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When a cybersecurity incident occurs, will your organization’s data breach response contribute to customer retention or undermine it? Multiple studies and surveys illustrate that how well a company supports consumers in the wake of a security event directly affects customers’ perceptions of and loyalty to the breached company. Consumers expect companies to help them manage the potential and real fallout of a data breach. Failing to do so can increase post-breach churn, whereas successfully helping consumers can equate to greater retention. In particular, offering monitoring services to customers affected by a cybersecurity incident could make the difference between retaining those customers and their good will, or losing them to the competition. Consumer impact Research by Experian Data Breach Resolution and our partners reveals how data breaches affect consumers: 76 percent of consumers who’ve experienced a data breach cite stress as the primary consequence. 39 percent cite the time they had to spend resolving problems caused by the breach as the worst consequence. Nearly half of those affected by a data breach feel it will put their identities at risk for years to come. Consumers want companies to step up after a breach and provide identity theft protection (63 percent), credit monitoring (58 percent) and even compensation in the form of cash, products or services (67 percent). Four out of every five consumers who received a data breach notification continued to do business with the company through which their information was compromised, but they didn’t necessarily stay because they were satisfied. Just 45 percent of consumers say they continued doing business with the company because they were happy with the way the company resolved the data breach. Instead, 67 percent said they stayed because going elsewhere was just too difficult, and 61 percent thought moving their business wouldn’t give them access to any greater security since data breaches are unavoidable. If you provide it… Even more compelling for the case in favor of offering post-breach monitoring services to affected consumers is this statistic from our research: Nearly three quarters (72 percent) of breached consumers take action after being notified of a breach, including updating their anti-virus software and reviewing online account activity or security policies. Twenty-nine percent accepted offers of free identity protection services. Consumers are increasingly aware that being caught up in a data breach can increase their risk of experiencing identity theft, either immediately following the event or in the future. They are willing to take steps to protect themselves, and they want breached companies to help them. Providing post-breach monitoring services can help protect consumers from the possibility of identity theft related to the breach, and help protect companies from the loss of business that can result when customers feel the organization hasn’t done enough to aid them. Learn more about our Data Breach services

The economic expansion just passed the eight-year mark, and consumer credit defaults across mortgages, bankcards and auto loans are at pre–financial crisis levels. More specifically: The first-mortgage default rate dropped 4 basis points from May to 0.60%. The bankcard default rate experienced its first drop in 9 months, with a decrease of 4 basis points bringing it to 3.49%. Auto loan defaults decreased 3 basis points from the previous month to 0.82%. With inflation at 1% to 2%, debt service levels close to record lows, and disposable income increasing and supporting spending growth, consumers are in good financial shape nationally. Lenders should take this opportunity to review and adjust their acquisition strategies accordingly. Can your originations platform capitalize on this?

Create a better consumer experience during the debt collection process When most people think about debt collection, unpleasant images may come to mind, like relentless phone calls or collections notices. Whatever the case may be, the collections process often ends in a less than desirable experience for consumers. And, quite frankly, it needs to change. Steve Platt, Experian’s Group President of Decision Analytics, recently spoke with American Banker regarding how banks and other financial institutions can create a better consumer experience during the debt collection process. While balancing consumer needs and managing rising delinquencies can be a complex challenge, Steve conveyed that the technology and analytics exist to simplify the process. As an industry, we’re at a point where customer acquisition costs far exceed the costs to nurture existing customers through the entire life-cycle – from application to repayment. So, suffice to say, lenders need to rethink how they engage and communicate with their customers. Technology to the rescue Luckily, we live in an era where troves and troves of data are made available every day. We just need to help lenders leverage it to its fullest extent. For example, the right data and technology can help answer questions, such as: What’s the most effective communication channel to reach a customer? When should you contact them? How often? There isn’t a one-size-fits-all approach to debt collection. Each customer is different. Each has their own unique situation. Effective debt collection is about knowing the difference between a customer who has simply forgotten to pay and those who may be struggling financially, and communicating with them accordingly. Go digital Part of knowing how to engage consumers is also understanding we live in a digital world. We perform many of our daily tasks through our mobile devices, desktops or tablets. So, it would make sense for lenders to help their customers manage their past-due accounts virtually. Imagine being able to negotiate payment dates and terms from the privacy of your own home. It just so happens that technology can make this a reality. At the end of the day, the customer needs to be at the heart of the collections strategy. Each customer needs to be communicated with on a case-by-case basis depending on their unique circumstances. The resources exist to make customers feel like individuals, rather than numbers in a spreadsheet. And the lenders that appeal to the customer’s experience will see lower charge-offs and higher customer retention.


