At A Glance
At a Glance When an unknown printer took a galley of type and scrambled it to make a type 2ince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release ince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the releaseince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the releaseince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the releaseince the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release

The following article originally appeared in the Career Advancement Management Report, Volume 38: Companies are collecting mountains of digital information that they are using to create more effective marketing campaigns, improve manufacturing and order fulfillment departments, develop products, improve quality control and assurance, and otherwise better operate their businesses and serve their customers. This information ranges from in-house data and reports, to customer tweets and blog postings, to customer activity at Web sites. Data scientists assess the information, and then explain to company executives how it can be used to make better business decisions, reach more customers, or provide better services. The Wall Street Journal reports that "top data scientists can command multiple job offers with salaries well into the six figures and sometimes even seven figures." Eric Haller is the Executive Vice President of ExperianDataLabs. Experian helps businesses manage credit risk, prevent fraud, target marketing offers, and automate decision making. It also helps people to check their credit report and credit score and protect against identity theft. In 2015, Experian was named by Forbes as one of the “World’s Most Innovative Companies.” Haller discussed the fast-growing career of data scientist with the editors of the CAM Report. Q. How did the career of data scientist develop? A. The role of the data scientist emerged as a result of the vast amount of data companies are acquiring. The problem: most of this data is jumbled, indistinct information. How, then, can a company use this for its own benefit? It was obvious there needed to be someone companies could rely on to take this data, build connections and correlations, and assemble insights useful for the growth of the company.The result: the rise of data scientists. Q.What makes the career of data scientist such a hot profession? What will aspiring data scientists find fun or interesting about this career? A. Individuals in this profession are innate explorers.They are always reinventing the wheel; coming up with new approaches to old challenges; finding solutions to vexing problems. And they do so by listening to hard data. Couple this with their analytical background and one can see what makes data scientists so attractive to the business world. Data scientists are the wizards making seemingly unattainable ideas and goals a possibility for companies—companies that need risk assessments; companies that strive to better optimize their marketing towards key consumers; companies that could use improvements to their digital consumer user experience. The realm of possibilities is seemingly endless for data science. Take for example these ongoing ventures. At the world-renowned Johns Hopkins Hospital in Baltimore physicians are perfecting cancer treatments using successful plans of past patients. In Kansas City researchers are maximizing the productivity of area lands by studying detailed soil data. And in Indiana the state government is analyzing population data to prioritize funding for the most effective programs, including those that reduce infant mortality rates. Across the nation examples like these abound. The common thread? Big data—or the accumulation of data too large and complex for processing by traditional database management tools. In each instance, data scientists are helping to solve some of our most vexing public, societal, and corporate problems. Every day, from every corner of the world, Experian is working to attract this talent and utilize them to help a host of companies, from financial institutions to healthcare organizations, make strategic decisions towards sustainable growth. No matter the project or task, data scientists are constantly examining problems and discovering solutions that are good for businesses, consumers, and society. Q.What are the key traits of successful data scientists? A. Perhaps the most important skill necessary to succeed as a data scientist is effective communication and advocacy for a position. Data science is a brainy, technical field. While scientists working in the field understand the complexity of the information they study, it is highly unlikely that their client does. Data scientists must therefore be able to think and communicate like business people—to bring the conversation down to a level anyone can understand. It is the only way they are able to successfully deliver and implement their findings. Q.What’s the best way to prepare for this career? A. Take a free online class – Free online courses from top universities or top subject-matter experts are available via sites such as Coursera, Udacity, and edX. Practice – You can download a public dataset from Kaggle,which hosts open data science competitions. (Competitors are given a data analysis problem to solve and there are cash prizes for winners.) Join a LinkedIn group – Join groups associated with data science on topics such as big data, analytics, machine learning, and data management. Get to know working data scientists – Use these groups and educational opportunities to look for opportunities to network with people working in data science, either in person or remotely if you aren’t in the same location. Q.What's the future employment outlook for data scientists? A. The need for data scientists will only continue to grow in the future. A report came out a couple years ago that estimated by 2020 the amount of data globally will grow ten-fold from today. That’s a tremendous amount of data. Raw data. Untapped potential. This alone puts the importance of data science as a profession into perspective. Data scientists are the pioneers going “where no man has gone before” for the good of our future.

