Margin test

As the veil was lifted off the second annual #SuiteLife Awards, Experian Marketing Services, the recognized leader in data-driven marketing and cloud-based marketing technology, acknowledged several of the world’s premier brands for exceptional marketing campaigns. The second annual #SuiteLife Awards recognized brands that embody the idea of improving the customer experience through data and analytics while driving results for the business. “Consumers should always be at the forefront as brands develop and implement marketing campaigns. Each program should be able to answer the question: How can I add value to my customers and improve their experience?” said Matt Seeley, president, Global Experian Marketing Suite. “We are proud to recognize these brands as #SuiteLife Award winners and to work with them on a daily basis, because they exemplify what it means to create exceptional customer experiences.” Winners were announced during Experian Marketing Services’ 2016 Client Summit in Las Vegas, Nev. During the ceremony, the audience was asked to cast their vote for their favorite campaign. The People’s Choice Award went to American Eagle Outfitters, a leading global specialty retailer. 2016 #SuiteLife Awards winners include: Hilton Worldwide — Best Real-Time Contextual Marketing Campaign Hilton Worldwide developed a distinctive email marketing program that enabled the organization to provide highly personalized email messages to a large number of its HHonors members, while maintaining a reasonable level of effort and management of email resources. Pet Supplies Plus — Best Acquisition Campaign In an effort to increase sales and acquire new customers in underperforming locations, Pet Supplies Plus created a coupon incentive program that helped increase awareness of the brand. Throughout the customer acquisition campaign, Pet Supplies Plus was able to increase store sales by more than 10 percent, and it retained a significant number of customers post-promotional campaign. Finish Line — Best Cross-Channel Campaign Finish Line developed a thoughtful, creative cross-channel marketing campaign that engaged customers across various marketing channels, including ecommerce sites, display advertising, paid search, social channels and email, among others. Leveraging email interaction data from Experian Marketing Services, Finish Line retargeted customers and evolved its interaction through email channels and its mobile app. The campaign helped drive significant traffic, conversion, revenue and brand recognition.  The Bon-Ton Stores Inc. — Best Mobile Campaign As part of the Very Merry Gift Guide campaign, The Bon-Ton Stores Inc. developed an innovative, unique and engaging experience for its most loyal customers. Using Experian Marketing Services, the company developed a mobile strategy that offered customers the opportunity to receive daily SMS/MMS mobile message reminders about its curated and personality-drive holiday gift guides. The mobile campaign exposed a breadth of products and allowed Bon-Ton to provide an added value to customers by helping to find the perfect gift for everyone on their list, through an interactive experience. MAC Cosmetics — Best Creative Campaign MAC Cosmetics created a unique, forward-thinking Halloween email marketing campaign that included animated video. Consistent with its focus on artistry and individuality, the email campaign series featured detailed instructional make-up videos, as well as product recommendations to help customers recreate the videos’ unique looks. Neiman Marcus — Best Innovation Campaign Neiman Marcus was recognized for its in-store technology, the MemoryMirror that bridged the gap between stores and online while simplifying the customer’s shopping experience. The technology enables customers to take a 360-degree video of an outfit, allowing the customer to see the item from all angles. By enabling email and social sharing of the video, Neiman Marcus customers can share the look on social media and through email.  American Eagle Outfitters — Best “Data for Good” Campaign As a socially conscientious brand, American Eagle Outfitters has leveraged its email marketing program to support various social topics. The company’s lingerie and apparel brand, Aerie, created a campaign that shed light on self-acceptance and body-positivity. Since the marketing campaign was initiated, the brand has been recognized as a strong proponent in the social space and giving back to the community. “In order to stay ahead of the competition and adapt in today’s ever changing environment, brands need to provide customers with a meaningful journey and memorable experience,” said Jeffrey Wilks, executive vice president and general Manager, Experian Marketing Suite. “These brands are at the forefront of delivering on that ideology. Through their commitment to innovation and use of data and technology, these brands are able to intelligently interact with their customers and better serve their needs.” More than 1,000 marketers came together for Experian Marketing Services’ 2016 Client Summit, where they were able to network and attend breakout sessions to help them take their marketing campaigns to the next level. Featured speakers included: Ashley Graham, model, body activist and entrepreneur Adam Grant, author of Originals: How Non-Conformists Move the World and Give and Take: Why Helping Others Drives Our Success Barry Schwartz, author of Why We Work and The Paradox of Choice: Why More Is Less Richard Sherman, All-Pro cornerback for the Seattle Seahawks Lisa Leslie, former WNBA center and Olympian Kim Lewis, vice president of omnichannel marketing for Golfsmith Jim Murphy, executive director of marketing technology and operations for Hearst Magazines Sal Tripi, AVP of digital operations and compliance for Publishers Clearing House

