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Getting customers to respond to your credit offers can be difficult. With the advent of artificial intelligence (AI) and machine learning (ML), optimizing credit prescreen campaigns has never been easier or more efficient. In this post, we'll explore the basics of prescreen and how AI and ML can enhance your strategy. What is prescreen? Prescreen involves evaluating potential customers to determine their eligibility for credit offers. This process takes place without the consumer’s knowledge and without any negative impact on their credit score. Why optimize your prescreen strategy? In today's financial landscape, having an optimized prescreen strategy is crucial. Some reasons include: Increased competition: Financial institutions face stiff competition in acquiring new customers. An optimized prescreen strategy helps you stand out by targeting the right individuals with tailored offers, increasing the chances of conversion. Customer expectations: Modern customers expect personalized and relevant offers. An effective prescreen strategy ensures that your offers resonate with the specific needs and preferences of potential customers. Strict budgets: Organizations today are faced with a limited marketing budget. By determining the right consumers for your offers, you can minimize prescreen costs and maximize the ROI of your campaigns. Regulatory compliance: Compliance with regulations such as the Fair Credit Reporting Act (FCRA) is essential. An optimized prescreen strategy helps you stay compliant by ensuring that only eligible individuals are targeted for credit offers. Financial inclusion: 49 million American adults don’t have conventional credit scores. An optimized prescreen strategy allows you to send offers to creditworthy consumers who you may have missed due to a lack of traditional credit history. How AI and ML can enhance your strategy AI and ML can revolutionize your prescreen strategy by offering advanced analytics and custom response modeling capabilities. AI-driven data analytics AI analytics allow financial institutions to analyze vast amounts of data quickly and accurately. This enables you to identify patterns and trends that may not be apparent through traditional analysis. By leveraging data-centric AI, you can gain deeper insights into customer behavior and preferences, allowing for more precise targeting and increased response rates. LEARN MORE: Explore the benefits of AI for credit unions. Custom response modeling Custom response models enable you to better identify individuals who fall within your credit criteria and are more likely to respond to your credit offers. These models consider various factors such as credit history, spending habits, and demographic information to predict future behavior. By incorporating custom response models into your prescreen strategy, you can select the best consumers to engage, including those you may have previously overlooked. LEARN MORE: AI can be leveraged for numerous business needs. Learn about generative AI fraud detection. Get started today Incorporating AI and ML into your prescreen campaigns can significantly enhance their effectiveness and efficiency. By leveraging Experian's Ascend Intelligence Services™ Target, you can better target potential customers and maximize your marketing spend. Our optimized prescreen solution leverages: Full-file credit bureau data on over 245 million consumers and over 2,100 industry-leading credit attributes. Exclusive access to the industry's largest alternative datasets from nontraditional lenders, rental data inputs, full-file public records, and more. 24 months of trended data showing payment patterns over time and over 2,000 attributes that help determine your next best action. When it comes to compliance, Experian leverages decades of regulatory experience to provide the documentation needed to explain lending practices to regulators. We use patent-pending ML explainability to understand what contributed most to a decision and generate adverse action codes directly from the model. For more insights into Ascend Intelligence Services Target, view our infographic or contact us at 855 339 3990. View infographic This article includes content created by an AI language model and is intended to provide general information.

This series will dive into our monthly State of the Economy report, providing a snapshot of the top monthly economic and credit data for those in financial services to proactively shape their business strategies. While much of the economic data released this month remained steady, including continued downward progress in inflation and resilience in inflation-adjusted spending, June was a pivotal month for the labor market. With downward revisions to job creation over the past few months to an up-tick in unemployment, the potential for a sooner-than-expected rate cut increased. Data highlights from this month’s report include: While above economists’ expectations in June, job creation was 111,000 jobs shy of what was recorded in April and May, signaling some slowdown in the labor market. Inflation-adjusted spending and incomes increased in May, by 0.3% and 0.5%, respectively. Inflation eased more than economists expected, with annual headline inflation cooling from 3.3% to 3.0%. Check out our report for a deep dive into the rest of this month’s data, including the latest trends in job openings, new business survival rates, and bankcard delinquency rates. Download July's report To have a holistic view of our current environment, it’s important to view the economy from different angles and through different lenses. Watch our experts discuss the latest economic and credit trends in the next macroeconomic forecasting webinar and listen to our latest Econ to Action podcast. For more economic trends and market insights, visit Experian Edge.

For car dealers, the holy grail isn't a flashy sports car or a top-selling SUV. It's a simple whisper: "I'm thinking about getting a new car." Imagine if you could hear that murmur from every potential customer walking through your doors, online, or even driving down the street. That's the power of knowing who's in the market for a new car, and it's a game-changer for dealerships. Go beyond the cookie and website tracking and leverage the power of psychographic data and predictive analytics to know who is coming into the market in the next 30, 60, 90 days with the Experian Marketing Engine’s Affinity AutoAudiences. Boost Efficiency and ROI: Targeted Sales: No more shotgun blasts of marketing campaigns! Precisely target consumers considering a new car with personalized offers and incentives. Imagine tailoring financing proposals based on their budget and desired features, not guesswork. Inventory Optimization: Say goodbye to dusty lots filled with unsold models. Knowing market trends and individual preferences allows you to stock in-demand vehicles, maximizing sales and minimizing depreciation costs. Streamlined Sales Process: When a customer walks in already open to buying, the entire process becomes smoother. Focus on addressing their specific needs and preferences, leading to quicker deals and happier customers. Build Stronger Customer Relationships: Proactive Engagement: Instead of waiting for leads, reach out at the perfect moment. A friendly call or email during their research phase demonstrates attentiveness and builds trust, setting you apart from the competition. Personalized Recommendations: Forget one-size-fits-all pitches. Recommend models based on their lifestyle, budget, and driving habits. This shows genuine interest and builds rapport, increasing the likelihood of conversion. Enhanced Customer Experience: Cater to their specific needs before they even step onto the lot. Offer virtual test drives, online financing options, and even home delivery – all tailored to their preferences. This level of personalized service fosters loyalty and repeat business. Leverage the Power of Data: Knowing when a consumer is in the market for a new car isn't just about a head start, it's about building trust, offering convenience, and tailoring the entire experience to their needs. In a competitive market, this inside knowledge is the key to unlocking increased sales, stronger customer relationships, and ultimately, a thriving dealership. So, what are you waiting for? Start listening and turn those whispers into deals! Or


