Identity Management
Match, manage, and protect identities
Patient identity is the backbone of the entire healthcare system. It\'s how the pharmacist knows they\'re handing over a prescription to the right person. It\'s how the physiotherapist knows what happened during a patient\'s knee surgery a few months earlier. It\'s how the hospital’s billing office knows they\'re mailing a patient\'s bill to the right address. In short, it\'s how you know who your patients are. When something goes wrong with patient identities, the negative impacts can be far-reaching: from a bad patient experience or worrying patient safety issues, to an operational nightmare or avoidable expense to the provider. Incorrect and mismatched patient records can lead to patients getting the wrong medicine or treatment, delayed treatment, or missed follow up. Clinicians may be forced to make medical decisions without seeing a 360° view of the patient in front of them. And potential data breaches arising from misidentification can leave providers exposed to both financial and legal challenges. All of this is compounded by the fact that providers often don\'t know the scale of the problem. A healthcare IT survey in 2018 found that while 66% of Chief Information Officers in healthcare organizations considered patient matching among the highest priorities for their leadership team, only 18% actually knew the figures for mismatched and duplicate records within their own organization. That\'s not including the potential for identification errors being passed between different healthcare providers. In fact, up to half of all patient records may not be linked correctly. So why do these identity mismatches occur and how can you prevent them? Understanding the root causes is the key to solving for patient misidentification. Top 9 reasons for patient misidentification According to a Ponemon Institute study of more than 500 nurses, clinicians, IT staff and finance leads across the US, common causes of patient misidentification include: Incorrect patient identification at registration, where the patient is linked to the wrong records throughout their interaction with the service provider Inability to find the correct record for the patient, when queries result in multiple or duplicate records, or no record at all Time pressure when treating patients – clinicians can waste up to 30 minutes per shift searching for correct health records for patients Insufficient training and awareness, with staff failing to follow protocols correctly, or those protocols being substandard in the first place Too many duplicate records in the system, with misidentification occurring when the search query returns multiple records with the same name or date of birth Human error Inefficient information-sharing between departments or workflows Over reliance on DIY solutions, which may not quite meet the mark in identity management Patient behavior, where patients themselves may submit false information in order to access treatment not otherwise available to them. How to avoid and fix mismatched patient records Writing in the Patient Safety and Quality Healthcare journal about the need to create a culture that encourages proactive risk assessment to prevent patient misidentification, Patricia Hughes, Robert Latino and Timothy Kelly say: \"Too often, patient identification errors only receive their due attention after a serious mistake occurs, such as one that results in patient harm. These “sentinel events” persist despite numerous technological advances and initiatives to focus attention on the issue... The good news is that patient identification errors are highly preventable with the right identification analyses, workflows, and safeguards in place.\" Providers need to look at past errors and understand why they happened, implement safeguards such as the Safety Assurance Factors for EHR Resilience (SAFER) checklist, and support staff to use identity matching and verification tools with confidence. Using the right tool for the job Traditional matching tools (such as manual processes, an enterprise master patient index, or a homegrown data matching solution) are no longer sufficient, due to the volume of data to be matched and the varying quality from each source. As patient records are increasingly spread across multiple systems and departments, all with different systems and reliability, providers should explore how Universal Patient Identifiers can build a more connected data ecosystem. This approach creates the most complete view of patients from reliable health, credit, and consumer data sources, and can significantly reduce the challenges arising from mismatched records. For example, Experian Health\'s Universal Identity Manager platform spans hospitals, health systems and pharmacy organizations, processing more than 550 million health records. By integrating patient information from sources beyond your own enterprise-level data, you\'ll be able to more accurately match, manage and protect patient data, and root out the causes of misidentification before it even happens. Learn more about patient matching methodologies and how you can improve your data records.
