Tag: automotive
In the aftermath of Hurricane Florence, Experian is here to help. As a first line of defense against purchasing a flood-damaged vehicle, people can...
Trivia question: Millennials don’t purchase new vehicles. True or F...
When it comes to driving the automotive industry forward, Experian Automotive has a motto: “The right cars. The right customers. The right data to...
In our previous post, we talked about Experian’s 2018 Attribution Study. This study is a wide-ranging, dealer-focused sales-driven attribution study to answer the question...
There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...
When it comes to vehicle history reporting, there are many offerings on the table. Some are better known than others, but only one comes...
Data driven insights about your marketplace are critical to your success. For instance, data can be used to determine if your customers are loyal...
Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...
The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...
When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...
Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...
In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...
Benjamin Franklin famously said that nothing in life is certain except death and taxes. While that may be true, I think we can add...
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