As the owner of your company you are responsible for casting the vision of your company and then communicating that vision to your employees. Without a leader who develops and communicates a vision for the company, employees will wander about their day jobs aimlessly.
Your mission is to transfer your passion to your employees through the communication of your vision. Here are three tips to communicate your vision:
1. Are We Moving Toward Our Vision?
As the owner of your business, you are responsible for moving your company toward its vision, but you don’t need to keep it a secret. Update your employees often on the company’s progress in moving toward its vision. If you can show your employees how their work creates positive results for the company they are more likely to continue working hard.
2. What Are We Doing to Accomplish Our Vision?
As an entrepreneur you have a vision of where you want your business to go. It may be a small vision, but at the very least you should have some purpose to your day-to-day activities. As a leader you must constantly proclaim your vision for the business to your employees, and ensure that your employees understand how their daily work helps to accomplish that vision.
3. What Can We Do To Continue to Move Toward Our Vision?
Not only do you need to show your employees how their work contributes to the progress of the company, but you need to empower your employees to help identify new ways to improve the business moving forward. If everyone in the business understands what their goal is and how it fits into a bigger vision they will be more likely to suggest innovative ways to improve the business.
Ultimately, as a business owner you hold an incredible amount of power when it comes to encouraging and motivating your employees. Your leadership should be centered around your vision and helping your employees realize their role in accomplishing that vision.