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Address verification for global companies

Published: April 24, 2012 by Experian Marketing Services

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or South America is even more expensive.

For U.S. companies operating on a global scale, such as retail specialists or ecommerce organizations, address accuracy is crucial. Organizations can’t afford undeliverable mail and packages due to a wrong address – the total cost would be unmanageable.

Mistakes happen frequently, whether it is an error by the company or the customer. If a mistake is made, companies can’t ask the customer to cover delivery fees, leaving the organization with the bill. Retailers must also consider potential delays due to long distances and custom checks. Altogether, address errors result in a poor customer experience and a decrease in efficiency.

Implementing international address verification will save money, time and improve the customer experience. By combining primary address data from national postal authorities with partner-supplied data, businesses can verify international addresses from countries all around the world.

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