All posts by Aimee Irwin, VP of Strategy

Loading...

For Retailers, Addressing Customers’ Challenges During...

Understand your customer

The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...

Published: May 8, 2020 by Aimee Irwin, VP of Strategy

Read More For Retailers, Addressing Customers’ Challenges During COVID-19 Still Requires Identity

Making a connection through identity resolution

Identify the right customers

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

Published: March 9, 2020 by Aimee Irwin, VP of Strategy

Read More Making a connection through identity resolution

3 Best practices for brand advertisers looking to expa...

Identify the right customers

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

Published: April 4, 2019 by Aimee Irwin, VP of Strategy

Read More 3 Best practices for brand advertisers looking to expand

Visit our website

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

Subscription to Marketing Forward

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tags

Addressable TV Advanced TV Advertising Analytics attribution audiences automotive Big Data Client Readiness Series connected tv Consumer data COVID-19 customer experience customer loyalty data data-driven digital marketing email Email marketing events Fair Lending Act Financial Services FLA healthcare Holiday marketing identity identity resolution loyalty marketing Marketing technology measurement mobile Mobile marketing mosaic segments News & events OTT programmatic QSR Research restaurant retail retail marketing Social marketing target audience TV advertising

Subscription title

Description
Subscribe

This is a paragraph block