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Published: March 1, 2025 by Jon Mostajo, test user

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Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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With Consumers Focusing on Used Vehicles in Q2 2022, Credit Unions Grab Market Share

Consumers are shifting to used vehicles over new, with a higher percentage of consumers financing used. The move comes as the industry continues to grapple with inventory shortages, driving vehicle values higher. The trend was seen across all credit score bands, with prime consumers choosing used vehicles 63.59% percent of the time in Q2 2022, up from 61.02% in Q2 2021, and subprime consumers opting for used vehicles 89.29% of the time up from 86.28%, in the same time frame. The shift back to used vehicles comes as consumers are having to pay significantly more, as inventory shortages keep pushing vehicle values higher. However, this also means consumers are getting more for their trade-ins, which can help offset the cost of their next vehicle. In Q2 2022, the average new vehicle loan amount was $40,290, an increase from $35,587 during the same time frame last year. The average used vehicle loan amount saw an even more significant increase, reaching $28,534 in Q2 2022, up from $24,047 in Q2 2021. These increases naturally led to higher average monthly payments. The average new vehicle monthly payment increased $85 year-over-year to reach $667, while the average used vehicle monthly payment increased $75 year-over-year, clocking in at $515. Credit unions reach highest total market share in five years With the increase in used vehicle loans, credit unions grew market share in both new and used vehicle financing. In fact, in Q2 2022, credit unions reached their highest total market share in the last five years, at 25.81%. Breaking down the data further, credit unions grew from 11.15% in Q2 2021 to 21.35% in Q2 2022 across all new financing. Credit unions came in third to banks and captives, though there were notable decreases in market share for both those lenders. Captives decreased from 56.2% in Q2 2021 to 46.14% in Q2 2022, while banks went from 27.25% to 25.94% in the same time frame. On the used side of financing, credit unions saw even more significant gains, with used vehicle finance market share reaching 28.62% in the second quarter of 2022 up from 23.49% in Q2 2021. This brings credit unions to just below banks, which held 29.19% in Q2 2022, a drop from 32.5% in Q2 2021. The only other lenders to gain market share this quarter were finance companies, which grew from 16.44% to 17.18% year-over-year. Understand trends such as these can help lenders and dealers be equipped to make the most strategic decisions as they continue to navigate the uncertain market. To learn more about lender market share and other automotive finance trends, watch the entire State of the Automotive Finance Market: Q2 2022 presentation on demand.

Aug 25,2022 by Melinda Zabritski

Credit Unions: How to Accelerate Growth with Digital Prequalification

Rapid improvements in technology and the rise in online activity are driving higher consumer expectations for fast and frictionless digital experiences. And yet, only 50% of credit unions are executing on a digital strategy compared to 79% of banks.1 What can credit unions do to stand out from the competition and keep up with increasing consumer demands? 23% of consumers say their expectations for the digital experience have only somewhat or not at all been met.2 The answer lies in digital prequalification. With a frictionless digital prequalification solution, members can prequalify themselves online in real time before starting the formal application process. This puts members in the driver’s seat, allowing them to see their eligibility for credit offers and choose whether they’d like to proceed with the application. By delivering immediate feedback and offers to members online, credit unions can increase response rates, improve digital engagement and enhance the prequalification experience. Case Study: Achieving growth through a seamless digital prequalification experience Gather Federal Credit Union is the largest neighbor-island credit union in Hawaii, providing financial products and services to more than 35,000 members. Wanting to grow more loans while providing members with a seamless and efficient online experience, the credit union looked for a comprehensive solution that could improve their decisioning and enhance their prequalification strategy. They partnered with Experian and Rate Reset to implement a frictionless digital experience that enables members to opt-in for prequalified offers. Leveraging the power of Experian’s PowerCurve® and Rate Reset’s The ButtonTM, Gather had flexible access to consumer data, attributes and scores, allowing them to verify user identities and match members with loan products before their application formally went through the credit underwriting process. By gaining a better understanding of which credit options they prequalified for, members were able to opt-in instantly, creating a faster, more personalized digital prequalification experience. Within three weeks of implementation, Gather booked over $600,000 in new personal loans and credit cards. Additionally, of all the applicants that passed the credit union’s credit prequalification criteria, 54% accepted their offer and received a loan. “With a few clicks, members and non-members alike can instantly prequalify themselves for a loan. We’re extremely pleased with this offering, which has enabled us to extend our reach and grow the Gather community,” said Justin Ganaden, Executive Vice President, Gather Federal Credit Union. Read the full case study to learn more about how Experian can help grow your business with a frictionless digital prequalification experience. Download the full case study 1 https://www.big-fintech.com/Media/BIG-News/ArticleID/779/New-Digital-Banking-Platform Digital Transformation Revolution – Is it Leaving Credit Unions Behind? 2 2022 Global Insights Report, Experian, 2022.

