Customer Targeting & Segmentation
Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided...
Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...
Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with...
When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...
Big changes for the new year 2017 is expected to bring some big changes. But what do those changes mean for the financial services...
When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...
Looking to score more consumers, but worried about increased risk? A recent VantageScore LLC study found that consumers rendered “unscoreable” by commonly used credit...
2017 data breach landscape Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions What will the...
It’s that time of year — for turkey. During Thanksgiving 2015, 736 million pounds of turkey were consumed in the United States. Hungry for...
The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition...
Businesses believe that 23% of their customer or prospect data is inaccurate. Since 84% of companies have a loyalty or customer engagement program in...
A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights...
All customers are not created equally – at least when it comes to one’s ability to pay. Incomes differ, financial circumstances vary and economic...
Experian cited in Mobile Fraud Management Solutions report from Forrester as having the most capabilities and one of the highest estimated revenues in total...
False declines are often unwarranted and occur due to lack of customer information Have you ever been shopping online, excited to get your hands...
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