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They used to be little more than clunky messaging platforms, but today, patient portals are the key to a frictionless digital healthcare experience. Consumers can check their medical records and test results with a few clicks. They can schedule appointments, pay bills and renew prescriptions whenever they want. Shifting patient information to portals also increases staff productivity and smooths out several sticking points in the revenue cycle. And with improvements in engagement and efficiency leading to better health outcomes, no wonder 90% of healthcare organizations are putting portals at the heart of the patient experience. But these benefits aren’t without risks. Privacy and security are big concerns for consumers and organizations alike. Patients want to feel reassured their data is safe, while providers want to avoid any reputation-killing headlines about data breaches. Identification and authentication can’t be too complicated though, or the patient experience will suffer. The safest strategy is to use a risk-based multi-layered approach, including identity proofing, fraud management, device recognition and even biometrics. Different levels of security checks can be applied, depending on the likelihood of the person being an imposter. If the information being accessed is particularly sensitive, or when the log-in information doesn’t quite add up, your system should trigger additional checks, such as identity proofing questions. But what are the right questions to ask? The right questions balance risk, trust and proportionality There’s no point seeking security information that could be easily guessed, obtained through a quick Google search or stolen from a patient’s wallet. You need questions only the true consumer would be able to answer – “out of wallet” questions, or knowledge-based authentication. This means the traditional “mother’s surname” question would not be a great choice, as it’s easily discoverable by potential fraudsters. Better questions might relate to the consumer’s city of birth, first car model, first pet’s name or previous address. Of course, these identifiers could still be obtained by nefarious parties, but when used in combination with other identity proofing tactics, it’s a significantly reduced risk. The sweet spot lies in the difference between the consumer’s ability to answer correctly and that of a potential fraudster. Your questions should also be relevant to the consumer and appropriate to the context. For example, a common out-of-wallet question used by financial institutions is to confirm a recent transaction. This ticks the box for security, as only the true consumer would likely know the answer, but in the context of a healthcare portal it could seem odd and out of place. It might make the patient wary and actually do more harm than good in terms of building trust. Progressive questioning lets you use smart logic to select a range of appropriate, varied questions, rotated over time and layered up for additional checks when a certain threshold of risk is perceived. In this way, the patient experience will be flexible, seamless and reassuring, without the burden of excessive admin. How Sutter Health System used better questions to increase enrollment and reduce help desk contacts With around 1.8 million patients actively enrolled, Sutter Health System wanted to offer easy access to their self-service portal, but without accidentally giving anyone access to someone else’s information. They had no true identity proofing process for patients, which led to cumbersome checks, errors and high numbers of calls to the help desk. Introducing the PreciseID® identity-proofing tool meant the team could authenticate users more quickly and reliably, using knowledge-based questions without an arduous process. Now, patients have just four or five simple questions to answer, which are checked against a robust dataset. An online risk assessment verifies the patient’s device and determines whether additional checks are required, balancing security with convenience. Tom Mitchell, Applications Manager at Sutter Health System Office describes working in partnership with Experian Health to find the right set of questions: “It took about a month to really hone in on the types of questions and the frequency of questions needed to achieve a level of accuracy that would equate to properly identified patients. You need to select what is important to you and Experian will work with you to make sure you ask the right questions.” Not only has this increased the number of positive patient matches, it’s also reduced the number of people trying to contact the help desk with password issues. Tom says: “We’re always trying to reduce the number of contacts to the help desk. Before integrating with self-service enrollment, patients would have to fill out a paper form or call our contact center, in which case a live person would have to go through some validation processes of our own. It was a fairly cumbersome, long process without this piece of validation.” Find out more about how PreciseID could help you ask the right questions for better portal protection.

COVID-19 is beginning to stress the healthcare system, and typical protocols are being upended. But health systems and medical groups are already rising to the challenge of getting patients tested while, at the same time, prioritizing the protection of their communities and staffs. Below are some solutions being implemented: Online screening Many providers are tapping into online scheduling solutions, responding to the COVID-19 crisis with simple splash pages. Posting questions that screen for symptoms can channel patients seeking testing/treatment for COVID-19 down a specific pathway to get the care they need. Those who need other types of care can still book through the solution, directing them to the right provider and appointment. Screening paths allow access to be prioritized and managed accordingly. Mobile testing Providers are also using mobile test units. These enable providers to administer more tests in a geographically diverse manner, without having to expose their internal clinic and hospital environments to contagion. Patients can simply drive through and receive a test while remaining in their car. Some health systems are combining this with online scheduling, allowing patients to schedule appointment slots for testing. This helps manage the flow of patients, reducing call center volume. Health plans are also modifying Some health plans are taking a similar approach, using mobile testing units and a call center scheduling platform to book testing appointment slots for members. Likewise, they can send a link enabling members to self-schedule for a testing slot via text message or email. This type of proactive member engagement to vulnerable populations is key to reducing the impact on Emergency Departments, while helping diagnose individuals so they can get the care they need. Call center operations Call centers are being overwhelmed with volume – and there is more to come. New methodologies to handle the response are complementing normal operations. Some providers have started to publish a dedicated line for COVID-19 calls that connects to a separate call center pod. Others have quickly added scheduling protocols in the scheduling system to route patients to the right care, or mobile-testing unit, based on responses to the questions agents ask. By automating the Q&A in the platform, patients are guided to the right care, and agents need minimal training to assure accuracy. As the number of COVID-19 cases continues to grow in the U.S., more tactics will be introduced to streamline scheduling, testing and care. Technology will certainly be one key lever for healthcare providers to better serve their communities and keep patients and staff safe.

