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  For car dealers, the holy grail isn't a flashy sports car or a top-selling SUV. It's a simple whisper: "I'm thinking about getting a new car." Imagine if you could hear that murmur from every potential customer walking through your doors, online, or even driving down the street. That's the power of knowing who's in the market for a new car, and it's a game-changer for dealerships. Go beyond the cookie and website tracking and leverage the power of psychographic data and predictive analytics to know who is coming into the market in the next 30, 60, 90 days with the Experian Marketing Engine’s Affinity AutoAudiences. Boost Efficiency and ROI: Targeted Sales: No more shotgun blasts of marketing campaigns! Precisely target consumers considering a new car with personalized offers and incentives. Imagine tailoring financing proposals based on their budget and desired features, not guesswork. Inventory Optimization: Say goodbye to dusty lots filled with unsold models. Knowing market trends and individual preferences allows you to stock in-demand vehicles, maximizing sales and minimizing depreciation costs. Streamlined Sales Process: When a customer walks in already open to buying, the entire process becomes smoother. Focus on addressing their specific needs and preferences, leading to quicker deals and happier customers. Build Stronger Customer Relationships: Proactive Engagement: Instead of waiting for leads, reach out at the perfect moment. A friendly call or email during their research phase demonstrates attentiveness and builds trust, setting you apart from the competition. Personalized Recommendations: Forget one-size-fits-all pitches. Recommend models based on their lifestyle, budget, and driving habits. This shows genuine interest and builds rapport, increasing the likelihood of conversion. Enhanced Customer Experience: Cater to their specific needs before they even step onto the lot. Offer virtual test drives, online financing options, and even home delivery – all tailored to their preferences. This level of personalized service fosters loyalty and repeat business. Leverage the Power of Data: Knowing when a consumer is in the market for a new car isn't just about a head start, it's about building trust, offering convenience, and tailoring the entire experience to their needs. In a competitive market, this inside knowledge is the key to unlocking increased sales, stronger customer relationships, and ultimately, a thriving dealership. So, what are you waiting for? Start listening and turn those whispers into deals! Or

With rising consumer debt and an increasing number of consumers defaulting on loans, effective debt recovery strategies have never been more critical. Skip-tracing is the first-step in effective debt collection. This essential practice helps locate individuals who have become difficult to find, ensuring that you can recover outstanding debts efficiently. In this blog post, we'll explore skip-tracing best practices, offering valuable insights and practical tips and tools. Understanding and implementing these collection strategies can enhance your debt recovery efforts, improve overall efficiency, and increase your recovery rates. Understanding the importance of skip-tracing Skip-tracing is the process of locating individuals who have moved or otherwise become difficult to find. This technique is particularly important for financial institutions and debt collectors, enabling them to contact debtors and recover outstanding payments. Given the high stakes involved, mastering skip-tracing best practices is crucial for ensuring successful debt recovery. How to create an effective skip-tracing strategy 1. Use comprehensive skip-tracing data sources One of the foundational elements of an effective skip-tracing strategy is the use of comprehensive skip-tracing data sources. You can gather valuable information about a debtor's whereabouts by leveraging multiple databases, including public records, credit reports, and alternative data sources. The more data sources you utilize, the better chance of making right-party contact. 2. Prioritize data privacy While skip-tracing is essential for debt recovery, it's crucial to prioritize data privacy. Always adhere to the latest consumer contact debt collection regulations. This protects the individual's privacy and safeguards your organization from potential legal issues. 3. Stay updated with regulatory changes The regulatory landscape for debt collection and contacting consumers is constantly evolving. Staying updated with the latest changes ensures that your skip-tracing practices remain compliant with the law. Regularly review industry regulations, obtain proper consent from consumers and adjust your strategies accordingly. 4. Train your team Skip-tracing requires specialized skills and knowledge. Investing in regular training for your team ensures that they are equipped with the latest techniques and best practices. Offer workshops, webinars, and certification programs to keep your team up to date and improve their effectiveness. 5. Utilize skip-tracing software Skip-tracing software can significantly streamline the process and improve accuracy. Look for software solutions that offer comprehensive data integration, advanced search capabilities, and user-friendly interfaces. Implementing the right software can save time and resources while increasing right-party contact. 6. Monitor and evaluate performance Regularly monitoring and evaluating the performance of your skip-tracing efforts is essential for continuous improvement. Track key metrics such as right-party contact rates, time taken to locate individuals, contact method and cost. Use this data to identify areas for improvement and adjust your strategies accordingly. 7. Adapt to changing circumstances The world of debt management is dynamic, and circumstances can change rapidly. Be prepared to adapt your skip-tracing strategies to evolving situations. Whether it's changes in debtor behavior, new technology, or shifts in the regulatory landscape, staying flexible ensures that your skip-tracing efforts remain effective. Why choose Experian® for skip-tracing solutions Skip-tracing is a critical tool for financial institutions and debt collectors, enabling them to locate individuals and recover outstanding debts efficiently. Understanding and implementing collection best practices can improve your efforts and overall success rates. As a global leader in data and analytics, we offer extensive expertise and cutting-edge skip-tracing tools tailored to meet your unique needs.  Comprehensive data integration: Our skip-tracing tools integrate data from multiple sources, including credit reports, alternative data, public records, and proprietary databases. This comprehensive approach ensures that you have access to accurate and up-to-date information, improving right-party contact. Recent and reliable data: While many data providers rely on static or stale data, our skip-tracing data is frequently updated, so you can avoid inaccurate, outdated information. More than 1.3 billion updates are made per month, including new phone numbers, new addresses, new employment, payment history, and more. Advanced technology: Our skip-tracing solutions leverage advanced technology, including AI and ML, to analyze data quickly and accurately. Our state-of-the-art algorithms identify patterns and connections to help you locate individuals more efficiently. Commitment to data privacy: We prioritize data privacy and adhere to the highest ethical standards. Our skip-tracing solutions are designed to protect personal information while ensuring compliance with industry regulations. You can trust us to handle data responsibly and ethically. Ready to take your skip-tracing efforts to the next level? Learn more Access white paper

