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Businesses must be aware of the risks associated with card not present (CNP) fraud and take steps to protect themselves and their customers. Read more!

Lenders are increasingly using artificial intelligence (AI) and machine learning (ML) throughout the customer lifecycle and access to these advanced tools is expanding.

  Kathleen Peters, Chief Innovation Officer, Decision Analytics for Experian, was recently featured on the Eliances Heroes podcast as part of the new weekly segment, the “Experian Identity Report.” In the introductory show, podcast host David Cogan, spoke with Kathleen about why identity is so important to our society. Listen to the podcast for the full discussion and see the transcript below. Learn more about Experian Identity David Cogan: How critical is it? Well, I’ll tell you. Payment fraud will exceed $206 billion in the next five years and let’s face it. Managing one’s personal identity is very complicated on its own and if the business enterprise managing customer identities in a strategic and secure way and scale across countless interaction is extremely complicated. And it’s only going to get more complex with the future from what I understand and all the technology that’s coming out if not by the day, by the hour. And that’s why we’re bringing this to you. Interviews with the world’s leading experts on the game changing impact of identity and the need to use reliable data to make confident decisions that securely accelerate customer engagement and that’s why we’re honored here today to have with us Kathleen Peters, Chief Innovation Officer, Experian Decision Analytics North America. Kathleen Peters: Thanks so much David, it’s great to be here with you. DC: $206 billion of payment fraud in the next five years? I mean who’s going to want to turn on their computer after this. That is a serious number. What do we do? KP: It’s really important that we get our arms around this both as consumers as well as businesses because we want to engage online. So much of what we’re doing is digital. It especially started in COVID when we were having our groceries delivered and everything else and even our grandparents are having to do their banking transactions online. The world is changing, and fraudsters take notice of that as well. Fraudsters are opportunistic and when they see a bunch of folks doing stuff online that they’ve never done before, they’re seeing that as an opportunity too. DC: You know the days of people horseback riding and overtaking trains are long gone and now it’s all digital. KP: It’s a lot easier these days. DC: Why is identity so important to our daily digital lives and in business? KP: It’s a great question, David. And as a consumer myself, you, and I when we transact online whether that’s to have food delivered, or I’m buying something for my kids or I’m even paying a bill, I want to be able to trust that my information will be safe, that my privacy will be protected and that my experience will be as smooth as possible. I think that’s what we all want. So as consumers and as businesses, how do we enable all the opportunities this new digital world is presenting to us in a way that we are safe and also businesses can transact with us securely and have confidence on who’s engaging with them online. DC: Let’s talk about identity. What really makes identity so challenging to manage at a business enterprise level especially with how complex the business portion is? KP: Absolutely. It really comes down to there are so many elements that comprise our identity. It’s multidimensional. So historically, when we think about identity, we probably think about the things that were on our DL or passport the kind of information that’s pretty static – name, address, SSN, date of birth – those kinds of things. Once we get online, that identity becomes a little more challenging. We’re not necessarily physically in front of the business that we’re engaging with so the business needs to determine if the person is who we say we are. There’s a famous Far Side comic from years ago where a dog is sitting in front of the computer and he says “On the internet, no one knows you’re a dog.” And that still rings true in that you need to be able to ensure that the customer that’s coming to your business online is a real person and not a bot, is a person with good intent and not a