United States
I grew up in a major industrial city in Communist China just east of Beijing in a world where information was scarce. I was born into a pretty traditional Chinese family back in the 1960s and lived with my five siblings and parents in a small, crowded house. When the Cultural Revolution hit in 1966, the schools never officially shut down, but essentially nothing was taught at the time since students were expected to participate in the revolution. Throughout that period, almost all novels and movies were banned because they were not considered appropriate for educating students. But rather than causing me to lose my interest in learning, the ban led me to develop a habit for reading anything I could get my hands on, and my natural hunger for information grew. As my love for collecting and consuming information continued, I decided to become a data scientist. I moved to the U.S. to complete my Master’s degree and Doctoral Program. Today I work with “Big Data” at Experian, developing analytical solutions for financial telecommunication and insurance companies. What’s amazing to me about my job is the fact that 90 percent of the data in the world has been created in just the last two years. Data Scientists like myself retrieve, sift, analyze, process and store all the data according to a business or consumer’s needs. I believe that data tells a story; it’s business intelligence that can help an individual or business identify where they may need to change or adjust in order to move forward. For consumers, it can help them improve their credit scores and secure an affordable loan. It can help protect identities by detecting and stopping suspicious activity. For businesses, the data can mitigate risk, help prevent fraudulent transactions or even ensure they’re marketing to proper audiences. I believe that data has the power to transform lives and societies for the better. My job is to help clients and consumers understand the story of their data so they can take financial control, achieve their goals, and help meet the needs of customers. I have always told myself, “no matter the situation, do your best.” For me, doing my best is using this lifelong passion to help others succeed.
When it comes to credit for small businesses, it’s a classic chicken-and-egg situation: you can’t get credit until you have credit history, and you can’t get credit history until someone grants you credit. I know this first-hand because my own parents were small-business owners in California. My parents had built an independent insurance agency. I distinctly remember as a kid sitting in the backseat of our car and overhearing the discussions they would have about their struggles to grow the business or how they would make payroll that month. Many small businesses don’t have access to small-business loans or business credit cards, so they rely entirely on the business owner’s personal credit to make purchases. This means that while there may be a credit history for the individual, there is none for the business itself. This also means that whenever my parents needed money to get through the month, they essentially had to put their livelihood at risk because there was no separation between personal and business loans. The lack of access to funds, and the consolidation happening in the insurance industry at the time, led my parents to take another big risk – they sold the business and our house, and they liquidated their retirement accounts and put everything into a restaurant franchise. They felt there would be more stability representing an established brand owned by someone else. When I graduated from my MBA program years later, one of the things that first attracted me to Experian was the opportunity I had to ease the burdens of small business owners through my work here. The work I do really hits home, because I’m working every day to open up small-business credit, using different types of data. In today’s economy, a lot of great business ideas – profitable ones, at that – never get a chance to see the light of day simply because they don’t have the capital they need to grow. Experian is making business ideas a reality by gathering, analysing, combining and processing a breadth of new data that allows us to develop credit scores for more people and paint the most realistic picture of a situation. By verifying a business’s history, its social media accounts, its website sophistication and traffic, and customer reviews, we can measure a small business’s legitimacy, how long they’ve been operating and how they’re growing. This information, coupled with transaction data, all help determine a business’s credit worthiness and allow us to give its owners greater access to capital. Data is a huge enabler for positive change because it can give small-business owners access to credit that they wouldn’t receive otherwise. When used in the right ways, data can empower and enable small businesses to get the funding they need to hire employees, invest in their business or open a new location. In many ways, I’m helping people just like my parents.
