Credit Lending
The challenges facing today’s marketers seem to be mounting and they can feel more pronounced for financial institutions. From customizing messaging and offerings at an individual customer level, increasing conversion rates, moving beyond digital while keeping an eye on traditional channels, and more, financial marketers are having to modernize their approach to customer acquisition. The most forward-thinking financial firms are turning to customer acquisition engines to help them best build, test and optimize their custom channel targeting strategies faster than ever before. But what functionality is right for your company? Here are 5 capabilities you should look for in a modern customer acquisition engine. Advanced Segmentation It’s without question that targeting and segmentation are vital to a successful financial marketing strategy. Make sure you select a tool that allows for advanced segmentation, ensuring the ability to uncover lookalike groups with similar attributes or behaviors and then customize messages or offerings accordingly. With the right customer acquisition engine, you should be able to build filters for targeted segments using a range of data including demographic, past behavior, loyalty or transaction history, offer response and then repurpose these segments across future campaigns. Campaign Design With the right campaign design, your team has the ability to greatly affect customer engagement. The right customer acquisition engine will allow your team to design a specific, optimized customer journey and content for each of the segments you create. When you’re ready to apply your credit criteria to the audience to generate a pre-screen, the best tools will allow you to view the size of your list adjusted in real-time. Make sure to look for an acquisition engine that can do all of this easily with a drag and drop user experience for faster and efficient campaign design. Rapid Deployment Once you finalize your audience for each channel or offer, the clock starts ticking. From bureau processing, data aggregation, targeting and deployment, the data that many firms are currently using for prospecting can be at least 60-days. When searching for a modern customer acquisition engine, make sure you choose a tool that gives you the option to fetch the freshest data (24-48 hours) before you deploy. If you’re sending the campaign to an outside firm to execute, timing is even more important. You’ll also want a system that can encrypt and decrypt lists to send to preferred partners to execute your marketing campaign. Support Whether you have an entire marketing department at your disposal or a lean, start-up style team, you’re going to want the highest level of support when it comes to onboarding, implementation and operational success. The best customer acquisition solution for your company will have a robust onboarding and support model in place to ensure client success. Look for solutions that offer hands-on instruction, flexible online or in-person training and analytical support. The best customer acquisition tool should be able to take your data and get you up and running in less than 30 days. Data, Data and more Data Any customer acquisition engine is only as good as the data you put into it. It should, of course, be able to include your own client data. However, relying exclusively on your own data can lead to incomplete analysis, missed opportunities and reduced impact. When choosing a customer acquisition engine, pick a system that gives your company access to the most local, regional and national credit data, in addition to alternative data and commercial data assets, on top of your own data. The optimum solutions can be fueled by the analytical power of full-file, archived tradeline data, along with attributes and models for the most robust results. Be sure your data partner has accounted for opt-outs, excludes data precluded by legal or regulatory restrictions and also anonymizes data files when linking your customer data. Data accuracy is also imperative here. Choose a marketing and technology partner who is constantly monitoring and correcting discrepancies in customer files across all bureaus. The best partners will have data accuracy rates at or above 99.9%.
It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know it, you and your team will be off and running to pursue the New Year’s goals. Another thing most of us have in common is a strategic membership growth priority. New members are needed to help us take loan and deposit growth to the next level. Specifically, who are you looking for? It’s surprising how many credit union leaders have a difficult time clarifying their ideal member(s). They usually come up short after they have called out younger borrowers, active checking account users, prime credit, middle income, homeowners, etc. The reality is in today’s competitive market, these general audiences are not definitive enough. Many then go to market with a limited universe that is too generic to be highly effective. Savvy marketers have a much deeper understanding of who they are reaching and why. First, they have clearly defined the ideal member i.e. product profitability, relationship profitability, referrals, how they access the credit union, etc. Second, they use data, analytics and demographic segmenting to refine their search further to reveal the ideal member. They leverage information to understand what drives the potential members decision making. They understand that every potential member does not live the same type of life. They segment markets into groups to understand their shared values and life experiences. These segments include geographic, demographic, financial behavior, and motivation that includes psychographics and social values. Thus, armed with this information, they align the consumer’s needs with the credit union’s products, purpose and strategic goals. This clarity allows them to invest their marketing dollars for the best possible result. Most credit unions would identify “younger borrowers” as a desired member, so we’ve laid out two examples of just how different this member can look. Ambitious Singles – is a demographic segment comprised of younger cutting-edge singles living in mid-scale, metro areas that balance work and leisure lifestyles. Annual Median income $75k - $100K Highly educated First time home buyers Professionals, upwardly mobile Channel preferences for engaging with brands (and their offers) is while watching or streaming TV, listening to their favorite radio apps or while browsing the web on their phones. They are also quite email receptive (but subject lines must be compelling) Families