Since the Health Insurance Portability and Accountability Act (HIPAA) heralded the mainstreaming of electronic medical records over two decades ago, healthcare organizations have been slowly making the shift from paper-based patient information to online records. Digital records are more efficient, no doubt, but the transition hasn\'t been smooth. There are challenges and risks in managing and protecting patient data online. With patient information flowing through multiple systems, devices and facilities, it can be extremely difficult to guarantee the accuracy and freshness of the data. Patients move to a new house, change their name or switch doctors. They may go for years without any interaction with the healthcare system. How can hospitals and other providers be sure that the records they hold are correct for each patient who walks through the door? Incorrect patient matching is a major source of revenue leakage for many providers, with around a third of claims denied on the basis of inaccurate patient identification. When it costs $25 to rework a claim and around $1,000 for each mismatched pair of records, that\'s a lot of lost revenue. In 2017, the total lost revenue for the average hospital was around $1.5 million. Clearly this a financial headache for providers, but it\'s also a major patient safety issue. How can patients get the right treatment at the right time, if their physician is looking at an out-of-date record, or worse, the record of a completely different patient? Good health outcomes rely on good data. Matching patient records: the old way Traditionally, healthcare providers might use a patient matching engine (an enterprise master patient index or EMPI) to identify patients and match up their records from different parts of the health system. These work by checking demographic data to compare the details on each record and combine the ones that are likely to refer to the same person. This can usually handle a simple change of name or address, but for anything more complex, it\'ll likely hit a roadblock. EMPIs are limited by their reliance on a single data source – the data that\'s visible to them in patient rosters. So what happens if that demographic data is wrong? What if there are typos or spelling mistakes? How do you differentiate between a misspelled name and a completely different person? Any errors in the data are inherited by the matched record, and as a result, EMPIs are often plagued by gaps, mistakes or outdated patient information. A new solution for patient matching: Universal Patient Identifiers A better solution is to combine the information in patient rosters with comprehensive reference and demographic data held by data companies such as Experian, to create a more complete picture of each patient. A universal patient identifier (UPI) can be assigned to each patient and stored in a master identity index, so that whenever and wherever they pop up in the health system, the referential matching technology knows exactly which data is theirs. When health systems implement UPIs, you can connect disparate data sets and have confidence in the fact that every new data point will be instantly checked and updated. You\'ll know that the Maria currently seeking diabetes treatment in Austin is the same Maria who was treated for asthma in Houston last year. You\'ll know that Thomas sometimes goes by Tom. You\'re far less likely to have a patient turn up at the pharmacist and be given a prescription that belongs to another patient with the same name. It\'s more efficient for clinical and admin staff, and copes more efficiently with patient mobility. Highlighting the importance of reliable patient matching technology, Karly Rowe, Vice President of Identity Management and Fraud Solutions at Experian Health says: \"When you send us your patient demographic information, we will provide you with the insights and identifiers that you need to better manage your patient identities. The benefits are improved patient safety, better care coordination, better patient engagement, and overall driving better efficiencies and financial benefits.\" Not all reference data is created equal Of course, referential matching is only as good as the data it’s trying to match. Some vendors repurpose data matched for credit checks, using patients’ Social Security Numbers. But this data can be equally vulnerable to inaccuracies. Experian offers access to the industry’s broadest and most trustworthy datasets and provides ongoing monitoring to constantly check the accuracy of that data. Our healthcare-specific algorithm is finely tuned to meet the data needs of the healthcare industry, without any risky repurposing. With this in mind, ValleyCare Health System in California used Experian Health\'s Identity Verification solution to give patient access staff the freshest demographic information, including more accurate names and addresses, leading to a 90% reduction in undelivered mail. Janine Edwards, Patient Access Services Quality Assurance and Training Coordinator at ValleyCare told us: “Since implementing Identity Verification, we’ve improved the accuracy of patient demographic information throughout ValleyCare Health System. More valid data up-front means better revenue cycle results on the backend.” The entire health ecosystem relies on knowing who patients truly are. With the highest quality reference data and powerful unique patient identifiers, Experian goes beyond the limits of conventional methods to give providers the highest confidence in matching and managing patient identities. To start resolving your patient identities today, contact us to see how many duplicate records we can fix.
