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Growing deposits from existing customers and members is an ongoing priority for banks and credit unions. However, it can be challenging to identify the best candidates. Who among our customer base has significant deposit growth potential? Who among our member base has the financial capacity to take advantage of special offers? With an effective deposit growth strategy, you can find the best customers and members to engage.  What does an effective deposit growth strategy look like?  An effective bank and credit union deposit growth strategy is powered by differentiated data and digital engagement. Let’s take a closer look at each element:  Data: A comprehensive measurement of consumers’ income and insights into their banking behaviors can help you identify those with the greatest deposit growth potential. You can then use supplemental data, such as lifestyle and demographic data, to customize deposit offers based on your customers or members’ unique needs.  Digital engagement: To further personalize this experience, consider sending deposit offers through your mobile or online banking platforms when there are triggering events on their account. Not only does this optimize the digital experience, but it also helps boost the chances of your customers or members responding.  Finding the right partner  Experian’s solutions can help your business secure deposits and customer relationships in today’s crowded market, including Banking InsightsTM. Banking Insights provide greater visibility into integrated demand deposit account activity, such as checking and saving account inquiries, to help you better assess consumers’ financial stability. By using these insights to power your banking growth strategies, you can identify those with the financial capacity to bring in more deposits.  Read our e-book to learn about other solutions that can help you boost deposits, strengthen existing relationships, and provide seamless digital experiences. Read e-book

With great risk comes great reward, as the saying goes. But when it comes to business, there's huge value in reducing and managing that risk as much as possible to maximize benefits — and profits. In today's high-tech strategic landscape, financial institutions and other organizations are increasingly using risk modeling to map out potential scenarios and gain a clearer understanding of where various paths may lead. But what are risk models really, and how can you ensure you're creating and using them correctly in a way that actually helps you optimize decision-making? Here, we explore the details. What is a risk model? A risk model is a representation of a particular situation that's created specifically for the purpose of assessing risk. That risk model is then used to evaluate the potential impacts of different decisions, paths and events. From assigning interest rates and amortization terms to deciding whether to begin operating in a new market, risk models are a safe way to analyze data, test assumptions and visualize potential scenarios. Risk models are particularly valuable in the credit industry. Credit risk models and credit risk analytics allow lenders to evaluate the pluses and minuses of lending to clients in specific ways. They are able to consider the larger economic environment, as well as relevant factors on a micro level. By integrating risk models into their decision-making process, lenders can refine credit offerings to fit the assessed risk of a particular situation. It goes like this: a team of risk management experts builds a model that brings together comprehensive datasets and risk modeling tools that incorporate mathematics, statistics and machine learning. This predictive modeling tool uses advanced algorithmic techniques to analyze data, identify patterns and make forecasts about future outcomes. Think of it as a crystal ball — but with science behind it. Your team can then use this risk model for a wide range of applications: refining marketing targets, reworking product offerings or reshaping business strategies. How can risk models be implemented? Risk models consolidate and utilize a wide variety of data sets, historical benchmarks and qualitative inputs to model risk and allow business leaders to test assumptions and visualize the potential results of various decisions and events. Implementing risk modeling means creating models of systems that allow you to adjust variables to imitate real-world situations and see what the results might be. A mortgage lender, for example, needs to be able to predict the effects of external and internal policies and decisions. By creating a risk model, they can test how scenarios such as falling interest rates, rising unemployment or a shift in loan acceptance rates might affect their business — and make moves to adjust their strategies accordingly. One aspect of risk modeling that can't be underestimated is the importance of good data, both quantitative and qualitative. Efforts to implement or expand risk modeling should begin with refining your data governance strategy. Maximizing the full potential of your data also requires integrating data quality solutions into your operations in order to ensure that the building blocks of your risk model are as accurate and thorough as possible. It's also important to ensure your organization has sufficient model risk governance in place. No model is perfect, and each comes with its own risks. But these risks can be mitigated with the right set of policies and procedures, some of which are part of regulatory compliance. With a comprehensive model risk management strategy, including processes like back testing, benchmarking, sensitivity analysis and stress testing, you can ensure your risk models are working for your organization — not opening you up to more risk. How can risk modeling be used in the credit industry? Risk modeling isn't just for making credit decisions. For instance, you might model the risk of opening or expanding operations in an underserved country or the costs and benefits of existing one that is underperforming. In information technology, a critical branch of virtually every modern organization, risk modeling helps security teams evaluate the risk of malicious attacks. Banking and financial services is one industry for which understanding and planning for risk is key — not only for business reasons but to align with relevant regulations. The mortgage lender mentioned above, for example, might use credit risk models to better predict risk, enhance the customer journey and ensure transparency and compliance. It's important to highlight that risk modeling is a guide, not a prophecy. Datasets can contain flaws or gaps, and human error can happen at any stage.. It's also possible to rely too heavily on historical information — and while they do say that history repeats itself, they don't mean it repeats itself exactly. That's especially true in