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Published: March 1, 2025 by Jon Mostajo, Sirisha Koduri

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Updated November 17th Related Posts Link to automotive form, business form

Apr 24,2025 by Rathnathilaga.MelapavoorSankaran@experian.com

Unmasking Romance Scams

As Valentine’s Day approaches, hearts will melt, but some will inevitably be broken by romance scams. This season of love creates an opportune moment for scammers to prey on individuals feeling lonely or seeking connection. Financial institutions should take this time to warn customers about the heightened risks and encourage vigilance against fraud. In a tale as heart-wrenching as it is cautionary, a French woman named Anne was conned out of nearly $855,000 in a romance scam that lasted over a year. Believing she was communicating with Hollywood star Brad Pitt; Anne was manipulated by scammers who leveraged AI technology to impersonate the actor convincingly. Personalized messages, fabricated photos, and elaborate lies about financial needs made the scam seem credible. Anne’s story, though extreme, highlights the alarming prevalence and sophistication of romance scams in today’s digital age. According to the Federal Trade Commission (FTC), nearly 70,000 Americans reported romance scams in 2022, with losses totaling $1.3 billion—an average of $4,400 per victim. These scams, which play on victims’ emotions, are becoming increasingly common and devastating, targeting individuals of all ages and backgrounds. Financial institutions have a crucial role in protecting their customers from these schemes. The lifecycle of a romance scam Romance scams follow a consistent pattern: Feigned connection: Scammers create fake profiles on social media or dating platforms using attractive photos and minimal personal details. Building trust: Through lavish compliments, romantic conversations, and fabricated sob stories, scammers forge emotional bonds with their targets. Initial financial request: Once trust is established, the scammer asks for small financial favors, often citing emergencies. Escalation: Requests grow larger, with claims of dire situations such as medical emergencies or legal troubles. Disappearance: After draining the victim’s funds, the scammer vanishes, leaving emotional and financial devastation in their wake. Lloyds Banking Group reports that men made up 52% of romance scam victims in 2023, though women lost more on average (£9,083 vs. £5,145). Individuals aged 55-64 were the most susceptible, while those aged 65-74 faced the largest losses, averaging £13,123 per person. Techniques scammers use Romance scammers are experts in manipulation. Common tactics include: Fabricated sob stories: Claims of illness, injury, or imprisonment. Investment opportunities: Offers to “teach” victims about investing. Military or overseas scenarios: Excuses for avoiding in-person meetings. Gift and delivery scams: Requests for money to cover fake customs fees. How financial institutions can help Banks and financial institutions are on the frontlines of combating romance scams. By leveraging technology and adopting proactive measures, they can intercept fraud before it causes irreparable harm. 1. Customer education and awareness Conduct awareness campaigns to educate clients about common scam tactics. Provide tips on recognizing fake profiles and unsolicited requests. Share real-life stories, like Anne’s, to highlight the risks. 2. Advanced data capture solutions Implement systems that gather and analyze real-time customer data, such as IP addresses, browsing history, and device usage patterns. Use behavioral analytics to detect anomalies in customer actions, such as hesitation or rushed transactions, which may indicate stress or coercion. 3. AI and machine learning Utilize AI-driven tools to analyze vast datasets and identify suspicious patterns. Deploy daily adaptive models to keep up with emerging fraud trends. 4. Real-time fraud interception Establish rules and alerts to flag unusual transactions. Intervene with personalized messages before transfers occur, asking “Do you know and trust this person?” Block transactions if fraud is suspected, ensuring customers’ funds are secure. Collaborating for greater impact Financial institutions cannot combat romance scams alone. Partnerships with social media platforms, AI companies, and law enforcement are essential. Social media companies must shut down fake profiles proactively, while regulatory frameworks should enable banks to share information about at-risk customers. Conclusion Romance scams exploit the most vulnerable aspects of human nature: the desire for love and connection. Stories like Anne’s underscore the emotional and financial toll these scams take on victims. However, with robust technological solutions and proactive measures, financial institutions can play a pivotal role in protecting their customers. By staying ahead of fraud trends and educating clients, banks can ensure that the pursuit of love remains a source of joy, not heartbreak. Learn more