The roll-out of patient portals has been a slow burn. While consumer finance, retail and other markets have given customers secure electronic access to their personal information for decades, healthcare has been playing catch-up. But thanks to regulatory pushes, such as the Promoting Interoperability and Meaningful Use programs and the Affordable Care Act, digitized health records are now the norm. Over half of healthcare consumers in the US use patient portals to access their health information at the click of a button – just as they do with their bank accounts or grocery deliveries. Aside from the convenience factor, research suggests that when patients have access to their health records through patient portals, they experience better health outcomes, greater satisfaction levels, and improved communication with their provider. There’s a higher chance of spotting errors. Adherence to medications is increased, and care becomes more accessible for some otherwise hard-to-reach patients. For providers, this sense of ownership, transparency and connection contributes to elevated consumer loyalty and engagement. As consumers embrace online portals to view their medical records and lab results, renew prescriptions, schedule appointments, and in some cases pay bills, they expect and assume their provider will keep that data secure. Providers must balance convenience and security. Unfortunately, some patients remain unconvinced of their providers’ ability to get this balance right. Patients worry about portal privacy and security Despite the upsides, a quarter of patients with access to online portals in 2017 chose not to access them because of worries about privacy and security. They’re right to be cautious: medical identities are said to be worth 20-50 times more than financial identities. It\'s no wonder identity thieves are increasingly targeting the healthcare industry. In 2018, the US Department of Health and Human Services’ Office for Civil Rights (OCR) reported 351 data breaches of 500 or more healthcare records, resulting in the exposure of more than 13 million patient records. Hackers are always on the lookout for vulnerabilities to exploit, with patient medical records, log-in credentials, passwords and other authentication credentials among their top five targets. Without adequate IT security, your prized patient engagement tools – like patient portals – can become an open door for hackers. As a provider, your job is to make it easy for patients to access and manage their own data, but hard for fraudsters to get their hands on sensitive data. How to keep patient portals secure The good thing about being somewhat late to the party is that healthcare organizations can learn from other industries in how they have tackled online security challenges without creating too much of a burden for consumers. Think about how consumers authenticate their accounts for financial services or even social media profiles. Typically, there\'s an email to verify they are who they say they are, or a two-factor authentication process with a code sent to their cell phone. Most patient portals don\'t have these layers of security. At Experian Health, we recommend a multi-layered solution incorporating device recognition (especially important as more users access portals via cell phones and tablets), identity proofing and fraud management. Here are some examples: Sign-up screening When someone enrolls in the portal, use identity proofing to ensure they are who they say they are. It’s particularly important to ask out-of-wallet questions, such as their city of birth, first car model, or previous address to make sure they’re not an imposter. Log-in monitoring Device intelligence will help you confirm the patient is using a cell phone or tablet your system recognizes, to minimize the risk of someone else accessing their account. This technology will tell you if the device is associated with previous fraudulent activities or potentially impersonating multiple patients. If a device fails to meet the risk threshold, identity proofing questions can be used to verify the user’s right to access the account. Additional checks on risky requests Some patient portal activities, like downloading medical records and editing a patient’s profile, increase the risk. You’d want to add an extra layer of control here, such as additional out-of-wallet questions, to safeguard your patient’s data. Rapid response and damage containment Given the sensitivity and richness of medical data, an attack on the portal can be devastating for patients and costly for providers. In the event of an attack, providers can put in place early warning systems to flag up which patients have been compromised and trigger rapid response measures to shut down the attack and prevent the damage from spreading. Promote interoperability Physicians and care providers need to share information on patients in the course of providing good care. But how are they doing this? To keep that data secure and ensure it’s only seen by the right people, you can set up your systems to share data across different platforms in a safe and secure way. Underlying all of this is the need to reassure your patients that you can be trusted with their data. Victoria Dames, Senior Director of Product Management, Experian Health, explains: “Healthcare breaches are nothing new, and neither is hackers’ and identity thieves’ penchant for medical records. What is new, however, is the broad range of tools that organizations can now utilize to stop them from accessing that personal data. Give patients the peace of mind they deserve by taking advantage of up-to-date solutions that actually work in our ever-evolving tech climate.” Learn more about how protect patient portals and encourage more patients to enjoy the full benefits of their patient portal, knowing that their sensitive personal details are safe.
