Uncategorized

Unlock More Profitable Decisions with Credit Attributes

Learn how you can use credit attributes to identify qualified prospects, set initial limits, manage credit lines and limit credit losses. Read more!

Published: May 24, 2022 by Laura Burrows
Measuring Financial Inclusion: A Lender’s Checklist

What goals should you set to make financial inclusion a reality? How can success be quantified? This checklist can help you become more inclusive.

Published: April 19, 2022 by Guest Contributor
Experian Wins 2022 FinTech Breakthrough Award for “Best Consumer Lending Product”

Experian’s Ascend Intelligence Service platform has been named “Best Consumer Lending Product” in the sixth annual FinTech Breakthrough Awards.

Published: March 31, 2022 by Kim Le
Vehicle Detail Pages with a Free Vehicle History Report Have Higher Lead and Sale Conversion Rates

We recently collaborated with our integration partner, TrueCar, to analyze vehicle history data's impact on online listings. We analyzed millions of records over months of data and matched online listings to DMS sales to confirm closing rates. The short story – dealership Vehicle Detail Pages (VDPs) on TrueCar.com that offer consumers a Free Experian AutoCheck vehicle history report had a higher lead conversion rate. We expected the data to confirm that VDPs with a Free VHR would have a higher lead conversion rate. However, we uncovered additional insights that even surprised us! The most common search filter Consumers value transparency from a dealership and expect to be informed if a vehicle they are looking at has been in an accident. We learned from the study that when consumers used vehicle history data to filter their user's search results, the “accident” filter was the most common vehicle history data filter used. More than one-third of consumers using vehicle history data to filter search results use “accident” as a filter criterion. Why is this important? There are over 280 million vehicles in operation, and four out of ten of those vehicles have been in an accident. That means more than 100 million vehicles on the road have been in an accident—and 20% of vehicles on the road have had multiple events. Higher conversion rates (with a twist) Having been in the automotive data and analytics space for years, we were not surprised that the analysis continued to support our previous research that vehicle detail pages with a free vehicle history report have a higher lead conversation rate! Things started to get even more interesting, though: VDPs with a free AutoCheck VHR converted at a 27% higher rate. That holds true if the VDP page had a Free AutoCheck report available to the consumer, but if the consumer clicked on the free AutoCheck vehicle history report to view the details of the information, the lead conversion rate jumped to 318% (no, that’s not a typo). The lead conversion rate increased to 318% if the consumer viewed the AutoCheck vehicle history report!   VDP sale conversion rates And while we all appreciate a good lead conversion success story, we also wanted to analyze sale conversion rates. We learned that TrueCar VDPs that offered consumers a Free AutoCheck vehicle history report on behalf of a dealership had a higher sales conversion rate. Not only is the rate higher—the sale conversion rate is 50% higher for VDPs that offer a free VHR. Here are a few more interesting pieces of information we uncovered with this latest analysis: VDP’S without an accident close at about 200% higher than those with an accident Vehicles without frame damage had a 250% greater close rate Vehicles without a salvage indicator had a 634% greater close rate Consumers want to make informed decisions when purchasing vehicles, and automotive dealerships can help by providing them with a free AutoCheck Vehicle History Report on every Vehicle Detail Page. Help improve lead conversation rates, sale conversation rates, and build customer trust by offering vehicle history transparency. For dealers with an AutoCheck subscription, you can activate your vehicle listings for free on TrueCar by calling AutoCheck Customer Service at 1 888 409 2204. Dealers interested in learning more about the benefits of becoming an AutoCheck subscriber, contact us today!

Published: March 15, 2022 by Kirsten Von Busch
Helping Low-Income Families Realize Their Dream of Homeownership

There are many ways to promote a more equitable society - including financial inclusion or reducing the racial wealth gap for underserved communities.

Published: March 10, 2022 by Tom Fischer
Is Financial Inclusion Fueling Business Growth for Lenders?

Lenders are increasingly under pressure to improve access to the financial system and help close the wealth gap in America. Read more!

Published: March 8, 2022 by Guest Contributor
The Student Loan Pause Is Coming to an End: What Borrowers Will Be Asking

Lenders and servicers should anticipate an influx of questions and possiby borrower deliquencies as student loan forbearance comes to an end. Read more.

Published: March 3, 2022 by Guest Contributor
More Than a Score: The Case for Financial Inclusion

Credit scores play a major aspect in our lives. However, today's scoring system prevents many individuals from accessing credit. Learn more.

