and easily: Evaluate — BusinessIQ Express members can evaluate prospects, customers, suppliers and partners on their likelihood to pay or deliver on time Monitor — Members can easily monitor their business relationships with alerts and notifications of key changes, allowing them to take appropriate account actions and maintain beneficial relationships Collect — The tool offers small-business members unique options that may have never before been easily accessible to them to help collect on outstanding debts and avoid future losses Small businesses can sign up for membership to BusinessIQ Express at the discounted annual rate of $375 (a 50% savings in the first year of membership) throughout National Small Business Week (May 20–26). To learn more, check out BusinessIQ Express.

Experian®, the leading global information services company, today announced that it has joined forces with Moody’s Analytics to create a business index and detailed report that provides insight into the health of U.S. businesses. The new Experian/Moody’s Analytics Small Business Credit Index will be reported quarterly to show fluctuations in the market and discuss factors that are impacting the business economy. “Experian’s data, analytics and tools provide organizations with the services they need to be successful and enable them to make more profitable financial decisions,” said Allen Anderson, president of Experian’s Business Information Services. “Over the past two years, we have published a Business Benchmark Report that provided insight into the credit health of U.S. businesses. Now, working with Moody’s Analytics we are able to take the next step in researching and reporting the impact of current economic trends on the business community, to provide another layer of valuable insight into what is affecting the business marketplace.” The Experian/Moody’s Analytics Small Business Credit Index tracks how businesses are faring over a period of time compared with a base point, with the first quarter of 2011 being equal to 100. The key factors that comprise the index are commercial credit data (including growth of credit balances and delinquency rates measured on a dollar basis) combined with a variety of macroeconomic data (including growth rates for employment, income, retail sales, investment, output and industrial production). The Q1 2012 report shows that although access to credit remains tight, U.S. commercial credit conditions are improving, with fewer small businesses falling behind on bill payments. The Experian/Moody’s Analytics Small Business Credit Index improved in Q1 2012 to 103.2, up from 101.9 in Q4 2011. This is the index’s second consecutive quarterly improvement after it fell during much of last year. The index is riding on a wave of increased consumer spending, which is boosting small businesses’ balance sheets. “The Q1 analysis has shown that small businesses are finally getting some relief from the credit crunch that has plagued many of them since the Great Recession,” said Mark Zandi, chief economist at Moody’s Analytics. “The recent improvement in small-business credit growth and quality bodes well for the broader economy and job market.” Other trends seen in the Q1 Experian/Moody’s Analytics Small Business Credit Index report include: The overall health of U.S. small businesses has improved, thanks to rising consumer confidence and spending, but balance sheets are strengthening unevenly. Most metrics of small-business credit quality were essentially unchanged from last quarter, but the average commercial risk score improved on a year-ago basis due to a drop in the percentage of dollars delinquent. Not surprisingly, states where the labor market is healing more vigorously typically are home to small businesses with stronger credit standings. Similarly, small firms in states with high unemployment and lackluster housing markets are struggling. Get the full Experian/Moody’s Analytics Small Business Credit Index report.