There’s no doubt that identity theft is a concern for any industry that handles sensitive customer information; health care is no exception. In 2017 alone, the U.S. Department of Health and Human Services reported 477 healthcare breaches. Together, they compromised nearly 5.6 million patient records. Without adequate IT security, everything that organizations use to improve patient engagement and the continuum of care – especially patient portals – becomes an open door for hackers. But how do we keep patient data secure without burdening patients? We asked Victoria Dames, Experian’s senior director of identity management, how the healthcare industry is evolving to solve for identity theft, as well as best practices all healthcare organizations can adopt to better meet this growing threat. In the world of healthcare, both patients and providers are understandably hyper-sensitive about the exchange and security of healthcare data. How is the industry arming itself to protect data? Are there any shifts you’ve witnessed in security practices over the past few years? Absolutely! The industry has quickly evolved into leveraging technology to share data between organizations and with their patients, but this does bring inherit risk. Criminals also took notice to this shift, and medical identity theft became one of the fastest growing types of identity theft with a roughly 22 percent annual growth. With this evolution, the industry has tightened up on data access, especially as it pertains to the patient. Over the last five years, we’ve seen the shift to enable technology to help identity-proof patients before granting them access to sensitive information. This used to be a manual process. What are some of the best practices healthcare organizations can adopt to limit instances of medical identity theft? First, organizations must understand where their access points are throughout their ecosystems. With 64 percent of patients citing a privacy issue as a key concern for accessing health information online, they should inform patients that they’re providing secure methods for access to their information. Additionally, healthcare organizations must evaluate how physicians access different types of data and portals. As healthcare caught up to electronic records and systems, portals for e-prescribing also arrived. Given the nature of this use case, providing a heightened NIST level of identity proofing is required. The key is to assess what level of identity proofing is needed at each entry point to keep balance on security and the end-user experience. When you look to the future of healthcare, what types of digital technologies and solutions do you see providers putting in place to prevent fraud and protect patient data? Technology moves quickly and so do we. Identity proofing has seen an acceleration in the use of biometrics at different points of entry throughout healthcare organizations, which strengthens our solution. We are starting to see the use of biometrics, similar to your phone face ID, used more broadly through healthcare in conjunction with existing identity-proofing solutions. Experian achieved the Kantara Initiative certification with adherence to the latest guidelines achieving NIST 800-63-3 IAL2 (National Institute of Standards and Technology Special Publication Digital Identity Guidelines 800-63-3 for Identity Assurance Level 2 (IAL2)). This reinforces our commitment to support clients in authenticating consumers, while balancing a positive experience. Learn more about Experian’s identity management solutions.
People increasingly expect immediate access to information at their fingertips. They want online access for everything from food delivery to healthcare. But as healthcare organizations enroll more patients through online access, how do they protect themselves from data breaches without impeding patient engagement? Data breaches are more prevalent and costlier than ever. Up 6.4 percent in 2018 compared to 2017, the global costs of data breaches reached $3.86 million last year. The healthcare industry has been particularly hard-hit. Over 90 percent of organizations have experienced a data breach since 2016, and more than 180 million records have been stolen since 2015. Just last year, a Missouri-based healthcare organization discovered that its patient portal was vulnerable for more than a month after hackers installed malware. In that time, almost 6,000 patients’ debit and credit card numbers could have been compromised. This incident alone demonstrates that improving cybersecurity in healthcare is vitally important. This is why one of New York\'s largest medical groups, AdvantageCare Physicians, made it a priority to strengthen the security of its Epic MyChart by adding a multilayer identity verification step at the time of patient enrollment and throughout every portal access request thereafter. Patient identity verification secures patient portals More than just satisfying the need for constant connectivity, patient portals are exceptionally helpful. They allow patients to access test results, view their medical record, schedule appointments online, and communicate with their providers from their mobile devices. Despite online platforms being a target for hackers, AdvantageCare Physicians executives know that patient portals help patients engage in their healthcare and empower them to take control of their health. So the organization turned to the same technology that is trusted by banks, retailers, and government agencies to protect this valuable tool. Identity-proofing technology can quickly authenticate patients when they access an online portal by evaluating the identity, device, and risk factors of a given user. This multilayered check happens in a second so patients aren’t left waiting on a load screen. Through continuous protection that ensures complete security without sacrificing ease of use, patients\' trust grows because they know their electronic medical records are safe. This patient trust can go a long way. A Software Advice study found that due to concerns about data breaches, 21 percent of patients keep information from their doctors. Securing its patient