fraudster. You need to look no farther than some of the recent controversies around Twitter and Elon Musk’s on-again, off-again, on-again intent to buy the company. A few months ago he had pulled back because he wanted to know definitively how many users on Twitter are humans versus bots and sometimes determining that can be really hard. And that comes down to managing all these new definitions of identity. DC: That’s very important. The thing is businesses and consumers want to know really what to be able to do. So, what kinds of things is Experian able to offer to help with all of that? KP: We’re in a great position as Experian because we have such a depth and breadth of identity data. We have the analytics horsepower and really touchpoints that are really unique when it comes to thinking about identity. So we’ve been talking about these traditional identity elements and digital, online identity. When you think about it, Experian also really understands your financial identity. So when you bring those things together and a consumer is looking to maybe understand what their financial identity means, their credit score or even how to improve their credit score, Experian’s there. We’ve got a robust direct to consumer business, we’ve got offerings like Boost and Go that help people establish and build their credit. We’ve got marketplaces for cards, insurance, etc. And then when consumers want to open a new account at a financial institution, or a fintech, or a retailer, or even maybe buy some crypto or log into a business, Experian can bring that wealth of capability to help our clients, help businesses, separate those good consumers with good intent from the fraudsters and do that very quickly and efficiently so that consumers can have a great experience and build that trust with who they’re engaging with. DC: Kathleen, that’s really amazing. Alright, now with all of that going on, what is Experian doing now with innovating for the identity space? KP: This is a real passion of mine David and this is where I spend a lot of my time. We’re always looking ahead to see what is the new data, new capabilities that can help us improve that consumer experience and engagement, help clients find the right consumers online to engage and target, and really allow our clients to grow their businesses safely. So, we’re building some products in house, where we’re connecting new pieces that might be new to Experian like linking some of that traditional identity data with particular payment instruments. Is this Kathleen’s credit card? Is this my bank account? When I come and try to do transactions online. But we’re also partnering with new companies. There are a number of startups that are being formed that have been in business looking at new ways to stop fraud and new ways to help identify and authenticate users online. So, as we innovate, we’re building some things in house, we’re partnering, we’re investing in young companies, and sometimes we’re even acquiring. So, bringing together that breadth of data, analytics, really trying to think about what will be the next way that we’ll think about identifying ourselves online is some of the ways we’re innovating. DC: Well, we’re very fortunate to have you and your company here to be able to do that because it’s growing by leaps and bounds. I’m amazed by the number $206 billion which is probably going to go higher, so we’re very fortunate that Experian is around and really identifying this issue and trying to do something now. What do you think our audience will learn about these weekly, critical chats about identity with Experian experts? KP: These are going to be great conversations that we’re going to be able to share and talk about how rapidly things are changing and evolving and how this really relates to our daily lives and the things that are going on in this very dynamic economic climate, digital climate, the way things are changing the way we’re engaging. I think people are also going to learn a lot about Experian’s mission around financial inclusion and opportunity creation. We’re a very mission driven company and we’re the consumer’s bureau, so we want to do this journey in partnership with consumers so that you can take an active part in protecting yourself, understanding what’s going on, helping us fight fraud, but also just really be able to take advantage of all of these new opportunities in a safe way.

