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Experian launches first smart plug-and-play fraud platform for companies to connect their solutions, Experian products and third-party vendors in one place
Small businesses serve as the engine of job creation for local communities, as well as the central hub for most innovation. So, it stands to reason that the financial health and growth of small businesses are of the upmost importance to all parties involved.
In this eCampusNews article by Eric Haller, Executive Vice President of Experian’s DataLabs, he discusses how the rising cost of college tuition against the backdrop of a challenging job market brings new meaning to the question “What do you want to be when you grow up?”
Experian, the global information services company, has identified five key factors currently making people and organisations more vulnerable to large-scale cyber fraud. Speaking at the renowned Merchant Risk Council EU Congress on May 19th in Seville, Spain, Experian’s Global Identity and Fraud Director, Hugh Steed, shared his insights with nearly 500 eCommerce fraud and payments professionals. A wealth of stolen data available to fraudsters. Wholesale data theft is one of the fastest growing crimes facing people and organisations today, with hundreds of millions of digital identities compromised every year. Fraudsters are increasingly targeting on-line credentials over previously preferred data, such as credit cards. The exponential growth of malware. After data breaches, malware is the criminal’s key method of obtaining digital identities. From mobile applications to traditional desktop platforms, malware manifests itself in many different forms and its volume is ever increasing. Fraudsters are targeting both end users and enterprises to acquire these valuable credentials for use in sophisticated frauds. The frequent username and password reuse by consumers. Experian’s research revealed that the majority of internet users consistently use a small set of usernames and passwords to secure multiple different accounts; including social media, email and online shopping sites. More specifically, people have on average up to 26 online accounts protected by only five different passwords. This greatly increases the risk that fraudsters can use data stolen from one source to successfully access other accounts held by the same user. An increase of multi-channel interaction between customers and business. People now have access to multiple digital and physical channels, enabling them to interact with businesses, manage accounts and make transactions. However, this diverse channel environment also facilitates the work of cyber criminals as each open channel is an opportunity to commit fraud and securing these channels is a significant challenge for enterprises. The trade-off between security and user experience. As companies consider the necessary steps required to increase online account security, they are conscious that they cannot risk adversely affecting the customer experience. Customers making transactions online today expect a seamless journey and are likely to be put off by onerous visible security procedures. Hugh commented: "Experian’s research shows that fraud today is often a complex cycle that starts with data theft and proceeds through a set of discrete staging points, ending with a fraudulent transaction. “Rather than being instantaneous, the fraud process can span weeks or even months often with different criminal organisations involved and data changing hands. However, the very nature of this cycle means that there are systems that can be implemented to detect and stop such fraud early and before it causes losses that are significant in scale. To put things into context, for a handful of our largest customers alone, we have helped them detect and prevent fraud worth over $500 million dollars.” Felipe Fernandez-Atela, President of Experian in Spain, said: "Protecting people and businesses from the threat of fraud is one of our main goals. In fact, companies using our fraud prevention solutions consistently outperform the industry benchmarks in areas such as ‘decline rates’ and ‘fraud rate by order’ – both of which are typically 15 times below the industry average. We have the expertise, both in our products, services and skills of our people to help ensure society is more protected against this type of crime.”
Experian’s global Fraud and Identity business provided tips for businesses and consumers to help prevent fraud from the security risks with IoT products
Experian DataLabs in North America and Gimbal, Inc., a leading mobile engagement and location intelligence solution, are working together on breakthrough data and advanced analytics experiments.
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Today, we stand at the forefront of a digital revolution that is reshaping the financial services industry. And, against this backdrop, financial institutions are at vastly different levels of maturity; the world’s biggest banks are managing large-scale infrastructure migrations and making significant investments in AI while regional banks and credit unions are putting plans in place for modernization strategies, and fintechs are purpose-built and cloud native. To explore this more, I recently had the privilege of attending the annual Reuters NEXT live event in New York City. The event gathers globally recognized leaders across business, finance, technology, and government to tackle some of today’s most pressing issues. On the World Stage, I joined Del Irani, a talented anchor and broadcast journalist, to discuss the future of lending and the pivotal role of data and AI in building a more inclusive financial system. Improving financial access Our discussion highlighted the lack of access to traditional financial systems, and the impact it has on nearly 100 million people in North America alone. Globally, the problem affects over one billion people. These people, who are credit invisible, unscoreable, or have subprime credit scores, are unable to secure everyday financial products that many of us take for granted. What many don’t realize is, this is not a fringe subset of the population. Most of us, myself included, know someone who has faced the challenges of financial exclusion. Everyday Americans, including young people who are just starting out, new immigrants and people from diverse communities, often lack access to mainstream financial products. We discussed how traditional lending has a limited view of a consumer. Like looking through a keyhole, the lender’s understanding of the person in view is often incomplete and obstructed. However, with expanded data, technology, and advanced analytics, there is an opportunity to better understand the whole person, and as a result have a more inclusive financial system. At Experian, we have a unique ability to connect the power of traditional credit with alternative data, bringing a more holistic understanding of consumers and their behaviors. We are dedicated to leveraging our rich history in data and our expertise in technology to create the future of credit and ultimately bring financial power to everyone. The future of lending After spending two days with over 700 industry leaders from around the world, one thing is abundantly clear: much like the early days of the internet, today, we are at the cutting-edge of a technical revolution. Reflecting on my time at Reuters NEXT, I am particularly excited by the collective commitment to drive innovative, and smarter ways of working. We are only beginning to scratch the surface of how data and technology can transform financial services, and Experian is positioned to play a significant role. As we look to the future, I am excited about the ways we will create new opportunities for businesses and consumers alike.
The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision. Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry. With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory. I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors. The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers. To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.
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