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Auto financing became easier to obtain in Q4 2013 and the market share for new vehicle loans in the nonprime, subprime and deep-subprime credit tiers increased slightly to 34.1 percent of all new loans, up from 32.8 percent in Q4 2012. While the increase in these tiers is great for lenders, it also gives consumers financing options and access to better rates and terms. Access the latest consumer credit trends and stay ahead of the competition by signing up for our quarterly credit trends analysis. Experian Automotive report shows auto loans are still first choice in financing, but leasing has become more popular than ever.

According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings. The study also found that personalized e-mails generate six times higher transaction rates and revenue per e-mail than nonpersonalized e-mail. The results emphasize the importance of integrating personalized messaging into communications in order to increase campaign ROI. Download the Experian Marketing Services e-mail study Experian Marketing Services study finds personalized emails generate six times higher transaction rates

The most recent Experian State of the Automotive Finance Market report shows more consumers are leasing vehicles. Leases accounted for 28.4 percent of all new vehicles financed in Q4 2013 – the highest level on record since 2006. Lenders also are easing credit standards, as the average credit score for both new leases and loans decreased from the previous year. The change in credit standards gives consumers more financing options, but also means lenders need to consistently monitor both marketing and credit risk strategies. Download the most recent State of the Automotive Finance Market Webinar. Experian Automotive report shows auto loans are still first choice in financing, but leasing has become more popular than ever.