Learn how Experian can help the utility industy to create more equity in energy and better serve their customers. Read more!

As there is talk about the global economy potentially heading into a recession, it's important to be on the lookout for six fraud trends.

Fraud mitigation is an ongoing process to identify and isolate any suspected fraud fast and manage any fallout without increasing risk.

Financial elder abuse fraud occurs when someone illegally uses a senior’s money or other property. Previngting it requires a robust fraud solution.

Between social unrest across the globe, the lingering pandemic, and the digital transformation brought on by the health crisis, the fraud landscape has expanded dramatically for businesses and consumers alike. According to Experian’s latest global identity and fraud report, 93% of U.S. companies have mid-to-high concern for fraud, and 81% say that their worries about fraud have increased over the past 12 months. Monitoring unused or dormant accounts for fraud is often a warning directed at consumers. However, it’s now advice an increasing number of businesses are wishing they’d followed, as growing synthetic identity (SID) fraud is fueling a dramatic increase in losses—SID related charge-offs ballooned to $20 billion in 2021 alone, according to the Federal Reserve Bank of Boston. The threat of SIDs SIDs are made to look like an actual consumer, combining both real and fake data to form a new composite identity. They typically evolve using a combination of tactics that include: Identifying and creating relationships with businesses that have a high tolerance for identity discrepancies. These include businesses whose products expose the business to low fraud risk and/or products offered to market segments where identity verification is expected to be challenging. Either of these enable an SID to be planted among consumer data sources. Attaching the SID to existing accounts and relationships that belong to other consumers. Often these existing accounts were established by collusive criminals or by using other SIDs, but there are also ways for legitimate consumers to collect ‘rent’ in exchange for adding other consumers to existing accounts. Either approach improves the SID’s appearance of credit worthiness. Progressively building the SID’s independent ability to access larger and larger amounts of credit until they spend quickly and default on all obligations, leaving no one for the victimized businesses to pursue. “They’re difficult to identify because of the combination of real and fake data and because there’s no actual victim reporting an identity theft. As a result, businesses typically have trouble separating SID losses from credit losses,” said Chris Ryan, Experian’s go-to-market lead for fraud and identity. “SID fraud isn’t committed haphazardly.  It’s carefully planned and executed—and it adapts to policy changes. Some businesses change their underwriting policy or focus on early-lifecycle account activity like purchases, payments, and requests for additional credit to reduce SID losses that occur immediately after an account is opened. SIDs can adapt to this. If six months of responsible account behavior earns a credit line increase or the ability to spend large amounts in a single billing cycle, the perpetrators are willing to wait,” Ryan said. “It’s something businesses and lenders need to be on guard for, especially with the fast-paced holiday shopping season ahead,” he said. Addressing SIDs Solving the increasingly complex problem of SID fraud requires a thoughtful approach. The institutions seeing success at preventing multi-faceted fraud are using a layered approach to identifying and mitigating fraud. Here are three steps lenders can take today to prevent SID fraud across your portfolio: Use data and analytics that extend beyond credit to evaluate identities and their histories more completely. Apply those analytics across the lifecycle from marketing and origination to portfolio management recognizing that SID risk is not restricted to a single lifecycle stage. Have a rigorous verification process that escalates to document verification or the Social Security Administrations Electronic Consent Based SSN Verification (eCBSV) process For more information on how you can leverage a multi-layered approach to fraud in your business, visit our fraud and identity solutions hub or request a call to discuss customizing a solution for your company.

Earlier this year, I explored the potential impact of the end of the current Public Health Emergency (PHE). The U.S. federal government has been operating under a PHE for COVID-19 for more than 30 consecutive months since it was initially announced in January 2020. On July 15, 2022, this PHE was renewed for a tenth time. Following this latest extension, the Centers for Medicare & Medicaid Services (CMS) has released a roadmap for the end of the COVID-19 PHE. In a related blog, they reiterate the commitment to provide a 60-day notice prior to the end of the PHE, but urge states and healthcare providers to prepare for the end “as soon as possible.” With these upcoming changes in mind, I wanted to review key areas for providers to consider as they prepare for the end of the PHE. Enrollments continue to increase, putting state budgets at risk From the start of the PHE in February 2020 through April 2022, Medicaid/Children’s Health Insurance Plan (CHIP) enrollment has increased by more than 17M people and this is affecting every state. Nearly half of all states have experienced an increase of more than 25% during this time period, with some experiencing increases of more than 40%. Given an average Medicaid cost to states of more than $8.4K per capita, that translates to an increase of billions of dollars. Once the PHE expires, states will have 12 months to redetermine eligibility for continued enrollment in the program, or risk bearing 100% of the associated cost. Preparing for the end of the PHE To avoid unnecessary expenditures and ensure that citizens are receiving access to the correct services, states will have to conduct a holistic review of their Medicaid rolls to confirm eligibility. In CMS’s guidance for states to prepare for the end of the PHE, they recommend creating an automated process to handle this unprecedented review. With the right partner, agencies can perform redeterminations of their existing registration rolls, and prepare for future services requests. The right solution can allow citizens to easily apply for benefits, triggering the automatic, real-time pull of income and employment information so that the agency can verify eligibility. Experian is a trusted government partner that is ready to assist states with preparing and automating the process for redetermination of benefits. To learn more about how Experian can assist with citizen benefit redetermination and registration efforts, visit us or request a call. Learn more

