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James has over seven years of experience in AdTech supporting both the advertiser and publisher ecosystems. James helps bring to market Experian’sConsumer V...
What is the WordPress Thank You page? When a user subscribes to an Experian blog via the subscription form, they are redirected to the...
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Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...
Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...