the presence of novel challenges, like the rise of artificial intelligence. Making the best use of risk modeling tools involves not just optimizing software and data but using expert insight to interpret predictions and recommendations so that decision-making comes from a place of breadth and depth. Why are risk models important for banks and financial institutions? In the world of credit, optimizing risk assessment has clear ramifications when meeting overall business objectives. By using risk modeling to better understand your current and potential clients, you are positioned to offer the right credit products to the right audience and take action to mitigate risk. When it comes to portfolio risk management, having adequate risk models in place is paramount to meet targets. And not only does implementing quality portfolio risk analytics help maximize sales opportunities, but it can also help you identify risk proactively to avoid costly mistakes down the road. Risk mitigation tools are a key component of any risk modeling strategy and can help you maintain compliance, expose potential fraud, maximize the value of your portfolio and create a better overall customer experience. Advanced risk modeling techniques In the realm of risk modeling, the integration of advanced techniques like machine learning (ML) and artificial intelligence (AI) is revolutionizing how financial institutions assess and manage risk. These technologies enhance the predictive power of risk models by allowing for more complex data processing and pattern recognition than traditional statistical methods. Machine learning in risk modeling: ML algorithms can process vast amounts of unstructured data — such as market trends, consumer behavior and economic indicators — to identify patterns that may not be visible to human analysts. For instance, ML can be used to model credit risk by analyzing a borrower’s transaction history, social media activities and other digital footprints to predict their likelihood of default beyond traditional credit scoring methods. Artificial intelligence in decisioning: AI can automate the decisioning process in risk management by providing real-time predictions and risk assessments. AI systems can be trained to make decisions based on historical data and can adjust those decisions as they learn from new data. This capability is particularly useful in credit underwriting where AI algorithms can make rapid decisions based on market conditions. Financial institutions looking to leverage these advanced techniques must invest in robust data infrastructure, skilled personnel who can bridge the gap between data science and financial expertise, and continuous monitoring systems to ensure the models perform as expected while adhering to regulatory standards. Challenges in risk model validation Validating risk models is crucial for ensuring they function appropriately and comply with regulatory standards. Validation involves verifying both the theoretical foundations of a model and its practical implementation. Key challenges in model validation: Model complexity: As risk models become more complex, incorporating elements like ML and AI, they become harder to validate. Complex models can behave in unpredictable ways, making it difficult to understand why they are making certain decisions (the so-called "black box" issue). Data quality and availability: Effective validation requires high-quality, relevant data. Issues with data completeness, accuracy or relevance can lead to incorrect model validations. Regulatory compliance: With regulations continually evolving, keeping risk models compliant can be challenging. Different jurisdictions may have varying requirements, adding to the complexity of validation processes. Best practices: Regular reviews: Continuous monitoring and periodic reviews help ensure that models remain accurate over time and adapt to changing market conditions. Third-party audits: Independent reviews by external experts can provide an unbiased assessment of the risk model’s performance and compliance. These practices help institutions maintain the reliability and integrity of their risk models, ensuring that they continue to function as intended and comply with regulatory requirements. Read more: Blog post: What is model governance? How Experian can help Risk is inherent to business, and there's no avoiding it entirely. But integrating credit risk modeling into your operations can ensure stability and profitability in a rapidly evolving business landscape. Start with Experian's credit modeling services, which use expansive data, analytical expertise and the latest credit risk modeling methodologies to better predict risk and accelerate growth. Learn more *This article includes content created by an AI language model and is intended to provide general information.

This article was updated on November 9, 2023. Automation, artificial intelligence and machine learning are at the forefront of the continued digital transformation within the world of collections. And organizations from across industries — including healthcare, financial services and the public sector — are learning how automation can improve their workflows and collection efforts. When implemented well, automation can ease pressure from call center agents, which can be especially important when there's a tight labor market and retention is at the forefront of every employer's mind. Automated systems can also help improve recovery rates while minimizing the risk of human error and the corresponding liability. These same systems can increase long-term customer satisfaction and lifetime value. Deeper insights into consumers' financial situations and preferences allow you to avoid wasting resources and making contact when consumers are truly unable to pay. Instead, monitoring and following up with their preferred contact method can be a more successful approach — and a better experience for consumers. The end of pandemic assistance programs and policies, along with new compliance requirements, are making automation more important than ever before. Three tips when automating debt collections Automation and artificial intelligence (AI) aren't new to collections. You may have heard about or tried automated dialing systems, chatbots, text message services and virtual negotiators. But the following three points can be important to consider as the technology and compliance landscapes change.1 1. Good automation depends on good data Whether you're using static automated systems to improve efficiencies or using a machine learning model that will adapt over time, the data you feed into the system needs to be accurate. The data can be internal, from call center agents and your customers, and external sources can help verify and expand on what you know. With your internal systems, consider how you can automate processes to limit human errors. For example, you may be able to auto-fill contact information for customers and agents — saving them time and avoiding typos that can cause issues later. External data sources can be helpful in several ways. You can also use third-party data as a complementary resource to help determine the best address, phone number or email address to increase right-party contact (RPC) rates. External sources can also validate your internal data and automatically highlight errors or potentially outdated information, which can be important for maintaining compliance.2 Robust and frequently updated datasets can make your collection efforts more efficient and effective. An automated system could be notified when a debtor resurfaces or gets a new job, triggering new reminders or requests for payment. And if you're using the right tools, you can automatically route the account to internal or external servicing and prioritize accounts based on the consumer's propensity to pay or the expected recovery amount. 