Spanish Translation I’m a Senior Product Manager in Experian’s Fraud and Identity Solutions department, which means I partner with data scientists to protect banks and their customers from fraud. When most people think of fraud, they envision someone trying to open a bank account in someone else’s name. However, it wasn’t until I did a series of customer visits with big banks to understand their struggles and discovered a pervasive form of fraud in the finance industry called “bust-out” fraud. In a \"bust-out\" fraud, an individual applies for a credit card in their own name, establishes a normal usage pattern and builds a solid repayment history. Then, when they’re ready to execute their scam, they max out all their available lines of credit from various lenders, disappear and leave the banks with the losses. Meanwhile, the money could be funneled into funding many types of organized crime, from human trafficking to drug trading and other illicit activities. What makes this type of crime all the harder to identify and catch before it occurs is that the person applying for a credit card is who they say they are. So it’s not about identity theft. To address this issue, my team and I created a solution called BustOut ScoreSM. We began by reviewing data from different banks to identify patterns where bust-outs occurred. From there, we built a score that predicts the likelihood that an individual will execute the scam — months before the scam occurs. Our clients now use this tool both when opening new accounts and as part of account management. The tool flags suspicious-looking accounts, which our team then manually reviews to evaluate if the account is truly at risk for a bust-out. If it is, we work with our clients to freeze or close out those suspicious accounts. Finding solutions to a fraud problem that hasn’t been solved is probably my favorite part of the job. I love seeing products that solve real issues affecting real people come to life — from inception to launch. Helping protect people from identity theft and fraud is what gives me purpose and meaning in my work. I am proud to use the power of data as a force for good.
I’m a Business Systems Specialist on Experian’s Information Technology Services team. While the work I do is largely behind the scenes, the data I process helps power advertising campaigns, provide accurate credit score reports to consumers and enable people who might not otherwise have access to credit to achieve their goals. The most valuable thing I can provide the businesses Experian works with is accurate data, because data is the backbone of a business. I run systems and support software that helps process the data for Experian’s products and services, and work to ensure businesses have access to the most accurate data sets. Businesses from across different sectors send us data about their consumers—like if an individual paid rent or a bill on time — that we update into our databases so that when that person applies for a loan or to rent an apartment, our data is timely and accurately reflects that individual’s true credit score. Accuracy can be the difference between a person getting a lease or having to look elsewhere. The data I help process and service is used for other business purposes as well, like advertising campaigns. Marketers will send us a list of the demographics they’re looking to reach. I help aggregate and compare those lists of demographics against the data we already have on hand to provide that client with an accurate list of addresses. Armed with that timely, accurate information, those businesses can reach their target audience and increase revenue for that quarter – and consumers benefit from more targeted messaging from companies they care about. I joined Experian more than 20 years ago, and have seen it evolve and grow from essentially a traditional credit bureau to a global information services enterprise. For me, the extent to which we as a company can provide services that empower consumers to succeed on their life’s journey has always been the end deliverable. Read more #ExperianStories from our colleagues around the world.
I’m a Senior Vice President of Sales, responsible for leading Experian Health’s teams as they assist hospitals, physicians, labs and pharmacies across the U.S. We provide technology for providers and patients to help keep the costs and payment processing component of healthcare easy and transparent. The part of my work I am most passionate about, however, is our efforts to decrease identity theft in healthcare. Medical identity theft is one of the fastest growing areas of identity fraud in the world. With everything moving online at a fast pace, health care providers may not always keep up with the protections needed with new technologies. Unfortunately, that means hackers can sometimes acquire a patient’s personal information – name, Social Security number, health insurance number – to illegally obtain medical services or devices, insurance reimbursements or prescription drugs. One of the biggest issues with this type of fraud is that it leaves its victims with little to no recourse for recovery. They often experience financial repercussions and discover that faulty information has been added to their personal medical files as a result. To address this issue, my team and I partnered with Experian’s Decision Analytics team to create a new tool that protects patients’ online portals in much the same way that banks have protected their online clients for years. Additionally, our team is the in process of launching a Universal Identity Matching solution – a unique PIN which acts like the Social Security Number for your health care information. As more health care companies begin to adopt it, this PIN will be the one thing you will need to carry with you, as it will be your unique identifier for all your health care experiences. A lot of processes in hospitals today are still manual, but I want to change that. I want to automate systems so hospital staff can focus on where they are most needed. I am proud to work at a company that’s at the forefront of solving the major problems in healthcare IT. Being able to provide technological solutions in an industry where you can directly see the benefit is both personally and professionally rewarding. Read more #ExperianStories from our colleagues around the world.
