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Consumer preference is an ever-evolving aspect of the automotive landscape. Every few years, we see a gradual—and sometimes significant—shift in the makes, models and fuel types that are most sought-after. And while electric vehicles (EVs) continue to be a polarized topic throughout the industry, particularly for shoppers interested in fuel efficiency, practicality, and performance, hybrids appeared to be a more intriguing option through the first quarter of 2024. According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase from 8.8% last year. Meanwhile, electric vehicles (EVs) remained at 7.9% year-over-year and gasoline vehicles declined from 80.3% to 77.3% during the same period. While the appeal of a more fuel-efficient vehicle tops many of consumers wish lists, some people may be hesitant to invest fully into an EV. Whether there are concerns with price, battery life, range, infrastructure, etc., hybrids may be viewed as a comparable alternative for in-market shoppers. Fuel type by generation The Greatest Generation had the most hybrid registrations through Q1 2024 at 9.6%. Millennials and Baby Boomers were not far behind, each coming in at 9.2%, while Gen X made up 8.4%. Interestingly, Millennials led EV registrations at 9.8% this quarter, followed by Gen X (9.0%), Greatest (6.5%), and Baby Boomers (5.7%). As more consumers shift to alternative fuel types, understanding the demographics and behaviors of these individuals can help automotive professionals strategically tailor their products and services to meet shopper demands. Vehicle registrations on the rise Looking at overall vehicle registration trends, new vehicles saw a slight uptick through the first quarter of 2024, reaching 3.9 million, up from 3.7 million the year prior. Data showed used vehicle registrations are rising, as well—going from 9.9 million to 10.1 million year-over-year. Furthermore, utility vehicles—such as SUVs and CUVs—made up over half of new vehicle registrations through Q1 2024 at 60.1%, up from 57.4% last year. On the other hand, pickup trucks declined from 17.2% to 16.2% and sedans dropped from 16.5% to 15.7% in the same time frame. Leveraging the rise in vehicle registrations, as well as the most desired models and fuel types is key for automotive professionals as they anticipate shifts in demand and identify market opportunities. Keeping a close watch and utilizing this information strategically can also position professionals ahead of the curve and help efficiently serve their consumers’ needs in an ever-changing market. To learn more about vehicle market trends, view the full Automotive Market Trends Report: Q1 2024 report on demand. Or

First-time homebuyers (FTHBs) represent a significant portion of the homebuying market across the United States, particularly in Texas where we see the largest proportion. While an overall diverse market segment, affordability is paramount to all. Experian Housing recently examined the mortgage landscape, looking at who is buying, where, and why, uncovering both expected and surprising insights. Texas at a glance Eight of the top ten fastest-growing US cities are in Texas. Lately, Texas business growth has included large employers, such as Amazon, Oracle, Caterpillar, Chevron, and Schwab, moving or expanding to the state. Looking for a more affordable life, consumers have also made the move. No state income tax, no corporate taxes, overall lower business taxes, business incentives, and a generally favorable cost of living make it very attractive to individuals and businesses. Recent research by Experian Housing revealed Texas accounts for the largest percentage of FTHBs in the US at nearly 10.5%, based on those getting a mortgage. Among these buyers, ~72% are Generation Y (Gen Y) and Generation Z (Gen Z), meaning they are in their early 40s and younger. Defining and measuring affordability Affordability often tips the scale for prospective first-time homebuyers, particularly younger buyers, deciding to rent or buy. Texas mortgage lenders familiar with the geography of their local markets will likely have an advantage with these consumers if they understand affordability from a citywide perspective and at a hyper-focused neighborhood or zip code level. What determines affordability? Affordability can be assessed through various metrics. For the purposes of this study, Experian Housing defined affordability by calculating the rent-to-mortgage ratio. This involves comparing monthly rent payments to monthly mortgage payments. A higher rent-to-mortgage ratio suggests renters may find mortgage payments more feasible, potentially making home buying a more appealing option. According to Experian’s latest 2023 rental market report, Gen Z and Gen Y made up nearly 70% of the U.S. rental sector. When considered with their first-time homebuyer numbers in Texas and across the U.S., their importance in defining the market trend stands out. The rent-to-mortgage analysis provides important insights into whether these buyers may look to buy now or continue renting. Texas by the numbers Experian Housing examined affordability at the city and more granular, localized levels. Among those analyzed for affordability, Experian findings included: Lubbock is the most affordable city with a rent-to-mortgage ratio of 67%. Following Lubbock were Fort Worth (64%), San Antonio (63%), andEl Paso (62%) are the next cities. Among metro areas, Houston (58%), Arlington (56%), Dallas (52%) and Austin (49%). In these cities, the low to high average current home sales price rankings tracked the rent-to-mortgage ratios except for El Paso, with the 2nd lowest average sales price, but coming in 4th in the affordability metric. Lubbock had the lowest average home sales price at $212,812. El Paso had the next lowest average sales price ($216,424), then San Antonio ($269,232) and Fort Worth ($312,579). Next came Houston ($317,882), Arlington ($345,077), Dallas ($402,830), and Austin ($598,431). Is the city center or are the suburbs more affordable? A look at the city level only tells part of the story. Examining the area by zip code reveals more insights into where loan officers might direct first-time buyer prospects. In general, based on the median rent-to-mortgage payment ratio, the farther away from the city center (outer suburbs), the more affordable buying is for first-time buyers. San Antonio proved to be the notable exception where prices trended higher in the suburbs. Mortgage lenders who are savvy about these inner-market differences, set themselves up for a greater likelihood of attracting first-time homebuyers and keeping them as loyal customers. For more information about the lending possibilities for first-time homebuyers, download our white paper and visit us online. Download white paper Learn more

