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Understand your customer base better
In the media industry, a thorough understanding of your customer base helps you make intelligent decisions about key marketing practices. Get a complete picture of your customers and build loyalty that lasts.
Drawing from information on more than 15 million businesses, Data Enrichment facilitates thorough analysis of your prospect lists, identifying criteria shared by your best customers.
Truvue® is a linkage-based Customer Data Integration (CDI) solution developed to help you harness and apply the power of customer information to improve business intelligence, sales, marketing and customer service. With Truvue as your blueprint, you'll achieve the 360-degree view of your customer essential to building the loyalty and advocacy that are the hallmarks of effective Customer Relationship Marketing (CRM).
VeriScoreSM, Experian's custom analytical solution, optimizes your rental lists and new customers acquired through alternate media sources. VeriScore assists marketers who want to know more about their prospects and customers for fulfillment, cross-sell, up-sell and CRM initiatives.
For more information about understanding your customer base, contact us at 1 888 375 5716.