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Published: August 11, 2025 by joseph.rodriguez@experian.com

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What Is Credit Risk Management and What Are Today’s Best Practices?

Credit risk management best practices have been established and followed for years, but new technology and data sources offer lenders an opportunity to refine their credit risk management strategies.   What is credit risk management? Credit risk is the possibility that a borrower will not repay a debt as agreed. And credit risk management is the art and science of using risk mitigation tools to minimize losses while maximizing profits from lending activity.   Lenders can create credit underwriting criteria for each of their products and use risk-based pricing to alter the terms of a loan or line of credit based on the risk associated with the product and borrower. Credit portfolio management goes beyond originations and individual decisions to consider portfolios at large.   CASE STUDY: Atlas Credit worked with Experian to create a machine learning-powered model, optimize risk score cutoffs and automate their underwriting. The small-dollar lender nearly doubled its loan approval rates while reducing its losses by up to 20 percent. Why is credit risk management important? Continually managing credit risk matters because there's always a balancing act.   Tightening a credit box — using more restrictive underwriting criteria — might reduce credit losses. However, it can also decrease approval rates that would exclude borrowers who would have repaid as agreed. Expanding a credit box might increase approval rates but is only beneficial if the profit from good new loans exceeds credit losses.   Fraud is also on the rise and becoming more complex, making fraud management an important part of understanding risk. For instance, with synthetic identity fraud, fraudsters might “age an account" or make on-time payments before, “busting out” or maxing out a credit card and then abandoning the account.  If you look at payment activity alone, it might be hard to classify the loss as a fraud loss or credit loss.  Additionally, external economic forces and consumer behavior are constantly in flux. Financial institutions need effective consumer risk management and to adjust their strategies to limit losses. And they must dynamically adjust their underwriting criteria to account for these changes. You could be pushed off balance if you don't react in time. What does managing credit risk entail? Lenders have used the five C’s of credit to measure credit risk and make lending decisions for decades:  Character: The likelihood a borrower will repay the loan as agreed, often measured by analyzing their credit report and a credit risk score.   Capacity: The borrower's ability to pay, which lenders might measure by reviewing their outstanding debt, income, and debt-to-income ratio.   Capital: The borrower's commitment to the purchase, such as their down payment when buying a vehicle or home.   Collateral: The value of the collateral, such as a vehicle or home for an auto loan or mortgage.   Conditions: The external conditions that can impact a borrower's ability to afford payments, such as broader economic trends.  Credit risk management considers these within the context of a lender’s goals and its specific lending products. For example, capital and collateral aren't relevant for unsecured personal loans, which makes character and capacity the primary drivers of a decision.   Credit risk management best practices at origination Advances in analytics, computing power and real-time access to additional data sources are helping lenders better measure some of the C’s.   For example, credit risk scores can more precisely assess character for a lender's target market than generic risk scores. And open banking data allows lenders to more accurately understand a borrower's capacity by directly analyzing their cash flows.   With these advances in mind, leading lenders:  View underwriting as a dynamic process: Lenders have always had to respond to changing forces, and the pandemic highlighted the need to be nimble. Consider how you can use analytical insights to quickly adjust your strategies.   Test the latest credit risk modeling techniques: Artificial intelligence (AI) and machine learning (ML) techniques can improve credit risk model performance and drive automated credit risk decisioning. We've seen ML models consistently outperform traditional credit risk models by 10 to 15 percent.¹ Use multiple data sources: Alternative credit data* and consumer-permissioned data offer increased and real-time visibility into borrowers' creditworthiness. These additional data sources can also help fuel ML credit risk models.   Expand their lending universe: Alternative data can also help lenders more accurately assess the credit risk of the 49 million Americans who don't have a credit file or aren't scoreable by conventional models.² At the same time, they consciously remove biases from their decisions to increase financial inclusion.  READ: The Getting AI-driven decisioning right in financial services white paper explores trends, advantages, challenges and best practices for using AI in decisioning.   Experian helps lenders measure and manage credit risk Experian can trace its history of helping companies manage their credit risk back to 1803.³ Of course, a lot has changed since then, and today Experian is a leading provider of traditional credit data, alternative credit data and credit risk analytics.   For those who want to quickly benefit from the latest technological advancements, our Lift Premium™ credit risk model uses traditional and alternative data to score up to 96 percent of U.S. consumers — compared to the 81 percent that conventional models can score.4 Experian’s Ascend Platform and Ascend Intelligence Services™ can help lenders develop, deploy and monitor custom credit risk models to optimize their decisions.    With end-to-end platforms, our account and portfolio management services can help you limit risk, detect fraud, automate underwriting and identify opportunities to grow your business.   Learn more about Experian's approach to credit risk management ¹Experian (2020). Machine Learning Decisions in Milliseconds ²Oliver Wyman (2022). Financial Inclusion and Access to Credit ³Experian (2013). A Brief History of Experian 4Experian (2023). Lift Premium™ and Lift Plus™ *When we refer to “Alternative Credit Data," this refers to the use of alternative data and its appropriate use in consumer credit lending decisions, as regulated by the Fair Credit Reporting Act. Hence, the term “Expanded FCRA Data" may also apply and can be used interchangeably.

