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In today's healthcare landscape, providers face the challenge of making costs transparent and understandable for consumers. The Hospital Price Transparency Rule has driven progress in this area, but there is still work to be done. In 2022, 70% of hospitals complied with the Hospital Price Transparency Rule, up from 21% in 2021, according to the Centers for Medicare & Medicaid Services. The Rule mandates hospitals to provide consumer-friendly pricing displays for more than 300 shoppable services, plus a machine-readable file with rate information. To address this challenge, healthcare organizations need to leverage price transparency solutions that empower patients throughout their financial journey. By equipping patients with advanced knowledge of treatment costs and coverage details, providers can facilitate informed healthcare decisions, expedite payments, foster patient loyalty, and gain a competitive advantage. Prevent confusion about costs with transparent healthcare pricing A recent KFF survey found that almost six in ten insured healthcare consumers have encountered problems paying for care in the last year. More than half said they found it difficult to understand their health insurance, while three in ten said their insurance paid less than expected. Confusion about coverage can lead to delays, denials and difficulties in accessing care. Two scenarios are common when patients are faced with unexpected and increasing healthcare costs: 1) they delay care until their year-end deductibles are met, or 2) they forego care completely. Neither is good for their health, and both can disrupt providers' revenue cycles. By arming patients with advanced knowledge of treatment costs and how these will be split between patients and payers, providers can help patients make informed healthcare decisions without worrying about sticker shock. And price transparency is not just a question of compliance – making healthcare billing more transparent can be a driver for growth, through expedited payments, patient loyalty and market advantage. Compassionate financial counseling, flexible financing programs, clear billing statements and simple payment options all play a role. What can providers do to improve price transparency? Step 1 in delivering price transparency is to ensure compliance with the Hospital Price Transparency Rule. Experian Health and Cleverley + Associates have partnered to help providers satisfy the requirements. Experian Health's Patient Estimates supports providers in compiling the required list of shoppable service items, while Cleverley + Associates delivers the machine-readable files quickly and at scale. Jamie Cleverley, President of Cleverley + Associates, says: “Trying to pull together all of the required information in one place led to a lot of complexity for hospitals, at a time when a lot were short-staffed. We became a natural resource for hospitals. Since we have the information and the technical capacity, we could relieve the anxiety around compliance.” Riley Matthews, Lead Product Manager at Experian Health, says the joint approach has succeeded in helping hospitals comply with both aspects of the rule: “We had a portal that we can integrate with our clients' websites, where patients are able to walk through a user experience that guides them to their price estimates. Cleverley came in with the complex machine-readable files and has been a fantastic partner from the start… We're able to solve both sides of the price transparency rule and provide a holistic solution that delivers value for our clients.” Hear Riley Matthews and Jamie Cleverley discuss how this strategic partnership will help healthcare organizations address the challenges with compliance: Utilizing healthcare price transparency solutions throughout the patient journey To round out the patient financial experience, healthcare organizations should consider proactive solutions that promote clarity and convenience at every financial touchpoint. For example: Patient Financial Advisor is the first solution in the market to provide consumers with a pre-service, mobile-estimated patient responsibility and payment experience. This allows patients to make easy, secure payments as soon as they're ready. Patients get a clear breakdown of everything they need to know about their financial obligations, delivered straight to their mobile devices. To solve for confusion around coverage, Experian Health's Coverage Discovery® solution helps patients find missing or forgotten coverage. Patients welcome their providers' help in identifying additional coverage options, so they aren't billed for costs unnecessarily. Providers can seek reimbursement through those plans, rather than sending accounts to collections. Providers can also promote clarity when it comes to payments. PatientSimple offers patients a secure, 24/7 portal to view and manage their healthcare costs in a straightforward and convenient way. Not only can they see accurate price estimates at the touch of a button, but they can also apply for charity care, set up payment plans, update payer information and make payments to multiple providers. Implementing healthcare price transparency solutions to meet regulatory requirements Creating a more transparent approach to healthcare pricing and billing can be a daunting task in the context of ongoing regulatory change and operational challenges. It's time to incorporate Experian Health's innovative solutions to navigate ongoing regulatory changes, overcome operational challenges, and enhance the financial experience for both providers and patients. Find out more about how Experian Health is helping providers comply with price transparency rules and exceed patient expectations for clear and comprehensive billing experiences.

From the ease of patient access to improved patient satisfaction, discover how opening healthcare’s digital front door can help providers stay competitive.

Discover how patient access tools can help reduce friction, speed up waiting times and improve the overall patient experience.

While automation has helped with more efficient claims processing, learn how AI can help with higher rates of reimbursement.

Discover how healthcare providers can maximize patient collections and increase efficiency while reducing friction in the patient experience.