Published: February 7, 2022 by Guest Contributor
Empowering Consumers to Improve Their Financial Well-Being

Experian recently launched Experian GO, a first-of-its-kind program aimed at helping credit invisibles take charge of their financial health. Read more!

Published: January 27, 2022 by Laura Burrows
How to Build Lifetime Loyalty with Gen Z

Generation Z has money on their minds, and as their appetite for personal finance grows, financial institutions better be ready.

Published: October 18, 2021 by Theresa Nguyen
Podcast: Advanced Analytics, Artificial Intelligence and Machine Learning in Lending

Shri Santhanam, Executive VP and GM of Experian's Global Analytics and Artificial Intelligence talks advanced analytics and AI in lending in recent podcast.

Published: October 6, 2021 by Kim Le
AutoCheck Provides a FREE Flood Risk Check Site

The AutoCheck FREE Flood Risk Check site has been updated with Hurricane Ida information New cars have been in short supply due to the worldwide microchip shortage, so consumers quickly turned their attention to used cars. Unfortunately, dealers continue to struggle with obtaining enough used car inventory to meet demand. To add to an already challenging year, Hurricane Ida hit the gulf coast in August resulting in an estimated 250,000 cars sustaining flood damage. It’s more important than ever that dealers be careful about obtaining pre-owned cars that could potentially have flood damage. The best way to mitigate the risk of purchasing a flood damaged vehicle is to start by running an AutoCheck Free Flood Risk Check. Visitors simply enter any vehicle's 17-digit VIN and the tool will check for flood brands and provide information if the vehicle was registered in a region impacted by a FEMA disaster declaration. Two levels of reporting available The first level of reporting determines whether the vehicle has been titled/registered 12 months prior in a county that has been identified as requiring public and individual assistance (FEMA categories A and B) for a FEMA-declared major disaster. This would yield a “Yes” result. For instance, you would get a “Yes” result if the vehicle was registered in an impacted area during the time of a FEMA-declared major disaster like Hurricane Ida. The “Yes” result should not be interpreted as confirmation of flood damage or even possible flood damage. The data is provided merely as information regarding the location of the vehicle’s registration/title history so users can be aware of risk exposure. For example, the Hurricane Ida region had thousands of damaged cars, but some cars in the region may not have been damaged by the hurricane — the owner could have driven the car when they evacuated, or a child or other family member may have been out of town with the car when the hurricane hit. The second level of reporting is based on search results from Experian data such as flood title and problem records, including flood State title brands, auction flood announcements, salvage auction flood designations, and other vehicle records determined by Experian to relate to or suggest an increased likelihood of flood damage or risk exposure. It takes time for claims and updates to vehicle title information to appear on a vehicle’s history and although the DMV requires that title brands be issued for vehicles damaged by floods, not every vehicle flood event is reported by car owners. Unreported flood events may not appear on an AutoCheck Flood Risk Check or AutoCheck Vehicle History Report. Although Experian provides flood related records from available data sources, we cannot provide assurance that an AutoCheck Flood Risk Check that does not produce any records means that the subject vehicle has not experienced flood damage. That’s why it’s important to review a full AutoCheck Vehicle History Report, which—in addition to potential flood damage—includes reported accidents, branded titles, recalls, number of owners and more. Once you run the full Vehicle History Report we recommend an independent evaluation and inspection of the vehicle to determine and confirm a vehicle’s condition prior to purchase. Try the AutoCheck Flood Risk Check today to help mitigate the risk of purchasing flood damaged vehicles. Not an AutoCheck subscriber?  Contact us to become an AutoCheck client.

Published: September 30, 2021 by Kirsten Von Busch
Experian Ranks #11 on the IDC FinTech Rankings Top 100

Experian has made the IDC 2021 Fintech Rankings Top 100, highlighting the best global providers of financial technology. Read more!

Published: September 28, 2021 by Kim Le
Artificial Intelligence for Smarter, Faster Decisioning

Incorporating artificial intelligence and machine learning into your business strategy can improve decisioning and reduce risk. Read more.

Published: September 20, 2021 by Guest Contributor
Digital-First Strategies: New Analytics and Artificial Intelligence for Marketing

New technologies like artificial intelligence and advanced analytics are changing the prescreen landscape for financial institutions as never before.

Published: July 2, 2021 by Kim Le

Subscribe to our blog

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Experian Insights blog

Don't miss out on the latest industry trends and insights!
Subscribe