Matter Most – This segment is comprised of young middle-class families in scenic suburbs, leading family focused lives. Annual Median income $75K - $99K Have children 4-6 yrs. old Educated Homeowners Child-related purchases Credit revolver and auto borrowers (larger vehicles) Go online for banking, telecommuting and shopping Both segments represent younger borrowers with similar incomes, but they have different loan needs, lifestyle priorities and preferences for engaging with a marketing offer. These are just two examples of the segmentation data that is available from Experian. The segmentation solution provides a framework to help credit unions identify the optimal customer investment strategy for each member segment. This framework helps the credit union optimize their marketing between differentiating segments. For some segments the investment may be directed toward finding the ideal member. Others may be made to find depositors. While many credit unions don’t have infinite marketing budgets or analytical resources, segmentation help marketers more efficiently and effectively pursue the best member or develop member personas to better resonate with existing members. The feedback we have heard from credit union leaders is that the solution is the best segmentation tool they have seen. Learn more about it here. What your team is up against Today, credit unions face national competitors that are using state-of-the-art data analytics, first-rate technology and in-depth market segmentation to promote very attractive offers to win new members, deposits, checking accounts and loans. Their offers have a look, feel, message and offer that are relevant to the person receiving the offer. Here are a few recent “offer” examples that we have heard of that should give you pause: Fintech companies, like the Lending Club offering auto loan refinances (the offer provides an estimate of refinance interest savings). The ad we saw had an estimated monthly payment of $80. PayPal Cashback Mastercard® – with a $300 early use cash bonus and 3% cash back on purchases. High limit personal loans that take minutes to apply and to be funded. Banks acting alone or in partnership with a fintech to offer online checking accounts with new account opening bonuses ranging from $300-$600. and of course, Quicken® Mortgage promoting low rates and fast and seamless origination. These are just a few recent examples from thousands of offers that are reaching your ideal member. Besides offering great rates, cash back, low fees and seamless service – these offers are guided by robust data analytics and consumer segmentation to reach and engage a well-defined, ideal consumer. Why it matters The 2020 race is on. Hopefully your team has clarity of the member(s) they want to reach, access to robust data analytics, in depth consumer insights, reliable credit resources and marketing tools they will need to compete in the toughest financial market any of us have likely ever seen. If you’re afraid that you can’t afford the right tools when it comes to marketing, consider what the dealer fee is for purchasing an indirect auto loan. What if the 2% or more fee was reallocated to finding organic loan growth with consumers you’re more likely to build a relationship with? Or consider the cost of consistently marketing to the wrong consumer segments with the wrong message, at the wrong time and in the wrong channels. What if you could increase your market engagement rate from 5% to 10%? Perhaps the best strategic question is can you afford NOT to have the best tools that support future membership growth? If you don’t win your ideal member, somebody else will. Learn More About Scott Butterfield, CUDE, CCUE Principal, Your Credit Union Partner Scott Butterfield is a trusted advisor to the leaders of more than 170 credit unions located throughout the United States. A respected veteran of the CU Movement, he understands the challenges and opportunities facing credit unions today. Scott believes that credit unions matter, and that consumers and small businesses need credit unions to now more than ever.
With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making it critical for credit unions to deliver the right offer to the right person, at the right time. How WSECU is enhancing the lending experience As the second-largest credit union in the state of Washington, Washington State Employees Credit Union (WSECU) wanted to digitalize their credit decisioning and prequalification process through their new online banking platform, while also providing members with their individual, real-time credit score. WSECU implemented an instant credit decisioning solution delivered via Experian’s Decisioning as a ServiceSM environment, an integrated decisioning system that provides clients with access to data, attributes, scores and analytics to improve decisioning across the customer life cycle. Streamlined processes lead to upsurge in revenue growth Within three months of leveraging Experian’s solution, WSECU saw more members beginning their lending journey through a digital channel than ever before, leading to a 25% increase in loan and credit applications. Additionally, member satisfaction increased with 90% of members finding the simplified process to be more efficient and requiring “low effort.” Read our case study for more insight on using our digital credit solutions to: Prequalify members in real-time at point of contact Match members to the right loan products Increase qualification, approval and take rates Lower operational and manual review costs Read case study Interested in learning more? Watch our video:
As the holiday shopping season kicks off, it’s prime time for fraudsters to prey on consumers who are racking up rewards points as they spend. Find out how fraud trends in loyalty and rewards programs can impact your business: Are you ready to prevent fraud this holiday season? Get started today
