The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device. The Marketing Suite allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer. Paired with a flexible campaign management platform, the Marketing Suite enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner. “By leveraging our 30 years of data-driven marketing experience, combined with our expertise in data integration and intelligent customer analysis, our Experian Marketing Suite empowers brands to deliver higher customer lifetime value and benefit from long-term profitability,” said Matt Seeley, president of Experian Marketing Services. “Our goal is to stay flexible and adaptable to meet the changing needs of our clients. It’s through their direct feedback that we’ve created this Marketing Suite, providing brands with numerous competitive marketing advantages, including increased customer loyalty and improved marketing return on investment.” The Experian Marketing Suite is made up of three core elements, providing marketers with the following competitive advantages: Identity manager — Develop a comprehensive view of customers through accurately captured contact data, consumer data set enhancements and linkage across all customer interactions Intelligence manager — Understand customer behaviors and preferences through actionable customer profiles, targeted messaging and engagement strategies Interactions manager — Interact intelligently across all channels with a flexible campaign management platform that provides optimized interactions across all touch-points, analysis to optimize performance and campaign attribution The Experian Marketing Suite was launched at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nev. At the Client Summit, executives from Experian Marketing Services unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Learn more about the Experian Marketing Suite.
Cybersecurity is increasingly becoming a challenge across many industries. I recently spoke with Mike Gross, the director of risk strategy and professional services at 41st Parameter, about how the banking industry is changing to adapt to new mobile technology and the new forms of fraud that exist as a result. At 41st Parameter, Mike is responsible for identifying fraud trends across several industries helping clients with risk management control and measuring the performance of new risk strategies. You can read the full interview here: http://bit.ly/WzDall To learn more about 41st Parameter please visit: https://www.experian.com/decision-analytics/41st-parameter.html
As many as 54 million Americans cannot access traditional, low cost credit because they have insufficient or no credit history. That fact often forces them to turn to high-cost financial resources, or worse, become trapped in a cycle of predatory lending. Credit Builders Alliance, an organization committed to helping non-traditional financial and asset building organizations serve low and moderate income individuals, recently was host to an invitation-only credit building symposium that brought together representatives from non-profit, for-profit and public sector organizations to begin a dialogue about how we can all work together to address this pressing issue.
Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source.
For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released 2014 Top 500 Guide, Experian Marketing Services ranks ahead of all other email marketing services companies, as measured by the number of top-500-ranked e-retailers in North America using its products and services. This marks the seventh year in a row Experian Marketing Services has held the leading position. Internet Retailer’s Top 500 Guide compiles exclusive data to provide marketers with valuable insights to help grow their businesses, including insights related to what’s driving growth in online sales. The annual guide is widely recognized as the industry’s most comprehensive analysis of America’s 500 largest retail Websites, as ranked by annual ecommerce sales. “Drawing on our expertise in building scalable and reliable marketing technology as the world’s largest email service provider, our frontrunner recognition in the 2014 Top 500 Guide underpins our commitment to providing our clients with a single cross-channel platform to deliver coordinated and intelligent interactions with their customers,” said Peter DeNunzio, president of Cross-Channel Marketing at Experian Marketing Services. “There’s no question that competition is increasing in the online retail space so it’s wonderful to see so many of our clients leading the way in customer engagement year over year.” The modern-day consumer has forever changed the relationship between a brand and its customers, as well as the technology that enables marketers to maintain and grow those relationships. As one of the most highly regarded email service providers in the industry, Experian Marketing Services sends more than 14 billion email messages a month on behalf of the world’s most recognizable brands. Backed by the industry’s highest-rated client services team, Experian Marketing Services’ cross-channel marketing platform is built with the scale and flexibility to support digital programs of any size and sophistication. Learn more about Experian Marketing Services’ cross-channel marketing platform by visiting its Website. Order a copy of Internet Retailer’s 2014 Top 500 Guide by visiting it’s Website.
