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Published: May 15, 2025 by Rathnathilaga.MelapavoorSankaran@experian.com

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Analytics to help businesses harness the power of big data

I’m delighted to confirm the launch of Experian Analytics on Demand in the UK. Following a highly successful launch in the US, it will be available to businesses across the UK and EMEA regions this Autumn. Ascend is an integral part of the suite of market-leading Experian innovations that we’re bringing to market over coming months, all of which will accelerate the ability of our UK clients to harness the full potential of big data. It helps businesses of all shapes and sizes analyse vast volumes of information faster, more effectively, and with deeper insight than ever before. Ascend puts a new suite of data tools in the hands of in-house analytical teams, allowing them to build their own predictive models to develop business strategies and make real-time decisions – ultimately supporting their abilities to bring better services to market more quickly and with better results. The digital transformation of our marketplace has meant that customers are constantly demanding a faster, more responsive service and that has put increasing pressure on businesses. Our research has found that only one in three businesses are employing advanced analytics technologies to develop a deeper, more meaningful understanding of their data. Just 29% currently combine both traditional and non-traditional data sources to gather more insight. While, two in five businesses still rely on instinct and subjective opinion to make decisions. Ascend harnesses the power of open-source technology, combining it with Machine Learning and Artificial Intelligence to help businesses unlock insights and take decisive actions in the moments that matter. Bringing unique scale, speed and intelligence that deliver the best results for both businesses and our customers. It’s not simply about changing the way you manage your data; it’s about modernising the way you manage your business. This is a very exciting time for our industry and I’m looking forward to working with both our existing partners and new clients to demonstrate the many opportunities that this new platform can bring. For an early view of the platform, please follow the link here to register your interest.  

Aug 15,2018 by Editor

Helping Experian Clients by Operationalizing Machine Learning Technology

At Experian, advanced technology drives our commitment to enhancing the customer experience. For us, it’s all about innovation and creating products and experiences that meet the demands of today’s tech-savvy consumers, businesses and diverse client base. To accommodate ever-changing market conditions, we leverage a unique mix of our own data centers and cloud platforms, as well as provide standard APIs so developers can easily connect to our systems and data. And, machine learning plays a key role in this commitment to innovation. Steven Norton, reporter for the Wall Street Journal, recently reported on how we’re operationalizing machine learning technology to manage an increasingly complex IT environment, and drive business value for customers. Experian’s use of real-time monitoring has allowed CIO Barry Libenson to show an empirical decline in downtime and critical IT issues year-over-year. With companies looking to artificial intelligence to deliver insights into their customers and the business, credit reporting firm Experian PLC is tapping machine learning to better understand how its own applications behave, with limited human intervention. Click here to read the full article published in the Wall Street Journal’s CIO Journal.

Aug 14,2018 by

The better you recognize customers, the more easily you can prevent fraud. Experian is leading the way

We often talk about the balance between customer security and convenience, but rarely do businesses track the impact of identifying customers and managing fraud risks as two sides of the same coin. According to our recent Global Fraud and Identity Report, 84 percent of business believe if they were certain about a customer’s identity, the need for risk mitigation would be reduced. Being able to better identify our customers should be at the crux of all our campaigns. Simply put, the faster and better you recognize your customers, the faster and better you recognize fraud. And we are not alone. We feel the industry agrees with us. Two of the world’s leading research firms, Forrester and Gartner, both recently released reports regarding the state of identity, and we are thrilled to have been recognized in both. The Forrester report, “Top Trends Shaping Identity Verification (IDV) in 2018,” which was authored by analysts Andras Cser and Merrit Maxim, and published in March 2018, discusses the importance of easy-to-use identity verification tools and the top trends shaping identity verification. Experian was cited as the most used vendor for identity verification based on a survey of global network security decision makers. The report also shared an example where a North American bank improved its identity theft detection rate by 15 percent by using Experian’s identity verification services. We were also included in Gartner’s April 2018 Market Guide for Identity Proofing and Corroboration, which helps companies understand the value of identity when it comes to protecting customers and revenue. Experian was one of only three vendors that met all the capabilities criteria recommend by Gartner. The guide, authored by Ant Allan, Jonathan Care, Dorothy Luong and Tricia Phillips, also points out several key findings regarding identity proofing and corroboration. Just recently, Experian was named one of the top 100 most innovative companies in the world by Forbes for the fifth consecutive year, and this is icing on the cake. We are thrilled to be included in these reports and are committed to helping businesses provide a seamless identity verification process with accuracy and simplicity, and one that doesn’t negatively impact the customer journey. Ultimately, investing time and resources to develop the best tools for identity verification goes a long way. Not only will your business leaders feel more confident in your organization’s ability to detect and prevent fraud, it’ll also save your business the time and money that you would spend on eliminating fraud after it happens. All our fraud and identity services are available through our award-winning Experian CrossCore platform, the industry’s first open platform for fraud and identity services. Gartner Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Aug 02,2018 by