Article written by Melanie Smith, Senior Copywriter, Experian Clarity Services, Inc. It’s been almost a decade since the Great Recession in the United States ended, but consumers continue to feel its effects. During the recession, millions of Americans lost their jobs, retirement savings decreased, real estate reduced in value and credit scores plummeted. Consumers that found themselves impacted by the financial crisis often turned to alternative financial services (AFS). Since the end of the recession, customer loyalty and retention has been a focus for lenders, given that there are more options than ever before for AFS borrowers. To determine what this looks like in the current climate, we examined today’s non-prime consumers, what their traditional scores look like and if they are migrating to traditional lending. What are alternative financial services (AFS)? Alternative financial services (AFS) is a term often used to describe the array of financial services offered by providers that operate outside of traditional financial institutions. In contrast to traditional banks and credit unions, alternative service providers often make it easier for consumers to apply and qualify for lines of credit but may charge higher interest rates and fees. More than 50% of new online AFS borrowers were first seen in 2018 To determine customer loyalty and fluidity, we looked extensively at the borrowing behavior of AFS consumers in the online marketplace. We found half of all online borrowers were new to the space as of 2018, which could be happening for a few different reasons. Over the last five years, there has been a growing preference to the online space over storefront. For example, in our trends report from 2018, we found that 17% of new online customers migrated from the storefront single pay channel in 2017, with more than one-third of these borrowers from 2013 and 2014 moving to online overall. There was also an increase in AFS utilization by all generations in 2018. Additionally, customers who used AFS in previous years are now moving towards traditional credit sources. 2017 AFS borrowers are migrating to traditional credit As we examined the borrowing behavior of AFS consumers in relation to customer loyalty, we found less than half of consumers who used AFS in 2017 borrowed from an AFS lender again in 2018. Looking into this further, about 35% applied for a loan but did not move forward with securing the loan and nearly 24% had no AFS activity in 2018. We furthered our research to determine why these consumers dropped off. After analyzing the national credit database to see if any of these consumers were borrowing in the traditional credit space, we found that 34% of 2017 borrowers who had no AFS activity in 2018 used traditional credit services, meaning 7% of 2017 borrowers migrated to traditional lending in 2018. Traditional credit scores of non-prime borrowers are growing After discovering that 7% of 2017 online borrowers used traditional credit services in 2018 instead of AFS, we wanted to find out if there had also been an improvement in their credit scores. Historically, if someone is considered non-prime, they don’t have the same access to traditional credit services as their prime counterparts. A traditional credit score for non-prime consumers is less than 600. Using VantageScore 3.0, we examined the credit scores of consumers who used and did not use AFS in 2018. We found about 23% of consumers who switched to traditional lending had a near-prime credit score, while only 8% of those who continued in the AFS space were classified as near-prime. Close to 10% of consumers who switched to traditional lending in 2018 were classified in the prime category. Considering it takes much longer to improve a traditional credit rating, it’s likely that some of these borrowers may have been directly impacted by the recession and improved their scores enough to utilize traditional credit sources again. Key takeaways AFS remains a viable option for consumers who do not use traditional credit or have a credit score that doesn’t allow them to utilize traditional credit services. New AFS borrowers continue to appear even though some borrowers from previous years have improved their credit scores enough to migrate to traditional credit services. Customers who are considered non-prime still use AFS, as well as some near-prime and prime customers, which indicates customer loyalty and retention in this space. For more information about customer loyalty and other recently identified trends, download our recent reports. State of Alternative Data 2019 Lending Report
Time – it’s the only resource we can’t get more of, which is why we tend to obsess over saving it. Despite this obsession, it can be hard for us to identify time-wasting activities. From morning habits to credit decisioning, processes and routines that seem, well, routine, can get in the way of maximizing how we use our time. Identifying the Problem Every morning, I used to turn on my coffee maker, walk to the bathroom to take my multivitamin, then walk back into the kitchen to finish making my coffee. This required maybe twenty steps to the bathroom and twenty steps back, and while this isn’t a huge amount of time—half a minute at best—it’s not insignificant, especially in the morning when time feels particularly precious. One day, I realized I could eliminate the waste by moving my multivitamin to the cabinet above my coffeemaker. What if we could all make minor changes to enhance our efficiency both at home and at work? Imagine how much time we could save by cutting out unnecessary steps. And how saving that time could help drive significant revenue increases. Time Equals Money When businesses waste time with unnecessary steps, that’s money from their bottom line, and out of the pockets of people who are connected to them. Over the last several years, a new time saver has emerged – Application Programming Interface (API). APIs allow application programs to communicate with other operating systems or control programs through a series of server requests or API calls, enabling seamless interaction, data sharing and decisioning. Experian’s partners utilize our ever-growing suite of APIs to quickly access better data, making existing processes more effective and routines more efficient. In the past, banks and other partners had to send files back and forth to Experian when they needed decisioning on a customer’s credit-worthiness prior to approving a new loan or extending a credit limit increase. Now, partners can have their origination system call an Experian API and send their data through that. Our system processes it and sends it back in milliseconds, giving the lenders real-time decisioning rather than shuttling information back and forth unnecessarily. Instead of effectively walking away from one process (assisting the customer/making coffee) to start another (retrieving credit info/walking down the hall to take the multivitamin), our partners are able to link these processes up and save time, allowing them to capitalize on the presence and interest of their customer. The Proof When Washington State Employees Credit Union, the second-largest credit union in the state, realized they needed to make a change to keep pace with increasing competition, they turned to Experian. With our solution, the credit union is now able to provide its members with instant credit decisioning through their online banking platform. This real-time decisioning at the point of member-initiated contact increased the credit union’s loan and credit applications by 25%. Additionally, member satisfaction increased, with 90% of members finding the simplified prequalification process to be more efficient. By accessing Experian’s decisioning services through your existing connection, lenders can to save time and match consumers with the products that match their credit profile before they apply – increasing approval rates once the application is submitted. Best of all, the entire process with the consumers is completed within seconds. Find out how Experian’s solutions can help you improve your existing processes and cut out unnecessary steps. Get started
Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of finance. The rapid rate at which fintech challengers are becoming established, is in turn, allowing for greater consumer awareness and adoption of fintech platforms. It would be easy to assume that fintech adoption is predominately driven by millennials. However, according to a recent market trend analysis by Experian, adoption is happening across multiple generational segments. That said, it’s important to note the generational segments that represent the largest adoption rates and growth opportunities for fintechs. Here are a few key stats: Members of Gen Y (between 24-37 years old) account for 34.9% of all fintech personal loans, compared to just 24.9% for traditional financial institutions. A similar trend is seen for Gen Z (between 18-23 years old). This group accounts for 5% of all fintech personal loans as compared to 3.1% for traditional Let’s take a closer look at these generational segments… Gen Y represents approximately 19% of the U.S. population. These consumers, often referred to as “millennials,” can be described as digital-centric, raised on the web and luxury shoppers. In total, millennials spend about $600 billion a year. This group has shown a strong desire to improve their credit standing and are continuously increasing their credit utilization. Gen Z represents approximately 26% of the U.S. population. These consumers can be described as digital centric, raised on the social web and frugal. The Gen Z credit universe is growing, presenting a large opportunity to lenders, as the youngest Gen Zers become credit eligible and the oldest start to enter homeownership. What about the underbanked as a fintech opportunity? The CFPB estimates that up to 45 million people, or 24.2 million households, are “thin-filed” or underbanked, meaning they manage their finances through cash transactions and not through financial services such as checking and savings accounts, credit cards or loans. According to Angela Strange, a general partner at Andreessen Horowitz, traditional financial institutions have done a poor job at serving underbanked consumers affordable products. This has, in turn, created a trillion-dollar market opportunity for fintechs offering low-cost, high-tech financial services. Why does all this matter? Fintechs have a unique opportunity to engage, nurture and grow these market segments early on. As the fintech marketplace heats up and the overall economy begins to soften, diversifying revenue streams, building loyalty and tapping into new markets is a strategic move. But what are the best practices for fintechs looking to build trust, engage and retain these unique consumer groups? Join us for a live webinar on November 12 at 10:00 a.m. PST to hear Experian experts discuss financial inclusion trends shaping the fintech industry and tactical tips to create, convert and extend the value of your ideal customers. Register now
Retailers are already starting to display their Christmas decorations in stores and it’s only early November. Some might think they are putting the cart ahead of the horse, but as I see this happening, I’m reminded of the quote by the New York Yankee’s Yogi Berra who famously said, “It gets late early out there.” It may never be too early to get ready for the next big thing, especially when what’s coming might set the course for years to come. As 2019 comes to an end and we prepare for the excitement and challenges of a new decade, the same can be true for all of us working in the lending and credit space, especially when it comes to how we will approach the use of alternative data in the next decade. Over the last year, alternative data has been a hot topic of discussion. If you typed “alternative data and credit” into a Google search today, you would get more than 200 million results. That’s a lot of conversations, but while nearly everyone seems to be talking about alternative data, we may not have a clear view of how alternative data will be used in the credit economy. How we approach the use of alternative data in the coming decade is going to be one of the most important decisions the lending industry makes. Inaction is not an option, and the time for testing new approaches is starting to run out – as Yogi said, it’s getting late early. And here’s why: millennials. We already know that millennials tend to make up a significant percentage of consumers with so-called “thin-file” credit reports. They “grew up” during the Great Recession and that has had a profound impact on their financial behavior. Unlike their parents, they tend to have only one or two credit cards, they keep a majority of their savings in cash and, in general, they distrust financial institutions. However, they currently account for more than 21 percent of discretionary spend in the U.S. economy, and that percentage is going to expand exponentially in the coming decade. The recession fundamentally changed how lending happens, resulting in more regulation and a snowball effect of other economic challenges. As a result, millennials must work harder to catch up financially and are putting off major life milestones that past generations have historically done earlier in life, such as homeownership. They more often choose to rent and, while they pay their bills, rent and other factors such as utility and phone bill payments are traditionally not calculated in credit scores, ultimately leaving this generation thin-filed or worse, credit invisible. This is not a sustainable scenario as we enter the next decade. One of the biggest market dynamics we can expect to see over the next decade is consumer control. Consumers, especially millennials, want to be in the driver’s seat of their “credit journey” and play an active role in improving their financial situations. We are seeing a greater openness to providing data, which in turn enables