The number of uninsured American adults has been rising steadily since 2016, reaching a four-year high of 13.7% in the last quarter of 2018. The challenges have been well-documented: low levels of health insurance contribute to health inequality, poor population health, and worse outcomes for individuals as people hold off seeking care. For providers, a growing uninsured population usually leads to an uptick in uncompensated care and a hefty blow to their balance sheet. Affordability is the main driver of this trend (due to rising premiums and tighter household budgets), but a big part of the problem is simply confusion around who is entitled to what. People may have coverage they don’t know about or have forgotten. Media reports and reduced outreach for Obamacare have left many wondering whether support from public insurers is even still available: a Kaiser Family Foundation study in 2018 found that around a third of Americans believed or weren’t sure if the Affordable Care Act had already been repealed. No wonder fewer people are signing up. Finding missing coverage is a challenge for most providers, but with the right discovery strategy, it’s possible to drive down the number of accounts ending up in bad debt collections or written off as charity designations. Top-performing providers use a four-part strategy, encompassing the following: 1. Look beyond self-pay patients For most healthcare providers, the search for missing coverage usually focuses on self-pay patients. In fact, many Medicaid, Medicare and commercially insured patients also have unknown additional coverage. Unearthing this secondary and tertiary coverage can help ensure the full amount is paid. Jason Considine, Senior Vice President and GM of Patient Experience at Experian Health, says: “Finding missing secondary or tertiary coverage for patients with Medicaid or Medicare can help hospitals capture the full amounts they’re entitled to and reduce the risk of revenue loss. Hospitals can claim against any balances not covered by public payers, but only if they look for additional coverage.” This means hospitals shouldn’t focus solely on scrubbing self-pay accounts. By searching additional commercial coverage and combing through Medicare and Medicaid coverage, you might be surprised at the level of reimbursement available for amounts that would otherwise have been written off. 2. Perform coverage checks as soon as possible The sooner you check for coverage, the sooner you can verify the accuracy of the account – and the sooner you can get paid. Essentia Health in Minnesota implemented a coverage discovery strategy that ran comprehensive coverage checks throughout the whole patient process. Patient accounts were scanned before they received care, then again at the time of service. Finally, searches for active insurance were performed 30, 60 and 90 days after service. Kathryn Wrazidlo, Patient Access Director for Essentia Health, says: “We found 67% of coverage for patient accounts that were self-pay or uninsured at the time of pre-service, and 33% at the time of post-service. This has helped patients because we’re actually billing their insurance versus billing them for self-pay. It’s helping staff because they’re billing the insurance company much quicker. There’s less rework. We’re decreasing the amount of time the account is sitting in AR by billing much sooner in the process.” 3. Access the widest possible datasets The whole point of the coverage discovery process is to track down coverage your patient doesn’t know about. So why would you limit your search to what they can tell you? Equally, searching through payer databases within what are often very limited search parameters can be a painstaking process. A more logical approach is to use a search strategy that covers historical data, demographic information and multiple proprietary datasets to cross-check patient accounts for previously unknown coverage. A tool that offers weighted confidence scoring and discrepancy checks can further reduce the risk of false positives and errors. With this approach, Experian Health’s Coverage Discovery tool analyzed more than 16.6 million accounts and found 3.6 million coverages, resulting in $5.8 billion billable charges found in 2018 alone. 4. Digest the data with reliable reporting tools Of course, checking more accounts and accessing wider datasets means you’re going to have far more data to handle. Automated scrubbing tools, quick-look dashboards and reporting software can give you instant access to the information you need. Working with a reliable partner can help you sift the data for additional coverage, and also provide insights into ways to boost workflow efficiencies and make life easier for your team too. Wrazidlo says: “We use the power reporting that’s offered with the Experian product and we also do reporting internally. The reporting helps us know whether the product is working for us or not. We can see how much we are recovering… My staff really enjoy using it.” Find out more about how Coverage Discovery could help you find additional coverage more easily, so you can get paid sooner and in full.
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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
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- How to test the Yoast Blocks
Just add them to any page/post and it should work as expected
- How to test the Yoast Blocks
Just add them to any page/post and it should work as expected
Just a SEO-based block that was configured by the Yoast team
Just a SEO-based block that was configured by the Yoast team
This is a classic block test, we are testing different features and there baseline functionalities.
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