Jul 11,2023 by Laura Burrows

Experian’s 2023 Identity and Fraud Report

Experian’s eighth annual identity and fraud report found that consumers continue to express concerns with online security, and while businesses are concerned with fraud, only half fully understand its impact – a problem we previously explored in last year’s global fraud report. In our latest report, we explore today’s evolving fraud landscape and influence on identity, the consumer experience, and business strategies. We surveyed more than 2,000 U.S. consumers and 200 U.S. businesses about their concerns, priorities, and investments for our 2023 Identity and Fraud Report. This year’s report dives into: Consumer concerns around identity theft, credit card fraud, online privacy, and scams such as phishing.Business allocation to fraud management solutions across industries.Consumer expectations for both security and their experience.The benefits of a layered solution that leverages identity resolution, identity management, multifactor authentication solutions, and more. To identify and treat each fraud type appropriately, you need a layered approach that keeps up with ever-changing fraud and applies the right friction at the right time using identity verification solutions, real-time fraud risk alerts, and enterprise orchestration. This method can reduce fraud risks and help provide a more streamlined, unified experience for your consumers. To learn more about our findings and how to implement an effective solution, download Experian’s 2023 Identity and Fraud Report. Download the report

Jul 05,2023 by Guest Contributor

Customer Acquisition in Banking

In a changing economy, banks of all sizes are more budget conscious, leading many to pull back on their marketing spend for new customer acquisition. But by making strategic marketing moves now, banks can uncover new opportunities and drive profitable, long-term growth. So, how can you find, engage, and win over high-value customers? Know who’s in the market for credit To build an effective bank customer acquisition strategy, you’ll want to be proactive with your campaign planning. Let’s say you’ve already defined your customer profile and have insights into their interests, lifestyles, and demographics. With predictive metrics and advanced tools like trended data and propensity-to-open models, you can further refine your segmentation strategies by identifying individuals who are likely to be in the market for your product. This way, you can reach consumers at the right time and personalize offers to achieve higher open rates. Embrace the digital era With today’s consumers increasing their banking activities online, leveraging digital channels in your bank customer acquisition strategy is imperative. In addition to connecting with consumers through direct mail, consider reaching out to them through email, social media, or your mobile banking applications. This will not only help increase the visibility of the offer, but also allow consumers to receive and respond faster. Another way to enhance your banking strategies for growth while meeting consumer expectations for digital is by making it easier and more convenient for consumers to onboard. With an automated and data-driven credit decisioning solution, you can streamline steps that are traditionally manual and time-consuming, such as data collection and identity verification. By providing seamless customer acquisition in banking, you can accelerate your decision-making and increase the likelihood of conversion. Make the most of your marketing spend While customer acquisition in banking should remain a high priority, we understand that driving growth on a tight marketing budget can be challenging. That’s why we created a tip sheet outlining ways for banks and other lenders to enhance their customer acquisition processes while effectively managing costs. Some of the tips include: Going beyond conventional scoring methods. By leveraging an advanced customer acquisition solution, you can gain a holistic view of your prospective customers to enhance predictive performance and identify hidden growth opportunities. Focusing on high-potential customers. Pinpointing consumers who are actively seeking credit enables you to focus your offers and resources on those who are likely to respond, resulting in a greater return on marketing investment. Amplifying your credit offers. Re-presenting preapproved credit offers through the digital channels that consumers most frequent enables you to expand your campaign reach, increase response rates, and reduce direct mailing costs. View the tip sheet to learn how you can make the most of your marketing budget to acquire new customers and drive long-term growth. Access tip sheet