As the veil was lifted off the second annual #SuiteLife Awards, Experian Marketing Services, the recognized leader in data-driven marketing and cloud-based marketing technology, acknowledged several of the world’s premier brands for exceptional marketing campaigns. The second annual #SuiteLife Awards recognized brands that embody the idea of improving the customer experience through data and analytics while driving results for the business. “Consumers should always be at the forefront as brands develop and implement marketing campaigns. Each program should be able to answer the question: How can I add value to my customers and improve their experience?” said Matt Seeley, president, Global Experian Marketing Suite. “We are proud to recognize these brands as #SuiteLife Award winners and to work with them on a daily basis, because they exemplify what it means to create exceptional customer experiences.” Winners were announced during Experian Marketing Services’ 2016 Client Summit in Las Vegas, Nev. During the ceremony, the audience was asked to cast their vote for their favorite campaign. The People’s Choice Award went to American Eagle Outfitters, a leading global specialty retailer. 2016 #SuiteLife Awards winners include: Hilton Worldwide — Best Real-Time Contextual Marketing Campaign Hilton Worldwide developed a distinctive email marketing program that enabled the organization to provide highly personalized email messages to a large number of its HHonors members, while maintaining a reasonable level of effort and management of email resources. Pet Supplies Plus — Best Acquisition Campaign In an effort to increase sales and acquire new customers in underperforming locations, Pet Supplies Plus created a coupon incentive program that helped increase awareness of the brand. Throughout the customer acquisition campaign, Pet Supplies Plus was able to increase store sales by more than 10 percent, and it retained a significant number of customers post-promotional campaign. Finish Line — Best Cross-Channel Campaign Finish Line developed a thoughtful, creative cross-channel marketing campaign that engaged customers across various marketing channels, including ecommerce sites, display advertising, paid search, social channels and email, among others. Leveraging email interaction data from Experian Marketing Services, Finish Line retargeted customers and evolved its interaction through email channels and its mobile app. The campaign helped drive significant traffic, conversion, revenue and brand recognition. The Bon-Ton Stores Inc. — Best Mobile Campaign As part of the Very Merry Gift Guide campaign, The Bon-Ton Stores Inc. developed an innovative, unique and engaging experience for its most loyal customers. Using Experian Marketing Services, the company developed a mobile strategy that offered customers the opportunity to receive daily SMS/MMS mobile message reminders about its curated and personality-drive holiday gift guides. The mobile campaign exposed a breadth of products and allowed Bon-Ton to provide an added value to customers by helping to find the perfect gift for everyone on their list, through an interactive experience. MAC Cosmetics — Best Creative Campaign MAC Cosmetics created a unique, forward-thinking Halloween email marketing campaign that included animated video. Consistent with its focus on artistry and individuality, the email campaign series featured detailed instructional make-up videos, as well as product recommendations to help customers recreate the videos’ unique looks. Neiman Marcus — Best Innovation Campaign Neiman Marcus was recognized for its in-store technology, the MemoryMirror that bridged the gap between stores and online while simplifying the customer’s shopping experience. The technology enables customers to take a 360-degree video of an outfit, allowing the customer to see the item from all angles. By enabling email and social sharing of the video, Neiman Marcus customers can share the look on social media and through email. American Eagle Outfitters — Best “Data for Good” Campaign As a socially conscientious brand, American Eagle Outfitters has leveraged its email marketing program to support various social topics. The company’s lingerie and apparel brand, Aerie, created a campaign that shed light on self-acceptance and body-positivity. Since the marketing campaign was initiated, the brand has been recognized as a strong proponent in the social space and giving back to the community. “In order to stay ahead of the competition and adapt in today’s ever changing environment, brands need to provide customers with a meaningful journey and memorable experience,” said Jeffrey Wilks, executive vice president and general Manager, Experian Marketing Suite. “These brands are at the forefront of delivering on that ideology. Through their commitment to innovation and use of data and technology, these brands are able to intelligently interact with their customers and better serve their needs.” More than 1,000 marketers came together for Experian Marketing Services’ 2016 Client Summit, where they were able to network and attend breakout sessions to help them take their marketing campaigns to the next level. Featured speakers included: Ashley Graham, model, body activist and entrepreneur Adam Grant, author of Originals: How Non-Conformists Move the World and Give and Take: Why Helping Others Drives Our Success Barry Schwartz, author of Why We Work and The Paradox of Choice: Why More Is Less Richard Sherman, All-Pro cornerback for the Seattle Seahawks Lisa Leslie, former WNBA center and Olympian Kim Lewis, vice president of omnichannel marketing for Golfsmith Jim Murphy, executive director of marketing technology and operations for Hearst Magazines Sal Tripi, AVP of digital operations and compliance for Publishers Clearing House

