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I was recently asked in a comment, "What do we have to do to become compliant?" Great question. There is not a single path to compliance when it comes to Red Flags compliance. Effectively, an institution that has covered accounts under the Rule must implement both a written and operational Identity Theft Prevention Program. The Red Flags Rule requires financial institutions and creditors to establish and maintain a written Program designed to detect, prevent and mitigate identity theft in connection with their covered accounts. The Program is a self-prescribed system of checks and balances that each financial institution and creditor implements to reach compliance with the Red Flags Rule. The goal of the provisions is to drive organizations to put into place a system that identifies patterns, practices and forms of activities that indicate the possible existence of identity theft. The provisions are not designed to steer the market to a “one size fits all” compliance platform. In essence, how businesses choose to meet the requirements will depend on the business size, operational complexity, customer transaction processes and risks associated with each of these characteristics. A compliant Program must contain reasonable policies and procedures to address four mandatory elements: Identifying Red Flags applicable to covered accounts and incorporating them into the Program Detecting and evaluating the Red Flags included in the Program Responding to the Red Flags detected in a manner that is appropriate to the degree of risk they pose and Updating the Program to address changes in the risks to customers, and to the financial institution’s or creditor’s safety and soundness, from identity theft The Red Flags Rule includes 26 illustrative examples of possible Red Flags financial institutions and creditors should consider when implementing a written Program. While implementation of any predetermined number of the 26 Red Flag examples is not mandatory, financial institutions and creditors should consider those that are applicable to their business processes, consumer relationships and levels of risk. The Red Flags Rule requires financial institutions and creditors to focus on identifying Red Flags applicable to their account opening activities, existing account maintenance, and new activity on an account that has been inactive for two years or more. Some mandatory requirements include: Keeping a current, written Identity Theft Prevention Program that contains reasonable policies and procedures to identify, detect and respond to Red Flags, and keeping the Program updated Confirming that the consumer reports requested from consumer reporting agencies are related to the consumer with whom the financial institution or creditor are doing business Reviewing address discrepancies

The way in which you communicate with your customers really does impact the effectiveness of your collections operation. At the heart of any collections management operation is the quality of the correspondence and, in particular, the tone of voice adopted with the debtor. In short, what you say is important, but how you say it has a critical impact on its effectiveness. To help guide best practice in this area and provide areas for consideration when designing and implementing customer letters within a collections strategy, Experian commissioned a study to explore how consumers react to the words used to communicate with them about their debt. Key findings:An appropriate tone, clear detail of the consequences and a conciliatory approach are effective in the early phases of collection Fees and charges and negative impacts on credit ratings were key motivators to pay Charges applied to an account for issuing a letter is disliked and likely to encourage many to contact the organisation to express their frustration After 3 months a strong emphasis on serious action is appropriate, including reference to legal action or debt collection agency involvement Support should be offered, wherever possible, to aid those in difficulty Letters should avoid an informal and patronising tone Lengthy letters have a low impact and are often not fully read, resulting in important messages being missed Use of red to highlight and focus on a specific point is effectiveUse of red to highlight more than one point is counter-effective To download the entire paper* and view other best practice briefings, follow the link below to the global Experian Decision Analytics collections briefing papers page: http://www.experian-da.com/resources/briefingpapers.html * Secure download account required. You can sign up for one today – FREE.

2007 and 2008 saw a rapid change of consumer behaviors and it is no surprise to most collections professionals that the existing collections scoring models and strategies are not working as well as they used to. These tools and collections workflow practices were mostly built from historical behavioral and credit data and assume that consumers will continue to behave as they had in the past. We all know that this is not the case, with an example being prioritization of debt and repayment patterns. Its been assumed and validated for decades that consumers will let their credit card lines go before an auto loan and that the mortgage obligations would be the last trade to remain standing before bankruptcy. Today, that is certainly not the case and there are other significant behavior shifts that are contributing to today's weak business models. There are at least three compelling reasons to believe now is the right time for updates: It appears that most of the consumer behavioral shift is over for collections. While economic recovery will take many years, more radical changes in the economy are unlikely. Most experts are calling for a housing bottom sometime in 2009 and there are already signs of hope on Wall Street. What is built now shouldn't be obsolete next year. A slow economic recovery probably means that the life of new models will be fairly long and most consumers won't be able to improve their credit and collections scores anytime soon. Even after financial recovery (which at this point is not likely over the short term for many that are already in trouble), it can take two to seven years of responsible payment history before a risk assessment is improved. We now have the data with which to make the updates. It takes six to12 months of stability to accumulate sufficient data for proper analysis and so far 2009 hasn't seen much behavioral volatility. Whether you build or buy, the process takes awhile, so if you still need a few more months of history in will be in hand when needed if the projects are kicked off soon.