Rapid improvements in technology and the rise in online activity are driving higher consumer expectations for fast and frictionless digital experiences. And yet, only 50% of credit unions are executing on a digital strategy compared to 79% of banks.1 What can credit unions do to stand out from the competition and keep up with increasing consumer demands? 23% of consumers say their expectations for the digital experience have only somewhat or not at all been met.2 The answer lies in digital prequalification. With a frictionless digital prequalification solution, members can prequalify themselves online in real time before starting the formal application process. This puts members in the driver’s seat, allowing them to see their eligibility for credit offers and choose whether they’d like to proceed with the application. By delivering immediate feedback and offers to members online, credit unions can increase response rates, improve digital engagement and enhance the prequalification experience. Case Study: Achieving growth through a seamless digital prequalification experience Gather Federal Credit Union is the largest neighbor-island credit union in Hawaii, providing financial products and services to more than 35,000 members. Wanting to grow more loans while providing members with a seamless and efficient online experience, the credit union looked for a comprehensive solution that could improve their decisioning and enhance their prequalification strategy. They partnered with Experian and Rate Reset to implement a frictionless digital experience that enables members to opt-in for prequalified offers. Leveraging the power of Experian’s PowerCurve® and Rate Reset’s The ButtonTM, Gather had flexible access to consumer data, attributes and scores, allowing them to verify user identities and match members with loan products before their application formally went through the credit underwriting process. By gaining a better understanding of which credit options they prequalified for, members were able to opt-in instantly, creating a faster, more personalized digital prequalification experience. Within three weeks of implementation, Gather booked over $600,000 in new personal loans and credit cards. Additionally, of all the applicants that passed the credit union’s credit prequalification criteria, 54% accepted their offer and received a loan. “With a few clicks, members and non-members alike can instantly prequalify themselves for a loan. We’re extremely pleased with this offering, which has enabled us to extend our reach and grow the Gather community,” said Justin Ganaden, Executive Vice President, Gather Federal Credit Union. Read the full case study to learn more about how Experian can help grow your business with a frictionless digital prequalification experience. Download the full case study 1 https://www.big-fintech.com/Media/BIG-News/ArticleID/779/New-Digital-Banking-Platform Digital Transformation Revolution – Is it Leaving Credit Unions Behind? 2 2022 Global Insights Report, Experian, 2022.

Reports of romance scams have spiked in the past two years, partly due to the rise in popularity of online dating and social apps while Americans were isolated at home. With more consumers looking for love online, fraudsters have jumped on the chance to build intimate, trusted relationships without the immediate pressure to meet in person. And these shams seemingly paid off: from January 1 to July 31, 2021, the Federal Bureau of Investigation (FBI) Internet Crime Complaint Center received over 1,800 complaints related to an online romance scam, resulting in losses of approximately $133 million. These romance scams carry financial and security risks that impact both the targets of the fraud and the businesses with which they interact. Experian predicts that romance scams will continue to rise in 2022, leaving consumers and businesses vulnerable to attacks and theft. What is a romance scam? According to the FBI, a romance scam occurs when “a criminal adopts a fake online identity to gain a victim's affection and trust." Typically, fraudsters seek out their marks in dating or socializing settings, such as online apps, and strive to build intimacy and trust as quickly as possible. To avoid suspicion, they may claim that they travel frequently for work or give other excuses about why they can't meet in person. Their attentions are in the context of love and dating, so it's not uncommon for romance scammers to offer marriage proposals or other commitments to intensify the relationship, but the whole point of this fraud is to get their targets to send money. Sometimes fraudsters simply ask for a “loan" to cover medical expenses, an unforeseen shortfall or even travel costs to see the victim in person. Other times, they might ask for gifts or gift cards. Requests for money ­– whether through direct deposit, gift cards or credit card payments – are all red flags. Increasingly, romance scammers have tried to lure people into investment deals, including cryptocurrency. Romance scams predate the internet by centuries, but the emergence of digital technologies has made them easier to accomplish – and easier to get away with, too. Romance scams are increasing In 2020, there were around 44 million users of online dating services in the United States and this increased to 49 million users in 2021, according to Statista Research Department. By 2022, two years into the COVID-19 pandemic, that number jumped to more than 50 million, and it's projected to rise to 53.3 million by 2025. More users mean more potential targets. According to the Federal Trade Commission (FTC), romance scams hit a record high in 2021, with consumers reporting $547 million in losses that year ­– up 80 percent from 2020. The median individual loss reported to the FTC from romance scams was $2,400. With the help of modern technologies, romance scammers have added new tactics to their grift. For example, in addition to usual requests for money, a target might be asked to participate in bogus investment schemes involving cryptocurrency. In these cases, the median loss was $10,000. According to the FTC, romance scammers have conned Americans out of an estimated $1.3 billion over the past five years. Worryingly, romance scams also present a serious data risk. Damage could spread beyond financial losses into even more hazardous territory if the scammer can gain access to a target's personally identifiable information (PII) or financial data. In these cases, fraudsters might engage in identity theft to create new accounts or take over existing ones. Breaking up with romance scammers Businesses may not be susceptible to the lure of love, but they're still vulnerable when it comes to the fallout from romance scams. Companies must ensure they have a layered solution that seamlessly recognizes returning customers, while monitoring for indicators that the user presenting an identity is not actually the owner of that identity. Some warning signs include logins from a new IP address nowhere near the user's registered physical address; unusual types or frequencies of transactions; and the addition of a suspicious new authorized user to a credit card account. Businesses also have access to fraud prevention help. Using vast data resources, decades of identity and credit risk management, consumer-permissioned data and industry-leading analytics, Experian enables businesses to detect and prevent fraud by identifying credible customers. This empowers businesses to apply the appropriate amount of friction to each interaction to protect their customers, their data and themselves. To learn more about how Experian is assisting businesses with their fraud prevention efforts, visit us or request a call. And keep an eye out for additional in-depth explorations of our Future of Fraud Forecast. Future of Fraud Forecast Fraud Prevention