Serasa today launches a new service that allows Brazilian consumers to check their credit reports online for free. By visiting serasaconsumidor.com.br or by downloading the SerasaConsumidor App on Google Play or iTunes, consumers can check if they are delinquent, what led them to this status and whether it relates to bank, credit card, financial, retail, utilities, protested securities, checks without funds or lawsuits checks. Consumers will also have information about lenders, such as telephones, address, email and website as well as the value of the debt and repayment date for the delayed debt. Additionally, the consumer can renegotiate the debt directly, without intermediaries, if the company is a partner of Serasa’s free service Limpa Nome Online. People can make a free online inquiry as often as they would like. To participate in the free online program, consumers must access serasaconsumidor.com.br and fill out a registration or enter an email address and password if already registered. The service is also available on mobile Apps Android and iOS. To properly verify the user accessing the information in Serasa, after the registration, the consumer must go through an authentication process. One of the steps is to enter the mobile number and confirm the validation code received via SMS. This validation is required only on the first access. For the director of SerasaConsumidor, Fernanda Monnerat, this new service presents the opportunity for consumers to easily and safely check the existence debts in a single digital environment. "It's another tool that we provide to Brazilians so they can have access to services that make possible, above all, their financial citizenship and ability to build a more sustainable relationship with the credit. Therefore, we reaffirm once again the commitment of Serasa with the consumer,” said Monnerat. Among other free services available on the SerasaConsumidor website, consumers can opt-in to the positive data initiative, which gathers information on the consumer’s payment history, measures their payment timeliness of debts and evaluates the risk of debt distress. Through the program, it is also possible to make a document alert and stolen checks alert. Free registration in Serasa helps to reduce risk of fraud and to avoid the challenges of having personal information used by scammers. Also on the website, users will find guidelines and tests on financial education on the newly launched page www.serasaconsumidor.com.br/organizar-financas.

Who doesn’t love a new car? That new car smell, the excitement of seeing less than 8 miles on the odometer, or the invigorating rush you feel when driving your new baby off the lot. There is nothing like it! Well, according to a recent study we did here at Experian, it’s not just speculation, but completely true – folks like new cars! In fact, according to the latest Automotive Market Share Trends and Registrations analysis the number of new vehicle registrations in Q1 2016 reached a record high, climbing 7.5 percent from Q1 2015 and up 86.9 percent since the lowest point following the Great Recession in 2009. The analysis also showed that the top vehicle segments for these new registrations were the entry level CUV (15.09 percent), Full-sized pickup (11.35 percent), small economy car (9.86 percent, and the mid-range car standard (9.48 percent). The top vehicle models that consumers chose and registered in Q1 2016 were the Ford F150, Honda Civic, Chevrolet Silverado 1500, Honda Accord and the Honda CR-V. Other areas covered in the analysis include: Vehicles in operation statistics Top registered manufacturers, makes and models Average vehicle age information Luxury segment market share Insights into the medium/heavy vehicle market Automotive aftermarket trends If you’d like to see the full report with additional information regarding this analysis, please view the webinar by clicking here.