Why We Are Proud To Be Part Of The Open Banking Revolution

At Experian, we are committed to finding new, innovative ways to deliver better outcomes for our clients and their customers. With this in mind, we are delighted to announce that we have now been granted approval to supply Open Banking and PSD2 services by the FCA. The accreditation allows Experian to help people benefit from the Open Banking initiative through a new suite of products so that consumers can share data in a secure and compliant way. This will complement Experian’s existing credit bureau services. The overarching aspiration of Open Banking is to level the playing field by offering greater choice through new products – promoting greater transparency about the benefit and value of these products in the process. This accreditation from the FCA underlines our commitment to support Open Banking for the benefit of both people and organisations. One bank has already signed-up to use our Open Banking platform and we’re running several proof-of-concepts with other clients, so they can explore a range of innovative new services. Open Banking will help people to prove they can afford products, even if they have a limited credit history. The development of insightful mechanisms to manage finances and simplify applications, for everything from financial products to rented accommodation, will also reduce the time and effort required. When people choose to share bank account information with financial service providers they can receive the most appropriate products, improved services and better deals. It will be a useful tool for organisations to ensure they only lend people and small businesses what they can afford to repay. And it will be invaluable to price comparison websites, brokers and background checking providers. Open Banking will also help lenders to meet FCA regulatory obligations in affordability and reduce costs when processing applications. Adopting new data assets will be easier from both a technical and consumer support perspective. The UK is at the vanguard of a global shift in data sharing. Having a dynamic economy and particularly a dynamic financial services sector, is going to be a crucial asset as we navigate our way through social and economic changes anticipated in the years ahead.  

Jun 21,2018 by Editor

Forbes Recognizes Experian among “World’s Most Innovative Companies” in 2018

Innovation is at the heart of our business and our culture. It is one of the reasons we’re proud to be named one of the top 100 most innovative companies in the world for the fifth year in a row by Forbes magazine. In the publication's eighth annual list of the "World's Most Innovative Companies," Experian climbed to the rank of 57th and is amongst the top 10 most innovative companies headquartered in Europe. Technology, innovation and new sources of data are fusing to create an unprecedented number of new ways for us to solve pressing business and consumer challenges. This accolade underscores our commitment to innovation, and using the power of data and technology to transform lives, businesses and economies for the better. At Experian, we have created a culture of continuous innovation focused on opportunities for businesses and consumers in today’s digital and data economy. Just a few examples include our involvement with the TechCity FinTech4All competition,  which aims to discover a new generation of innovators and entrepreneurs who will change the future of finance, and our Experian MicroAnalytics work, which has extended over 5 billion credit offers to the world’s unbanked people. Experian has jumped up 40 places in this year’s Forbes ranking, placing us alongside some of the world’s leading technology companies including Tesla, Netflix and Amazon. This accolade demonstrates investors' confidence in Experian’s ability to innovate, both today and in the years ahead, and is a testament to the tireless work of our employees. Even more exciting is that we’re leading our industry in innovation. This is reflected in Experian being the only credit bureau to make the list this year. And innovation experts agree.  According to author Greg Satell, who profiled Experian in his highly touted business book Mapping Innovation: A Playbook for Navigating a Disruptive Age, “Experian is the manifestation of a culture of discovery that enables it to grow and evolve while remaining at the forefront of innovation.” The key to our success going forward is to continue to actively seek out unresolved problems and to create new products and technologies that will helps transform the way businesses operate and consumers thrive in today’s society. Learn more about some of our pioneering innovations here: Connecting Businesses in Brazil Through Data Analytics Experian DataLabs Is Experimenting with a ‘Voice to Credit’ Feature Delivering Value in the Digital Age: Exploring UK Attitudes Towards Data We're on the Brink of a New Era of Innovation FinTech Breakthrough Selects Experian for “Consumer Lending Innovation Award” in 2018 Data on Demand – Unlock New Insights, Create Opportunities Faster than the Speed of Fraud — CrossCore

Jun 14,2018 by

In this article…

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Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

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