lenders to make more informed decisions. This change is disrupting the status quo and bringing new, innovative solutions to the table. At Experian, we have been testing how advanced analytics and machine learning can help accelerate the use of alternative data in credit and lending decisions. And we continue to work to make the process of analyzing this data as simple as possible, making it available to all lenders in all verticals. To help credit invisible and thin-file consumers gain access to fair and affordable credit, we’ve recently announced Experian Lift, a new suite of credit score products that combines exclusive traditional credit, alternative credit and trended data assets to create a more holistic picture of consumer creditworthiness that will be available to lenders in early 2020. This new Experian credit score may improve access to credit for more than 40 million credit invisibles. There are more than 100 million consumers who are restricted by the traditional scoring methods used today. Experian Lift is another step in our commitment to helping improve financial health of consumers everywhere and empowers lenders to identify consumers who may otherwise be excluded from the traditional credit ecosystem. This isn’t just a trend in the United States. Brazil is using positive data to help drive financial inclusion, as are others around the world. As I said, it’s getting late early. Things are moving fast. Already we are seeing technology companies playing a bigger role in the push for alternative data – often powered by fintech startups. At the same time, there also has been a strong uptick in tech companies entering the banking space. Have you signed up for your Apple credit card yet? It will take all of 15 seconds to apply, and that’s expected to continue over the next decade. All of this is changing how the lending and credit industry must approach decision making, while also creating real-time frictionless experiences that empower the consumer. We saw this with the launch of Experian Boost earlier this year. The results speak for themselves: hundreds of thousands of previously thin-file consumers have seen their credit scores instantly increase. We have also empowered millions of consumers to get more control of their credit by using Experian Boost to contribute new, positive phone, cable and utility payment histories. Through Experian Boost, we’re empowering consumers to play an active role in building their credit histories. And, with Experian Lift, we’re empowering lenders to identify consumers who may otherwise be excluded from the traditional credit ecosystem. That’s game-changing. Disruptions like Experian Boost and newly announced Experian Lift are going to define the coming decade in credit and lending. Our industry needs to be ready because while it may seem early, it’s getting late.
It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s all the more confounding and downright worrisome to financial institutions. But for the 30% of financial institutions that have successfully deployed AI into their operations, according to Deloitte, the results have been anything but intimidating. Not only are they seeing improved performance but also a more enhanced, positive customer experience and ultimately strong financial returns. For the 70% of financial institutions who haven’t started, are just beginning their journey or are in the middle of implementing AI into their operations, the task can be daunting. AI, machine learning, deep learning, neural networks—what do they all mean? How do they apply to you and how can they be useful to your business? It’s important to demystify the technology and explain how it can present opportunities to the financial industry as a whole. While AI seems to have only crept into mainstream culture and business vernacular in the last decade, it was first coined by John McCarthy in 1956. A researcher at Dartmouth, McCarthy thought that any aspect of learning or intelligence could be taught to a machine. Broadly, AI can be defined as a machine’s ability to perform cognitive functions we associate with humans, i.e. interacting with an environment, perceiving, learning and solving problems. Machine learning vs. AI Machine learning is not the same thing as AI. Machine learning is the application of systems or algorithms to AI to complete various tasks or solve problems. Machine learning algorithms can process data inputs and new experiences to detect patterns and learn how to make the best predictions and recommendations based on that learning, without explicit programming or directives. Moreover, the algorithms can take that learning and adapt and evolve responses and recommendations based on new inputs to improve performance over time. These algorithms provide organizations with a more efficient path to leveraging advanced analytics. Descriptive, predictive, and prescriptive analytics vary in complexity, sophistication, and their resulting capability. In simplistic terms, descriptive algorithms describe what happened, predictive algorithms anticipate what will happen, and prescriptive algorithms can provide recommendations on what to do based on set goals. The last two are the focus of machine learning initiatives used today. Machine learning components - supervised, unsupervised and reinforcement learning Machine learning can be broken down further into three main categories, in order of complexity: supervised, unsupervised and reinforcement learning. As the name might suggest, supervised learning involves human interaction, where data is loaded and defined and the relationship to inputs and outputs is defined. The algorithm is trained to find the relationship of the input data to the output variable. Once it delivers accurately, training is complete, and the algorithm is then applied to new data. In financial services, supervised learning algorithms have a litany of uses, from predicting likelihood of loan repayment to detecting customer churn. With unsupervised learning, there is no human engagement or defined output variable. The algorithm takes the input data and structures it by grouping it based on similar characteristics or behaviors, without a defined output variable. Unsupervised learning models (like K-means and hierarchical clustering) can be used to better segment or group customers by common characteristics, i.e. age, annual income or card loyalty program. Reinforcement learning allows the algorithm more autonomy in the environment. The algorithm learns to perform a task, i.e. optimizing a credit portfolio strategy, by trying to maximize available rewards. It makes decisions and receives a reward if those actions