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Card-to-card balance transfers represent a substantial profit opportunity for lenders. According to recent Experian estimates, balance-transfer activity currently is in the range of $35 billion to $40 billion annually, with most of the debt concentrated in the prime segment. With banks increasingly focused on attracting customers through enticing balance-transfer offers, it is critical for lenders to utilize advanced analytics to identify and retain customers in their own portfolio who may transfer their balances to another bank. Discover key steps to developing a profitable bankcard campaign Source: Battling for Balances: Targeting the Lucrative Card-to-Card Consumer Balance-Transfer Market

By: Maria Moynihan Mobile devices are everywhere, and landlines and computer desktops are becoming things of the past. A recent American Marketing Association post mentioned that there already are more than 1 billion smartphones and more than 150 million tablets worldwide. As growth in mobile devices continues, so do expectations around convenience, access to mobile-friendly sites and apps, and security. What is your agency doing to get ahead of this trend? Allocating resources toward mobile device access and improved customer service is inevitable, and, arguably, investment and shifts in one of these areas ultimately will affect the other. As ease of information and services improves online or via mobile app, secure logons, identity theft safeguards and authentication measures must all follow suit. Industry best practices in network security call for advancements in: Authenticating users and their devices at the point of entry Detecting new and emerging fraud schemes in processes Developing seamless cross-checks of individuals across channels Click here to see what leading information service providers like Experian are doing to help address fraud across devices. There is a way to confidently authenticate individuals without affecting their overall user experience. Embrace the change.

According to a recent 41st Parameter® study, 85 percent of consumers use online or mobile channels to conduct business. With online and mobile device shopping expected to set new records this year, the potential for fraudulent risk will rise. As more transactions take place in an omnichannel environment, the need for more strategic and covert fraud management is warranted. Join Experian at the upcoming Future of Fraud and Identity event where we’ll discuss the top fraud and cyber-security trends with Ori Eisen, 41st Parameter founder and chief innovation officer, and Frank Abagnale, author, lecturer and consultant. Infographic: 5 Customer Verification Challenges for an Increasingly Mobile World