Aug 22,2022 by Theresa Nguyen

The Future of Fraud: Caught in a Bad Romance (Scam)

Reports of romance scams have spiked in the past two years, partly due to the rise in popularity of online dating and social apps while Americans were isolated at home. With more consumers looking for love online, fraudsters have jumped on the chance to build intimate, trusted relationships without the immediate pressure to meet in person. And these shams seemingly paid off: from January 1 to July 31, 2021, the Federal Bureau of Investigation (FBI) Internet Crime Complaint Center received over 1,800 complaints related to an online romance scam, resulting in losses of approximately $133 million. These romance scams carry financial and security risks that impact both the targets of the fraud and the businesses with which they interact. Experian predicts that romance scams will continue to rise in 2022, leaving consumers and businesses vulnerable to attacks and theft. What is a romance scam? According to the FBI, a romance scam occurs when “a criminal adopts a fake online identity to gain a victim's affection and trust." Typically, fraudsters seek out their marks in dating or socializing settings, such as online apps, and strive to build intimacy and trust as quickly as possible. To avoid suspicion, they may claim that they travel frequently for work or give other excuses about why they can't meet in person. Their attentions are in the context of love and dating, so it's not uncommon for romance scammers to offer marriage proposals or other commitments to intensify the relationship, but the whole point of this fraud is to get their targets to send money. Sometimes fraudsters simply ask for a “loan" to cover medical expenses, an unforeseen shortfall or even travel costs to see the victim in person. Other times, they might ask for gifts or gift cards. Requests for money ­– whether through direct deposit, gift cards or credit card payments – are all red flags. Increasingly, romance scammers have tried to lure people into investment deals, including cryptocurrency. Romance scams predate the internet by centuries, but the emergence of digital technologies has made them easier to accomplish – and easier to get away with, too. Romance scams are increasing In 2020, there were around 44 million users of online dating services in the United States and this increased to 49 million users in 2021, according to Statista Research Department. By 2022, two years into the COVID-19 pandemic, that number jumped to more than 50 million, and it's projected to rise to 53.3 million by 2025. More users mean more potential targets. According to the Federal Trade Commission (FTC), romance scams hit a record high in 2021, with consumers reporting $547 million in losses that year ­– up 80 percent from 2020. The median individual loss reported to the FTC from romance scams was $2,400. With the help of modern technologies, romance scammers have added new tactics to their grift. For example, in addition to usual requests for money, a target might be asked to participate in bogus investment schemes involving cryptocurrency. In these cases, the median loss was $10,000. According to the FTC, romance scammers have conned Americans out of an estimated $1.3 billion over the past five years. Worryingly, romance scams also present a serious data risk. Damage could spread beyond financial losses into even more hazardous territory if the scammer can gain access to a target's personally identifiable information (PII) or financial data. In these cases, fraudsters might engage in identity theft to create new accounts or take over existing ones. Breaking up with romance scammers Businesses may not be susceptible to the lure of love, but they're still vulnerable when it comes to the fallout from romance scams. Companies must ensure they have a layered solution that seamlessly recognizes returning customers, while monitoring for indicators that the user presenting an identity is not actually the owner of that identity. Some warning signs include logins from a new IP address nowhere near the user's registered physical address; unusual types or frequencies of transactions; and the addition of a suspicious new authorized user to a credit card account. Businesses also have access to fraud prevention help. Using vast data resources, decades of identity and credit risk management, consumer-permissioned data and industry-leading analytics, Experian enables businesses to detect and prevent fraud by identifying credible customers. This empowers businesses to apply the appropriate amount of friction to each interaction to protect their customers, their data and themselves. To learn more about how Experian is assisting businesses with their fraud prevention efforts, visit us or request a call. And keep an eye out for additional in-depth explorations of our Future of Fraud Forecast. Future of Fraud Forecast Fraud Prevention

Aug 18,2022 by Guest Contributor