Serasa today launches a new service that allows Brazilian consumers to check their credit reports online for free. By visiting serasaconsumidor.com.br or by downloading the SerasaConsumidor App on Google Play or iTunes, consumers can check if they are delinquent, what led them to this status and whether it relates to bank, credit card, financial, retail, utilities, protested securities, checks without funds or lawsuits checks. Consumers will also have information about lenders, such as telephones, address, email and website as well as the value of the debt and repayment date for the delayed debt. Additionally, the consumer can renegotiate the debt directly, without intermediaries, if the company is a partner of Serasa’s free service Limpa Nome Online. People can make a free online inquiry as often as they would like. To participate in the free online program, consumers must access serasaconsumidor.com.br and fill out a registration or enter an email address and password if already registered. The service is also available on mobile Apps Android and iOS. To properly verify the user accessing the information in Serasa, after the registration, the consumer must go through an authentication process. One of the steps is to enter the mobile number and confirm the validation code received via SMS. This validation is required only on the first access. For the director of SerasaConsumidor, Fernanda Monnerat, this new service presents the opportunity for consumers to easily and safely check the existence debts in a single digital environment. "It's another tool that we provide to Brazilians so they can have access to services that make possible, above all, their financial citizenship and ability to build a more sustainable relationship with the credit. Therefore, we reaffirm once again the commitment of Serasa with the consumer,” said Monnerat. Among other free services available on the SerasaConsumidor website, consumers can opt-in to the positive data initiative, which gathers information on the consumer’s payment history, measures their payment timeliness of debts and evaluates the risk of debt distress. Through the program, it is also possible to make a document alert and stolen checks alert. Free registration in Serasa helps to reduce risk of fraud and to avoid the challenges of having personal information used by scammers. Also on the website, users will find guidelines and tests on financial education on the newly launched page www.serasaconsumidor.com.br/organizar-financas.

  Who doesn’t love a new car? That new car smell, the excitement of seeing less than 8 miles on the odometer, or the invigorating rush you feel when driving your new baby off the lot. There is nothing like it! Well, according to a recent study we did here at Experian, it’s not just speculation, but completely true – folks like new cars! In fact, according to the latest Automotive Market Share Trends and Registrations analysis the number of new vehicle registrations in Q1 2016 reached a record high, climbing 7.5 percent from Q1 2015 and up 86.9 percent since the lowest point following the Great Recession in 2009. The analysis also showed that the top vehicle segments for these new registrations were the entry level CUV (15.09 percent), Full-sized pickup (11.35 percent), small economy car (9.86 percent, and the mid-range car standard (9.48 percent). The top vehicle models that consumers chose and registered in Q1 2016 were the Ford F150, Honda Civic, Chevrolet Silverado 1500, Honda Accord and the Honda CR-V. Other areas covered in the analysis include: Vehicles in operation statistics Top registered manufacturers, makes and models Average vehicle age information Luxury segment market share Insights into the medium/heavy vehicle market Automotive aftermarket trends If you’d like to see the full report with additional information regarding this analysis, please view the webinar by clicking here.

The Fourth of July is a special day to celebrate our independence and to show off American pride with parades, fireworks and barbecues spent with friends and family. In the spirit of this season, Experian Automotive recently conducted some research that looked at the vehicles on U.S. roads to see how many were manufactured in America or that were “Born in the USA.” According to our latest research, there are roughly 260 million light-duty vehicles on the road, with nearly 60 percent of them having been assembled domestically. The rest were built in Canada, Japan, Mexico, Germany, South Korea and others countries. From a manufacturer standpoint, it is not surprising that Ford, General Motors and Fiat Chrysler Automobiles had the highest percentage of U.S.-made vehicles currently on the road at 81.2 percent, 70.1 percent and 63.1 percent, respectively. However, Honda (61.9 percent) and Nissan (54.7 percent) also made the top five. In fact, many of the top import manufacturers hover around the 50 percent mark, including Mitsubishi (49.9 percent), Toyota (48.2 percent) and Subaru (47 percent) assembling vehicles in the USA. When looking at vehicle brands, the findings show that, overall, Jeep is the most American with 96.7 percent of its vehicles assembled in the USA. Rounding out the top five were Oldsmobile, Saturn, Ford and Cadillac, with 93.3 percent, 92.4 percent, 83.1 percent and 80.6 percent, respectively. In addition, nearly 93 percent of Ford F150s, the most popular model on the road, were built domestically. The remainder of the top five vehicle models assembled domestically are Honda Accord (88.3 percent), Toyota Camry (86.9 percent), Nissan Altima (100 percent) and Ford Explorer (100 percent). The analysis also looked at domestically assembled models that were most often financed with a loan rather than with a lease or paid for with cash. At the top of the list, the Ford F-150 was the most popular vehicle that was financed with a loan with 69.9 percent, followed by Nissan Altima, Toyota Camry, Honda Accord and Ford Explorer. For more information about this analysis or Experian Automotive insights, visit https://www.experian.com/automotive.

Independent research firm cites Experian as having the most capabilities and one of the highest estimated revenues in total fraud management Experian announced today that we were included in Forrester’s 2016 “Vendor Landscape: Mobile Fraud Management Solutions[1]” report. The full press release is available on our Insights blog. Experian was listed as having nine out of a possible 10 capabilities needed to combat mobile fraud. In addition, Experian was cited as having one of the highest total fraud management revenues in 2015, between $200 million and $250 million. Only one other vendor in the report was cited with revenue over $200 million. Through what we consider to be this significant market presence, Experian provides fraud management solutions to some of the world’s largest brands in financial services, insurance, and retail. “We believe the findings in this report further validate the power of Experian’s fraud management solutions,” said Steve Platt, global executive vice president, Fraud and Identity, Experian. “There is incredible innovation taking place in mobile today and our clients need to be able to keep up with the pace of change, while also providing reliable protection. We feel this report is a noteworthy validation of our commitment to building a safer environment for consumers across the globe while ensuring a positive customer experience.” A complimentary copy of the June 2016 Forrester report by analyst Andras Cser is now available here. [1] Vendor Landscape: Mobile Fraud Management Solutions, Forrester Research, Inc., June 2016