bring the machine closer to achieving the total available rewards, i.e. the highest acquisition rate in a customer category. Over time, the algorithm optimizes itself by correcting actions for the best outcomes. Even more sophisticated, deep learning is a category of machine learning that involves much more complex architecture where software-based calculators (called neurons) are layered together in a network, called a neural network. This framework allows for much broader, complex data ingestion where each layer of the neural network can learn progressively more complex elements of the data. Object classification is a classic example, where the machine ‘learns’ what a duck looks like and then is able to automatically identify and group images of ducks. As you might imagine, deep learning models have proved to be much more efficient and accurate at facial and voice recognition than traditional machine learning methods. Whether your financial institution is already seeing the returns for its AI transformation or is one of the 61% of companies investing in this data initiative in 2019, having a clear picture of what is available and how it can impact your business is imperative. How do you see AI and machine learning impacting your customer acquisition, underwriting and overall customer experience?
To provide consumers with clear-cut protections against disturbance by debt collectors, the Consumer Financial Protection Bureau (CFPB) issued a Notice of Proposed Rulemaking (NPRM) to implement the Fair Debt Collection Practices Act (FDCPA) earlier this year. Among many other things, the proposal would set strict limits on the number of calls debt collectors may place to reach consumers weekly and clarify requirements for consumer-facing debt collection disclosures. A bigger discussion Deliberation of the debt collection proposal was originally scheduled to begin on August 18, 2019. However, to allow commenters to further consider the issues raised in the NPRM and gather data, the comment period was extended by 20 days to September 18, 2019. It is currently still being debated, as many argue that the proposed rule does not account for modern consumer preferences and hinders the free flow of information used to help consumers access credit and services. The Association of Credit and Collection Professionals (ACA International) and US House lawmakers continue to challenge the proposal, stating that it doesn’t ensure that debt collectors’ calls to consumers are warranted, nor does it do enough to protect consumers’ privacy. Many consumer advocates have expressed doubts about how effective the proposed measures will be in protecting debtors from debt collector harassment and see the seven-calls-a-week limit on phone contact as being too high. In fact, it’s difficult to find a group of people in full support of the proposal, despite the CFPB stating that it will help clarify the FDCPA, protect lenders from litigation and bring consumer protection regulation into the 21st century. What does this mean? Although we don’t know when, or if, the proposed rule will go into effect, it’s important to prepare. According to the Federal Register, there are key ways that the new regulation would affect debt collection through the use of newer technologies, required disclosures and limited consumer contact. Not only will the proposed rules apply to debt collectors, but its provisions will also impact creditors and servicers, making it imperative for everyone in the financial services space to keep watch on the regulation’s status and carefully analyze its proposed rules. At Experian, our debt collection solutions automate and moderate dialogues and negotiations between consumers and collectors, making it easier for collection agencies to connect with consumers while staying compliant. Our best-in-class data and analytics will play a key role in helping you reach the right consumer, in the right place, at the right time. Learn more
Experian is excited to have been chosen as one of the first data and analytics companies that will enable access to Social Security Administration (SSA) data for the purposes of verifying identity against the Federal Agency’s records. The agency’s involvement in the wake of Congressional interest and successful legislation will create a seismic shift in the landscape of identity verification. Ultimately, the ability to leverage SSA data will reduce the impact of identity fraud and synthetic identity and put real dollars back into the pockets of people and businesses that absorb the costs of fraud today. As this era of government and private sector collaboration begins, many of our clients and partners are breathing a sigh of relief. We see this in a common question our customers ask every day, “Do I still need an analytical solution for synthetic ID now that eCBSV is on the horizon?” The common assumption is that help is on the way and this long tempest of rising losses and identity uncertainty is about to leave us. Or is it? We don’t believe it’s the end of the synthetic ID storm. This is the eye. Rather than basking in the calm light of this moment, we should be thinking ahead and assessing our vulnerabilities because the second half of this storm will be worse than the first. Consider this: The people who develop and exploit synthetic IDs are playing a long game. It takes time, research, planning and careful execution to create an identity that facilitates fraud. The bigger the investment, the bigger the spoils will be. Synthetic ID are being used to purchase luxury automobiles. They’re passing lender marketing criteria and being offered credit. The criminals have made their investment, and it’s unlikely they will walk away from it. So, what does SSA’s pending involvement mean to them? How will they prepare? These aren’t hard questions. They’ll do what you would do in the eye of a storm — maximize the value of the preparations that are in place. Gather what you can quickly and brace yourself for the uncertainty that’s coming. In short, there’s a rush to monetize synthetic IDs on the horizon, and this is no time to declare ourselves safe. It’s doubtful that the eCBSV process will be the silver bullet that ends synthetic ID fraud — and certainly not on day one. It’s more likely that the physical demands of the data exchange, volume constraints, response times and the actionability of the results will take time to optimize. In the meantime, the criminals aren’t going to sit by and watch as their schemes unravel and lose value. We should take some comfort that we’ve made it through the first half of the storm, but recognize and prepare for what still needs to be faced.