Open banking has been leveraged for years in the U.S. The anticipated U.S. regulation under section 1033 of the Dodd-Frank Act, combined with the desire to expand lending universes, has increased interest and urgency among financial institutions to incorporate open banking flows into their workstreams.  With technological improvements, increased data availability, and increasing consumer awareness around the benefits of data value exchange, financial service providers can use consumer-permissioned data to gain new insights. For example, access to bank account transactional data, permissioned appropriately, provides important attributes into risk, spend and income behaviors, and financial health, while equipping institutions with intelligence they can harness to help meet various business objectives.  Current state of open banking Open Banking use cases are extensive and will continue to expand as access to permissioned data becomes more common. Second chance underwriting, where a lender retrieves additional insights to potentially reverse the primary declination, is the most prevalent use case in the market today.  Where a consumer may have limited or no credit history, this application of cashflow attributes and scores in a decisioning flow can help many consumers access financial services where they cannot be fully underwritten on credit data alone.  And it is not just consumer behavior and willingness to permission their data that will accelerate open banking in financial services. The technology enabling access, security, standardization, and categorization is equally critical. New and existing players across the ecosystem are rolling out new solutions to drive results for financial institutions.  The benefits of open banking are vast as highlighted recently by Craig Focardi, Principal Analyst at Celent: “The final adoption of the CFPB’s proposed rule under Section 1033 will accelerate open banking in the US,” said Focardi. “Although open banking is operating effectively under existing consumer protection/privacy and related laws and regulations, this modern opening banking rule will enhance consumer control over their data for privacy and security, help consumers better manage their finances, and help them find the best products and banking relationships. For financial institutions, it will level the competitive playing field for smaller financial institutions, increase competition for customer relationships, and incentivize all financial institutions to invest in technology, data, and analytics to adopt open banking more quickly.” Despite the wealth of information that open banking can offer, institutions are at varying stages of maturity when it comes to using this data in production, with fintechs and challenger banks leading the way. However, most banks are researching and planning to take advantage of the insights unlocked through open banking – particularly cashflow data.  But why is there not wider adoption when this ‘new’ data can offer such rich and actionable insights?  The answer varies, but it is top of mind for risk officers, analysts and marketers. Some financial institutions are worried about application drop-off as consumers move through a data consent journey. Others are taking a wait-and-see approach as they are concerned about incorporating open banking flows only to see regulation upend the application of permissioned data.   Regardless of readiness, most organizations are in various stages of testing new permissioned data sources to understand the implications. Experian has helped many financial institutions understand the power of consumer-permissioned data through analytics and specific tests leveraging client transactional data and our cashflow models. On aggregate, we see cashflow data perform well on its own in determining a consumer’s likelihood of going 60 days past due over 12 months; however, it is best used in combination with traditional and alternative credit data to achieve optimal performance of underwriting models.   But what about consent? Will consumers be open to permissioning their data?  From our research, we see that consumers are willing to give permission if the benefits are explained and they understand how their data will be used. In fact, 70% of consumers report they are likely to share banking data for better loan rates, financial tools, or personalized spending insights.1 Experian reveals new solutions for open banking We at Experian are excited about the benefits open banking can provide, including: Giving more control to consumers: Consumers are hungry for more control over their data. We have seen this ourselves with Experian Boost®. When the benefits of data sharing are properly explained, and consumers can control when and how that data is used, it is empowering and allows consumers the potential to unlock new financial opportunities.   Improving risk assessment: As mentioned above, analysis shows that cash flow data (transactional open banking data) is very predictive on its own. Adding our credit data delivers even greater predictability, enabling lenders to score more consumers and offer the right products, services, and pricing.   Augmenting existing strategies: Open banking is not a new strategy; it augments and improves many existing processes. Institutions do not need to start something from scratch; they can layer incremental data into existing processes for an improved risk assessment, deeper insights, and a better customer experience.  Open banking is not a new strategy; it augments and improves many existing processes. Institutions do not need to start something from scratch; rather, they can layer incremental data into existing processes for an improved risk assessment, deeper insights, and a better customer experience.  We’re helping institutions unlock the power of open banking data by transforming transaction data into precise categories, a foundational component of cashflow analytics that feeds into the calculation of attributes and scores. These new Cashflow Attributes can be easily plugged into existing underwriting, analytic, and account management use cases. Early indicators show that Cashflow Attributes can boost predictive accuracy by up to 20%, allowing lenders to drive revenue growth while mitigating risk.2 Open banking is emerging in the industry across various use cases. Many are only just realizing the potential insights and benefits this can have to consumers and their organizations. How will you leverage open banking? Learn more about how we're helping address open banking 1Atomik Research survey of 2,005 U.S. adults online, matching national demographics. Fieldwork: March 17-21, 2024. 2Experian analysis based on GINI predictability. GINI coefficient measures income or wealth inequality within a population, with 0 indicating perfect equality and 1 indicating perfect inequality, reflecting predictive capability.