The Fourth of July is a special day to celebrate our independence and to show off American pride with parades, fireworks and barbecues spent with friends and family. In the spirit of this season, Experian Automotive recently conducted some research that looked at the vehicles on U.S. roads to see how many were manufactured in America or that were “Born in the USA.” According to our latest research, there are roughly 260 million light-duty vehicles on the road, with nearly 60 percent of them having been assembled domestically. The rest were built in Canada, Japan, Mexico, Germany, South Korea and others countries. From a manufacturer standpoint, it is not surprising that Ford, General Motors and Fiat Chrysler Automobiles had the highest percentage of U.S.-made vehicles currently on the road at 81.2 percent, 70.1 percent and 63.1 percent, respectively. However, Honda (61.9 percent) and Nissan (54.7 percent) also made the top five. In fact, many of the top import manufacturers hover around the 50 percent mark, including Mitsubishi (49.9 percent), Toyota (48.2 percent) and Subaru (47 percent) assembling vehicles in the USA. When looking at vehicle brands, the findings show that, overall, Jeep is the most American with 96.7 percent of its vehicles assembled in the USA. Rounding out the top five were Oldsmobile, Saturn, Ford and Cadillac, with 93.3 percent, 92.4 percent, 83.1 percent and 80.6 percent, respectively. In addition, nearly 93 percent of Ford F150s, the most popular model on the road, were built domestically. The remainder of the top five vehicle models assembled domestically are Honda Accord (88.3 percent), Toyota Camry (86.9 percent), Nissan Altima (100 percent) and Ford Explorer (100 percent). The analysis also looked at domestically assembled models that were most often financed with a loan rather than with a lease or paid for with cash. At the top of the list, the Ford F-150 was the most popular vehicle that was financed with a loan with 69.9 percent, followed by Nissan Altima, Toyota Camry, Honda Accord and Ford Explorer. For more information about this analysis or Experian Automotive insights, visit https://www.experian.com/automotive.

Independent research firm cites Experian as having the most capabilities and one of the highest estimated revenues in total fraud management Experian announced today that we were included in Forrester’s 2016 “Vendor Landscape: Mobile Fraud Management Solutions[1]” report. The full press release is available on our Insights blog. Experian was listed as having nine out of a possible 10 capabilities needed to combat mobile fraud. In addition, Experian was cited as having one of the highest total fraud management revenues in 2015, between $200 million and $250 million. Only one other vendor in the report was cited with revenue over $200 million. Through what we consider to be this significant market presence, Experian provides fraud management solutions to some of the world’s largest brands in financial services, insurance, and retail. “We believe the findings in this report further validate the power of Experian’s fraud management solutions,” said Steve Platt, global executive vice president, Fraud and Identity, Experian. “There is incredible innovation taking place in mobile today and our clients need to be able to keep up with the pace of change, while also providing reliable protection. We feel this report is a noteworthy validation of our commitment to building a safer environment for consumers across the globe while ensuring a positive customer experience.” A complimentary copy of the June 2016 Forrester report by analyst Andras Cser is now available here. [1] Vendor Landscape: Mobile Fraud Management Solutions, Forrester Research, Inc., June 2016

Industry’s first smart plug-and-play fraud platform allows companies to connect their own solutions, Experian products and third-party vendors in one place to better protect their customers from fraud threats Experian unveiled the fraud and identity industry’s first open platform designed to catch fraud faster, improve compliance and enhance the customer experience. Fraud attacks change at such a fast pace that right now it’s a challenge for clients to manage all the tools they need to keep up. Experian’s CrossCore™ lets them plug all their fraud and ID services into a single platform, easily adding new ones, from Experian and others, when needed. This means they can make decisions – with more confidence – more quickly, making life easier for their customers. “Our clients have expressed frustration over the lack of a truly holistic industry solution that delivers the level of confidence and control they need without requiring a massive multiyear project to replace everything they have,” said Steve Platt, global executive vice president, Fraud and Identity, Experian. “New fraud threats, updates to regulatory requirements and customer expectations for a hassle-free experience are making it challenging for fraud and compliance teams to keep up. CrossCore will give them the flexibility they need to balance customer protection with customer experience.” Please read the full release here and learn more about CrossCore capabilities.

