How businesses can keep up with shifting consumer behaviors online while keeping fraud prevention top of mind. Download the latest Global ID & Fraud report.

In our first episode of the Women Making Waves in Tech podcast series, we hear from Shobana Balasundaram, Director of Product Management at Experian Global Decision Analytics. Shobana leads the product roadmap for PowerCurve Suite, Experian’s award-winning decisioning software platform. Shobana’s passion for introducing new solutions and product features is contagious: “During my time managing this collection of software solutions, I have had the chance to bring some advanced analytics and machine learning features to market. Indeed, some of the new product features that I have launched have driven nearly half of our revenue growth in the past few years, which confirms that decisioning software is a growing area. And I love my job!” Blending business strategy and tech advancements Shobana discusses what it takes to bring business strategy to life by applying the latest tech advancements. “It’s all about transforming an idea into a product and putting it in the hands of a client so they can deliver value to their customers,” explains Shobana. In her current role with the global product management team for decisioning software, Shobana is responsible for thinking about what kind of features to build into the product and forecasting the level of growth it will generate. That also involves addressing the market’s and competition’s reactions. But for her, the part she enjoys the most is “taking an idea, thinking about what is the possible problem you're solving and turning that into a product feature. Getting that idea-turned-into-a-solution in the hands of a client is a very satisfying experience, end-to-end.” Access all episodes of Insights in Action on Soundcloud, Spotify, Google Podcasts

The 2021 Global Identity and Fraud Report highlights consumer trends, with a deep connection between recognition, fraud prevention, and customer experience.

Did you miss these March business headlines? We’ve compiled the top global news stories that you need to stay in-the-know on the latest hot topics and insights from our experts. How to build consumer trust without sacrificing the experience This Forbes article explores the relationship between brand trust and customer experience using the lastest research from Experian. Read about how simple verification methods, personalization and ensuring the use of robust ethical data practices, can be key to driving consumer trust. Using AI for digital identification, fraud prevention, and increased ROI In this IOT for all article, Eric Haller, Vice President & General Manager of Identity, Fraud & DataLabs, covers how investing in AI will not only improve customer experience but also impact a company's bottom line. Digital and online trends in a post-pandemic world Nasdaq #TradeTalks Video Broadcast Series featuring Steve Wagner, Global Managing Director of Decision Analytics, covers what we should expect to see from consumers and businesses in a 2021 post-pandemic world when it comes to digital and online. How current data-driven digital identity impacts businesses and consumers 60 percent of consumers are using a universal mobile wallet to make digital payments according to Experian's latest research. Eric Haller, Vice President & General Manager of Identity, Fraud & DataLabs, talks to CNP about how digital identity solutions that use AI and ML will reduce fraud and improve customer experience when it comes to digital transactions. The sophisticated customer and the need for adaption This Q&A in the Digital Journal with Donna DePasquale, Vice President & General Manager of Global Decisioning, looks at how businesses should respond to consumers seeking a better online experience. Stay in the know with our latest insights:

Learn about enabling businesses to drive meaningful outcomes for consumers in moments that matter. Steps to enable positive change in society.

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What should businesses expect around consumer digital preferences post-pandemic? Learn from recent survey findings and overall trends to watch.

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Get a curated list of our top stories from over the past year authored by women thought leaders changing the data, analytics, and technology industry.

Weaving passive authentication into customer micro journeys, we can strengthen security, decrease fraud and improve customer experience.

Did you miss these February business headlines? We’ve compiled the top global news stories that you need to stay in-the-know on the latest hot topics and insights from our experts. Experian launches new anti-fraud platform for digitally accelerated world Financial IT covers the latest on tools to help businesses safely meet the rapid increase in demand for digital services and online accounts. Eduardo Castro, Head of Identity & Fraud, speaks to gaining confidence in preventing fraud while meeting these new business challenges. Experian helps Atlas Credit double approval rates while reducing credit losses by up to 20 percent This Global FinTech Series article provides insights on efforts to make the power of artificial intelligence accessible for lenders of all sizes. Shri Santhanam, Executive Vice President and General Manager of Global Analytics and AI, shares background on constantly-changing economic conditions impacting credit models and how to rapidly develop and deploy models to keep up. 60 percent of consumers are using a universal mobile wallet New research shows a continuing trend toward digital transactions and mobile wallet payments. Steve Wagner, Global Managing Director of Decision Analytics, speaks to consumer and business insights on the increased demand and what businesses need to consider to ensure positive customer journeys that support these shifts. Why digital identity and the customer journey is crucial for today’s businesses Steve Pulley, Managing Director of Data Analytics, explores business opportunities stemming from the massive increase in consumers accessing services online. Taking the right steps not only helps ensure business survival but sustainable success. The key is fundamentals including the customer journey and digital identity. How modern data strategies underpin the digital identity and authentication practices critical to digital transformation In this Datanami article covering our progression toward a 'contactless world,' modern fraud prevention is explored. Dealing with a tremendous amount of data to offer security, while bearing in mind customer convenience, requires sophisticated technology. Holistic approaches both improve operations and helps keep pace with fraudsters to protect customers. Stay in the know with our latest insights: