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It’s time for organizations to harness the power artificial intelligence (AI) can bring to digital identity management – quickly and accurately identifying consumers throughout the lifecycle. The rise in crime The acceleration to digital platforms created a perfect storm of new opportunities for fraudsters. Synthetic identity fraud, stimulus-related fraud, and other types of cybercrime have seen huge upticks within the past year and a half. In fact, the Federal Trade Commission revealed that consumers reported over 360,000 complaints, resulting in more than $580 million in COVID-19-related fraud losses as of October 2021. To protect both themselves and consumers, businesses — especially lenders — will have to find and incorporate new strategies to identify customers, deter fraudsters and mitigate cybercrime. The benefits of AI for digital identity In our latest e-book, we explore the impacts of AI on organizations’ digital identity strategies, including: How changing consumer expectations increased the need for speed The challenges associated with both AI and digital identities The path forward for digital identity and AI How to develop the right strategy Building a solution It’s clear that current digital identity and fraud prevention tools are not enough to stop cybercriminals. To stay ahead of fraudsters and keep consumers happy, businesses need to look to new technologies — ones that can intake and compute large data sets in near-real time for better and faster decisions throughout the customer lifecycle. By using AI, businesses will enjoy a fast and consistent decisioning system that automatically routes questionable identities to additional authentication steps, allowing employees to focus on the riskiest cases and maximizing efficiency. Read our latest e-book to dive into the ways artificial intelligence and digital identity interact, and the benefits a clear identity strategy can have for the entire user journey. Download the e-book

Generation Z has money on their minds, and as their appetite for personal finance grows, financial institutions better be ready. Accounting for 40% of all U.S. consumers, Gen Z is comprised of digital natives with little to no memory of the world as it existed before smartphones, social media and the internet. Aside from growing up in a tech-saturated world, Gen Zers are also socially conscious and determined to take control of their financial futures. According to Credit Union Times, Gen Zers wield a purchasing power of more than $143 billion, which is projected to increase by more than 70% in the next five years. What do these insights mean for financial institutions? As the newest and soon-to-be largest cohort of consumers, Gen Zers represent an enormous opportunity for growth. While establishing a relationship with Gen Z now is key to creating lifelong customers, the same approaches used to capture previous generations may not be as effective with this younger cohort. To successfully reach and acquire Gen Z consumers, financial institutions must recognize their unique needs, preferences and experiences. Here are some key trends and preferences to consider: They live and breathe social media. According to Mintel, 99% of Gen Z adults and teens are active social media users. Despite this percentage of Gen Zers on social media, credit card issuers spent 94% of their media budget on direct mail from January 2019 to May 2021. This highlights the need for financial institutions to recognize social media as a powerful and necessary marketing vehicle. As a fast-growing consumer group with massive spending power, Gen Z makes for valuable customers, but are being missed by current marketing strategies. While direct mail is popular among millennials, financial institutions must recognize Gen Z’s preference for social media and pivot themselves to effectively reach them. By leveraging both social media and direct mail, financial institutions can dramatically increase their reach and acquire a wider pool of consumers. They want to be financially literate. Concepts like budgeting, investing and credit building can seem daunting to Gen Zers, especially if they lack the proper guidance and resources to get started. According to a NerdWallet survey, 41% of Gen Zers feel anxious about their personal finances, while 40% feel nervous and confused. To add onto their worries, older Gen Z members may have witnessed their parents struggle financially during the Great Recession or have seen millennials burdened with student loan debt. For fear of facing the same challenges as their predecessors, Gen Zers have shown great interest in taking control of their financial lives and becoming financially literate. In response to this desire for financial education, many banks and credit card issuers have taken an educational approach in their marketing by using infographics and ‘how-to’ guides to teach Gen Z about the basics of personal finance. Offering educational resources not only gives Gen Zers the confidence to make financial decisions, but it gives financial institutions the opportunity to build an early connection with this consumer group. Many banks and credit card issuers are also positioning themselves as companies Gen Zers can “grow with.” By not limiting their products to a specific life stage, these financial institutions seek to grow alongside the consumer so that they remain loyal customers even when their needs and lifestyles change. They care about what brands stand for. According to Mintel Trend Buydeology, Gen Z consumers are passionate about the causes close to their hearts and are more likely than other generation to pay a higher price for brands that support the causes they care about. With this in mind, financial institutions must prove they are authentic, socially responsible and committed to serving their communities. To resonate with Gen Z consumers and align with their preferences, financial institutions should educate themselves about social issues, take part in meaningful discussions both on and offline, and develop innovative strategies to drive real impact and change. Ready to win over Gen Z? Financial institutions have a massive opportunity to build lasting relationships with Gen Z consumers and having a pulse on what this fast-growing segment wants is a must. To learn more, check out our efforts to help marginalized and underserved communities or join our upcoming webinar on November 3, 2021. Learn more Register for webinar

You can’t open an automotive magazine or listen to a podcast without some sort of reference to electric vehicles (EVs). As the industry looks to move toward more sustainable fuels, EVs are making quite a splash. But how does that hype compare with the numbers? In Experian’s Automotive Market Trends Review: Q2 2021, we looked at the data to better understand EV and internal combustion engine (ICE) registration trends. EV registration sees significant growth Through the first half of 2021, electric vehicles comprise just 0.43% of all of vehicles in operation. But that small number has seen significant growth year-over-year. From January – June 2021, EVs made up 2.4% of all new vehicle registrations—which is 117.4% growth year-over-year. While it will come as no surprise to anyone that Tesla was the dominant brand of all registered EVs, what may be surprising is that its share is decreasing. Through Q2 2020, Tesla held 79.5% of EV registrations, but that has dropped to 66.3% a year later. The difference is due to gains by brands like Chevrolet, which grew from 8.3% to 9.6% year-over-year, along with growth from Ford (5.2%), Nissan (3.9%) and Audi (3.3%). With numerous brands promising new EV models in the coming years, market share will be an interesting trend to monitor. ICE registration trends Despite significant growth in the EV market, the reality is, ICEs still made up 97.63% of new vehicle registrations in Q2 2021 and will continue to take up the lion’s share for some time, even as more EV models are introduced. Taking a closer look at the data, we see that Toyota makes up the largest share of new vehicle registrations through the second quarter, making up 13.8% of new vehicle registrations, followed by Ford (11.2%) and Chevrolet (10.5%). Crossover vehicles (CUVs) and SUVs continue to be the most popular vehicle segment, growing from 49.5% in Q2 2020 to 53.4% in Q2 2021. The other two most popular segments, sedans and pickups, saw year-over-year decreases. Sedans decreased from 19.4% of new vehicles registered in Q2 2020 to 18.5% in Q2 2021, while trucks declined from 19.9% to 17.3% in the same time frame. Understanding audiences to market more effectively Since EVs will remain a small percent of the mix, it's even more important to understand what's unique about the consumers who are inclined to purchase them. Leveraging data-based solutions that help identify propensities toward specific vehicle types, such as EVs, can help marketers create messaging that resonates with these consumers, ultimately resulting in a higher return on ad spend. To learn more about EV and other vehicle registration trends watch the full Automotive Market Trends Review: Q2 2021 webinar.