With more consumers online, bad actors are taking the opportunity to commit more financial crimes, such as account takeover fraud. This online scheme resulted in nearly $13 billion in losses in 2023, up from $11 billion in 2022.1 So, what do organizations need to know about this form of identity theft? And how can they prevent it? Let’s explore one type of account takeover fraud: email account takeover. What is email account takeover? Email account takeover occurs when a fraudster gains access to a legitimate user’s email account through data breaches that expose credentials, purchasing from the dark web, or phishing scams. It's usually one of the first steps in a broader account takeover scheme. Once fraudsters have access to a consumer’s email or social media account, they have access to the private information in that consumer’s inbox: financial statements, health records, and other forms of PII. Fraudsters can also now use the consumer’s email to impersonate them with friends, family, financial institutions or other businesses they interact with.   They can also gain access to other accounts and here’s where email account takeover becomes more dangerous. In this attack, the fraudster gains access to an email or mobile account. Once they have an email, they start by trying to guess the user’s password, commonly called a brute force attack, or through password spraying, where they use commonly used passwords, i.e. ‘password’ or ‘123123.  A recent Google survey found that 65% of people use the same password for some or all of their online accounts. This, along with a corresponding email address can give fraudsters further entre into a consumer’s other accounts. If unsuccessful, they’ll then execute a ‘forgot password’, password reset, or one-time password. Then, they take over the victim’s account with their financial institution to facilitate the transfer of funds from the compromised account. 57% of businesses are experiencing rising fraud losses associated with account opening and account takeover.2 While email account takeover can be quickly executed, detecting it can take time. Unlike credit card fraud, where an individual may soon notice suspicious activity, an email account takeover can go undetected for longer. The owner may not realize until later that their account has been compromised, especially with a dormant account or secondary account they use less. As a result, criminals have more time to facilitate additional attacks. LEARN MORE: Explore 2024 fraud trends listed by Experian. How does it affect your organization? Account takeover fraud doesn't just impact consumers, it can result in significant financial losses for organizations. For example, if your organization offers credit products, you might have to cover the costs of disputing chargebacks, card processing fees, or providing refunds. In the case of a data breach, you may have to pay fines against your organization for not properly protecting consumer information. Nearly two-thirds of consumers say they’re very or somewhat concerned with online security.3 But email account takeover isn't just costly — it can damage your organization's reputation. Consumers expect organizations to have proper security measures in place to protect their information. If a data breach occurs, your security can seem weak, leading consumers to lose trust in your organization. As a result, they may potentially take their business elsewhere. The importance of prevention While consumers listed identity theft as their top concern when conducting activities online, they’re still interacting, opening new accounts, and transacting digitally.4 Coupled with the rise of account takeover fraud and associated losses, it’s more crucial than ever for organizations to accurately detect and prevent these attacks. To do this, they must have a proactive fraud prevention strategy in place. Account takeover fraud prevention requires your business to maintain and continuously reaffirm confidence in the identity data you collect. Your team can monitor, segment, and proactively act on customer identities that display a higher risk of fraud than was determined at account origination through risk-based fraud detection models, machine learning, and advanced analytics. Experian offers many flexible solutions, including: CrossCore® Solutions are best practice-based groupings of fraud and identity products that enable organizations to solve common to complex issues. For example, our fraud risk solutions include email and phone intelligence to improve verification for thin-files and other challenging populations. Experian offers phone/carrier-based matching capabilities with address validity and occupancy data for >95% of U.S. households. FraudNet is a device intelligence solution that analyzes hundreds of device attributes and prevents fraud on all digital channels. Combining contextual data, behavioral data, and device data, it bridges the gap between physical and digital identity to achieve fraud capture rates that exceed industry averages. To further alleviate account takeover fraud, your organization can offer educational resources for fraud prevention. Using various, strong passwords across their accounts, and changing them regularly, is a foundational way consumers can help ensure their accounts are secure. Leveraging user names that are different from your email can also help. If a fraudster is able to takeover an account and initiate a lost password request, and that password is used for other accounts, that fraudster now has the credentials they need to further defraud that consumer. By spreading awareness about identity fraud risks and providing best practices for prevention, you can better protect your organization and consumers. LEARN MORE: Building a multilayered fraud and identity strategy with CrossCore Solutions Partnering with Experian Email account takeover, along with other types of fraud, can be detected and prevented with the right partner. Experian’s fraud management solutions can help your organization accurately verify customers and assess risk with our account takeover and fraud management solutions. Explore Experian’s account takeover solutions and watch an on-demand recording of our Fraud Risk and Identity Verification Solutions tech showcase. Learn more Watch tech showcase 1 Identity Fraud Cost Americans $43 Billion in 2023, AARP. 2-4 2023 U.S. Identity and Fraud Report, Experian.