Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, hosted a fireside chat with U.S. Men’s National Soccer Team goalkeeper Tim Howard at its 2014 Client Summit.
In the following video clip from that fireside chat, Howard discusses how he decides to align with brands that match his personal and professional image. Specifically, Howard describes the formula he uses to make business partnership decisions. “We try and look for a good fit,” said Howard. “There’s not always a blueprint for that, but it’s a feeling.” He continues, “I don’t want to lend my name to just any old company. I have put in a lot of hard work into my own brand, which is basically on the field, trying to be a decent guy and a good player.”
A video of the entire fireside chat featuring Howard and moderator Rick Erwin, president of consumer insights and targeting at Experian Marketing Services, can be viewed on the company’s YouTube channel with this link: https://www.youtube.com/watch?v=T19JM3i-brY
Insights and stories shared by Howard connected directly to the theme of the 2014 Client Summit, reinforcing the importance of storytelling for marketers and how brands need to deliver exceptional and authentic customer experiences. During the Client Summit, Experian Marketing Services also unveiled several new capabilities that will help marketers drive customer acquisition, increase brand loyalty and improve marketing return on investment. The biggest highlight was the announcement of the Experian Marketing Suite, a cohesive, end-to-end marketing capability that enables brands to deliver authentic customer experiences every time, in any channel and via any device.
To watch additional Client Summit videos, including event keynote sessions, visit http://ex.pn/W8ktEQ.