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- Test
- Yes

We’ve stopped taking phone applications and are using the out-of-wallet questions for Internet credit applications. Are we going overboard?The Red Flags Rule does not preclude phone applications or otherwise limit the manner in which you m ay accept applications for covered accounts. However, different methods to open covered accounts present different identity theft risks, and you must consider those differing risks in identifying the relevant Red Flags for each type of covered account that you provide.

As we approach the FTC's May 1, 2009 Red Flags Rule enforcement deadline, we are still working with many of our existing and prospective clients to support their Red Flags Identity Theft Prevention Program. In my opinion, the May 1, 2009 extension did much good on two fronts: 1. It brought to light the need for all institutions, particularly in markets outside of traditional financial services arenas, to re-evaluate the expectation of their being 'covered' under the Red Flag guidelines. 2. It allowed 'covered' institutions the opportunity to take additional steps to not only create and operationalize their programs, but to spend time making those programs efficient and in line with business and regulatory objectives. In the spirit of information gathering and sharing, we at Experian are conducting a quick survey to gauge how 'helpful' the May 1, 2009 extension was to your organization. We're also trying to informally keep our finger on the pulse of market readiness, as the enforcement deadline is upon us. Via the link below, please take about 60 seconds to answer a few questions that will help us better understand the current state of the market's Red Flags Rule readiness. Experian Red Flags Survey We certainly appreciate your time.

Understanding the Champion/Challenger testing strategy As the economic world continues to change, collection strategy testing becomes increasingly important. Champion/Challenger strategy testing is performed using a sample segment and the results provide a learning tool for determining which collections strategies are most effective. This allows strategies to be tested before rolling them out across the entire portfolio. The purpose of this experimental element to collections strategy management is to observe the effectiveness of new strategies, support continuous improvement of collection approaches and facilitate adaptability to changes in consumer behavior. The methodology behind testing is simple. First, the current environment should be assessed to identify specific areas for potential improvement. Then, a test plan is designed. The test plan should, at a minimum, include well-defined objectives and goals, proposed strategy design, determination of sample size, operational considerations, execution approach, success criteria, and evaluation timetable. After the framework for the test plan has been outlined, running “what if” scenarios will improve refinement of the collections strategy. In the next phase, implementation occurs following the directives of the test plan. Evaluating strategies commences after implementation and continues throughout the duration of the test. This includes analyzing metrics established during the test plan phase to identify trends and changes as a result of the new challenger strategy. The challenger strategy is declared the new champion if the test achieves or exceeds expectations. However, before proceeding with the new champion strategy over the entire portfolio, carefully consider any operational constraints that might hinder the success of the strategy on a grand scale. Once these operational constraints have been identified and their impact assessed, the new champion strategy should be executed.