2. Expand consumers' communication options and choices Your automated systems can suggest when and who to contact, but you'll also want them to recommend the best way to contact consumers. An omnichannel strategy and digital-first approach is increasingly the preferred method by consumers, who have become more accustomed to online communications and services throughout the pandemic. The Experian 2022 Global Insights Report highlights that 81 percent of consumers say they think more highly of brands when they have a positive experience with the brand online, including when there are multiple digital touchpoints. Additionally, 59 percent of consumers trust organizations that use AI.3 Organizations can benefit by using alternative communication methods, such as push notifications, as part of an AI-driven automated process. These can be unobtrusive reminders that gently nudge customers without bothering them, and send them to self-cure portals. Many consumers may need to review the payment options before committing — perhaps they need to check their account balances or ask friends or family for help. Self-service options through an app or web portal can give them choices, such as a single payment or payment plan, without having to involve a live agent. 3. Maintaining compliance must be a priority As the pandemic responses made clear, you need to be ready to adjust to a rapidly changing compliance environment. Over the last few years, organizations have also had to react to changes that can impact Telephone Consumer Protection Act (TCPA) compliance. And the first part of the debt collection final rule from the Consumer Financial Protection Bureau (CFPB), which impacts collectors' use of electronic communications and increases consumers' control over communication.4 The automated systems you use should be nimble enough to comply with required changes, and they should be able to support your overall operation's compliance. In particular, you may want to focus on how automated systems collect, verify, safeguard and send consumers' personal information. Watch more: Webinar: Keeping pace with collections compliance changes Why partner with Experian? Whether you're looking to explore or expand your use of automated systems in your collection efforts, you want to make sure you're taking the right approach. Experian helps clients balance effective collections and a great customer experience within their given constraints, including limited budgets and regulatory compliance. The Experian Ascend Intelligence Platform and award-winning PowerCurve® Collections solutions are also making AI-driven automated systems accessible to more lenders and collectors than ever before. Taking a closer look at Experian's offerings, we can focus on three particular areas: Industry-leading data sources Experian's data sources go well beyond the consumer credit database, which has information on over 245 million consumers. Clients can also benefit from alternative financial services data, rental payment data, modeled income estimates, information on collateral and skip tracing data. And real-time access to information from over 5,000 local exchange carriers, which can help you validate phone ownership and phone type.5 Tools for maximizing recovery rates Experian helps clients turn data into insights and decisions to determine the best next step. Some of Experian's offerings include: PriorityScore for CollectionsSM: Over 60 industry-specific debt recovery scores that can help you prioritize accounts based on the likelihood to pay or expected recovery amount.6 RecoveryScore 2.0: Helps you prioritize charged-off accounts based on collectability. TrueTrace™ and TrueTrace Live™: Find consumers based on real-time contact information. We've seen a 10 percent lift in RPC with clients who use Experian's locating tools, TrueTrace or TrueTrace Live. Collection Triggers℠: Sometimes, waiting is the best option. And with an account monitoring tool like Collection Triggers℠, you'll automatically get notified when it makes sense to reach out. RPC contact scores: Tools like Phone Number ID™ and Contact Monitor™ can track phone numbers, ownership and line type to determine how to contact consumers. Real-time data can also increase your RPC rates while limiting your risk. You can use these, and other, tools to prioritize collection efforts. Experian clients also use different types of scores that aren't always associated with collections to segment and prioritize their collection efforts, including bankruptcy and traditional credit-based scores. Custom models based on internal and external scores can also be beneficial, which Experian can help you build, improve and house. Prioritize collections activities with confidence Collections optimization comes down to making the right contact at the right time via the right channel. Equally important is making sure you're not running afoul of regulations by making the wrong contact. Experian's data standards and hygiene measures can help you: Identify consumers who require special handling Validate email addresses and identify work email addresses Get notified when a line type or phone ownership changes Append new contact information to a consumer's file Know when to reach out to consumers to update contact information and permissions Recommend the best way to reach consumers Automated tools can make these efforts easier and more accurate, leading to a better consumer experience that increases the customer's lifetime value and maximizes your recovery efforts. Learn more 1Consumer Financial Protection Bureau Issues Final Rule to Implement the Fair Debt Collection Practices Act, October 2020. 2Collections After Compliance, Experian August 2019 3"Experian 2022 Global Insights Report," Experian April 2022 4Consumer Financial Protection Bureau Issues Final Rule to Implement the Fair Debt Collection Practices Act, October 2020 5Phone Number ID with Contact Monitor, Experian, August 2020 6PriorityScore for Collections Product Sheet, Experian 2020