Small businesses serve as the engine of job creation for local communities, as well as the central hub for most innovation. So, it stands to reason that the financial health and growth of small businesses are of the upmost importance to all parties involved. Fortunately for the economy, the financial health of small businesses has remained relatively unchanged from a year ago – which is a good sign. In fact, according to the first quarter 2016 Experian/Moody’s Analytics Main Street Report, delinquency and bankruptcy rates have held steady at rather low levels. And we’re seeing fewer small businesses fall within the 61 to 90 and 91+ days past due categories. Additionally, while small businesses have continued to pay their bills in a timely manner, we’re also seeing them expand their credit lines and keeping utilization rates down. This is a pleasant sign, as it means small businesses have the ability to access financial resources if necessary. However, while the credit conditions for small businesses have remained stable, there are potential headwinds that could impact the sector. For instance, findings from the report show as oil prices have gone down, so too has the price on agricultural commodities. If both continue to remain low, there could be potential increases in delinquency rates for the oil and agricultural industries, which could spread into other small business areas. While the financial health of small businesses remains positive, it will be important for credit grantors and small business owners, to keep an eye on the potential challenges that they could encounter in the near term. Gaining insight into the fluctuations of the market can not only help them adapt to these challenges, but also better position small businesses to grow and succeed. In-depth insight and commentary from the Experian/Moody’s Analytics Main Street Report will be presented in a Webinar at 10 a.m. Pacific time/1 p.m. Eastern time on June 28. If you would like to register for the event, visit http://bit.ly/1s6vlmG.

In this eCampusNews article by Eric Haller, Executive Vice President of Experian’s DataLabs, he discusses how the rising cost of college tuition against the backdrop of a challenging job market brings new meaning to the question “What do you want to be when you grow up?” Once a question of endearment for the young and imaginative, today’s students focus on what will pay the bills; what career will provide the means to pay back loans; what is the next profession to boom. The medical and law professions used to top the list. Now, a new player is ready to take the top spot: data scientists. http://www.ecampusnews.com/curriculum/data-science-hot/

Experian, the global information services company, has identified five key factors currently making people and organisations more vulnerable to large-scale cyber fraud. Speaking at the renowned Merchant Risk Council EU Congress on May 19th in Seville, Spain, Experian’s Global Identity and Fraud Director, Hugh Steed, shared his insights with nearly 500 eCommerce fraud and payments professionals. A wealth of stolen data available to fraudsters. Wholesale data theft is one of the fastest growing crimes facing people and organisations today, with hundreds of millions of digital identities compromised every year. Fraudsters are increasingly targeting on-line credentials over previously preferred data, such as credit cards. The exponential growth of malware. After data breaches, malware is the criminal’s key method of obtaining digital identities. From mobile applications to traditional desktop platforms, malware manifests itself in many different forms and its volume is ever increasing. Fraudsters are targeting both end users and enterprises to acquire these valuable credentials for use in sophisticated frauds. The frequent username and password reuse by consumers. Experian’s research revealed that the majority of internet users consistently use a small set of usernames and passwords to secure multiple different accounts; including social media, email and online shopping sites. More specifically, people have on average up to 26 online accounts protected by only five different passwords. This greatly increases the risk that fraudsters can use data stolen from one source to successfully access other accounts held by the same user. An increase of multi-channel interaction between customers and business. People now have access to multiple digital and physical channels, enabling them to interact with businesses, manage accounts and make transactions. However, this diverse channel environment also facilitates the work of cyber criminals as each open channel is an opportunity to commit fraud and securing these channels is a significant challenge for enterprises. The trade-off between security and user experience. As companies consider the necessary steps required to increase online account security, they are conscious that they cannot risk adversely affecting the customer experience. Customers making transactions online today expect a seamless journey and are likely to be put off by onerous visible security procedures. Hugh commented: "Experian’s research shows that fraud today is often a complex cycle that starts with data theft and proceeds through a set of discrete staging points, ending with a fraudulent transaction. “Rather than being instantaneous, the fraud process can span weeks or even months often with different criminal organisations involved and data changing hands. However, the very nature of this cycle means that there are systems that can be implemented to detect and stop such fraud early and before it causes losses that are significant in scale. To put things into context, for a handful of our largest customers alone, we have helped them detect and prevent fraud worth over $500 million dollars.” Felipe Fernandez-Atela, President of Experian in Spain, said: "Protecting people and businesses from the threat of fraud is one of our main goals. In fact, companies using our fraud prevention solutions consistently outperform the industry benchmarks in areas such as ‘decline rates’ and ‘fraud rate by order’ – both of which are typically 15 times below the industry average. We have the expertise, both in our products, services and skills of our people to help ensure society is more protected against this type of crime.”