2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme of “Storytelling.” The award-winning event will bring together more than 1,000 attendees from some of the world’s largest and most sophisticated brands. Marketers will hear from compelling storytellers throughout the three-day event including: • Michael Strahan, cohost of \"LIVE with Kelly and Michael\" and \"Good Morning America,\" analyst for \"Fox NFL Sunday\" and pro football Hall of Famer • Adam Savage, cohost of “MythBusters” on Discovery Channel • Sophia Amoruso, founder and CEO of Nasty Gal, the fastest growing online retailer in the country, and author of #GIRLBOSS • Jermaine Dupri, Grammy winner and founder of Global 14 • Don Steele, senior vice president, fan engagement, multiplatform marketing at Comedy Central • Dave Beveridge, senior vice president, marketing at ShoeDazzle • Jenn McClain-De Jong, vice president, ecommerce at The Limited • Brad Nash, marketing director, email and lifecycle marketing, GameStop “Marketers need to master both the art and science of storytelling in order to resonate in a meaningful way with their customers,” said Ashley Johnston, senior vice president, global marketing at Experian Marketing Services. “For the 2014 Client Summit: Storytellers, our goal is to give marketers the right balance of inspiration, education and networking. We’ll also demonstrate the latest advancements within our marketing suite so that clients can go back to their teams with tangible strategies for creating relatable, memorable and sharable customer experiences.” At the event, executives from Experian Marketing Services will unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Attendees can choose from nearly 50 breakout and roundtable sessions featuring speakers from Forrester Research, GameStop, Michael’s Stores, Microsoft Advertising, Yahoo!, Zappos, Hearst Magazines, AT&T, Bass Pro Shops, Williams-Sonoma, Saks Fifth Avenue, Men’s Warehouse, AOL, Associated Press, EA, Bare Necessities, Finish Line, Scripps Interactive and Western Union, among others. Breakouts will address a wide range of topics relevant to marketers, including: • Digital advertising • Mobile strategies • Response attribution • Data management • Behavioral targeting • Email to cross-channel evolution • Email creative optimization • Compliance and deliverability • Predictive analytics and modeling • Loyalty programs A highly anticipated event each summer for marketers, Experian Marketing Services’ Client Summit was recently recognized with a Stevie Award for Best Tradeshow/Conference at the American Business Awards. “I had an absolute blast at my first Summit,” said Courtney Bradley, Coordinator, Loyalty Marketing, Virgin Airlines. “Not only did we learn a great deal, but we had a fantastic time doing it! The keynote speakers were inspiring, the breakout sessions were insightful and The Cosmopolitan Las Vegas was a fantastic venue. Experian Marketing Services did an amazing job overall. I can\'t wait for next year!” Visit http://www.2014clientsummit.com today to learn more and to register. Space is limited and is on a first-come, first-served basis.
Earlier this week, it was reported that the Mississippi Attorney General filed a lawsuit against Experian. While not breaking news, it is important to provide context to the allegations. As the world’s largest credit bureau – and in managing more than 220 million files in the US alone – it has become commonplace to question credit reporting agencies. We are used to scrutiny of our practices – but sometimes the claims are just plain wrong.
Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014. The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.
According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional mailings. Featuring results from a new email remarketing best practices analysis, as part of its Q1 2014 Email Benchmark Report, Experian Marketing Services found that personalized abandoned cart emails that show the actual customer cart had 25 percent higher transaction rates than abandoned cart emails that just linked back to the brand’s Website. Further, personalized subject lines had 12 percent higher unique open rates than mailings without personalization. A complimentary download of the full report is available here: http://ex.pn/1l4VlrS. Additional findings from the email remarketing best practices analysis confirm: • Abandoned cart emails should be delivered in a three-part series. Brands that send second abandoned cart reminders had a 50 percent increase in abandoned cart revenue compared to just their first abandoned cart mailing. Those sending three mailings saw a 56 percent increase in revenue compared to just sending the initial abandoned cart email. • Test including an offer. Including an offer in the first abandoned cart mailing boosted transaction rates by 54 percent. The highest transaction rates for offers were for dollar-off offers (2.05 percent), followed by free shipping (1.87 percent) and percent off (1.15 percent) offers. “Mastering email remarketing through a series of personalized content can have a real and direct impact on a brand’s bottom line,” said Peter DeNunzio, general manager for cross-channel marketing at Experian Marketing Services. “We’re seeing that brands that are able to ‘test and learn’ their way to personalization are particularly successful as they embrace cross-channel programs. By understanding the impact of timing, creative messaging and personalization – and adopting a continuous improvement mindset – brands are incorporating cross-channel tactics more seamlessly in their remarketing strategies.” Industry performance analysis The Q1 2014 Email Benchmark Report details overall email marketing trends for the first quarter of 2014 as well as the key performance indicators (KPIs) that shaped the success of email programs over the past two years across seven major verticals: business products and services, catalogers, consumer products and services, media and entertainment, multichannel retailers, publishers, and travel. Total email volume increased by 15.6 percent in Q1 2014 compared to Q1 2013 but volume declined in Q1 as compared to the previous holiday quarter (Q4 2013). Additional findings from specific industries include: • Catalogers had the highest gain in volume as 100 percent of brands increased mailings in Q1 2014. • More than half of the multichannel retail brands had statistically significant year-over-year increases in total and unique open rates in Q1 2014. • Fifty percent of total email opens are occurring on mobile devices. However, this varies by vertical. While 63 percent of emails from multichannel retailers are opened on a mobile device, mobile opens account for only 22 percent of email opens for business products and services. Increasing bounce rates highlight deliverability and data quality challenges According to a recent Experian Data Quality study, 66 percent of companies have experienced email deliverability issues in the last 12 months. Similarly, the Q1 2014 Email Benchmark Report highlights a 14.3 percent year-over-year increase in email bounce rates, with large percentage increases across several of the industries. Compared to bounce rates for the past two years, 2014 Q1 business products and services rates were constant, while catalogers and multichannel retailers experienced much larger increases in bounce rates year-over-year. The dramatic increase in bounce rates is due to the new practices of Internet Service Providers who are now shutting down inactive accounts more frequently to keep their own performance healthy. “It is vital companies adopt more effective targeting, list cleaning and data quality practices to improve the deliverability of their emails and the health of their cross-channel marketing programs,” said DeNunzio. Experian Marketing Services’ Q1 2014 Email Benchmark Report is available to download: http://ex.pn/1l4VlrS.