People-based marketing connects businesses with real people, helping them understand who their customers are and how to engage them in more meaningful ways.

Experian’s identity, verification, and fraud solutions can help government agencies of all sizes on their journey to digital modernization.

Online transactions face a higher chance of being declined because face-to-face transactions come with a higher degree of confidence. Businesses who fail to address this problem run the risk of losing the customer permanently, damaging their reputation and bottom line. What can e-commerce marketplace merchants do to increase the approval rate of online payments without making fraud worse? Here are three tips: 1. Broaden access to data beyond what’s in the authorization stream. Merchants use a variety of solutions to prevent fraud and verify identities, but typically use very limited data to approve a transaction through the authorization stream between a merchant and issuer. The issuing bank often only compares the purchase data to the address listed on the card owner’s account, which can create discrepancies when a customer is trying to send an order to an alternate address from their primary home. That’s why it’s important for merchants to augment their decisioning with additional data sources to help inform the true customer risk profile. 2. Leverage capabilities that can assess risk for both the transaction and the individual behind it. Today, merchants leverage limited data including email address data, device information and other technologies in silos to augment their address verification capabilities. The challenge with these tools is that each judge the risk of a specific component of the transaction or the individual. Where integration is lacking, false positives are amplified. 3. Collaborate and share expertise and data across merchants and issuers. How can Experian help? Leveraging our multidimensional data, technical expertise and advanced analytics capabilities, we can help businesses frictionlessly authenticate valid customers, thus increasing revenue by increased approval rates, without increasing fraud or operating expenses. Only Experian Link™, our frictionless credit card owner verification solution can associate payment card with its owner. This solution combines Experian’s vast data assets – including over 500 million credit card account numbers on file in the U.S. across 250 million consumers – with our advanced analytics capabilities to match and assess the risk of the identity attributes presented to the merchant to the identity attributes contributed by the credit card’s issuer and to Experian’s network of credit and identity inquiries. The result: Experian Link’s patent-pending REST API simply and frictionlessly improves a merchant’s customer experience and helps increase revenue while reducing their fraud and operating expenses. Get started with Experian Link™ now. Experian Link

Experian Link helps businesses remove unnecessary friction from card-not-present transactions by authentication consumer identities.