healthcare portal with Experian Health’s Precise ID helps AdvantageCare Physicians open up communication to provide better care. This, in addition to improving access to resources, supports the organization’s goals of improving health management and promoting wellness. These additional verification steps also protect AdvantageCare Physicians from compliance risks. For example, the Centers of Medicare and Medicaid Services’ Promoting Interoperability standards set out requirements for collecting and maintaining electronic medical information to ensure healthcare cybersecurity. Experian’s Precise ID complies with this and many other programs. Decreased need for IT support Given the many advantages of a fully protected patient portal, AdvantageCare Physicians\' final concern was the effect of increased self-service traffic. More users accessing the portal more regularly might create bottlenecks. But patient identity proofing actually increases the platform’s user bandwidth. For example, Precise ID streamlines the process for patients signing up. Traditionally, AdvantageCare Physicians\' IT department would have to validate each new patient identity on the back end, but Precise ID can quickly authenticate these users. This has reduced the need for IT support by 80 percent. IT also spends less time correcting records because letting patients create their own accounts increases accuracy while reducing the number of duplicates. Online self-service platforms for healthcare organizations like AdvantageCare Physicians enhance patient care. But just like any other online transaction, patients need to know that any information they provide through the portal is secure. Sufficient cybersecurity for its healthcare portal lets AdvantageCare Physicians focus on delivering the personalized resources patients need without the worry of a data breach. Learn more about how to reduce risks during patient enrollment.
In a recent healthcare information technology survey, more than 40 percent of chief information officers identified patient matching as healthcare’s top IT concern. And though a quarter of the respondents admitted it wasn’t a current priority for their organizations, they did say that it very much should be. There’s no shortage of reasons why, but the most pressing is the need to reduce medical errors, which account for over 250,000 deaths in the United States every single year. Case in point: Seventeen percent of CIOs acknowledged that errors in matching data with the right medical identities have led directly to adverse outcomes for patients. The numbers speak for themselves: Healthcare organizations must find more effective ways to manage the data within their networks. That begins with building a robust medical database that not only hoses data, but also knows how to match it with the proper patients. How robust EMPIs streamline workflows An enterprise master patient index (EMPI) is a database that can help you clean up your data and eliminate duplicate and inaccurate records. It uses algorithms to match exact data elements among disparate records, as well as elements that fall within an acceptable range of possible compatibility. Using technology that can apply an algorithm of probabilistic and referential matching methodologies will allow healthcare organizations to expand beyond the limitations of conventional single methodology matching, as both probabilistic and referential matching techniques provide a higher degree of likeliness. The system assigns these data points to unique identities that follow patients throughout the organization. Any new data generated within the network is also attached to this identity, meaning physicians, specialists, pharmacists, and other members of the patient’s care team can access and update it as needed. EMPI support tools and unique patient identities are building blocks toward creating a healthcare ecosystem that’s truly interoperable. According to an April 2018 survey by Black Book, hospitals with an EMPI report “consistently correct patient identification at an overall average 93 percent of registrations and 85 percent of externally shared records among non-networked providers.” Unfortunately, not all healthcare systems possess the IT infrastructure to support these programs. And as long as some organizations fail to integrate similar platforms, providers won’t reap the benefits of industry-wide interoperability — and patients will continue to suffer. Whether it’s a frustrating billing mix-up, privacy breach, or a detrimental (or even fatal) misdiagnosis, many errors can be successfully prevented with an EMPI. Filling in the holes The goal of such a system should be to standardize data entry and access within each healthcare organization, as well as across the entire industry. Such a network could protect, govern, and match unique patient identities across every discipline and every aspect of their care continuum. But in order for the system to achieve these goals, you need to be sure you’re feeding it relevant, recent patient information. To ensure you have enough patient data to build an EMPI that accurately matches profiles, ask yourself these questions: 1. What kind of medical care have my patients received before this visit? When patients enter a new hospital, they’re given a brand-new identity, or patient number, that’s only relevant to that healthcare system. The identity you assign them within your own organization doesn’t provide any insight about what they’ve experienced before their current visit — and that’s the crux of the matter. When patient information is siloed within a specific system, you have no view of the patient’s medical history. But when it’s shared across systems and fed into a more dynamic and interoperable data management system, patients will ultimately receive better care. 2. Who are my patients when they’re not “patients”? It’s important to understand who patients are when they’re not in the hospital. Yes, they’re husbands and wives, mothers and fathers, brothers and sisters. But some could be physically fit, while others haven’t seen the inside of a gym in years. Some might get regular checkups, but others cannot afford to see a physician regularly. All of these traits factor into your patients’ identities. With a comprehensive EMPI, you can tie them together to understand the environmental and socioeconomic factors that influence your patients’ health. You can then identify what social determinants of health need to be addressed or could potentially influence the efficacy of certain treatments. 