Feb 05,2025 by Alex Lvoff

How Identity Protection for Your Employees Can Reduce Your Data Breach Risk

As data breaches become an ever-growing threat to businesses, the role of employees in maintaining cybersecurity has never been more critical. Did you know that 82% of data breaches involve the human element1 , such as phishing, stolen credentials, or social engineering tactics? These statistics reveal a direct connection between employee identity theft and business vulnerabilities. In this blog, we’ll explore why protecting your employees’ identities is essential to reducing data breach risk, how employee-focused identity protection programs, and specifically employee identity protection, improve both cybersecurity and employee engagement, and how businesses can implement comprehensive solutions to safeguard sensitive data and enhance overall workforce well-being. The Rising Challenge: Data Breaches and Employee Identity Theft The past few years have seen an exponential rise in data breaches. According to the Identity Theft Resource Center, there were 1,571 data compromises in the first half of 2024, impacting more than 1.1 billion individuals – a 490% increase year over year2. A staggering proportion of these breaches originated from compromised employee credentials or phishing attacks. Explore Experian's Employee Benefits Solutions The Link Between Employee Identity Theft and Cybersecurity Risks Phishing and Social EngineeringPhishing attacks remain one of the top strategies used by cybercriminals. These attacks often target employees by exploiting personal information stolen through identity theft. For example, a cybercriminal who gains access to an employee's compromised email or social accounts can use this information to craft realistic phishing messages, tricking them into divulging sensitive company credentials. Compromised Credentials as Entry PointsCompromised employee credentials were responsible for 16% of breaches and were the costliest attack vector, averaging $4.5 million per breach3. When an employee’s identity is stolen, it can give hackers a direct line to your company’s network, jeopardizing sensitive data and infrastructure. The Cost of DowntimeBeyond the financial impact, data breaches disrupt operations, erode customer trust, and harm your brand. For businesses, the average downtime from a breach can last several weeks – time that could otherwise be spent growing revenue and serving clients. Why Businesses Need to Prioritize Employee Identity Protection Protecting employee identities isn’t just a personal benefit – it’s a strategic business decision. Here are three reasons why identity protection for employees is essential to your cybersecurity strategy: 1. Mitigate Human Risk in Cybersecurity Employee mistakes, often resulting from phishing scams or misuse of credentials, are a leading cause of breaches. By equipping employees with identity protection services, businesses can significantly reduce the likelihood of stolen information being exploited by fraudsters and cybercriminals. 2. Boost Employee Engagement and Financial Wellness Providing identity protection as part of an employee benefits package signals that you value your workforce’s security and well-being. Beyond cybersecurity, offering such protections can enhance employee loyalty, reduce stress, and improve productivity. Employers who pair identity protection with financial wellness tools can empower employees to monitor their credit, secure their finances, and protect against fraud, all of which contribute to a more engaged workforce. 3. Enhance Your Brand Reputation A company’s cybersecurity practices are increasingly scrutinized by customers, stakeholders, and regulators. When you demonstrate that you prioritize not just protecting your business, but also safeguarding your employees’ identities, you position your brand as a leader in security and trustworthiness. Practical Strategies to Protect Employee Identities and Reduce Data Breach Risk How can businesses take actionable steps to mitigate risks and protect their employees? Here are some best practices: Offer Comprehensive Identity Protection Solutions A robust identity protection program should include: Real-time monitoring for identity theft Alerts for suspicious activity on personal accounts Data and device protection to protect personal information and devices from identity theft, hacking and other online threats Fraud resolution services for affected employees Credit monitoring and financial wellness tools Leading providers like Experian offer customizable employee benefits packages that provide proactive identity protection, empowering employees to detect and resolve potential risks before they escalate. Invest in Employee Education and Training Cybersecurity is only as strong as your least-informed employee. Provide regular training sessions and provide resources to help employees recognize phishing scams, understand the importance of password hygiene, and learn how to avoid oversharing personal data online. Implement Multi-Factor Authentication (MFA) MFA adds an extra layer of security, requiring employees to verify their identity using multiple credentials before accessing sensitive systems. This can drastically reduce the risk of compromised credentials being misused. Partner with a Trusted Identity Protection Provider Experian’s suite of employee benefits solutions combines identity protection with financial wellness tools, helping your employees stay secure while also boosting their financial confidence. Only Experian can offer these integrated solutions with unparalleled expertise in both identity protection and credit monitoring. Conclusion: Identity Protection is the Cornerstone of Cybersecurity The rising tide of data breaches means that businesses can no longer afford to overlook the role of employee identity in cybersecurity. By prioritizing identity protection for employees, organizations can reduce the risk of costly breaches and also create a safer, more engaged, and financially secure workforce. Ready to protect your employees and your business? Take the next step toward safeguarding your company’s future. Learn more about Experian’s employee benefits solutions to see how identity protection and financial wellness tools can transform your workplace security and employee engagement. Learn more 1 2024 Experian Data Breach Response Guide 2 Identity Theft Resource Center. H1 2024 Data Breach Analysis 3 2023 IBM Cost of a Data Breach Report

