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The ubiquity of mobile devices provides financial services marketers with an effective way to distribute targeted, customized messages that appeal to a single shopper — a marketing segment of one. With eight out of 10 retail shoppers researching products and prices on their mobile devices while in the store, retailers and credit issuers have a unique opportunity to deliver relevant offers to customers while they shop. Mobile marketing tools, such as location-specific text messages, retailer in-app targeting and in-store QR codes, can help drive engagement by delivering relevant offers or product alerts in real-time.

By: Joel Pruis I have just completed the first of two presentations on Model Risk Governance at the RMA Annual Conference. The focus of the presentation was the compliance with the Model Risk Governance guidance at the smaller asset sized financial institutions. The big theme across all of the attendees at the first session was the need for resources to execute on the Model Risk Governance. Such resources are scarce at the smaller asset sized institutions forcing the need and use for external vendors to assist in the development and ongoing validation of any models in use. With that said, the one area that cannot be outsourced is the model risk governance responsibility of the financial institution. While resources are few, we have to look for existing roles within the organization to support the model risk governance such as: – Internal Audit – reviewing process, inputs, consistency – Loan Review – accuracy, consistency, thresholds, etc. – Compliance – Data usage, pricing consistency, etc. Start gathering your governance team at your organization and begin the effort around model risk governance! Discover how an Experian business consultant can help with your Model Risk Governance strategies and processes. Also, if you are interested in gaining deeper insight on regulations affecting financial institutions and how to prepare your business, download Experian’s Compliance as a Differentiator perspective paper.
Experian hosted the Future of Fraud event this week in New York City where Ori Eisen and Frank Abagnale hosted clients and prospects highlighting the need for innovative fraud solutions to stay ahead the consistent threat of online fraud. After, Ori and Frank appeared on Bloomberg TV, interviewed by Trish Regan discussing how retailers can handle fraud prevention. Ori and Frank highlighted how using data is good, especially when combined with analytics as a requirement for businesses working to try and prevent fraud now and in the future. "Data is good. The only way that you deal with a lot of this cyber(crime) is through data analytics. You have to know who I am dealing with. I have to know it is you and authenticate that it is you that wants to make this transaction." Frank Abagnale on BloombergTV Charles Chung recently detailed how utilizing the data for good can protect the customer experience while providing businesses a panoramic view to ensure data security and compliance to mitigate fraud risk. Ultimately, this view helps businesses build greater consumer confidence and create a more positive customer experience which is the first, and most important, prong in the fraud balance. Learn more on how Experian is using big data.