The benefits of the Internet of Things are only as strong as the weakest connected point. Having a plan in place to prevent fraud that businesses and consumers can use to manage risk and increase security when using Internet-enabled products, also known as the Internet of Things (IoT), is critical. Connected devices such as smartphones and tablets, and a tremendous number of consumer products — including cars, heart monitors and household appliances — are now connected to the Internet. Many of these connected products have weak security and controls, creating points of weakness in users’ critical private networks, systems, and data. Adam Fingersh, senior vice president and general manager of Experian’s fraud and identity business, shared several fraud prevention strategies that businesses and consumers can use to manage risk and increase security while using Internet-enabled products, also known as the Internet of Things (IoT). Please read all the security tips on our Insights blog and learn more about Experian’s Fraud and Identity business.

Experian DataLabs in North America and Gimbal, Inc., a leading mobile engagement and location intelligence solution, are working together on breakthrough data and advanced analytics experiments. By leveraging Gimbal’s suite of macro-location geofencing and micro-location beacons, these findings could help retailers offer instant credit to customers as soon as they walk into a store, as well as give creditors the ability to prequalify their customers on demand for car and home purchases based on the location of their mobile devices. “In our lab, we are working on what the future could look like when consumers walk into a retail store, shop for a car or find their dream house,” said Eric Haller, executive vice president, Experian Global DataLabs. “This alliance with Gimbal is one example of how Experian is on the forefront of innovation and doing good things with data.” Experian’s new state-of-the-art DataLabs facility in San Diego, Calif., is outfitted with Gimbal industry-leading beacons to help Experian’s data scientists use breakthrough experiments to analyze data and deliver greater competitive advantages. “We are excited to work with a global data-driven company like Experian to utilize the rich location data our solution creates,” said Brian Dunphy, senior vice president of business development at Gimbal. “Further, it is great to be part of a collaboration effort that could enable Experian’s clients to offer mobile instant credit and prequalification to their customers once they’ve opted in, further helping to make their customers’ journey much simpler by leveraging their mobile devices and smart applications enabled by the Gimbal platform.” Experian DataLabs is staffed by teams of Ph.D. scientists and applied research practitioners with expertise in advanced analytics and modeling, as well as other statistical methods. The labs provide access to Experian resources such as broad, secure consumer and commercial credit data and demographics, which can guide Experian clients in determining their approach. Projects often tackle high-dimensionality problems where computer science, applied mathematics and business acumen intersect to create solutions that can be implemented cost-effectively. Experian DataLabs operates globally with labs in San Diego, Calif.; London, England; and São Paulo, Brazil. To find out more about Experian’s data innovations and the Experian DataLabs, please visit https://www.experian.com/big-data/datalabs.html.