Jan 28,2025 by Stefani Wendel

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Stress, Apathy and Winning by Default: How Consumers Respond to Data Breach Notification Letters

Data breach notification letters serve multiple purposes. They ensure a breached company is compliant with data breach notification laws, they alert consumers to the breach and their involvement in it, they can warn customers of potential identity theft risks and educate them on how to cope with those risks. The one thing no company wants its notification letter to do, however, is make the recipients any more upset than they already are. Yet that’s the reaction many consumers reported upon having received data breach notification letters, according to the study “The Aftermath of a Mega Data Breach: Consumer Sentiment.” Conducted by the Ponemon Institute on behalf of Experian Data Breach Resolution, the study provides some eye-opening insights into how consumers feel and what they do after receiving a breach notification letter. To put consumer sentiment in perspective, consider these revelations from the study: Among those polled, 63% said they felt the breached company should offer consumers identity theft protection by way of compensation, yet just 25% of people who had received a notification letter said were offered identity theft protection in that letter. The financial impact of the data breach was less significant for consumers than the emotional aspects. 81% of data breach victims said they had not out-of-pocket costs because of the breach. Conversely, 76% said they experienced stress as a result of the breach. Consumers ranked a data breach as the third-most damaging event for a company’s reputation. Only poor customer service and an environmental incident (e.g. an oil spill or pollution) were seen as more damaging. Other than getting stressed, what, then, do consumers do after they’ve received a data breach notification letter? Most do little or nothing at all, which should be just as concerning to companies as the customers who end their business relationship with a company in the wake of a data breach. More than half (55%) said they did nothing to protect their identities after receiving a notification letter, and 32% ignored the notifications and did nothing at all. This may seem counter-intuitive considering that the majority (77%) were at least somewhat to very concerned about becoming an identity theft victim because of the breach. Perhaps if these customers had been offered free identity theft protection in the notification letter, they would have accepted the offer. These survey results underscore the need for companies to send strong, informative and compassionate data breach notification letters – and to offer consumers identity theft protection as part of the company’s data breach response. Learn more about our Data Breach solutions