A few months ago, I got a letter from the DMV reminding me that it was finally time to replace my driver’s license. I’ve had it since I was 21 and I’ve been dreading having to get a new one. I was especially apprehensive because this time around I’m not just getting a regular old driver’s license, I’m getting a REAL ID. For those of you who haven’t had this wonderful experience yet, a REAL ID is the new form of driver’s license (or state ID) that you’ll need to board a domestic flight starting October 1, 2020. Some states already offered compliant IDs, but others—like California, where I’m from—didn’t. This means that if I want to fly within the U.S. using my driver’s license next year, I can’t renew by mail. It’s Easier Than It Looks Imagine my surprise when I started the process to schedule my appointment, and the California DMV website made things really easy! There’s an online application you can fill out before you get to the DMV and they walk you through the documents to bring to the appointment (which I was able to schedule online). Despite common thought that the DMV and agencies like it are slow to adopt technology, the ease of this process may indicate a shift toward a digital-first mindset. As financial institutions embrace a similar shift, they’ll be better positioned to meet the needs of customers. Case in point, the electronic checklist the DMV provided to prepare me for my appointment. I sailed through the first two parts of the checklist, confirming that I’ll bring my proof of identity and social security number, but I paused when I got to the “Two Proofs of Residency” screen. Like many people my age—read: 85% of the millennial population, according to a recent Experian study—I don’t have a mortgage or any other documents relating to property ownership. I also don’t have my name on my utilities (thanks, roomie) or my cell phone bill (thanks Mom). I do however have a signed lease with my name on it, plus my renter’s insurance, both of which are acceptable as proof of residency. And just like that, I’m all set to get my REAL ID, even though I don’t have some of the basic adulting documents you might expect, because the DMV took into account the fact that not all REAL ID applicants are alike. Imagine if lenders could adopt that same flexibility and create opportunities for the more than 45 million U.S. consumers1 who lack a credit report or have too little information to generate a credit score. The Bigger Picture By removing some of the usual barriers to entry, the DMV made the process of getting my REAL ID much easier than it might have been and corrected my assumptions about how difficult the process would be. Experian has the same line of thought when it comes to helping you determine whether a borrower is credit-worthy. Just because someone doesn’t have a credit card, auto loan or other traditional credit score contributor doesn’t mean they should be written off. That’s why we created Experian BoostTM, a product that lets consumers give read-only access to their bank accounts and add in positive utility and telecommunications bill payments to their credit file to change their scores in real time and demonstrate their stability, ability and willingness to repay. It’s a win-win for lenders and consumers. 2 out of 3 users of Experian Boost see an increase in their FICO Score and of those who saw an increase, 13% moved up a credit tier. This gives lenders a wider pool to market to, and thanks to their improved credit scores, those borrowers are eligible for more attractive rates. Increasing your flexibility and removing barriers to entry can greatly expand your potential pool of borrowers without increasing your exposure to risk. Learn more about how Experian can help you leverage alternative credit data and expand your customer base in our 2019 State of Alternative Data Whitepaper. Read Full Report 1Kenneth P. Brevoort, Philipp Grimm, Michelle Kambara. “Data Point: Credit Invisibles.” The Consumer Financial Protection Bureau Office of Research. May 2015.
