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Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects of daily life to connect with consumers. Tax season offers a unique annual opportunity to position your vehicles and dealership for purchase by a consumer expecting a tax refund. In many cases, even consumers not receiving a hefty tax refund will be receptive to the tax time message. With the right strategy, message, and audience, you can market to consumers who are a few thousand dollars richer! Consider a tax refund match program Even if you are not in a position to offer consumers extraordinary sales offers, you may be able to create some special dealership-level seasonal offers that take your tax refund message to the next level. For example, offering a Tax Refund match program that offers consumers a discount off a vehicle matching the tax refund applied as a down payment would surely make your dealership stand out! Target consumers with service incentives What about consumers who did not expect refunds or have already spent them? Perhaps offering service incentives such as offering free tax filing software with the purchase of a prepaid service plan would be appealing. Or simply incentivize consumers to receive a discount coupon book during tax season to lighten the burden tax season brings.Tax season often sets the stage for the spring and summer vehicle sales season. Setting the stage by offering service incentives and tax refund matching programs creates rapport with your consumers that you can build upon. Start developing more effective marketing strategies The Experian Marketing Engine (EME) gives dealers and agencies the ability to build effective marketing plans by providing comprehensive market analysis along with powerful audience list creation. Tax time is just one of many messages dealers can deploy utilizing EME's solutions. At Experian Automotive, we leverage our world-class data set to give our dealer and agency clients unparalleled information to market effectively. If you find this topic interesting, you should read one of our others blogs, How to Effectively Use Audiences for Traditional and Online Marketing.

Experian Automotive just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review infographic. As you know, EVs continue to dominate the headlines; sales volumes are increasing with new model availability and expanded consumer adoption. As the market continues to expand, we can help ensure you are aware of the current state of the EV market. How many vehicles are on the road in the United States, and what percentage are electric? How many new retail vehicles have been registered in the last year, and what percentage are electric? What are the top EV makes and models? We know Tesla has been a market leader, but what percent of market share do others manufactures and their makes currently hold? In addition, we know that 36% of new, retail electric vehicle registrations are in California, but what are the top DMAs for electric vehicles, and what are the fastest-growing DMAs as market adoption continues? As the market continues to expand, what are demographic and psychographic insights for the new retail EV buyer? Get the answers with our newly released Infographic: Electric Vehicles 2022 Year in Review Our data scientists have compiled a full year of EV data insights into one detailed Infographic. Data elements of the graphic include: • Vehicles on the road; the percentage that are EV • New retail registrations for the last 12 months; the percentage that is EV • Top new retail EV registrations by make & model • New retail EV registrations by geography, including the Top Designated Market Areas (DMAs) and fastest growing DMAs • New retail EV buyer demographic and psychographic insights, including generational insights, top lifestyle segments, top buying style, and top media/channel preference. View and download the complimentary Infographic today. We will be updating this piece every six months and will let you know when a new Infographic is available.

There’s an undeniable link between economic and fraud trends. During times of economic stress, fraudsters engage in activities specifically designed to target strained consumers and businesses. By layering risk management and fraud prevention tools, your organization can manage focus on growing safely. Download infographic Review your fraud strategy