Jun 26,2014 by Guest Contributor

Mobile Fraud Trends #CreditChat – there’s always a first time for everything

Today I co-hosted a TweetChat with Experian on mobile fraud trends. To be honest, it was the first Twitter Chat I took part in. It was fun, informative and a great way to connect with folks in our industry – from our customer base, partners and more. The discussion was fast paced and the 140-character limit for tweets means I wasn’t able to elaborate on many of the points I made. Thus, thought I would share my insight through a blog post. What are the most common types of mobile fraud?   Malware. According to Forbes, 97 percent of mobile malware is on Android devices. That’s not to say that Apple isn’t seeing it, too. They are, but at a much reduced scale due to their validation processes. Forbes also states that android malware rose from 238 threats in 2012 to 804 new threats in 2013 and continues to rise. Mobile malware has a couple of varieties that everyone should be aware of. They’re increasingly common and you’ve likely seen the first one making media headlines like rapid fire in recent months: Ransomware: locks a user’s phone and fraudsters demand payment to unlock it. Credential stealing malware: attempts to capture the credentials of the victim as they access a service. Premium dialing/texting malware that uses victim phones to increase traffic and charges to rogue accounts. Mobile fraud, as a category, also needs to include the use of the mobile device by fraudsters as the attacking instrument. Fraudsters exploit the fact that organizations may not have applied the same security measures to their mobile access points that they have in their traditional online access. Big mistake. All organizations should make sure that they are not exposed to fraud originating from the mobile channel (either mobile app or mobile web based.) Companies need to ensure they can identify the device regardless of platform. Am I more at risk on my mobile device than I am on my computer?  As a consumer, industry data has illustrated that there is no significant difference between the risk of the PC and a mobile device. The PC is still a much more valuable target to fraudsters, considering its wide use. But as the mobile platform continues to grow, mobile exploits are also growing, forcing the industry to build in more robust strategies around mobile access. This includes the platform providers, app developers and businesses that want to increase their mobile offerings. The bigger point here is that the Apple platform has much less malware activity than the Android platform does today. Apple has stringent developer policies and scrutiny. For businesses, as a relative percentage of device activity, we are beginning to see that there is more fraud in the mobile channel than in the traditional channel. Bear in mind that mobile volumes today are still much smaller than the traditional PC. Mobile can also be a fraud staging area, where fraudsters can see balances and activity and then takeover your account… But this is not a vulnerability with the consumer using their device, rather it’s with the fraudsters using the mobile channel since it’s a separate channel where the banks may not have effective cross-channel visibility. How do I know if you have a legitimate app vs a fake / fraudulent app?  There are a few simple steps to verify the legitimacy of apps – check for typos, grainy logos and images and check user reviews on the app store. Moreover, this is an issue of where users are getting their apps. Make sure you are only downloading apps from the platforms’ authorized app environments. And keep in mind that the prevalence of malware on the Google Play platform is much higher than that on the AppStore. What other risks do mobile devices pose to personal identity? The phone doesn’t necessarily present greater risks than PCs, but people do tend to use them more frequently, and with less of a thought toward security. My advice: make a habit of locking your phone and don’t buy apps from sketchy platforms. What are the methods that banks and retailers are choosing to secure mobile payments? It’s a device access versus personal access issue. Need for business is to recognize devices regardless of payment type.  In the NFC space, there’s also a question of liability… who is on the hook when happens? Is it the merchant? The card issuer?  There are still some gray areas when it comes to mobile wallet (NFC) transactions being used for physical purchases. For NFC (in person) payments, the POS makers use industry standards – but they can still be vulnerable to attack based on malware distributed via POS terminals, as we have seen lately. For mobile bank payments – some banks use device recognition and device behavior– but all banks really should use it – best way to detect rogue activity from the device. Most retail mobile payments are tied to a wallet – so wallet providers must also secure access to the wallet ensure that it doesn’t become the weakest link. Will passwords ever die? What other forms of identification might be used?   For businesses, passwords are already dead, since most have been stolen over the years. Businesses should be using device recognition – it’s one of the strongest tools to differentiate between good and bad users. Any final tips on how people can protect themselves from mobile fraud?  Don’t buy apps from sketchy third party platforms. Don’t click on links from untrusted parties, lock your device, make sure your device is backed up and don’t pay ransomware demands. If you have any other questions that weren’t answered in the #TweetChat, please leave a comment here or tweet to me at @DBritton41st.  

Jun 25,2014 by David Britton

Financial responsibility makes a prospective spouse more attractive

A recent Experian Consumer Services survey focusing on the most important attributes in a prospective spouse found that married adults value financial responsibility more than physical attractiveness. Approximately half (49 percent) of married adult respondents stated that credit scores were important to them when selecting a spouse, and 95 percent of respondents rated financial responsibility as important in a spouse. The survey also found that 73 percent of women and 60 percent of men believe having a spouse who is open about personal finances and credit makes him or her more attractive. Lenders can play a role in educating consumers about credit scores and reduce loss rates by offering personalized credit education services. Infographic: Love and Marriage…and Credit

Jun 20,2014 by Guest Contributor