As healthcare providers strive to deliver the highest quality care, it’s critical to understand the importance of improving the patient experience. Patient experiences can have a huge influence on overall healthcare quality and long-term outcomes. This is good news for patients, who consistently say they value healthcare encounters that surpass expectations. Research by Experian Health and PYMNTS in 2022 uncovered frictions in the patient journey, with patients commonly frustrated by poor communications, confusing and time-consuming administrative processes, and a lack of digital choices. In 2023, patients sent a clear message in response to the State of Patient Access 2023 survey: more than half of those who think patient access falls short of expectations would consider switching providers for a better experience. Creating an outstanding patient experience built on empathy, choice and personalization is therefore key to retaining loyal and happy consumers. Healthcare providers should utilize digital tools to offer timely access to services, clear and comprehensive communications, and a tailored approach to patient engagement to foster patient satisfaction – or risk losing patients to their competitors. Why the patient experience matters The patient experience is a gateway to the healthcare system. It encompasses every step the patient takes while seeking and receiving medical care. This goes beyond the clinical aspects of care and includes all the systems and strategies that determine a patient’s access to care. From the moment they book their appointment through their clinical care and final bill payments, each interaction is an opportunity to make or break a patient’s satisfaction with their provider, so improving the patient experience is crucial. The connection between patient loyalty and a provider's revenue is undeniable. However, it is important to recognize that the patient experience plays a significant role in health outcomes. Inefficient systems can lead to missed appointments, while confusing billing practices can prompt patients to postpone care. Adherence to care plans is far more likely when patients are engaged in positive, streamlined and user-friendly pathways. And when patients are positive about their healthcare experience, there are trickle-down effects for staff too, as patient frustrations are minimized and efficient processes ease workload pressures. What does a quality patient experience look like? Alex Harwitz, VP of Product, Digital Front Door, at Experian Health, says that a high-quality patient experience should encompass three things: “Choice, flexibility and convenience are themes that have come through strongly in each of our patient surveys. Patients are more mobile and more digitally active, so they expect services to be available on demand. They have a diverse range of schedules, responsibilities and preferences, and providers need to accommodate these variations so accessing care feels easy and convenient. Providers that leverage digital technology to deliver a patient-centered experience will see higher levels of patient engagement, better health outcomes, and a healthier bottom line.” Key factors affecting patient experience Clinical care: It goes without saying that the quality of clinical interactions is a major determinant of the patient experience. Unfortunately, clinical staffing shortages are putting pressure on providers, particularly in rural and low-income areas and in specialties including primary care, obstetrics, and psychiatry. More than a third of nurses say they plan to leave their jobs. Automation and digitally enabled self-service technology could help make workloads more manageable, as well as improve patient outcomes and close gaps in care. Administrative processes: The convenience of booking appointments, registering for care, and navigating billing systems can greatly impact how patients perceive the quality of their care. Efficient and accessible online scheduling, simple and transparent billing, and a choice of channels through which to access information can all play a role. Staff friendliness and availability can also affect patient perceptions. Logistical factors: If patients can’t actually get to a healthcare location easily, this will have a negative impact on their experience. Opening hours, accessible facilities, cleanliness, parking and transportation are factors to consider. How to improve the patient experience (by opening the digital front door) For healthcare providers, there’s always a new delivery challenge around the corner. But it’s also easier than ever to improve the patient experience, thanks to digital technology. Online self-scheduling allows patients to book appointments 24/7 in a convenient and flexible way. Patients can see real-time appointment availability so they can see their doctor as soon as possible, and receive automated reminders so they don’t miss their appointment. Improving the management of cancellations and rescheduled appointments leads to more efficient use of doctors' time, leading to enhanced clinical experiences for patients, too. Targeted patient outreach solutions complement this, by helping providers schedule more visits with automated text messages and interactive voice response campaigns. Patients can book appointments and make payments right from personalized messages, instead of waiting for call centers to open or having to pay through slower traditional methods. Similarly, automated registration using patient intake software and patient portals allows patients to handle pre-appointment administration more easily. Recent data from Experian Health and PYMNTS found that a third of patients choose to fill out registration forms using digital methods, while almost two-thirds would change providers to one that offers a patient portal. In addition to delivering a consumer-oriented experience, automation relies on robust data, which reduces the risk of errors on patients’ records, in turn preventing delays and confusion. Finally, offering digital price transparency and payment tools is an essential strategy to meet patients’ expectations and help them figure out better ways to pay their bills. More than 6 in 10 patients who have received an unexpected bill or inaccurate estimate would switch providers, which again points to the competitive advantage in opening the digital front door. Proactive price estimates, support to find missing coverage, and tailored payment plans make the financial journey far less stressful for patients. Patient Financial Advisor can bring these elements together and give patients the option to make online payments, boosting patient collection rates. To enhance the patient experience, it is crucial to identify the moments when patients can be provided with support and reassurance. However, the impact of this goes far beyond patient satisfaction. By focusing on improving the patient experience, a chain reaction of advantageous outcomes occurs throughout the entire healthcare ecosystem, including improved revenue. Learn more about how Experian Health's digital solutions can help healthcare organizations focus on improving the patient experience.