The future is, factually speaking, uncertain. We don\'t know if we\'ll find a cure for cancer, the economic outlook, if we\'ll be living in an algorithmic world or if our work cubical mate will soon be replaced by a robot. While futurists can dish out some exciting and downright scary visions for the future of technology and science, there are no future facts. However, the uncertainty presents opportunity. Technology in today\'s world From the moment you wake up, to the moment you go back to sleep, technology is everywhere. The highly digital life we live and the development of our technological world have become the new normal. According to The International Telecommunication Union (ITU), almost 50% of the world\'s population uses the internet, leading to over 3.5 billion daily searches on Google and more than 570 new websites being launched each minute. And even more mind-boggling? Over 90% of the world\'s data has been created in just the last couple of years. With data growing faster than ever before, the future of technology is even more interesting than what is happening now. We\'re just at the beginning of a revolution that will touch every business and every life on this planet. By 2020, at least a third of all data will pass through the cloud, and within five years, there will be over 50 billion smart connected devices in the world. Keeping pace with digital transformation At the rate at which data and our ability to analyze it are growing, businesses of all sizes will be forced to modify how they operate. Businesses that digitally transform, will be able to offer customers a seamless and frictionless experience, and as a result, claim a greater share of profit in their sectors. Take, for example, the financial services industry - specifically banking. Whereas most banking used to be done at a local branch, recent reports show that 40% of Americans have not stepped through the door of a bank or credit union within the last six months, largely due to the rise of online and mobile banking. According to Citi\'s 2018 Mobile Banking Study, mobile banking is one of the top three most-used apps by Americans. Similarly, the Federal Reserve reported that more than half of U.S. adults with bank accounts have used a mobile app to access their accounts in the last year, presenting forward-looking banks with an incredible opportunity to increase the number of relationship touchpoints they have with their customers by introducing a wider array of banking products via mobile. Be part of the movement Rather than viewing digital disruption as worrisome and challenging, embrace the uncertainty and potential that advances in new technologies, data analytics and artificial intelligence will bring. The pressure to innovate amid technological progress poses an opportunity for us all to rethink the work we do and the way we do it. Are you ready? Learn more about powering your digital transformation in our latest eBook. Download eBook Are you an innovation junkie? Join us at Vision 2020 for future-facing sessions like: - Cloud and beyond - transforming technologies - ML and AI - real-world expandability and compliance
In today’s age of digital transformation, consumers have easy access to a variety of innovative financial products and services. From lending to payments to wealth management and more, there is no shortage in the breadth of financial products gaining popularity with consumers. But one market segment in particular – unsecured personal loans – has grown exceptionally fast. According to a recent Experian study, personal loan originations have increased 97% over the past four years, with fintech share rapidly increasing from 22.4% of total loans originated to 49.4%. Arguably, the rapid acceleration in personal loans is heavily driven by the rise in digital-first lending options, which have grown in popularity due to fintech challengers. Fintechs have earned their position in the market by leveraging data, advanced analytics and technology to disrupt existing financial models. Meanwhile, traditional financial institutions (FIs) have taken notice and are beginning to adopt some of the same methods and alternative credit approaches. With this evolution of technology fused with financial services, how are fintechs faring against traditional FIs? The below infographic uncovers industry trends and key metrics in unsecured personal installment loans: Still curious? Click here to download our latest eBook, which further uncovers emerging trends in personal loans through side-by-side comparisons of fintech and traditional FI market share, portfolio composition, customer profiles and more. Download now
Today is National Fintech Day – a day that recognizes the ever-important role that fintech companies play in revolutionizing the customer experience and altering the financial services landscape. Fintech. The word itself has become synonymous with constant innovation, agile technology structures and being on the cusp of the future of finance. Fintech challengers are disrupting existing financial models by leveraging data, advanced analytics and technology – both inspiring traditional financial institutions in their digital transformation strategies and giving consumers access to a variety of innovative financial products and services. But to us at Experian, National Fintech Day means more than just financial disruption. National Fintech Day represents the partnerships we have carefully fostered with our fintech clients to drive financial inclusion for millions of people around the globe and provide consumers with greater control and more opportunities to access the quality credit they deserve. “We are actively seeking out unresolved problems and creating products and technologies that will help transform the way businesses operate and consumers thrive in our society. But we know we can’t do it alone,” said Experian North American CEO, Craig Boundy in a recent blog article on Experian’s fintech partnerships. “That’s why over the last year, we have built out an entire team of account executives and other support staff that are fully dedicated to developing and supporting partnerships with leading fintech companies. We’ve made significant strides that will help us pave the way for the next generation of lending while improving the financial health of people around the world.” At Experian, we understand the challenges fintechs face – and our real-world solutions help fintech clients stay ahead of constantly changing market conditions and demands. “Experian’s pace of innovation is very impressive – we are helping both lenders and consumers by delivering technological solutions that make the lending ecosystem more efficient,” said Experian Senior Account Executive Warren Linde. “Financial technology is arguably the most important type of tech out there, it is an honor to be a part of Experian’s fintech team and help to create a better tomorrow.” If you’d like to learn more about Experian’s fintech solutions, visit us at Experian.com/Fintech.
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