Jun 26,2023 by Theresa Nguyen

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Mar 01,2025 by Jon Mostajo, test user

Used Car Special Report: Millennials Maintain Lead in the Used Vehicle Market

With the National Automobile Dealers Association (NADA) Show set to kickoff later this week, it seemed fitting to explore how the shifting dynamics of the used vehicle market might impact dealers and buyers over the coming year. Shedding light on some of the registration and finance trends, as well as purchasing behaviors, can help dealers and manufacturers stay ahead of the curve. And just like that, the Special Report: Automotive Consumer Trends Report was born. As I was sifting through the data, one of the trends that stood out to me was the neck-and-neck race between Millennials and Gen X for supremacy in the used vehicle market. Five years ago, in 2019, Millennials were responsible for 33.3% of used retail registrations, followed by Gen X (29.5%) and Baby Boomers (26.8%). Since then, Baby Boomers have gradually fallen off, and Gen X continues to close the already minuscule gap. Through October 2024, Millennials accounted for 31.6%, while Gen X accounted for 30.4%. But trends can turn on a dime if the last year offers any indication. Over the last rolling 12 months (October 2023-October 2024), Gen X (31.4%) accounted for the majority of used vehicle registrations compared to Millennials (30.9%). Of course, the data is still close, and what 2025 holds is anyone’s guess, but understanding even the smallest changes in market share and consumer purchasing behaviors can help dealers and manufacturers adapt and navigate the road ahead. Although there are similarities between Millennials and Gen X, there are drastic differences, including motivations and preferences. Dealers and manufacturers should engage them on a generational level. What are they buying? Some of the data might not come as a surprise but it’s a good reminder that consumers are in different phases of life, meaning priorities change. Over the last rolling 12 months, Millennials over-indexed on used vans, accounting for more than one-third of registrations. Meanwhile, Gen X over-indexed on used trucks, making up nearly one-third of registrations, and Gen Z over-indexed on cars (accounting for 17.1% of used car registrations compared to 14.6% of overall used vehicle registrations). This isn’t surprising. Many Millennials have young families and may need extra space and functionality, while Gen Xers might prefer the versatility of the pickup truck—the ability to use it for work and personal use. On the other hand, Gen Zers are still early in their careers and gravitate towards the affordability and efficiency of smaller cars. Interestingly, although used electric vehicles only make up a small portion of used retail registrations (less than 1%), Millennials made up nearly 40% over the last rolling 12 months, followed by Gen X (32.2%) and Baby Boomers (15.8%). The market at a bird’s eye view Pulling back a bit on the used vehicle landscape, over the last rolling 12 months, CUVs/SUVs (38.9%) and cars (36.6%) accounted for the majority of used retail registrations. And nearly nine-in-ten used registrations were non-luxury vehicles. What’s more, ICE vehicles made up 88.5% of used retail registrations over the same period, while alternative-fuel vehicles (not including BEVs) made up 10.7% and electric vehicles made up 0.8%. At the finance level, we’re seeing the market shift ever so slightly. Since the beginning of the pandemic, one of the constant narratives in the industry has been the rising cost of owning a vehicle, both new and used. And while the average loan amount for a used non-luxury vehicle has gone up over the past five years, we’re seeing a gradual decline since 2022. In 2019, the average loan amount was $22,636 and spiked $29,983 in 2022. In 2024, the average loan amount reached $28,895. Much of the decline in average loan amounts can be attributed to the resurgence of new vehicle inventory, which has resulted in lower used values. With new leasing climbing over the past several quarters, we may see more late-model used inventory hit the market in the next few years, which will most certainly impact used financing. The used market moving forward Relying on historical data and trends can help dealers and manufacturers prepare and navigate the road ahead. Used vehicles will always fit the need for shoppers looking for their next vehicle; understanding some market trends will help ensure dealers and manufacturers can be at the forefront of helping those shoppers. For more information on the Special Report: Automotive Consumer Trends Report, visit Experian booth #627 at the NADA Show in New Orleans, January 23-26.

