People-based marketing connects businesses with real people, helping them understand who their customers are and how to engage them in more meaningful ways.

According to Experian’s Automotive Market Trends Report: Q1 2022, new vehicle registrations were down 19% from the prior year—declining to 3.4 million. Used registrations went from 11.4 million to 9.9 million year-over-year, decreasing 13.2%.

With the pandemic waning, now is the time for financial institutions to take action on financial inclusion. Read on to learn more!