3. Can we identify patients without a picture ID? Biometrics such as fingerprints and iris scans are more secure forms of identification than a photo ID. They’ll not only make it easier to identify patients, but will also offer heightened security against fraud. That being said, even biometric identification isn’t 100 percent secure unless it’s part of a database, such as the EMPI, that accurately matches patient identities with relevant medical data. Accepting that the healthcare industry needs better data management and patient-matching strategies is the first step to realizing those goals. EMPIs have shown organizations the value in universal patient identities. Now, they simply need comprehensive databases that are robust enough to keep patient identities consistent across the entire healthcare ecosystem.
Not every healthcare organization embraced electronic medical records (EMRs) at first. But the incentives and regulations put in place by Meaningful Use and the Affordable Care Act have made it necessary to implement them. Now, organizations are not only embracing EMRs, but also making it easier for their patients to access and manage them through remote portals. According to the Office of the National Coordinator for Health IT, approximately 63 percent of patients who used portals did so at their doctors’ recommendation. Despite the growing popularity of patient portals, there are still more than 25 percent of patients who refuse to use them for fear of jeopardizing their data. Considering the sensitive nature of their protected health information (PHI), along with the nearly 5.6 million health records that were compromised last year, those fears are more than reasonable. What can providers do? Hackers have honed in on the healthcare industry for two main reasons: the treasure trove of valuable information in medical records and a sometimes dated approach to cybersecurity. In fact, between 2009 and 2016, more than 30 percent of all big data breaches occurred within healthcare systems. Without proper encryption methods, login redundancies, and detection tools, portals are almost as easily accessible to hackers as they are to authorized users. As their usage grows, that lack of security will become an exponentially greater threat to patients’ PHI and identities. “Many of us are accustomed to keeping the same name and password with our accounts, and as we know, that information is very lucrative to the right individuals,\" says Victoria Dames, Director of Identity Management for Experian Health. \"While it\'s our due diligence to constantly change them, there are certain scenarios where maybe we forgot to change them or we don’t regularly login and that password may sit idle. When that happens, you want to make sure that you have the right technology in place to be able to catch somebody potentially logging in, trying to impersonate a patient.” Providers can’t lower the value of PHI to make it less attractive to hackers, but they can protect it more effectively with up-to-date cybersecurity measures. These four tips can help organizations bring their patient portal security up-to-date and keep their networks safe from unauthorized access: 1. Automate the portal sign-up process. Automating the initial sign-up process can stop false enrollments into the portal at the source. When implemented correctly, the automation will only require the patient to enter a few pieces of information, and then the software can confirm the user’s identity on the back end. 2. Leverage multilayer verification. After patients have signed up to access the portal, using multilayer verification can ensure all future sessions are equally secure. For example, two-factor authentication adds additional protection on top of conventional login credentials. In addition to a password or PIN, users also have to provide something personal such as a cell phone number, ZIP code, fingerprint, iris scan, or more. If the user’s device, account ID, and/or password are compromised, two-factor authentication can ensure the organization’s network remains safe. 3. Keep anti-virus and malware software up-to-date. Multilayer verification protects users’ direct access to portals, but there are other, more frequent vulnerabilities that also need attention. For instance, HIMSS Analytics recently found that 78 percent of providers experienced ransomware and malware attacks last year. Email is the avenue of choice for malware, and these attacks constantly evolve to slip past conventional security measures. If anti-virus software is outdated, it remains vulnerable to every new iteration of malware that attacks the network. Most solutions allow for automatic opt-ins so updates are downloaded and installed as soon as they’re made available. 4. Promote interoperability standards. When primary care physicians, specialists, and healthcare payers talk to one another throughout the course of a patient’s care, it isn’t always through email. When their systems aren’t compatible, they can’t communicate as clearly and securely as they need to. Interoperability makes it possible for disparate systems to share medical histories and patient data while making that data easily understandable on either system. Because interoperability is essential for improving the continuum of care, the Centers for Medicare and Medicaid Services provide standards for healthcare organizations to promote it. More patients and providers are optimistic about using technology to improve the healthcare experience. However, one in five patients remain so suspicious of healthcare data security that they refuse to even divulge some information to their physicians. Fortunately, with the right tools, organizations can effectively strengthen portal security and boost the confidence their patients have in them.
