One simple way for a small business to create a mailing list and print your database is by using Microsoft Excel. Here are some simple steps for building and printing your mailing list in Excel: Step 1: Open Excel Step 2: Type the names of your data labels in the first row (e.g. First Name, Last Name, Address 1, Address 2, City, State, and Zipcode): . Step 3: Type or paste in your customer or lead list directly into Excel. Step 4: Save your mailing list. Step 5: Open a MS Word document Step 6:Go to the Mailings Menu > Start Mail Merge >Step by Step Mail Merge Wizard If you have an older version of MS Excel, you can access a similar wizard with this by selecting: Tools > Letters and Mailings > Mail Merge Step 7: Choose how you want to print your mailing list. You can choose to print letters, envelopes, directory, etc. In this example, we will print address labels for a direct mail campaign so I'm selecting labels. After making a selection, click on "Next: Starting document" at the bottom. Step 8: Click on "Label Options" Step 8: Select the Label Vendor you will be using to print your labels. Step 9: Click on "Select Recipients" Step 10: Select "Browse" to find your mailing list excel spreadsheet. Step 11: Select "Ok" when you get the "Select Table" window. Step 12: You will get an option to remove anyone on your mailing list that you don't want to include -- and then press OK. Step 13: Arrange your labels on the label or document you are working with. Step 14: Save, Update All Labels, and Print.
There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind.
If you are trying to sell something you don't always have to appeal to your customer's logic. If you can play off of emotions, you can easily make a sale. In many cases actually appealing ot emotion is stronger than appealing to logic.
It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing to the next level. On the agenda today: Become an online expert. By showcasing your expertise, you’ll gain customers’ and prospects’ trust. They’ll see you as a credible authority on topics related to your products and services. And with repeated exposure to your brand, they’ll become loyal customers. The first step to becoming an expert is to research blogs, forums, email discussion lists, social media sites and other user-generated content relevant to your company. Start getting involved in these conversations. Offer insightful tips and advice that solves problems and answers questions. You can carry these conversations into your email campaigns, too. Simply create e-newsletters with content that answers burning questions. For instance, if you own a bakery, you could write about the differences between baking soda and baking powder. Not only does this approach provide a valuable service to users, but it also casts you as the resident expert on the topic. With time and persistence, you’ll generate plenty of new and repeat business.
