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In my last blog posting, I presented the foundational elements that enable risk-based authentication. These include data, detailed and granular results, analytics and decisioning. The inherent value of risk-based authentication can be summarized as delivering an holistic assessment of a consumer and/or transaction with the end goal of applying the right authentication and decisioning treatment at the right time. The opportunity, especially, to minimize fraud losses using fraud analytics as part of your assessment is significant. What are some residual values of risk-based authentication? 1. Minimized fraud losses involves the use of fraud analytics, and a more comprehensive view of a consumer identity (the good and the bad), in combination with consistent decisioning over time. This analysis will outperform simple binary rules and more subjective decisioning. 2. Improved consumer experience. By applying the right authentication and treatment at the right time, consumers are subjected to processes that are proportional to the risk associated with their identity profile. This means that lower-risk consumers are less likely to be put through more arduous courses of action, preserving a streamlined and often purely “behind the scenes” authentication process for the majority of consumers and potential consumers. In other words, you are saving the pain for the bad guys — and that can be a good thing. 3. Operational efficiencies can be successful with the implementation of a well-designed program. Much of the decisioning can be done without human intervention and subjective contemplation. Use of score-driven policies affords businesses the opportunity to use automated authentication processes for the majority of their applicants or account management cases. Fewer human resources will be required which usually means lower costs. Or, it can mean the human resources you possess are more appropriately focused on the applications or transactions that warrant such attention. 4. Measurable performance is critical because understanding the past and current performance of risk-based authentication policies allows for the adjustment over time of such policies. These adjustments can be made based on evolving fraud risks, resource constraints, approval rate pressures, and compliance requirements, just to name a few. Given its importance, Experian recommends performance monitoring for our clients using our authentication products. In my next posting, I’ll discuss some best practices associated with implementing and managing a risk-based authentication program.

By: Kristan Keelan Most financial institutions are well underway in complying with the FTC’s ID Theft Red Flags Rule by: 1. Identifying covered accounts 2. Determining what red flags need to be monitored 3. Implementing a risk based approach However, one of the areas that seems to be overlooked in complying with the rule is the area of commercial accounts. Did your institution include commercial accounts when identifying covered accounts? You’re not alone if you focused only on consumer accounts initially. Keep in mind that commercial credit and deposit accounts also can be included as covered accounts when there is a “reasonably foreseeable risk” of identity theft to customers or to safety and soundness. Start by determining if there is a reasonably foreseeable risk of identity theft in a business or commercial account, especially in small business accounts. Consider the risk of identity theft presented by the methods used to open business accounts, the methods provided to access business accounts, and previous experiences with identity theft on a business account. I encourage you to revisit your institution’s compliance program and review whether commercial accounts have been examined closely enough.

By: Kristan Keelan What do you think of when you hear the word “fraud”? Someone stealing your personal identity? Perhaps the recent news story of the five individuals indicted for gaining more than $4 million from 95,000 stolen credit card numbers? It’s unlikely that small business fraud was at the top of your mind. Yet, just like consumers, businesses face a broad- range of first- and third-party fraud behaviors, varying significantly in frequency, severity and complexity. Business-related fraud trends call for new fraud best practices to minimize fraud. First let’s look at first-party fraud. A first-party, or victimless, fraud profile is characterized by having some form of material misrepresentation (for example, misstating revenue figures on the application) by the business owner without that owner’s intent or immediate capacity to pay the loan item. Historically, during periods of economic downturn or misfortune, this type of fraud is more common. This intuitively makes sense — individuals under extreme financial pressure are more likely to resort to desperate measures, such as misstating financial information on an application to obtain credit. Third-party commercial fraud occurs when a third party steals the identification details of a known business or business owner in order to open credit in the business victim’s name. With creditors becoming more stringent with credit-granting policies on new accounts, we’re seeing seasoned fraudsters shift their focus on taking over existing business or business owner identities. Overall, fraudsters seem to be migrating from consumer to commercial fraud. I think one of the most common reasons for this is that commercial fraud doesn’t receive the same amount of attention as consumer fraud. Thus, it’s become easier for fraudsters to slip under the radar by perpetrating their crimes through the commercial channel. Also, keep in mind that businesses are often not seen as victims in the same way that consumers are. For example, victimized businesses aren’t afforded the protections that consumers receive under identity theft laws, such as access to credit information. These factors, coupled with the fact that business-to-business fraud is approximately three-to-ten times more “profitable” per occurrence than consumer fraud, play a role in leading fraudsters increasingly toward commercial fraud.