This week, Experian Health is a proud partner of National Health IT Week. U.S. National Health IT Week is a nationwide awareness week focused on catalyzing actionable change within the U.S. health system through the application of information and technology. Comprehensive healthcare reform is not possible without system-wide adoption of health information technology, which improves the quality of healthcare delivery, increases patient safety, decreases medical errors, and strengthens the interaction between patients and healthcare providers. Initiated in 2006 by the Healthcare Information and Management Systems Society (HIMSS), National Health IT Week has emerged as a landmark occasion for using health IT as part of the overall solution to improve America’s healthcare as a bipartisan, federally led, market driven initiative. While the healthcare industry has transformed in the last decade as health organizations have moved to electronic health records (EHRs), it brings us one step closer to the vision of comprehensive care coordination, but fully achieving care coordination across the vast health enterprise is still a long way ahead. While a recent American Hospital Association (AHA) survey showed that nearly all reported hospitals (96 percent) possessed certified EHR technology in 2015, the Office of the National Coordinator for Health Information Technology reports that there is very little coordination of patient data across the healthcare ecosystem. Much of this disconnect begins with the inability to transfer data in a secure manner that will match, manage and protect patient identities across enterprises. \"As hospitals must now deal with hundreds of thousands of electronic patient records, spanning multiple systems and departments, the traditional technologies to managing patient information are no longer sufficient,\" says Karly Rowe, Vice President of New Product Development, Identity and Care Management Products for Experian Health. \"Leveraging sophisticated matching technology and outside data sources, can improve patient identification and prevent duplicate or overlapping records which result in inappropriate care, redundant tests, and medical errors – as well as make data accuracy higher for clinical, administrative, and quality improvement decision purposes.\" To solve the industry problem of matching, matching and protecting patient identities across the healthcare ecosystem, we must start by creating a universal patient identifier (UPI) to make patient data truly interoperable. For example, one of the biggest challenges in managing patient data begins when patients move, change names, or switch doctors and their EHR doesn’t follow them. They have to start over, trying to recall events and dates in their medical history with a new doctor, who is tasked with providing care without the detailed insight into the patient’s medical record. But if that same patient had a universal identifier that allowed healthcare providers to communicate with another healthcare provider about a patient, the new provider would know all the ins and outs of that patient’s history, leading to a more holistic approach to care and higher patient satisfaction. Simply put, a UPI can be thought of as a mechanism to link all patient information and associate it with the right individual based on patient data. This is similar to how credit bureaus link an individual’s credit history to the right individual to ensure accurate reporting. Using a similar model, patient data — and supporting patient demographic data — can be used for the common good to improve patient safety, increase quality of care and reduce mistaken identity risks. The benefits of a UPI extend across the entire healthcare system as well, as it improves the quality of patient identities, which can have duplicate, overlapping and incomplete records. Additionally, a UPI can help eliminate incorrect medical treatments; deliver current and accurate patient data; and prevent identity fraud, HIPAA breaches and incidental disclosures of protected health information (PHI). Ultimately, this will build patient trust through increased visibility and record accuracy. Knowing that preventable medical errors, many of which are the result of incorrect patient identification, are the third leading cause of death in the United States. The creation of a UPI will allow the healthcare industry to facilitate accurate information exchange to stop problems before they start. For example, if a patient shows up to fill a prescription and is mistaken for another patient with the same name and given the wrong prescription, there could be fatal interactions with other medications that patient is taking. The National Council for Prescription Drug Programs (NCPDP) has already started using this technology to establish national patient safety identifiers. A national patient safety identifier, or UPI, is a vendor-neutral, cost-effective solution that will link patient data at scale efficiently and accurately to improve patient safety and care coordination. Identity management is a critical, underlying component to every interaction, and healthcare is no exception. To fully achieve the goal of comprehensive care coordination, creating a UPI to help match, manage and protect patient data is the first step in achieving the interoperability of patient data. Participate in National Health IT Week’s Virtual March and help catalyze actionable change within the U.S. health system through the effective use of health IT.