Jan 21,2025 by Kirsten Von Busch

Special Report: Inside the Used Vehicle Finance Market

The automotive industry is constantly changing. Shifting consumer demands and preferences, as well as dynamic economic factors, make the need for data-driven insights more important than ever. As we head into the National Automobile Dealers Association (NADA) Show this week, we wanted to explore some of the trends in the used vehicle market in our Special Report: State of the Automotive Finance Market Report. Packed with valuable insights and the latest trends, we’ll take a deep dive into the multi-faceted used vehicle market and better understand how consumers are financing used vehicles. 9+ model years grow Although late-model vehicles tend to represent much of the used vehicle finance market, we were surprised by the gradual growth of 9+ model year (MY) vehicles. In 2019, 9+MY vehicles accounted for 26.6% of the used vehicle sales. Since then, we’ve seen year-over-year growth, culminating with 9+MY vehicles making up a little more than 30% of used vehicle sales in 2024. Perhaps more interesting though, is who is financing these vehicles. Five years ago, prime and super prime borrowers represented 42.5% of 9+MY vehicles, however, in 2024, those consumers accounted for nearly 54% of 9+MY originations. Among the more popular 9+MY segments, CUVs and SUVs comprised 36.9% of sales in 2024, up from 35.2% in 2023, while cars went from 44.3% to 42.9% year-over-year and pickup trucks decreased from 15.9% to 15.6%. 2024 highlights by used vehicle age group To get a better sense of the overall used market, the segments were broken down into three age groups—9+MY, 4-8MY, and current +3MY—and to no surprise, the finance attributes vary widely. While we’ve seen the return of new vehicle inventory drive used vehicle values lower, it could be a sign that consumers are continuing to seek out affordable options that fit their lifestyle. In fact, the average loan amount for a 9+MY vehicle was $19,376 in 2024, compared to $24,198 for a vehicle between 4-8 years old and $32,381 for +3MY vehicle. Plus, more than 55% of 9+MY vehicles have monthly payments under $400. That’s not an insignificant number for people shopping with the monthly payment in mind. In 2024, the average monthly payment for a used vehicle that falls under current+3MY was $608. Meanwhile, 4-8MY vehicles came in at an average monthly payment of $498, and 9+MY vehicles had a $431 monthly payment. Taking a deeper dive into average loan amounts based on specific vehicle types—as of 2024, current +3MY cars came in at $28,721, followed by CUVs/SUVs ($31,589) and pickup trucks ($40,618). As for 4-8MY vehicles, cars came in with a loan amount of $22,013, CUVs/SUVs were at $23,133, and pickup trucks at $31,114. Used 9+MY cars had a loan amount of $19,506, CUVs/SUVs came in at $17,350, and pickup trucks at $22,369. With interest rates remaining top of mind for most consumers as we’ve seen them increase in recent years, understanding the growth from 2019-2024 can give a holistic picture of how the market has shifted over time. For instance, the average interest rate for a used current+3MY vehicle was 8.0% in 2019 and grew to 10.2% in 2024, the average rate for a 4-8MY vehicle went from 10.3% to 12.9%, and the average rate for a 9+MY vehicle increased from 11.4% to 13.8% in the same time frame. Looking ahead to the used vehicle market It’s important for automotive professionals to understand and leverage the data of the used market as it can provide valuable insights into trending consumer behavior and pricing patterns. While we don’t exactly know where the market will stand in a few years—adapting strategies based on historical data and anticipating shifts can help professionals better prepare for both challenges and opportunities in the future. As used vehicles remain a staple piece of the automotive industry, making informed decisions and optimizing inventory management will ensure agility as the market continues to shift. For more information, visit us at the Experian booth (#627) during the NADA Show in New Orleans from January 23-26.

Jan 21,2025 by Melinda Zabritski

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typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.