Theresa Nguyen is a Content Marketing Specialist for Experian. Theresa focuses on thought leadership that helps organizations leverage data-driven insights and technology to accelerate growth and enhance customer relationships.

-- Theresa Nguyen

All posts by Theresa Nguyen

Payment Fraud Detection and Prevention: What You Need to Know

Approaches to payment fraud detection and prevention have evolved over time. Many organizations are now using AI and machine learning models.

Published: January 19, 2024 by Theresa Nguyen
Optimized Strategies for Customer Acquisition

To stay competitive and engage high-value customers, you’ll need to optimize your customer acquisition process.

Published: December 19, 2023 by Theresa Nguyen
Credit Risk Management: The Ultimate Guide

Learn how expanded data, AI-driven models, and increased automation can help you enhance your credit risk management strategies.

Published: December 7, 2023 by Theresa Nguyen
Driving Growth Through an Enhanced Underwriting Strategy

Learn how a well-designed underwriting strategy can help you drive growth and create more value out of your member relationships.

Published: November 28, 2023 by Theresa Nguyen
Deposit Growth Strategies for Banks in a Competitive Market

By powering your deposit growth strategy with fresh consumer insights, you can find the best customers and members to engage.

Published: November 9, 2023 by Theresa Nguyen
What Is Fraud Analytics?

Fraud analytics can help your business keep up with sophisticated fraud attempts and provide expert security.

Published: November 6, 2023 by Theresa Nguyen
Portfolio Risk Management: The Ultimate Guide

To accelerate growth while proactively identifying risk, you’ll need a well-informed portfolio risk management strategy.

Published: September 19, 2023 by Theresa Nguyen
Enhancing the Customer Experience in Banking

To drive competitive growth and customer retention, banks must find innovative ways to elevate the banking customer experience.

Published: August 30, 2023 by Theresa Nguyen
Credit Card Marketing Trends: Three Ways to Reach the Modern Consumer

Explore credit card marketing trends and strategies to help you identify, engage, and acquire the right customers.

Published: August 24, 2023 by Theresa Nguyen
Reduce Online Customer Application Friction with Automation

Financial institutions need an automated, data-driven solution to simplify and streamline the online form completion process.

Published: August 22, 2023 by Theresa Nguyen
Case Study: Increase Approvals with Automated Decisioning

Evolving technologies and rising consumer expectations for fast, frictionless experiences highlight an opportunity for credit unions to advance their decisioning and stand out in a crowded market. How a credit union is optimizing their decision-making process With over $7.2 billion in assets and 330,000 members, Michigan State University Federal Credit Union (MSUFCU) aims to provide superior service to their members and employees. Initially reliant on manual reviews, the credit union needed a well-designed decisioning strategy that could help them grow their loan portfolio, increase employee efficiency, and reduce credit risk. The credit union implemented Experian’s decisioning platform, PowerCurve® Originations, to make faster, more accurate credit decisions on their secured and unsecured personal loans, leading to increased approvals and an exceptional member experience. “Day one of using PowerCurve produced a 49% automation rate! We have received amazing feedback from our teams about what a great product was chosen,” said Blake Johnson, Vice President of Lending, Michigan State University Federal Credit Union. After implementing PowerCurve Originations, MSUFCU saw an average monthly automation rate of more than 55% and decreased their application processing time to less than 24 hours. Read the full case study for more insight on how Experian can help power your decisioning to grow your business and member relationships. Download case study

Published: July 24, 2023 by Theresa Nguyen
Customer Acquisition in Banking

Customer acquisition in banking: Discover expert strategies, innovative solutions, and insights to grow and retain clients.

Published: June 26, 2023 by Theresa Nguyen
Navigating the End of the Student Loan Payment Holidays

Student loan borrowers may face new challenges and fears once payments resume. Learn about the implications and how loan servicers and lenders can respond.

Published: June 20, 2023 by Theresa Nguyen
The Importance of Identity Resolution for Credit Marketing

Explore what identity resolution for credit marketing is and how it enables lenders to create more cohesive and personalized customer interactions.

Published: May 25, 2023 by Theresa Nguyen
How to Develop an Effective Customer-Driven Marketing Strategy

Want to retain more customers and onboard new prospects, too? A customer-driven marketing strategy might be the tool you need to boost your marketing ROI.

Published: May 19, 2023 by Theresa Nguyen

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