Experian Health will be at HFMA ANI again this year–booth 1025–at the Venetian-Palazzo Sands Expo in Las Vegas, Nevada. Kristen Simmons, Senior Vice President, Strategy, Innovation, Consumer Experience, and Marketing, with Experian Health, chatted with Joe Lavelle of IntrepidNOW to provide her insights on this year’s HFMA ANI conference, consumerism in healthcare and much more! Excerpt below: Experian Health booth activities \"[In our booth this year at HFMA ANI, we want to focus] around peer to peer learning and exchanges, so we are doing less selling and more engaging and more understanding. Understanding folks problems and helping to collectively arrive at solutions. We are doing a lot this year in terms of hands on demos of our solutions. We\'ll be showing some of our patient engagement products which include, self-service portals and mobile options for getting price estimates for applying for charity care, and setting up payment plans. Likewise, on the revenue cycle management side to automate orders with patient access functionality, contract management claims and collections, all those types of things that we do to improve efficiency and increase reimbursement for our clients. We\'ll also be showing off some of our identity management capabilities to match, manage, and protect patient identities so we can safe guard medical information and reduce risks for our clients. And on the care management side, our early support and sharing of post acute patient care information to help providers succeed as we all move forward into a value based paradigm.\" How Experian Health is addressing the need for consumerism in healthcare \"When it comes to consumerism, it\'s interesting when you\'re a company that has a lot of data and a lot of capabilities to say, \'Hey what can we do for people?\' One of the things we really wanted to look at for our consumer approach, was to say, \'What is it that needs to be done?\' We had some great hypotheses coming in and a lot of those were borne out but we actually undertook a big national study to take a look at what consumers biggest pain points were. It has a qualitative and a quantitative component. But, we basically looked at the entire healthcare journey so we weren\'t just asking them about the administrative and financial aspects of care, but also the clinical aspects. As we walked through the journey and were able to get a lot of quantitative data about all these different aspects of their healthcare journey, what actually turned out to be the most painful for the most people, were all the things around the financial equation. And, so clearly there can be pain in a clinical side, especially if you\'re unhealthy, you\'ve got something chronic, you\'ve got something terminal. There\'s all kinds of awful situations there but, really affecting almost everyone is a lot of the pain around the financial aspect of healthcare. So, we were able to look closely at some of those pain points and decide on some of the biggest ones that we wanted to tackle.\" How Experian Health is helping providers address financial pain points for patients and providers \"Some of the big pain points for people is just the fact that you don\'t know what you\'re going to owe and as the patient portion of responsibility increases, understanding what you\'re going to be paying becomes more and more important to a consumer. So, understanding what I owe earlier, being transparent, and then helping me pay, those are some of the areas. And there are others but those are some of the absolute biggest pain points. And as you pointed out with some of our propensity to pay analytics, and some of the other capabilities that we have, we\'re able to help providers understand the financial situation patients are in much earlier in the process so they can get them to the right kind of funding sources. They can give them peace of mind so that they know what they\'re paying upfront, which may impact when they choose to go in for a major procedure or how they might want to save up for it or how they might want to access different funding sources.\" Listen to the full podcast