I’m a Senior Director of Experian’s Decision Analytics Global Consulting Practice. That means I help banks manage their credit and fraud risk to help drive profits forward. Many of my clients are banks that need help across multiple business units, including credit cards, auto loans and mortgages. What I love about my job is how it constantly challenges me to expand my imagination of what data is capable of achieving. I’m always finding new ways to use data to keep banks’ revenue flowing, save them money, improve underwriting criteria for people seeking auto loans and help banking customers get a better rate on their mortgage. For example, I was recently approached by a major bank that needed a way to collect on delinquent credit card accounts that had previously been written off. The bank needed a way to collect on these accounts that would work within their budget and strict pricing structures while providing the maximum amount of revenue. Using data, I was able to show the bank a solution that not only improved delinquency rates on their numerous credit card accounts, but also provided a significant reduction in operational expenses. Technology has enabled us to do so much more for banks like this. I began working for Experian in the 1970s, when credit reporting was a highly manual process where clients would call us and we would read their credit report back to them over the phone. I’ve held a number of positions within the company over the years and have seen it undergo tremendous growth and change. Some things, however, never change. After having worked at Experian for 46 years, I am proud to say data still powers everything we do here. Read more #ExperianStories from our colleagues around the world.
I’m a Senior Product Strategy Manager in Experian’s Consumer Services department. I help banks connect people to the loans and credit cards they need, but my role is always changing because the world around us is changing. My team and I noticed how a whole generation is now thinking differently from other generations about the way they work and live. Rather than joining a large corporation, they make a living through a variety of platforms, like Uber, Airbnb and others — stringing together multiple jobs to make their income on their own timetable. The challenge for these people comes when they go to a bank to take out a loan, apply for a credit card or try to finance a car. The banks have difficultly gauging their risk or creditworthiness because they don’t have a traditional income source or because their credit footprint is difficult to trace. Banks refer to those types of individuals as “credit invisibles.” That’s where my team and I come in. We brainstorm ideas and create concepts for Experian to implement that will enable us to aggregate data from alternative sources — like utility bills or phone bills — to give banks a more accurate, robust view of each individual. Additionally, we create useful tools that help people manage their multiple income streams to ensure they’re able to meet their financial obligations each month. As the wealth of data in the world continues to grow, I see myself as an innovator who turns data into utility that works for people. I am constantly dreaming up new ways to connect banks with people who need a loan to feed their family, send their kids to college or buy a car for work. I want to help people take the guesswork out of taking each of life’s biggest steps. I want to empower them — through their data — to realize their dreams. Read more #ExperianStories from our colleagues around the world.
Alternative data opens up doors to financial access for consumers - and Experian has been at the forefront of collecting, using and advocating for the use of alternative data for many years. This topic was explored and analyzed by the Consumer Financial Protection Bureau (CFPB) in a hearing today in Charleston, West Virginia.
Today we are living in a world of data. It is everywhere, affecting many aspects of not only how our businesses are run, but our individual lives. It is growing in value and becoming more significant with each year. When used correctly, it has the potential to make positive changes. The challenge is that while data is everywhere, we don’t always trust it. While many businesses today say that data is driving new opportunities around increasing revenue and better serving their clients, the level of accuracy within their data is lacking. According to new Experian Data Quality research, less than half of organizations globally trust their data to make important business decisions. That level of doubt is causing 52% of organizations to rely on educated guesses or gut feelings to make decisions based on their data. That lack of clarity is causing businesses to not only operate with less efficiency, but 73% of c-level executives indicate that inaccurate data is undermining their ability to provide an excellent customer experience. While many are making strides to try to improve the quality of data and the trust level, they are often hindered by departmental silos and a lack of consistency across data sources. Much of that comes down to basic communication and an ability to talk about data. Departments lack understanding of how information is used across an organization or what the true impact is of poor data. In my discussions across the industry, it is clear that data lacks a consistent, meaningful language. We tend to focus on the level of pure accuracy levels, rather than the effect to the business or the customer. Data strategies need to more closely relate to defined business goals, outcomes and use cases, rather than just a data policy that sits within a vacuum. In the year ahead, we expect that many businesses will make strides within their data management programs and improve the quality of data. However, for those programs to be successful, they need to tie to broader business objectives. In those instances, developing more trusted data will certainly pay off. To learn more, check out the new global data management benchmark report.