Traci Krepper leads the Thought Leadership program and content marketing for Decision Analytics, NA. Traci has a deep background in strategic marketing as well as vast experience in traditional and digital marketing. She has been with Experian since 2003 in several marketing communications roles, supporting sales and product marketing teams with compelling content and demand generation activities. She has a BA in journalism with an emphasis in advertising and graphic design from Indiana University. She enjoys spending time with her family, being outdoors and trying new recipes.

-- Traci Krepper

All posts by Traci Krepper

E-Commerce Fraud Attack Rates Hit New Highs in 2017

In 2017, we saw an increase of more than 30 percent in e-commerce fraud attacks compared with 2016.

April 10, 2018 by Traci Krepper
Women in Experian: Getting to Know Kathleen Peters

Kathleen Peters, SVP of Product Management for Global Fraud and Identity, and recently included in the Top 100 influencers in Identity.

March 5, 2018 by Traci Krepper
New Trended Attributes to Help Lenders Better Serve Consumers

Experian introduces new trended attributes to help lenders better serve consumers across the credit life cycle

February 28, 2018 by Traci Krepper
Top Three Reasons to Vote for CrossCore for MRC People’s Choice Award winner

Experian® is honored to be an MRC Technology Award nominee. Here are the top 3 reasons you should vote for CrossCore for MRC People's Choice Award Winner.

February 9, 2018 by Traci Krepper
What bubble?

When discussing automotive lending, it seems like one term is on everyone’s lips: “subprime auto loan bubble.” But what is the data telling us?

June 15, 2017 by Traci Krepper
Detect and Prevent:  The current state of e-commerce fraud

Our recent Webinar looked at the current state of e-commerce fraud, and what to prepare for in the coming year

April 14, 2017 by Traci Krepper
Pew Reveals What Americans Know About Cybersecurity

New research from the Pew Data Center, regarding how much Americans know about cybersecurity

April 3, 2017 by Traci Krepper
What will the 2017 data breach landscape look like?

Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions on the 2017 data breach landscape

November 30, 2016 by Traci Krepper
Experian awarded national contract with U.S. Communities

Experian announces partnership with U.S. Communities to help state and local public agencies prevent fraud, maximize revenue, strengthen security

November 1, 2016 by Traci Krepper
Experian publishes five global business trends that will help senior executives protect their growth ambitions against rising fraud threats

First annual global fraud report covering the convergence of growth strategies and fraud threats and prevention. 

July 20, 2016 by Traci Krepper
The Speed of Fraud

In an attempt to stay ahead of the speed of fraud, systems have become more complex, more expensive and even more difficult to manage.

June 27, 2016 by Traci Krepper
Day 2, Vision 2016: A Forecast on the Economy and Industry Insights

James W. Paulsen, Chief Investment Strategist for Wells Capital Management, kicked off the second day of Experian’s Vision 2016, sharing his perspective on the state of the economy and what the future holds for consumers and businesses alike. Paulsen joked this has been “the most successful, disappointing recovery we’ve ever had.” While media and lenders project fear for a coming recession, Paulsen stated it is important to note we are in the 8th year of recovery in the U.S., the third longest in U.S. history, with all signs pointing to this recovery extending for years to come. Based on his indicators – leverage, restored household strength, housing, capital spending and better global growth – there is still capacity to grow. He places recession risk at 20 to 25 percent – and only quotes those numbers due the length of the recovery thus far. “What is the fascination with crisis policies when there is no crisis,” asks Paulsen. “I think we have a good chance of being in the longest recovery in U.S. history.” Other noteworthy topics of the day: Fraud prevention Fraud prevention continues to be a hot topic at this year’s conference. Whether it’s looking at current fraud challenges, such as call-center fraud, or looking to future-proof an organization’s fraud prevention techniques, the need for flexible and innovative strategies is clear. With fraudsters being quick, and regularly ahead of the technology fighting them, the need to easily implement new tools is fundamental for you to protect your businesses and customers. More on Regulatory The Military Lending Act has been enhanced over the past year to strengthen protections for military consumers, and lenders must be ready to meet updated regulations by fall 2016. With 1.46 million active personnel in the U.S., all lenders are working to update processes and documentation associated with how they serve this audience. Alternative Data What is it? How can it be used? And most importantly, can this data predict a consumer’s credit worthiness? Experian is an advocate for getting more entities to report different types of credit data including utility payments, mobile phone data, rental payments and cable payments. Additionally, alternative data can be sourced from prepaid data, liquid assets, full file public records, DDA data, bill payment, check cashing, education data, payroll data and subscription data. Collectively, lenders desire to assess someone’s stability, ability to pay and willingness to repay. If alternative data can answer those questions, it should be considered in order to score more of the U.S. population. Financial Health The Center for Financial Services Innovation revealed insights into the state of American’s financial health. According to a study they conducted, 57 percent of Americans are not financially healthy, which equates to about 138 million people. As they continue to place more metrics around defining financial health, the center has landed on four components: how people plan, spend, save and borrow. And if you think income is a primary factor, think again. One-third of Americans making more than $60k a year are not healthy, while one-third making less than $60k a year are healthy. --- Final Vision 2016 breakouts, as well as a keynote from entertainer Jay Leno, will be delivered on Wednesday.

May 17, 2016 by Traci Krepper
Banking to Millennials 101

Below are some key strategies that will help financial institutions build and continue banking to millennials.

April 10, 2016 by Traci Krepper
Combating tax return fraud with comprehensive customer intelligence

Tax return fraud occurs when an attacker uses a consumer’s stolen SSN and other information to file a tax return, often claiming a significant refund.

March 10, 2016 by Traci Krepper
Leveraging customer intelligence to ensure data privacy

Data Privacy Day reminds consumers to protect their privacy online — and for organizations to ensure they are vigilant in their fight against fraud.

January 28, 2016 by Traci Krepper

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